5 tips for effective SEO reputation management

5 Important ORM Tips For The Best Google Search Ranking

Much of people’s online journey starts with a search making
this one of the biggest parts to manage your online reputation.
This includes trying to control and influence the results that
appear when someone performs the searches of your brand,
products, services and the key people involved. Thus, you need
to follow the important ORM tips to rank at the top of Google
SERPs. But, you need to understand what ORM is in the first
place.

What Is Online Reputation Management (ORM)?

The ORM full form is Online Reputation Management that
involves rebuilding and improving your brand’s name for good

standing. It can be done by countering, weakening and
thwarting the negative material found on the internet and
replacing it with the positive material for improving your
credibility and the customer’s trust on you.

So if you want to manage your online reputation, where do you
actually start?

5 ORM Tips For Best Ranking In Google SERP

Do you want to know how to improve ORM to rank higher? Here
are the five important ORM tips that you need to follow if you
are planning to rank at the top of the Google Search Engine
Results Page. Additionally, you would also require to know the
latest Online Reputation Management (ORM) trends.

1. What SERP Things Are People Seeing When They Are
Searching For Your Brand?

One of the very first and useful ORM best practices for this
is to conduct an audit to learn what the people are seeing
when they are searching for your brand keywords on
Google and various other search engines. There are
various other elements in addition to the organic results
that appear in the SERPs such as paid search results,
Google Knowledge Graph, Twitter cards, videos, images,
maps, other listings and much more. Simultaneously, you
need to analyze the elements that are appearing based on

the region, device, country and the search query intent as
all of these might offer different results.

2. What Can You Expect To Control Or Own Of The SERP
Elements Appearing For Your Brand?

You can have control over or own what is there on your
website, the blog of your company, how you get
represented in the industry profiles, the social media
profiles of your company. All of these can make their way
to the Google SERPs if proper ORM strategy is maintained.

3. Communicating Your Brand In The Parts Of The SERPs
That You Can Expect To Control Or Own

Next you will require to ensure that everything on the
pages that you can control or own is on message. You
have to question yourself to analyze such as:

● Is all my content up to date?
● Does it successfully highlight all the positive things

that I want the targeted audience to know about my
company?
● Is my company consistent across all the different
elements including the videos, images and the online
slide presentations?

4. How To Maximize The Visibility In The Google SERPs Of
The Elements You Can Control Or Own?

If you want to push the parts that you control or own to
higher up in the search engine rankings, how would you do
it to make them visible for the brand searches? This is a
huge topic to be discussed and usually falls under the
work of your SEO consultant.

This includes ensuring that your properties and web pages
are optimized technically, paying attention to various
parameters such as site structure, site speed, load time,
internal linking as well as the content optimization on the
individual pages and acquiring mentions and backlinks
from the other sites. All of these have an impact on the
performance of a particular domain in the search results.

5. Influencing The Parts You Don’t Control Or Own

Several elements in the search results that you do not
control or own directly controls what could rank in the
SERPs for your brand. This also includes the mentions of
the other websites and ranges from the partners to
competitors, blogs, online forums, review sites and industry
publications.

You need to understand that you cannot directly control
what these sites publish about your brand, but you have

some influence. If you think something is out of date or
incorrect, you might consider contacting the author or
owner and ask them to rectify it. If you find a negative
forum or social media post, you might go ahead and
respond to it.

To Sum Up…

The online reputation management in search needs to be
on the agenda of every organization looking forward to
having an online presence. Ideally, you need to devote time
and resources for proactively cultivating it. Considering all
the important ORM tips, you need to also focus on the
video results, image results, news results, site links and
knowledge graphs that too have an influence on your
ranking.

It is best to consult the best ORM company rather than
fumble on the internet searching “how to do orm”. They are
professionals who will work much better with their proven
reputation management strategies online.