FYP COMPANY STYLE GUIDE

Content Page TYPOGRAPHY .14

BACKGROUND OVERVIEW .2 Corporate Typography .16 - .19
.20
Brand Introduction .3 .21
Brand Premise .4 .22
Core Values .23
APPLICATION .24
The LOGO .25
Stationary Set .26
Corporate Logotype Hand Sanitizer .27
Scaling of Logo .6 Corporate Uniform
Clear space of Logo
Logo orientation .7
Unaccaptable Usage
.8 Apron
COLOUR SYSTEM .9 Transparent Sticker
.10 KF-94 Face Mask
Corporate Colours
Corporate Catalog

Social Media Posting
.12 Signage

Background
Overview

Brand Introduction

New Wave Cleaning Service was founded by a married couple Mr.Low & Mrs. Low in 2016.
The name New Wave was created by Mr. Low, and it has its own meaning behind it. They
named it “New” to represent New Wave bringing a new and spotless environment to their

customer. While the “Wave” is representing a wave that washes away all the filth.
New Wave Cleaning Service is a professional cleaning service company,
they provide various kinds of cleaning services such as household
cleaning, office/construction cleaning, Move in or out cleaning and etc.

2.

Mission

New Wave Cleaning Service’s mission Is to premise a healthy and
clean environment by becoming a helping hand to achieve an
A-class environment for their respective clients.

Vision

New Wave Cleaning Service believes that everyone has the
right to live in a clean, safe, enjoyable environment, and they
believe it is important to look after people by providing clean-

ing service to their clients.

3.

RESPONSIBLE

New Wave Cleaning Service is recruited with a group of
responsible maids with good manners and attitude.

CARING

New Wave Cleaning Service is caring for its employees, customers,
and the environment in order to satisfy its needs and wants.

PROFESSIONAL

The maids of New Wave Cleaning Service was well trained with
specific cleaning skills and technique before entering the service

field.

FLEXIBLE

The clients of New Wave are allowed to schedule their own
appointment based on the availability of slots.

4.

The
Logo Design

Corporate Logotype

New Wave Cleaning Service is a professional
cleaning service company that provides services
for the household, and workplace. the concept of
the design is focusing on the word “Clean”. There
is a house roof at the top of the logo to represent
the household and it gives a feeling of cohesion.
Also, there is a wavy line and a mop mopping
through, it is to represent the service we provide.

6.

Scaling of Logo

Scaled-down logos no matter how small the size
is must still retain their legibility. The acceptable
size for the “New Wave Cleaning Service” word
in the logotype is 35mm.

Original Scale: 100% Scale: 80% Scale: 50% Scale: 35% 35mm size

Minimum size

7.

Clear Space of Logo 15mm 15mm
15mm 15mm
The minimum clear space serves as a
‘margin’ for the placement of the logo in 15mm 15mm
every instance. The minimum accept- 15mm 15mm
able clear spacing which surrounds the
logo is that of 15mm space of the logo-
mark. This is indicated by the ‘x’ in the
examples below. The minimum clear
space must be absent of any graphic or
typographic
elements.

8.

Logo Orientation

Full Color Greyscale: Monochromed:
Positive:

Full Color Reverse Reverse
Positive: Greyscale: Monochrome:

9.

Unacceptable Usage Do not rotate the logo Do not stretch the logo

There are many rules that apply to
maintaining the integrity of a corporate
brand. Proper presentation of a
corporate logo is critical to the success
of a brand. Please don't destroy the logo.
Refer to the rules on this page

Do not add any effect Do not clear any part
on the logo of the logo

Do not rearrange the Cleaning Service
logo
Do not change the
typeface of the logo

10.

Colour
System

Corporate HEX #3F7057
Colour Palette
Amazon
The pie chart shows the approximate color Green
usage for the New Wave Cleaning Service.
The logo had applied with the 60 30 10 rule. HEX HEX #1D435E
#B0D689 Regal Blue
60% of Regal Blue
30% of Feijoa Green Feijoa
10% of Amazon Green

12.

The
Typography

Typography-Yaro & Rheiborn

ABCDEFGHIJKLMNOPQR ABCDEFGHIJKLMNOPQR
S T U V W X Y Z 1 2 3 4 5 6 78 9 0 STUVWXYZ1234567890
a b c d ef g h i j kl m n p q r s t abcdefghijklmpqrst
uvwxyz uvwxyz

Typography-Yaro Regular

ABCDEFGHIJKLMNOPQR
STUVWXYZ1234567890
abcdefghijklmnpqrstuvwxyz

14.

The
Application

Stationary Set

The page shows the approved layout of
New Wave Cleaning Service stationary
sets.

16.

Business Card Front
Back
The page shows the approved layout of
New Wave Cleaning Service business 17.
card design.

The size of the business card is
9cm x 5cm

Letterhead

The page shows the approved layout of
New Wave Cleaning Service letterhead
design.
The size of the letterhead is a complete
A4 size 21cm x 29.7cm

18..

Envelope Front

The page shows the approved layout of
New Wave Cleaning Service envelope
design.

The size of the envelope is
22cm x 11cm

Back

22cm

19.

Hand Sanitizer

The page shows the design of the hand
sanitizer bottle which produced by New
Wave Cleaning Service.
The volume of the sanitzer is 59ml per
bottle.

20.

New Wave Cleaning
Service
Uniform Design

The right uniform can help New Wave’s
business thrive, positively impact customer
engagement

The material of the cloth is using
Micro-fibre Polo T-shirt

21.

Apron Design

The page shows the approved layout of
New Wave Cleaning Service apron
design.

22.

Transparent Sticker Design

To stick on the cleaning service tools,
such as bucket, vacuum machine,
high pressure water gun and etc.

The size of the transparent sticker is
a complete square size 12cm x 12cm.

23.

KF-94 Face Mask
Design

KF-94, also meaning “Korean Filter”,
and the “94” represents the filtration
efficiency. Also, it has a wider mouth
space for easier breathing during work

24.

Corporate
Catalog Design

The page shows the approved layout of
New Wave Cleaning Service corporate
catalog design.

The size of the catalog is A4 size tri-fold
system.

25.

Social Media
Posting Design

The page shows the approved
layout of New Wave Cleaning
Service social media posting
design. It will be posted to New
Wave Cleaning Service offcial
Instagram and Facebook page.

26.

Signage

The page shows the approved design
of New Wave Cleaning Service signage.

27.

NewWaveCleaningService@Copyright 2020