In 2012, Fred, passionate about travel and photography, founded
Fred Jo. During a trip to Brazil in Rio de Janeiro.
At first, his dream was to connect people in love with
photography with designers worldwide. He founded the
In search of an innovative concept, He was inspired by its
numerous trips to the United States, Asia, South America,
Africa, and Europe to revisit the basic T-shirt.
During its various trips, he was able to develop an
unconditional love for fashion. Designers from all over the
world influenced him.
As time goes by and seasons go by, Fred Jo moves towards a rather
minimalist, classy, and refined style by answering the following
questions: how to design comfortable clothes, move around, go out,
work, and relax?
How to combine elegance and comfort at the same time?That is the
mission of Fred Jo.
Fred Jo’s vision is to allow everyone to dress freely and comfortably
while being classy and respectable. In the long term, we want
everyone to feel comfortable in their clothes, regardless of their build,
origins, and social background.At Fred jo, we firmly believe in these
beliefs embedded in our DNA
SNEAKERS MAIN SUMMER
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