Tom and Nancy Kabat flipsnack June 18

Case Study- Tom and Nancy Kabat,

Toledo OH.

Two Goals: Making The Transition from
Welles Bowen to Howard Hanna &
Engaging Their Sphere of Influence

Welles Bowen Real Estate Agents recently converted to Howard Hanna after the
acquisition a few months back. Tom and Nancy Kabat, seasoned professionals,
needed a way to keep their growing audience engaged during the cutover. They
realized they did not have a vehicle to do this, nor a game plan on how to increase
their outreach while coming under the Howard Hanna umbrella.

They sat in on a presentation of HomeActions during our first visit to the Toledo
area. (We have visited over 35 offices in all of HH Ohio) Tom subscribed
immediately to the HomeActions system.

The first thing we did was build the Kabats a new database from their social
media contacts, MLS, eMail and other services. HomeActions provides email
address exporting services without charge. These are just some of the locations
we export from.

After we exported all of their lists, the Kabats were allowed to scrub their final list
at submission time. Soon thereafter, they ended up with 2,348 EXCLUSIVE
contacts. We then worked with their graphic artist to create new branding for the
top of their HomeActions Newsletter.

Tom and Nancy had a desire to be as Hyper-Local in their marketing as possible so
they decided on delivering the HomeActions widgets (Neighborhood 360 and the
AVM Widget) as well as, “What Sold Down The Street.” See Their First Newsletter
HERE

The first launch was April 10th and they had nearly a 40% Open rate ( >twice the
industry average) with only a 1% unsubscribe rate. Total Opens, resulting from
readers saving the newsletter and opening later, were 1403.

Engagement:

As mentioned, Tom and Nancy wanted to tell all about the move to Howard
Hanna. Their “Breaking News” article was engaged (opened and clicked) by 91
readers:

More On Engagement: Recent Sales:

Everyone wants to know “What Sold Down the Street,” so Tom gave us some zip
codes they cover and we built the “What Sold” article. This turns out to be part of
our “Predictive Content” philosophy where specific content, when engaged with,
leads to a fantastic “Conversation Starter.” Opening these articles sends an alert
by text or email to Tom within seconds.

41 readers dug into the “What Sold” Article which became a
“Conversation Starter”

When a reader clicks on their Zip Code, recent solds, as recent as 15 minutes ago,
will deliver:

Along with our other Predictive articles we create for clients, alerts can be set so
the agent can quickly reach out in real time to their readers that may be
WARMING UP for a transaction.

What follows is a summary report on Tom’s overall clicks. The number of times an
article was opened and by whom.

This next report indicates “what” member engaged with “what” predictive
content.

In the Hyper-Local data arena, HomeActions is able to deliver the agent’s
Trendgraphix Reports that help readers determine if it’s a good time to sell. This
type of article is deemed “predictive.”

Tom’s comment reiterated the HomeActions proposition to agents:

HomeActions will alert you as to who is warming up in your database and stay
in front of everyone you enroll consistently with actionable content and widgets

that are exclusive.

Tom Kabat:

“Al, this is such a slam dunk marketing program. It has
really helped out in transition and I can see it creating
lots of deals. Having 1000 contacts engage with us every
two weeks exclusively AND we don’t have to do
anything?...Priceless!

For more information, please contact:
Albert Clark, President

[email protected]
570.510.3507