200 Bailey brochure

For lease









200 Bailey

SEASONED BOKERS WITH A DEEP BENCH OF SUPPORT




























Dedicated leasing team





















Jamie Galati Pat McDowell Team foundation

Vice President Managing Director
















John French Alec Whitman Lee Ann Ridley

Research Analyst Marketing

SELECT CLIENTS

OFFICE TRENDS












20%





CELLULAR OPEN PLAN HYBRID OPEN PLAN + FULL

Full
Open
Hybrid
Open Plan +
Open Plan +
Open
Full
Hybrid
Cellular
Open
Cellular
Open Plan + +
Open Plan
Cellular
Full
Hybrid
SPACE
Cellular
Full
SUPPORT
Hybrid
Open
MOBILITY
• Private offices are getting smaller.
Cellular Open Open Plan + Hybrid MOBILITY • Private offices are getting smaller.
Full
• Private offices are getting smaller..
of space in
• Private offices are getting smaller
• Private offices are getting smaller.
• Private offices are shifting off of the
• Private offices are shifting off of the
Plan
• Private offices are shifting off of the
Support
Space
Mobility
Mobility
front office
Space
Mobility
Mobility
Plan
Support
• Private offices are shifting off of the
Plan
Support
Space
Mobility
Mobility
Space
Mobility
Mobility
Support
Plan
Space Plan Support Mobility Mobility • Private offices are shifting off of the
perimeter to inboard locations
perimeter to inboard locations
perimeter to inboard locations
perimeter to inboard locations
environments is
Fully assigned offices and/or Fully assigned open Mix of unassigned and Fully assigned open Full unassigned perimeter to inboard locations
• For the Front Office, private offices
high partition workstations plan workstations and/ • Fully assigned open • Mix of unassigned and • Fully unassigned • For the Front Office, private offices
workstations and
plan workstations and
assigned workstations
• For the Front Office, private offices
• For the Front Office, private offices
comprised of private
• Fully assigned offices
• Fully assigned open
• Fully assigned open
• Fully unassigned
• Mix of unassigned and
• Fully assigned offices
• Fully assigned open
• Fully assigned open open
• Mix of unassigned and
• Fully unassigned
• Fully assigned
• Fully assigned
• Fully assigned open open
• Fully assigned offices
• Fully assigned offices
• Mix of unassigned and
• Fully unassigned
• Fully assigned offices • Fully assigned open • Fully assigned open • Mix of unassigned and • Fully unassigned • For the Front Office, private offices
and support space
or some offices
support space
support space
comprise 20% of space or less
comprise 20% of space or less
comprise 20% of space or less
and/ or high partition
plan workstations and/
assigned workstations
plan workstations and
workstations and
comprise 20% of space or less
and/ or high partition
workstations and
assigned workstations
plan workstations and
plan workstations and/
plan workstations and/
workstations and
assigned workstations
plan workstations and
and/ or high partition
offices
plan workstations and
workstations and
and/ or high partition
assigned workstations
plan workstations and/
and/ or high partition plan workstations and/ plan workstations and assigned workstations workstations and comprise 20% of space or less
• For the Back Office, private offices
support space
or some offices
workstations
support space
and support space
• For the Back Office, private offices
• For the Back Office, private offices
and support space
support space
or some offices
workstations
support space
workstations
or some offices
• For the Back Office, private offices
and support space
support space
support space
workstations
or some offices
and support space
support space
support space
workstations or some offices support space and support space support space • For the Back Office, private offices
comprise 10% of space or less
comprise 10% of space or less
comprise 10% of space or less
300-
comprise 10% of space or less
300-
comprise 10% of space or less
300- 300-
300- • Greater transparency (glass fronts)
• Greater transparency (glass fronts)
• Greater transparency (glass fronts)
• Greater transparency (glass fronts)
250usf/person
250usf/person
250usf/person
250usf/person
250-
250-
250usf/person 250- • Greater transparency (glass fronts)
250- 250-
are standard for enclosed rooms
are standard for enclosed rooms
are standard for enclosed rooms
are standard for enclosed rooms
are standard for enclosed rooms
10%
200usf/person
200usf/person
200usf/person
• Panel heights for cubicles are being
200usf/person
• Panel heights for cubicles are bei
• Panel heights for cubicles are being ng
200-
• Panel heights for cubicles are being
200
200- 200--
200usf/person 200- • Panel heights for cubicles are being
lowered to 42” or less
lowered to 42” or less
lowered to 42” or less
150-
lowered to 42” or less
150usf/person
150- 150--
150
lowered to 42” or less
150usf/person
150usf/person
150usf/person
150usf/person 150- • Cubicles are getting smaller and/ or or
• Cubicles are getting smaller and/ or
• Cubicles are getting smaller and/
• Cubicles are getting smaller and/ or
100usf/person
100usf/person
100usf/person
100usf/person
100-50usf/person
100usf/person 100-50usf/person • Cubicles are getting smaller and/ or
100-50usf/person
100-50usf/person
100-50usf/person
are being replaced by benches
are being replaced by benches
are being replaced by benc
are being replaced by bencheshes
are being replaced by benches
of space in
• Greater variety in meeting room sizes
• Greater variety in meeting room siz
• Greater variety in meeting room sizes es
• Greater variety in meeting room sizes
• Greater variety in meeting room sizes
back office
INCREASING CHOICE, EFFICIENCY, FLEXIBILITY AND CULTURAL INTEGRATION
Increasing Choice, Efficiency, Flexibility and Cultural Integration
including more smaller rooms
Increasing Choice, Efficiency, Flexibility and Cultural Integration
Increasing Choice, Efficiency, Flexibility and Cultural Integration
including more smaller rooms
Increasing Choice, Efficiency, Flexibility and Cultural Integration
including more smaller rooms
including more smaller rooms
Increasing Choice, Efficiency, Flexibility and Cultural Integration including more smaller rooms
environments is
comprised of private
offices
• Increased push toward density in nearly
• Increased push toward density in nearlly
• Increased push toward density in nearly y
• Increased push toward density in near
• Increased push toward density in nearly
every industry and office market
every industry and office market
every industry and office market
every industry and office market
every industry and office market
• 62% increased space density over the past
• 62% increased space density over the pastt
• 62% increased space density over the pas
• 62% increased space density over the past
• 62% increased space density over the past
three years
three year
three yearss
three years
three years
• 72% plan to increase space density over the
• 72% plan to increase space density over the
• 72% plan to increase space density over the
• 72% plan to increase space density over the
• 72% plan to increase space density over the
next three years
next three years
next three years
next three years
next three years
• Leading organizations pushing density to
• Leading organizations pushing density to
• Leading organizations pushing density to
• Leading organizations pushing density to
• Leading organizations pushing density to
150 rsf/person or less
150 rsf/person or less
150 rsf/person or less
150 rsf/person or less
150 rsf/person or less

TARGET TENANTS






- Financial services





- Professional services

- Small attorneys office


- Non profit










The project - Media


- PR

- Advertising












- Architecture

- Design

- Software developers

- Co-working

- Art space
- Monticello / Rivercrest residents

DESIRES OF TODAY’S TENANTS




























NATURAL LIGHT ACOUSTICS BUILDING CONFERENCE ROOM/LOUNGE INDOOR & OUTDOOR WELLNESS AMENITIES WALKABLE AMENITIES




















COOL BUILD OUTS OPEN, EXPOSED CEILINGS LARGE, EFFICIENT FLOOR PLATES LOANER BIKES/BIKE STORAGE EASY PARKING & ELECTRIC STATIONS



















BREAK / GAME ROOMS COLLABORATIVE MEETING SPACE NATURAL ELEMENTS OUTDOOR GATHERING SPACE WORKFORCE ACCESS

PRESENTATION

EDUCATING THE AUDIENCES















• How well does the space/building layout? • How do I make my client see this as an
opportunity?
• What amenities do you have to offer?


WHAT • What are systems and hours of operation? • What improvements and renovations have WHAT
been done?
• How do I access the project?
TENANTS • What is the condition of the delivered BROKERS


WILL WANT TO • How do my employees access public building systems (HVAC, electric, plumbing, WILL WANT TO
transportation or parking?
roof, etc.)
KNOW • How long is the drive time to target KNOW


neighborhoods, the airport and local • Are there any spec suites or move-in-ready
amenities? spaces?

• What are expected rents and TI packages?
• Where can I go for business lunches and

where will my employees eat lunch? • What is the parking ratio?


• Where will I work out?

• Where is the nearest hotel?


• Utility costs?

PROPERTY ANALYSIS














THIS PROPERTY IS THE SOLUTION FOR




THE NEEDS OF TODAY’S TENANTS














STRENGTHS CHALLENGES




• Unique, suburban setting • Few amenities wihtin walking distance
• Exposure to local traffic
• Recent renovations

• Ample covered parking
• Proximity to amenities such as the Fort

Worth Cultural District and the Fort Worth
CBD
• Proximity to affluent Monticello and

Rivercrest neighborhoods

OUR LEASING STRATEGY: AN EFFECTIVE APPROACH
















DISCOVER & DEFINE


• Analyze the market and current tenant trends

• Understand the asset and competition

• Identify the target audiences







CREATE THE VISION


• Identify key differentiators and develop the message strategy

• Design the brand image

• Define the marketing plan and timeline and develop deliverables








LAUNCH & LEASE


• Launch campaign to all key audiences

• Host customized, personal tours

• Aggressive pursuit and follow-up

MARKETING TIMELINE











30









DAYS Signed listing meeting Full marketing plan communications community photography, Brand identity Online listings Property
Property
Kick-off
Brokerage
Internal
& budget
agreement
(Brochure)
announcement renderings & signage
elevations
60









DAYS sheets campaign Display Responsive website marketing Social media
Direct
Email
Fact
boards
marketing



90








DAYS Marketing center Property Broker relations
Public
events
video

6. Marketing capabilities—Sample work
Public relations & social media
MARKETING TOOLS Working with Catellus and ASU, we will utilize public relations to positively and creatively position the District. Press releases will be
distributed announcing major project developments/milestones and leasing activity. Our public relations expert can take the full lead on
drafting and distributing releases or support your team as needed.







PRINT MARKETING | DIRECT MAILING WEB, INTERACTIVE & MOBILE MARKETING | EMAIL CAMPAIGN









www.discoverybusinesscampus.com
2104 EAST ELLIOT ROAD 133,058 SQUARE FEET
Tempe, Arizona OFFICE BUILDING
BUILDING FEATURES
• 133,058 s.f. www.discoverybusinesscampus.com
• Wide-open, improved floor plans - cube/workstation ready
• Parking Ratio - Up to 6:1000 (1:1000 covered)
• Access to Full Service Cafeteria 2100 E ELLIOT RD 171,163 SQUARE FEET conceptual rendering
• E-65 electrical power, approximately $.06/kWh
Tempe, Arizona
• Extensive building refurbishment completed, including new 2104 OFFICE BUILDING
windows, entrance, exterior finishes, landscape & amenity areas
• Building is part of a new mixed-use master planned 2104 E Elliot Road
business park www.discoverybusinesscampus.com
CAMPUS FEATURES BUILDING FEATURES 2118
• 171,163 s.f. of rentable area
The Campus is served by the five (5) Tier One Providers, which all 2100 E Elliot Road
• Completely modernized building exterior, including added 2118 EAST ELLIOT ROAD
have fiber installed in the loop road adjacent to the site. 166,127 SQUARE FEET
glass line and skylights, with new landscaping and amenity
Below is a summary of each providers capacity: Tempe, Arizona OFFICE BUILDING
areas (completed Q1 2015)
1. AT&T/TCG: Offers OC 192, diverse redundant
• Two (2) truck wells and two (2) at-grade loading areas
2. CenturyLink: Can deliver any and all services
• Clear height ranges from 15’ to 25’;
3. Time Warner: Can deliver any and all services
4. Cox: Can deliver any and all services Dropped ceiling environment can be 12’ plus 2104
5. SRP: Can deliver any and all services • 7:1000 parking ratio
BUILDING FEATURES
2100 E Elliot Road 2100
Adjacent to the project, the landlord has completed a 9,000 • Located in new mixed-used master planned business park
s.f. Retail Shops building which, along with two stand-alone • ±166,127 s.f., two stories
CAMPUS FEATURES
pads will provide restaurant and service uses for the campus • Improved two-story atrium lobby with natural stone flooring 2118
2100
• Full diamond interchange at Elliot Road
including Jimmy John’s, Smash Burger, Chipotle, MOD Pizza,
• Multiple points of access both northbound and southbound and designer finishes
and Kneader’s Bakery have made commitments to the project. • Refurbishments include: new windows, entrance, exterior 160,000 S.F. BUILD-TO-SUIT
Additionally, the two hotel pads have been approved by national Wentworth 2140 EAST ELLIOT ROAD
to the Loop 101 freeway/freeway access roads
2118 E Elliot Road
flags and delivery is expected in 2015. • Building signage available finishes, landscaping and amenity areas (ENTITLED UP TO 240,000 S.F.)
• Open floor plans - cube and workstation ready
• 9,000 s.f. of retail shops & two (2) stand alone pads (tenants
include Jimmy John’s, Smash Burger, Chipotle, MOD Pizza, • Spaces to accommodate dry and/or wet lab
Karsten Peterson
Mark Gustin, SIOR, CCIM
Dave Seeger
• Cafeteria
and Kneader’s Bakery) Managing Director Managing Director Managing Director
• 7:1000 parking ratio, 1:1000 covered
+1 602 282 6318
• Two (2) hotel pads approved for national flags; +1 602 282 6316 +1 602 282 6317
• Raised floors with under-floor air delivery
[email protected]
[email protected]
[email protected]
delivery expected in 2015 • E-65 electrical power, approximately $.06/kWh
• Two (2) full time engineers & a senior property • Double-ended substations: 277/480V – 3,000-4,000 kVA and BUILDING FEATURES
manager on site 120/208V – 2,000-2,666 kVA
• Five (5) Tier One fiber providers (installed in the loop road): • Parking varies depending on scope of development
2104 E Elliot Road
o AT&T/TCG: Offers OC 192, diverse redundant CAMPUS FEATURES • Typical floor plate: 40,000 s.f.
o CenturyLink: Can deliver any and all services The Campus is served by the five (5) Tier One Providers, which • Adjacent retail completed summer 2014
Wentworth
o Time Warner: Can deliver any and all services all have fiber installed in the loop road adjacent to the site. • NEW 60 foot monument sign on freeway
o Cox Communications: Can deliver any and all services Below is a summary of each providers capacity:
•
Karsten Peterson
o SRP Communications: Can deliver any and all services 1. AT&T/TCG: Offers OC 192, diverse redundant Dave Seeger Great visibility from Elliot Road 2100 E Elliot Road Loop 101 Freeway
Mark Gustin, SIOR, CCIM
Building situated on northeast corner of
•
Managing Director
Managing Director
2. CenturyLink: Can deliver any and all services Managing Director
+1 602 282 6316
+1 602 282 6318
main entrance to Discovery
+1 602 282 6317
[email protected]
[email protected]
3. Time Warner: Can deliver any and all services [email protected]
4. Cox: Can deliver any and all services • Public transport along Elliot Road (bus)
5. SRP: Can deliver any and all services • Two points of access from Elliot Road
Adjacent to the project, the landlord has completed a 9,000 • Site has access to northbound and southbound
Wentworth
s.f. Retail Shops building which, along with two stand-alone 101 freeway at 2 locations (northeast corner
pads will provide restaurant and service uses for the campus and southeast corner 2140
Country Club
including Jimmy John’s, Smash Burger, Chipotle, MOD Pizza, •
and Kneader’s Bakery have made commitments to the project. Full diamond interchange at Elliot Road
Additionally, the two hotel pads have been approved by national Karsten Peterson Mark Gustin, SIOR, CCIM Dave Seeger
Managing Director
Managing Director
Managing Director
flags and delivery is expected in 2015.
+1 602 282 6318 +1 602 282 6316 +1 602 282 6317
[email protected] [email protected] [email protected]
Elliot Road
www.discoverybusinesscampus.com
Karsten Peterson Mark Gustin, SIOR, CCIM Dave Seeger
Wentworth Managing Director Managing Director Managing Director
In today’s world, we need to reach audiences where they are, in real-time. Social media has become an effective tool for furthering
+1 602 282 6317
+1 602 282 6318
+1 602 282 6316
[email protected]
[email protected]
[email protected]
the promotion of our properties. While marketers have been leveraging social media for years, not many brokers have jumped on this
opportunity. Therefore, social media has been an effective way to break through the clutter with little real estate competition.
Park
Amenities
Tempe Bikeway
Tempe
4 5 Bikeway 6
Access
Pond Soccer Field
State Farm Hotel
Restaurant
TBD
3
7
State Farm
Walking Path
(Loop Road)
2 8 YOUR SPACE
1 9
AVAILABLE-
CALL FOR
MORE INFO
1) Local Bus 108 travels along Elliot Road & Discovery Fit Course
connects to routes 81, 72, 66, 65 & 56 1 Warm Up Sign 6 Joint Use Chin-Up Bar
2) Express Bus 522 2 Bench Dip 7 T-Bar
3) Local Bus 81 starts & terminates 1/4 mi south 3 Push-Up 8 Sit-Up
4 Body Curl 9 Cool Down Sign
5 Step-Up Fitness
PUBLIC RELATIONS & SOCIAL MEDIA
92 JLL | Catellus Development Corporation | ASU Athletics Facilities District

POWER OF THE CONTROLLED TOUR



































Designated Welcome at

parking renovated lobby


























Property tour Rendering boards/graphics Client Q&A and
refreshments at
vacancies

ECONOMICS

















RENTAL RATE TI ALLOWANCE (NEW) PARKING RATIO





$22.00-$25.00 $20.00-$40.00 5.5/1,000


Plus electric with 50¢ Per square foot

increases









FREE RENT TI ALLOWANCE (EXISTING) COVERED PARKING




1–1.5 MONTHS $10.00-$20.00 $50



Of free rent per year Per square foot per space for RESERVED

of term

$0 UNRESERVED

COMMISSION STRUCTURE





















TYPE JLL COOPERATING BROKER • Commissions for new leases are payable at 50%
upon execution of lease and 50% upon the lease

Direct 4.5% N/A commencement
NEW LEASES
With cooperating broker 2.25% 4.5% • Commissions for expansions or renewals are
payable upon lease execution

Direct 4.5% N/A
EXPANSION • All commissions are based upon the gross rent over
With cooperating broker 2.25% 4.5% the term of the lease.


• Commission calculation begins after the free rent
LEASE RENEWALS / Direct 4.5% N/A period

EXTENSIONS With cooperating broker 2.25% 4.5%

Thank you






















JLL


201 Main Street, Suite 500

Fort Worth, TX 76102


1 817 334 8100


www.jll.com/fort-worth