Digital 2021 Global Overview Report (January 2021)

DIGITAL 2021

GLOBAL OVERVIEW REPORT

THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE



DIGITAL IN 2021: BUSINESS AS UNUSUAL

It’s unlikely that 2020 will go down time on their phones than they when they’re looking for information while others have opted for more
as a ’good’ year in the record do watching television, clearly about products and services to buy. targeted platform restrictions.
books, but it was certainly an positioning the smartphone as Meanwhile, internet connection Issues relating to individual privacy
interesting year in digital. today’s ‘first screen’. speeds have accelerated to and political sovereignty will likely
Many people connected to the Ecommerce is another area that meet the world’s growing digital add to the complexities of the
internet for the first time as they saw rapid growth in 2020, with demands, with the average mobile ongoing coronavirus pandemic in
adapted to the challenges of many people moving their shopping connection now almost 50 percent 2021, resulting in another year of
COVID-19, while existing users online to mitigate the health risks faster than it was this time last year. change, uncertainty, and disruption.
embraced new digital tools and associated with COVID-19. The demographics of digital However, with ever more people
rediscovered old favourites. However, research suggests that audiences have also evolved. Users relying on connected tech to help
As a result, many of the indicators the new ecommerce habits people over the age of 65 accounted them manage almost every aspect
in our Global Digital Reports have adopted during lockdown will last for Facebook’s fastest growing of daily life, 2021 may bring as
seen remarkable levels of growth well beyond the pandemic. audience over the past 12 months, many opportunities as it does
over the past 12 months. More than three-quarters of the while women aged 55 to 64 are challenges.
Social media delivered some of the world’s internet users say that they now more likely to make online I hope that these reports help you
most impressive numbers, with users buy something online each month, purchases than men aged 16 to 24. prepare equally well for both, and
increasing by more than 13 percent with the value of these purchases However, 3.2 billion people around that 2021 goes down as a much
since our 2020 reports. Almost half adding up to trillions of dollars in the world still don’t use the internet, better year in the record books.
a billion users joined social media ecommerce revenue in 2020 alone. and women in developing nations
in the past year, taking the global The ways in which people discover are still under-represented online. SIMON KEMP
total to 4.2 billion in early 2021. new brands and decide what to Various aspects of digital have CEO, KEPIOS
Growth hasn’t just been about buy are evolving though, with 7 in also become more politicised over REPORT AUTHOR
user numbers, though. The world’s 10 internet users saying that they the past year; we’ve seen total
mobile users now spend more now go beyond search engines internet blocks in some countries,

DIGITAL 2021

LOCAL COUNTRY HEADLINES

ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD

CLICK HERE TO READ OUR DIGITAL 2021 LOCAL COUNTRY
HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL

ADOPTION IN EVERY COUNTRY AROUND THE WORLD

CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS

GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE

!

IMPORTANT NOTES ON CHANGES TO DATA

Findings published in this report use the latest available data at the time of production. In order to provide the most accurate
and up-to-date information, we have changed the sources we use to inform some of the numbers, and we have also changed
the ways in which we calculate certain values. Consequently, various figures in this report will not be comparable with
similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we
have included a  COMPARABILITY ADVISORY in the footnotes of each relevant slide, and in some cases we’ve also
added an alert beneath the chart’s headline. In particular, please note that we no longer include data sourced from
social media platforms in our internet user figures. As a result, the internet user numbers in this year’s reports may appear
lower than those in previous reports, but this does not necessarily imply an actual drop in internet users. We have recalculated
historical internet user figures in order to provide accurate growth figures in this year’s reports, but overall values will not
be comparable with data published in previous reports in this series. Please also note that social media user numbers
may not represent unique individuals, because some people may manage multiple social media accounts, and because
some active social media accounts may represent ‘non-human’ entities such as animals, groups and organisations, locations,
and more. As a result, the figures we publish for social media users may exceed the figures we publish for internet users. This
may seem counter-intuitive, but the numbers in such instances are not incorrect. Separating social media user numbers from
internet user numbers in this way allows readers to make more informed choices, and enables them to use the data that has
the greatest relevance to their needs. Please see the complete list of data sources at the end of this report for further details.

GLOBAL OVERVIEW

JAN DIGITAL AROUND THE WORLD
2021
ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE

INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

TOTAL UNIQUE MOBILE INTERNET ACTIVE SOCIAL
POPULATION PHONE USERS USERS* MEDIA USERS*

7.83 5.22 4.66 4.20

BILLION BILLION BILLION BILLION

URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION:

56.4% 66.6% 59.5% 53.6%

SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY

8 EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE

TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.

JAN GLOBAL DIGITAL GROWTH
2021
THE YEAR-ON-YEAR CHANGE IN DIGITAL ADOPTION

INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

TOTAL UNIQUE MOBILE INTERNET ACTIVE SOCIAL
POPULATION PHONE USERS USERS* MEDIA USERS*

+1.0% +1.8% +7.3% +13.2%

JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020

+81 MILLION +93 MILLION +316 MILLION +490 MILLION

SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY

9 EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE

TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.

HOOTSUITE’S PERSPECTIVE: DIGITAL TRENDS

THREE WAYS TO PAVE A NEW PATH TO GROWTH ONLINE IN 2021

BURST YOUR OWN BUBBLE STAND OUT WITH PURPOSE MOVE WITH CUSTOMER DEMAND

People aged 65+ are the fastest growing In 2021, more consumers will turn to digital channels At the onset of the pandemic, analyzing
audience on Facebook. Politicians are to discover products. But without retail, events, and real-time conversations on social
other in-person experiences, it’s harder than ever
going live on Twitch while gaming. A viral to differentiate. Purpose-driven initiatives make a helped brands pivot their offering based
TikTok helped a 90-year-old cranberry difference—more than a quarter of consumers have on changing customer needs. These

juice company transform its brand bought a brand for the first time because of the deep customer insights, and the ability
overnight. Challenge your preconceived company’s values. But simply creating the veneer to quickly adapt in response,
of purpose on social media is a recipe for disaster.
notions about digital consumption, will remain a critical competitive
creation, and communities to open up True purpose must be driven from the top. advantage in 2021 at a time when
new opportunities for growth in 2021. public opinion changes so quickly.

WE ARE SOCIAL’S PERSPECTIVE: DIGITAL IN 2021

SHIFTS IMPACTING THE ROLE OF DIGITAL IN OUR LIVES

THE SIMPLE LIFE IN-FEED INTIMACY POP METAVERSES

The internet has become highly individualistic Recent years have seen rising anxieties around the Pop culture has always been about bringing
and politicised, which, is leaving people damaging impact social can play on offline relationships. societies and communities together. But
But as people reconnect with the original purpose of social
rethinking the role digital plays in their lives. – to feel connected to loved ones and like-minded others today, pop is playing a even greater role.
They’re investing more time in life’s simple joys In a multi-platform, socially distanced and
– the calm of being in nature or the comfort – some of these are beginning to fall away. Magnified increasingly fragmented media landscape,
by necessity during lockdowns, people are getting people are engaging with shared musical
of feeling part of a local community – and experiences as a way to connect and have
shifting the way they engage with their feeds, comfortable with humanising their digital communications,
to complement and nurture these priorities. seeking out higher quality connections online. fun in virtual and digital spaces.

In 2021, brands will focus In 2021, brands will In 2021, brands will get more
on the importance and humanise their customer comfortable with cross-channel
appreciation of the little experience online through experiences, using accessible media
intimate in-feed formats as a bridge between channels
things, not just the big things

POPULATION ESSENTIALS

JAN POPULATION ESSENTIALS
2021
DEMOGRAPHICS AND OTHER KEY INDICATORS

TOTAL FEMALE MALE ANNUAL CHANGE MEDIAN
POPULATION POPULATION POPULATION IN TOTAL POPULATION AGE

7.83 49.6% 50.4% +1.0% 31.0

BILLION POPULATION DENSITY OVERALL LITERACY FEMALE LITERACY MALE LITERACY
(PEOPLE PER KM2) (ADULTS AGED 15+) (ADULTS AGED 15+) (ADULTS AGED 15+)
URBAN
POPULATION

56.4% 60.2 86.5% 83.0% 89.9%

13 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY: THE UNITED NATIONS; THE U.S. CENSUS BUREAU; THE WORLD BANK; UNESCO; UNICEF; THE CIA WORLD FACTBOOK; PEW RESEARCH;
INDEXMUNDI; PHRASEBASE; ETHNOLOGUE (ALL ACCESSED JAN 2021). NOTE: THE UNITED NATIONS DOES NOT PUBLISH POPULATION DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE’.

JAN POPULATION BY REGION
2021
THE TOTAL NUMBER OF PEOPLE LIVING IN EACH REGION, IN MILLIONS

NORTHERN NORTHERN EASTERN
AMERICA EUROPE EUROPE

370 106 293

181 196WESTERN 152 75 CENTRAL
EUROPE ASIA
CENTRAL SOUTHERN
AMERICA CARIBBEAN 248NORTHERN EUROPE 282 1,951 1,680 EASTERN
AFRICA ASIA
44 MIDDLE WESTERN SOUTHERN
407 AFRICA ASIA ASIA 672 SOUTH-EASTERN
433 ASIA
WESTERN 182 43
SOUTHERN AFRICA OCEANIA
AMERICA
451 EASTERN
AFRICA

68

SOUTHERN
AFRICA

14 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY: THE UNITED NATIONS; THE U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES (ALL ACCESSED JAN 2021).
NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.

JAN THE GLOBAL POPULATION OVER TIME
2021
THE GLOBAL POPULATION BY YEAR (IN BILLIONS), WITH YEAR-ON-YEAR CHANGE

7.42 7.51 7.59 7.67 7.75 7.83

2016 +1.1% 2017 +1.1% 2018 +1.1% 2019 +1.1% 2020 +1.0% 2021

15 SOURCE: EXTRAPOLATION OF DATA PUBLISHED BY THE UNITED NATIONS (ACCESSED JAN 2021).

JAN AGE DISTRIBUTION OF THE GLOBAL POPULATION
2021
THE WORLD’S POPULATION BY FIVE-YEAR AGE GROUP (IN MILLIONS)

678 666 644 614 598 594 606
551
497 480 449
392

326
273

0–4 5–9 10–14 15–19 20–24 25–29 30–34 35–39 40–44 45–49 50–54 55–59 60–64 65–69 193 126 83 43 17 4.4 0.6
YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS
OLD OLD OLD OLD OLD OLD OLD OLD OLD OLD OLD OLD OLD OLD 70–74 75–79 80–84 85–89 90–94 95–99 100+
YEARS YEARS YEARS YEARS YEARS YEARS YEARS
OLD OLD OLD OLD OLD OLD OLD

16 SOURCE: EXTRAPOLATION OF DATA PUBLISHED BY THE UNITED NATIONS (ACCESSED JAN 2021).

17 SOURCES: DATA PUBLISHED BY THE UNITED NATIONS AND LOCAL GOVERNMENT AUTHORITIES (ALL ACCESSED JAN 2021). JAPAN 48.6 JAN
ITALY 47.5 2021
46.3
PORTUGAL 45.8 MEDIAN AGE BY COUNTRY
GERMANY 45.1
44.9 THE AGE AT WHICH THERE ARE AN EQUAL NUMBER OF PEOPLE ABOVE AND BELOW THAT AGE IN EACH COUNTRY OR REGION
SPAIN 44.0
HONG KONG 43.6
SOUTH KOREA 43.4
43.3
AUSTRIA 43.1
NETHERLANDS 42.7
42.5
ROMANIA 42.4
SWITZERLAND 42.3
42.0
TAIWAN 41.9
SINGAPORE 41.2
41.1
FRANCE 40.6
DENMARK 40.3
39.7
BELGIUM 38.6
POLAND 38.4
CANADA 38.4
SWEDEN 38.1
38.0
U.K. 33.7
THAILAND 32.7
32.6
RUSSIA 31.9
CHINA 31.7
IRELAND 31.6
U.S.A. 31.5
NEW ZEALAND 31.0
AUSTRALIA 30.5
BRAZIL 30.5
VIETNAM 29.9
29.7
U.A.E. 29.3
SAUDI ARABIA 28.6
27.7
TURKEY 25.8
ARGENTINA 24.7
COLOMBIA 21.6
WORLDWIDE 20.3
18.1
ISRAEL
MALAYSIA
INDONESIA
MOROCCO

MEXICO
INDIA

SOUTH AFRICA
PHILIPPINES
EGYPT
GHANA
KENYA
NIGERIA

JAN LITERACY RATES BY REGION AND GENDER
2021
PERCENTAGE OF EACH REGION’S POPULATION AGED 15+ THAT CAN READ AND WRITE, DETAILED BY GENDER

NORTHERN EASTERN
EUROPE EUROPE

99 99 100 100

NORTHERN WESTERN 99 99 98 99 100 100 CENTRAL
AMERICA EUROPE ASIA
SOUTHERN
99 99 CARIBBEAN EUROPE 88 96 96 99 EASTERN
ASIA
92 94 87 88 79 WESTERN
NORTHERN 66 ASIA 65 81
CENTRAL 94 95 AFRICA
AMERICA SOUTHERN
SOUTHERN 47 65 MIDDLE ASIA
FEMALE (GLOBAL AVERAGE: 83.0%) AMERICA AFRICA
MALE (GLOBAL AVERAGE: 89.9%) WESTERN 92 95 SOUTH-EASTERN
AFRICA 60 80 ASIA

61 73 EASTERN
AFRICA

87 87 92 93

SOUTHERN OCEANIA
AFRICA

18 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY: UNESCO; UNICEF; THE WORLD BANK; THE CIA WORLD FACTBOOK; PEW RESEARCH; INDEXMUNDI; PHRASEBASE; ETHNOLOGUE; THE
UNITED NATIONS (ALL ACCESSED JAN 2021). NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.

19 SINGAPORE $101,649 JAN
IRELAND $88,241 2021
SOURCES: THE WORLD BANK; KNOEMA (BOTH ACCESSED JAN 2021). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON.
ONE ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE QUANTITY OF GOODS AND SERVICES IN THE LOCAL COUNTRY TO WHAT ONE U.S. DOLLAR WOULD BUY IN THE UNITED STATES. SWITZERLAND $70,989 GDP PER CAPITA (PPP, INTERNATIONAL DOLLARS)
U.A.E. $70,089
U.S.A. $65,298 GDP PER CAPITA, REPORTED ON A PURCHASING POWER PARITY (PPP) BASIS IN CURRENT INTERNATIONAL DOLLARS*
$62,496
HONG KONG $60,178
DENMARK $59,554
$58,946
NETHERLANDS $56,278
AUSTRIA $55,820
$54,905
GERMANY $54,020
SWEDEN $53,469
BELGIUM $51,342
TAIWAN $49,435
$49,040
AUSTRALIA $48,698
CANADA $44,248
FRANCE $43,953
$43,236
SAUDI ARABIA $43,143
U.K. $42,195
$42,146
ITALY $36,639
NEW ZEALAND $34,431
$32,297
JAPAN $29,620
SOUTH KOREA $29,181
$28,134
SPAIN $23,040
ISRAEL $20,582
PORTUGAL $19,277
POLAND $17,678
ROMANIA $16,830
MALAYSIA $15,635
RUSSIA $15,300
TURKEY $13,034
ARGENTINA $12,335
MEXICO $12,284
THAILAND $9,302
WORLDWIDE $8,397
CHINA $7,826
COLOMBIA $6,997
BRAZIL $5,652
SOUTH AFRICA $5,363
INDONESIA $4,521
EGYPT
PHILIPPINES
VIETNAM
MOROCCO
INDIA
GHANA
NIGERIA
KENYA

JAN DEVICE OWNERSHIP
2021
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE

MOBILE PHONE SMART NON-SMARTPHONE LAPTOP OR DESKTOP TABLET
(ANY TYPE) PHONE MOBILE PHONE COMPUTER DEVICE

97.1% 96.6% 9.0% 64.4% 34.3%

TV STREAMING GAMES SMART HOME SMART WATCH VIRTUAL
STICK OR DEVICE CONSOLE DEVICE OR WRISTBAND REALITY DEVICE

14.4% 21.4% 12.3% 23.3% 4.4%

20 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.

JAN DAILY TIME SPENT WITH MEDIA
2021
THE AVERAGE AMOUNT OF TIME* EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES

TIME SPENT USING THE TIME SPENT WATCHING TELEVISION TIME SPENT USING TIME SPENT READING PRESS MEDIA
INTERNET (ALL DEVICES) (BROADCAST AND STREAMING) SOCIAL MEDIA (ONLINE AND PHYSICAL PRINT)

6H 54M 3H 24M 2H 25M 2H 02M

TIME SPENT LISTENING TO TIME SPENT LISTENING TIME SPENT LISTENING TIME SPENT PLAYING VIDEO
MUSIC STREAMING SERVICES TO BROADCAST RADIO TO PODCASTS GAMES ON A GAMES CONSOLE

1H 31M 1H 00M 0H 54M 1H 12M

SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.

21 *NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BROADCAST (LINEAR) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-

ON-DEMAND SERVICES. PRESS INCLUDES ONLINE AS WELL AS PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.

GLOBAL INTERNET USE

JAN OVERVIEW OF GLOBAL INTERNET USE
2021
A SNAPSHOT OF INTERNET USE AROUND THE WORLD

! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

TOTAL NUMBER INTERNET USERS AS A ANNUAL CHANGE AVERAGE DAILY TIME SPENT PERCENTAGE OF USERS
OF GLOBAL PERCENTAGE OF TOTAL IN THE NUMBER OF USING THE INTERNET BY ACCESSING THE INTERNET
GLOBAL POPULATION GLOBAL INTERNET USERS EACH INTERNET USER VIA MOBILE DEVICES
INTERNET USERS

4.66 59.5% +7.3% 6H 54M 92.6%
+316 MILLION
BILLION

SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED

23 NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q3 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE

CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.

JAN DIFFERENT PERSPECTIVES: GLOBAL INTERNET USERS
2021
GLOBAL INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE

GLOBAL INTERNET USERS: GLOBAL INTERNET USERS: GLOBAL INTERNET USERS: GLOBAL INTERNET USERS:
ITU DATA* CIA WORLD FACTBOOK DATA INTERNETWORLDSTATS DATA INTERNETLIVESTATS DATA

4.03 4.10 4.93 4.79

BILLION BILLION BILLION BILLION

vs. POPULATION: vs. POPULATION: vs. POPULATION: vs. POPULATION:

51.4% 53.9% 62.9% 61.2%

SOURCES: ITU; CIA WORLD FACTBOOK; INTERNETWORLDSTATS; INTERNETLIVESTATS (ALL ACCESSED JAN 2021). *NOTE: ITU USER NUMBER BASED ON THE PUBLISHED PENETRATION FIGURE

24 COMPARED TO LATEST POPULATION DATA FROM THE UNITED NATIONS.  COMPARABILITY ADVISORY: THE FIGURE THAT WE REPORT FOR INTERNET USERS REFERENCES DATA FROM VARIOUS

DIFFERENT SOURCES, INCLUDING SOME SOURCES NOT FEATURED ON THIS SLIDE. AS A RESULT, OUR OVERALL FIGURE MAY NOT MATCH ANY OF THE TOTALS REPORTED ON THIS SLIDE.

JAN MOBILE INTERNET USE
2021
INTERNET USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES

! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

TOTAL NUMBER OF MOBILE INTERNET USERS SMARTPHONE INTERNET FEATURE PHONE INTERNET AVERAGE DAILY TIME SPENT
MOBILE INTERNET USERS AS A PERCENTAGE OF USERS AS A PERCENTAGE USERS AS A PERCENTAGE USING THE INTERNET
(CELLULAR AND / OR WIFI) TOTAL INTERNET USERS OF TOTAL INTERNET USERS OF TOTAL INTERNET USERS ON MOBILE DEVICES

4.32 92.6% 91.5% 3.5% 3H 39M

BILLION

SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED

25 NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q3 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE

CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.

JAN INTERNET USERS vs. TOTAL POPULATION BY REGION
2021
NUMBER OF INTERNET USERS IN EACH REGION COMPARED TO TOTAL POPULATION

! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

NORTHERN NORTHERN EASTERN
AMERICA EUROPE EUROPE

90% 96% 82%

67% 93%WESTERN 86% 57% CENTRAL
EUROPE ASIA
CENTRAL SOUTHERN
AMERICA CARIBBEAN 56%NORTHERN EUROPE 74% 42% 68% EASTERN
AFRICA ASIA
62% MIDDLE WESTERN SOUTHERN
42% AFRICA ASIA ASIA 69% SOUTH-EASTERN
72% ASIA
WESTERN 26% 71%
SOUTHERN AFRICA OCEANIA
AMERICA
24% EASTERN
AFRICA

62%

SOUTHERN
AFRICA

SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.

26 ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS

REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF TOTAL POPULATION. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.

JAN SHARE OF GLOBAL INTERNET USERS BY REGION
2021
THE NUMBER OF INTERNET USERS IN EACH REGION AS A PERCENTAGE OF THE TOTAL NUMBER OF GLOBAL INTERNET USERS

NORTHERN NORTHERN EASTERN
AMERICA EUROPE EUROPE

7.2% 2.2% 5.1%

2.6% 3.9%WESTERN 2.8% 0.9% CENTRAL
EUROPE ASIA
CENTRAL SOUTHERN
AMERICA CARIBBEAN 3.0%NORTHERN EUROPE 4.5% 17.7% 24.4% EASTERN
AFRICA ASIA
0.6% MIDDLE WESTERN SOUTHERN
3.6% AFRICA ASIA ASIA 9.9% SOUTH-EASTERN
6.7% ASIA
WESTERN 1.0% 0.7%
SOUTHERN AFRICA OCEANIA
AMERICA
2.4% EASTERN
AFRICA

0.9%

SOUTHERN
AFRICA

27 SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC.
NOTES: FIGURES REPRESENT SHARE OF TOTAL GLOBAL INTERNET USERS. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.

SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N. U.A.E. 99.0% JAN
DENMARK 98.1% 2021
28 NOTE: VALUES HAVE BEEN CAPPED AT 99%. ADVISORY: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE 98.0%
SWEDEN 97.0% INTERNET ADOPTION BY COUNTRY
WITH DATA PUBLISHED IN PREVIOUS REPORTS. SOUTH KOREA 97.0%
SWITZERLAND 96.0% PERCENTAGE OF THE TOTAL POPULATION THAT USES THE INTERNET
NETHERLANDS 96.0%
95.7%
U.K. 94.0%
SAUDI ARABIA 94.0%
94.0%
CANADA 93.0%
GERMANY 92.0%
NEW ZEALAND 91.0%
91.0%
JAPAN 91.0%
HONG KONG 91.0%
90.0%
BELGIUM 90.0%
FRANCE 90.0%
IRELAND 89.0%
89.0%
SPAIN 88.0%
SINGAPORE 85.0%
84.5%
TAIWAN 84.2%
U.S.A. 84.2%
83.7%
AUSTRALIA 80.7%
AUSTRIA 80.0%
ISRAEL 77.7%
RUSSIA 75.0%
POLAND 74.4%
73.7%
PORTUGAL 71.0%
MALAYSIA 70.3%
69.5%
ITALY 68.0%
ROMANIA 67.0%
ARGENTINA 65.2%
64.0%
TURKEY 59.5%
BRAZIL 57.3%
MOROCCO 50.0%
INDONESIA 50.0%
MEXICO 45.0%
VIETNAM 40.0%
THAILAND
COLOMBIA
PHILIPPINES
CHINA
SOUTH AFRICA
WORLDWIDE
EGYPT
GHANA
NIGERIA
INDIA
KENYA

JAN INTERNET ADOPTION RANKINGS
2021
COUNTRIES AND TERRITORIES* WITH THE HIGHEST AND LOWEST LEVELS OF INTERNET ADOPTION

HIGHEST LEVELS OF INTERNET ADOPTION LOWEST LEVELS OF INTERNET ADOPTION

# HIGHEST ADOPTION % POP. № OF USERS # LOWEST ADOPTION % POP. № OF USERS

01= BAHRAIN 99.0%* 1,707,533 215 NORTH KOREA <0.1% [INTERNET BLOCKED]
01= ICELAND 99.0%* 338,880 214 ERITREA 6.9% 248,199
01= KUWAIT 99.0%* 213 SOUTH SUDAN 8.0% 900,716
01= NORWAY 99.0%* 4,256,466 212 COMOROS 8.5% 74,537
01= QATAR 99.0%* 5,388,956 211 CENTRAL AFRICAN REP. 11.4% 557,085
01= U.A.E. 99.0%* 2,876,630 210 SOMALIA 12.1%
07 BERMUDA 98.4% 9,841,208 209 BURUNDI 13.3% 1,954,774
08 DENMARK 98.1% 208 NIGER 13.6% 1,606,122
09 SWEDEN 98.0% 61,169 207 KIRIBATI 14.6% 3,363,848
10 ARUBA 97.2% 5,689,589 206 LIBERIA 14.9%
9,927,075 17,558
760,994
103,953

SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.

29 *NOTES: VALUES HAVE BEEN CAPPED AT 99%. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. ADVISORY: INTERNET USER NUMBERS NO

LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.

JAN GROWTH IN INTERNET USERS BY REGION
2021
YEAR-ON-YEAR CHANGE IN THE NUMBER OF PEOPLE USING THE INTERNET BY REGION

NORTHERN EASTERN
EUROPE EUROPE

+1.0% +4.7%

NORTHERN WESTERN +1.7% +1.5% +6.7% CENTRAL
AMERICA EUROPE ASIA
SOUTHERN
+3.4% CARIBBEAN EUROPE +4.2% +8.4% EASTERN
ASIA
+4.7% +4.3% MIDDLE WESTERN
NORTHERN +9.1% AFRICA ASIA +9.1%
CENTRAL +5.3% AFRICA
AMERICA +21.3% SOUTHERN
SOUTHERN +17.2% ASIA
AMERICA
WESTERN +9.6% SOUTH-EASTERN
AFRICA ASIA

+10.2% EASTERN +3.4%
AFRICA
OCEANIA
+4.4%

SOUTHERN
AFRICA

SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC.

30 ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS

REPORTS. NOTES: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.

JAN THE ‘NEXT BILLION’: UNCONNECTED AUDIENCES
2021
THE NUMBER OF PEOPLE (IN MILLIONS) IN EACH REGION WHO ARE NOT CONNECTED TO THE INTERNET

NORTHERN NORTHERN EASTERN
AMERICA EUROPE EUROPE

35 5 54

60 WESTERN 14 21 32 CENTRAL
EUROPE ASIA
CENTRAL SOUTHERN
AMERICA CARIBBEAN 110NORTHERN EUROPE 74 1,128 543 EASTERN
AFRICA ASIA
17 MIDDLE WESTERN SOUTHERN
238 AFRICA ASIA ASIA 208 SOUTH-EASTERN
121 ASIA
WESTERN 135 12
SOUTHERN AFRICA OCEANIA
AMERICA
341 EASTERN
AFRICA

26

SOUTHERN
AFRICA

SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.

31 ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS

REPORTS. NOTES: FIGURES REPRESENT THE NUMBER OF PEOPLE (IN MILLIONS) WHO DO NOT USE THE INTERNET. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.

JAN THE ‘NEXT BILLION’: UNCONNECTED AUDIENCES
2021
COUNTRIES AND TERRITORIES* WITH THE GREATEST NUMBER AND HIGHEST PERCENTAGE OF PEOPLE WHO DO NOT USE THE INTERNET

GREATEST NUMBER OF PEOPLE NOT USING THE INTERNET HIGHEST SHARE OF POPULATION NOT USING THE INTERNET

# COUNTRY / TERRITORY UNCONNECTED % POP. # COUNTRY / TERRITORY % POP. UNCONNECTED

01 INDIA 762,679,782 55.0% 01 NORTH KOREA >99.9%* 25,832,873
02 CHINA 501,927,863 34.8% 02 ERITREA 93.1% 3,325,640
03 PAKISTAN 161,693,674 72.5% 03 SOUTH SUDAN 92.0% 10,386,447
04 BANGLADESH 117,888,798 71.2% 04 COMOROS 91.5%
05 NIGERIA 104,376,786 50.0% 05 CENTRAL AFRICAN REP. 88.6% 804,438
06 ETHIOPIA 92,453,081 79.4% 06 SOMALIA 87.9% 4,317,582
07 INDONESIA 72,308,968 26.3% 07 BURUNDI 86.7% 14,169,900
08 DEM. REP. OF THE CONGO 76.8% 08 NIGER 86.4% 10,465,606
09 BRAZIL 69,819,115 25.0% 09 KIRIBATI 85.4% 21,300,547
10 TANZANIA 53,318,805 75.0% 10 LIBERIA 85.1%
45,457,430 102,855
4,357,582

SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.

32 ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS

REPORTS. *NOTE: THE INTERNET (AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA.

JAN EVOLUTION OF DAILY TIME SPENT USING THE INTERNET
2021
EVOLUTION IN THE AVERAGE AMOUNT OF TIME PER DAY THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET VIA ANY DEVICE

6H 29M 6H 46M 6H 48M 6H 38M 6H 54M

6H 20M

Q3 2015 +2.4% Q3 2016 +4.4% Q3 2017 +0.5% Q3 2018 -2.5% Q3 2019 +4.0% Q3 2020

33 SOURCE: GWI (Q3 2015 – Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.

34 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. PHILIPPINES 10:56 JAN
BRAZIL 10:08 2021
10:07
COLOMBIA 10:06 DAILY TIME SPENT USING THE INTERNET
SOUTH AFRICA 09:39
09:17 AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
ARGENTINA 09:01
MALAYSIA 08:52
MEXICO 08:44
08:08
INDONESIA 08:07
THAILAND 07:57
TAIWAN 07:52
07:45
SINGAPORE 07:36
TURKEY 07:27
RUSSIA 07:26
07:24
SAUDI ARABIA 07:20
EGYPT 07:15
ISRAEL 07:11
06:54
ROMANIA 06:47
U.A.E. 06:44
06:39
PORTUGAL 06:36
HONG KONG 06:30
06:26
U.S.A. 06:26
WORLDWIDE 06:22
06:15
VIETNAM 06:13
POLAND 06:11
NEW ZEALAND 05:46
05:40
INDIA 05:37
IRELAND 05:37
CANADA 05:28
05:28
U.K. 05:26
ITALY 05:22
SWEDEN 05:16
AUSTRALIA 04:25
SPAIN
AUSTRIA
SWITZERLAND
FRANCE
SOUTH KOREA
BELGIUM
NETHERLANDS
GERMANY
CHINA
DENMARK
JAPAN

35 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. PHILIPPINES 05:54 JAN
BRAZIL 05:17 2021
05:07
THAILAND 05:04 DAILY TIME SPENT USING THE INTERNET VIA MOBILES
INDONESIA 05:02
COLOMBIA 04:58 AVERAGE AMOUNT OF TIME PER DAY THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET VIA MOBILE PHONES
04:55
KENYA 04:55
NIGERIA 04:52
SOUTH AFRICA 04:39
ARGENTINA 04:36
MEXICO 04:25
MALAYSIA 04:20
SAUDI ARABIA 04:20
04:19
EGYPT 04:04
GHANA 04:03
TURKEY 03:56
TAIWAN 03:45
03:44
U.A.E. 03:40
MOROCCO 03:39
03:36
INDIA 03:29
ROMANIA 03:24
SINGAPORE 03:18
WORLDWIDE 03:13
HONG KONG 03:10
03:07
RUSSIA 02:58
ISRAEL 02:57
VIETNAM 02:56
U.S.A. 02:48
CHINA 02:46
PORTUGAL 02:45
02:45
ITALY 02:44
POLAND 02:42
IRELAND 02:36
02:25
SPAIN 02:24
SOUTH KOREA 02:22
NEW ZEALAND 02:17
02:14
SWEDEN 02:05
U.K. 02:03
01:37
CANADA
AUSTRALIA
NETHERLANDS

AUSTRIA
SWITZERLAND

FRANCE
GERMANY

BELGIUM
DENMARK

JAPAN

36 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SOUTH AFRICA 05:12 JAN
COLOMBIA 05:05 2021
PHILIPPINES 05:02
BRAZIL 04:51 DAILY TIME SPENT USING THE INTERNET VIA COMPUTERS
ARGENTINA 04:47
MALAYSIA 04:41 AVERAGE AMOUNT OF TIME PER DAY THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET VIA LAPTOPS, DESKTOPS, OR TABLETS
SINGAPORE 04:26
RUSSIA 04:23
MEXICO 04:22
PORTUGAL 04:12
ISRAEL 04:03
TAIWAN 04:03
U.S.A. 03:58
03:55
NEW ZEALAND 03:48
INDONESIA 03:47
POLAND 03:44
CANADA 03:42
ROMANIA 03:41
U.K. 03:39
03:38
HONG KONG 03:37
THAILAND 03:37
AUSTRALIA 03:34
TURKEY 03:30
IRELAND 03:29
SWEDEN 03:24
VIETNAM 03:23
ITALY 03:23
BELGIUM 03:22
SPAIN 03:21
AUSTRIA 03:20
U.A.E. 03:19
FRANCE 03:19
03:16
SAUDI ARABIA 03:16
SWITZERLAND 03:13
WORLDWIDE 03:13
03:04
EGYPT 02:51
DENMARK 02:51
GERMANY 02:47
NETHERLANDS 02:11

INDIA
SOUTH KOREA

JAPAN
CHINA

JAN MOBILE’S SHARE OF DAILY INTERNET TIME
2021
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET VIA MOBILE DEVICES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME

49.4% 50.8% 52.8%
45.6%
37.7% 39.1%

Q3 2015 +3.9% Q3 2016 +16.5% Q3 2017 +8.3% Q3 2018 +2.9% Q3 2019 +3.9% Q3 2020

37 SOURCE: GWI (Q3 2015 – Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: GROWTH FIGURES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE YEAR-ON-YEAR GROWTH, NOT THE ABSOLUTE CHANGE.

JAN MOBILE’S SHARE OF DAILY INTERNET TIME
2021
DAILY TIME THAT GLOBAL INTERNET USERS SPEND USING THE INTERNET VIA MOBILE DEVICES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME

58.5% 55.9% 53.1% 50.7%
55.0% 52.4%

48.7% 46.2% 43.3%
40.1%

FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE

16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD

38 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.

JAN INTERNET CONNECTION SPEEDS: OVERVIEW
2021
AVERAGE DOWNLOAD AND UPLOAD SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS

AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN
MOBILE INTERNET AVERAGE SPEED OF MOBILE FIXED INTERNET AVERAGE SPEED OF FIXED
CONNECTIONS INTERNET CONNECTIONS CONNECTIONS INTERNET CONNECTIONS

DOWNLOAD (MBPS): DOWNLOAD: DOWNLOAD (MBPS): DOWNLOAD:

47.20 +47.5% 96.43 +31.1%

UPLOAD (MBPS): UPLOAD: UPLOAD (MBPS): UPLOAD:

12.67 +5.4% 52.31 +29.3%

LATENCY (MS): LATENCY*: LATENCY (MS): LATENCY*:

36 -22.2% 21 -22.5%

SOURCE: OOKLA (JAN 2021). FIGURES REPRESENT AVERAGE DOWNLOAD AND UPLOAD SPEEDS (IN MEGABITS PER SECOND) AND CONNECTION LATENCY (IN MILLISECONDS) IN DECEMBER

39 2020, WITH COMPARISONS TO THE EQUIVALENT VALUES IN DECEMBER 2019. *NOTE: A NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE

LOWER LATENCY RESULTS IN FASTER CONTENT DELIVERY.

40 SOURCE: OOKLA SPEEDTEST (JAN 2021). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN DECEMBER 2020. U.A.E. 177.52 JAN
SOUTH KOREA 169.03 2021
155.89
CHINA
AUSTRALIA 112.68 AVERAGE MOBILE INTERNET CONNECTION SPEEDS
SAUDI ARABIA 109.48
NETHERLANDS 100.98 THE AVERAGE DOWNLOAD SPEED OF MOBILE INTERNET CONNECTIONS, IN MEGABITS PER SECOND (MBPS)
97.39
CANADA 89.89
SWITZERLAND 78.53
NEW ZEALAND 77.16
74.14
DENMARK 72.13
TAIWAN 70.43
67.33
HONG KONG 66.82
SWEDEN 63.15
U.S.A. 60.96
59.19
SINGAPORE 56.44
BELGIUM 56.22
51.75
GERMANY 48.86
U.K. 46.96
45.93
FRANCE 43.36
AUSTRIA 42.70
THAILAND 40.83
40.83
SPAIN 40.09
JAPAN 38.95
ROMANIA 36.68
PORTUGAL 34.79
WORLDWIDE 34.51
IRELAND 32.08
29.88
ITALY 29.26
POLAND 28.19
SOUTH AFRICA 25.60
MOROCCO 25.06
TURKEY 24.24
VIETNAM 22.50
MEXICO 20.42
18.40
ISRAEL 17.61
BRAZIL 17.26
ARGENTINA 13.89
MALAYSIA 12.91
KENYA
RUSSIA
PHILIPPINES
EGYPT
NIGERIA
COLOMBIA
INDONESIA
GHANA
INDIA

JAN MOBILE INTERNET CONNECTION SPEED RANKINGS
2021
COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST MOBILE INTERNET CONNECTION SPEEDS

FASTEST MOBILE INTERNET CONNECTION SPEEDS SLOWEST MOBILE INTERNET CONNECTION SPEEDS

# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y

01 QATAR 178.01 +124.7% 139 AFGHANISTAN 6.62 -2.9%
02 U.A.E. 177.52 +104.6% 138 VENEZUELA 7.48 -10.4%
03 SOUTH KOREA 169.03 +63.8% 137 PALESTINE 7.55 +22.4%
04 CHINA 155.89 +130.2% 136 SUDAN 10.26 +19.3%
05 AUSTRALIA 112.68 +66.5% 135 BANGLADESH 10.64
06 KUWAIT 110.59 +137.7% 134 SOMALIA 11.39 -1.5%
07 SAUDI ARABIA 109.48 133 ZAMBIA 11.42 -0.2%
08 NORWAY 105.79 +97.0% 132 UGANDA 12.52 -10.1%
09 NETHERLANDS 100.98 +58.1% 131 TANZANIA 12.58 -21.1%
10 CANADA +50.5% 130 UZBEKISTAN 12.66 -1.0%
97.39 +37.7% +33.1%

SOURCE: OOKLA SPEEDTEST (JAN 2021). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN DECEMBER 2020, WITH COMPARISONS TO AVERAGE

41 MOBILE DOWNLOAD SPEEDS IN DECEMBER 2019. *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE FOR WHICH RELEVANT DATA ARE

AVAILABLE IN JANUARY 2021.

42 SOURCE: OOKLA SPEEDTEST (JAN 2021). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN DECEMBER 2020. THAILAND 308.35 JAN
SINGAPORE 2021
HONG KONG 245.31
226.80 AVERAGE FIXED INTERNET CONNECTION SPEEDS
ROMANIA 190.60
SWITZERLAND 188.88 THE AVERAGE DOWNLOAD SPEED OF FIXED INTERNET CONNECTIONS, IN MEGABITS PER SECOND (MBPS)
185.36
DENMARK 178.87
FRANCE 173.67
U.S.A. 171.33
169.00
SOUTH KOREA 163.51
SPAIN 158.66
156.01
SWEDEN 150.27
CHINA 142.69
141.98
CANADA 139.93
JAPAN 136.21
130.99
TAIWAN 125.15
NEW ZEALAND 114.42
113.19
PORTUGAL 100.21
NETHERLANDS 98.90
96.43
U.A.E. 93.67
ISRAEL 81.07
POLAND 80.86
GERMANY 79.64
BELGIUM 78.10
IRELAND 76.71
WORLDWIDE 70.50
MALAYSIA 60.88
58.83
U.K. 53.90
RUSSIA 49.54
SAUDI ARABIA 48.46
BRAZIL 44.81
44.48
ITALY 38.25
AUSTRIA 34.88
VIETNAM 31.44
AUSTRALIA 28.89
23.32
INDIA 23.00
GHANA 20.72
ARGENTINA 16.07
COLOMBIA
MEXICO
SOUTH AFRICA

EGYPT
PHILIPPINES

TURKEY
INDONESIA
MOROCCO

KENYA
NIGERIA

JAN FIXED INTERNET CONNECTION SPEED RANKINGS
2021
COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST FIXED INTERNET CONNECTION SPEEDS

FASTEST FIXED INTERNET CONNECTION SPEEDS SLOWEST FIXED INTERNET CONNECTION SPEEDS

# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y

01 THAILAND 308.35 +146.4% 173 TURKMENISTAN 3.09 +80.7%
02 SINGAPORE 245.31 +22.6% 172 CUBA 4.30 -19.9%
03 HONG KONG 226.80 +37.6% 171 YEMEN 4.67 +6.4%
04 ROMANIA 190.60 +31.5% 170 ALGERIA 5.29 +34.9%
05 SWITZERLAND 188.88 +30.9% 169 MAURITANIA 5.90 +20.2%
06 DENMARK 185.36 +54.6% 168 SUDAN 6.23 -8.5%
07 HUNGARY 183.29 +43.1% 167 SYRIA 8.54 +16.8%
08 FRANCE 178.87 +36.3% 166 DEM. REP. OF THE CONGO 8.78 +40.5%
09 U.S.A. 173.67 +32.8% 165 AFGHANISTAN 8.91 +28.8%
10 ANDORRA 172.81 +59.4% 164 TUNISIA 9.52 +4.4%

SOURCE: OOKLA SPEEDTEST (JAN 2021). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN DECEMBER 2020, WITH COMPARISONS TO AVERAGE

43 DOWNLOAD SPEEDS IN DECEMBER 2019. *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE FOR WHICH RELEVANT DATA ARE AVAILABLE IN

JANUARY 2021.

JAN SHARE OF WEB TRAFFIC BY DEVICE
2021
EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS

! THE FIGURES ON THIS CHART ARE BASED ON TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE DATA FOR OTHER CONNECTED ACTIVITIES (E.G. USE OF NATIVE MOBILE APPS)

MOBILE LAPTOPS & TABLET OTHER
PHONES DESKTOPS COMPUTERS DEVICES

55.7% 41.4% 2.8% 0.07%

DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019:

+4.6% -5.8% +3.3% [UNCHANGED]
+244 BPS -253 BPS +9 BPS

SOURCE: STATCOUNTER (ACCESSED JAN 2021). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTES: FIGURES FOR DEVICE SHARE ARE FOR

44 DECEMBER 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR DECEMBER 2020 TO DECEMBER 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E.

AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.

45 SOURCE: STATCOUNTER (JAN 2021), BASED ON WEB TRAFFIC IN DECEMBER 2020. NIGERIA 82.1% JAN
SOUTH AFRICA 79.4% 2021
76.6%
GHANA 76.6% MOBILE’S SHARE OF WEB TRAFFIC
INDIA 74.2%
KENYA 70.5% PERCENTAGE OF ALL WEB PAGES SERVED TO WEB BROWSERS ON MOBILE PHONES
68.6%
TURKEY 66.9% ! THE FIGURES ON THIS CHART ARE BASED ON TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE DATA FOR OTHER CONNECTED ACTIVITIES (E.G. USE OF NATIVE MOBILE APPS)
EGYPT 61.6%
60.5%
INDONESIA 60.2%
CHINA 59.1%
U.A.E. 58.2%
57.5%
THAILAND 56.7%
ARGENTINA 56.1%
SINGAPORE 55.7%
55.7%
MALAYSIA 54.5%
ISRAEL 53.3%
52.9%
MEXICO 52.9%
IRELAND 52.6%
WORLDWIDE 52.2%
ROMANIA 51.9%
MOROCCO 51.3%
SAUDI ARABIA 51.0%
COLOMBIA 50.8%
POLAND 47.4%
SOUTH KOREA 47.3%
TAIWAN 47.3%
PHILIPPINES 47.0%
46.7%
BRAZIL 45.8%
SPAIN 45.5%
U.S.A. 45.4%
SWEDEN 45.2%
HONG KONG 44.2%
ITALY 43.9%
41.4%
U.K. 41.1%
NEW ZEALAND 40.1%
38.3%
JAPAN 38.0%
FRANCE 35.2%
AUSTRALIA 31.0%
GERMANY 26.0%
AUSTRIA
SWITZERLAND
NETHERLANDS
VIETNAM
CANADA
BELGIUM
PORTUGAL
DENMARK
RUSSIA

JAN EVOLUTION OF MOBILE’S SHARE OF WEB TRAFFIC
2021
SHARE OF TOTAL WEB TRAFFIC SERVED TO WEB BROWSERS ON MOBILE PHONES OVER TIME, WITH YEAR-ON-YEAR CHANGE

! THE FIGURES ON THIS CHART ARE BASED ON TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE DATA FOR OTHER CONNECTED ACTIVITIES (E.G. USE OF NATIVE MOBILE APPS)

50.3% 52.4% 49.0% 53.3% 55.7%

38.6%

+30% +4.3% -6.5% +8.6% +4.6%

DEC DEC DEC DEC DEC DEC
2015 2016 2017 2018 2019 2020

46 SOURCE: STATCOUNTER (ACCESSED JAN 2021). NOTES: FIGURES REPRESENT MOBILE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. YEAR-ON-YEAR CHANGE VALUES ARE
RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).

JAN SHARE OF GLOBAL WEB TRAFFIC BY BROWSER
2021
BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE

CHROME SAFARI FIREFOX SAMSUNG INTERNET

63.4% 19.3% 3.8% 3.5%

-0.4% Y-O-Y +8.9% Y-O-Y -14% Y-O-Y +0.3% Y-O-Y

MICROSOFT EDGE* OPERA INTERNET EXPLORER OTHER

3.4% 2.3% 1.1% 3.4%

+66% Y-O-Y -0.9% Y-O-Y -33% Y-O-Y -31% Y-O-Y

SOURCE: STATCOUNTER (ACCESSED JANUARY 2021). *NOTES: VALUES FOR MICROSOFT EDGE INCLUDE EDGE LEGACY. BROWSER SHARE VALUES ARE FOR DECEMBER 2020; CHANGE FIGURES

47 COMPARE EACH BROWSER’S SHARE IN DECEMBER 2020 TO ITS SHARE IN DECEMBER 2019. CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD

EQUAL 60%, NOT 70%).

JAN REASONS FOR USING THE INTERNET
2021
PRIMARY REASONS WHY GLOBAL INTERNET USERS AGED 16 TO 64 USE THE INTERNET

FINDING INFORMATION 63.0%
STAYING IN TOUCH WITH FRIENDS AND FAMILY
KEEPING UP TO DATE WITH NEWS AND EVENTS 56.3%
RESEARCHING HOW TO DO THINGS 55.6%
WATCHING VIDEOS, TV SHOWS, AND MOVIES
FINDING NEW IDEAS OR INSPIRATION 51.9%
RESEARCHING PRODUCTS AND BRANDS 51.7%
ACCESSING OR LISTENING TO MUSIC
FILLING UP SPARE TIME AND GENERAL BROWSING 47.6%
EDUCATION AND STUDY-RELATED ACTIVITIES 46.4%
RESEARCHING PLACES, TRAVEL, AND VACATIONS 46.3%
RESEARCHING HEALTH AND HEALTHCARE PRODUCTS 44.4%
MANAGING FINANCES 42.6%
GAMING
BUSINESS-RELATED RESEARCH 38.7%
MEETING NEW PEOPLE 36.3%
35.2%

32.2%
30.7%
29.9%

48 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.

JAN WORLD’S MOST VISITED WEBSITES (SEMRUSH)
2021
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC

# WEBSITE TOTAL UNIQUE TIME PER PAGES # WEBSITE TOTAL UNIQUE TIME PER PAGES
VISITS VISITS VISIT PER VISIT VISITS VISITS VISIT PER VISIT
01 GOOGLE.COM 66.52B 2,995M 11 TWITTER.COM 3.24B 723M
02 YOUTUBE.COM 23M 07S 6.87 12 YANDEX.RU 15M 21S 4.48
03 FACEBOOK.COM 13 XNXX.COM
04 WIKIPEDIA.ORG 20.42B 1,947M 33M 11S 4.17 14 LIVE.COM 2.95B 202M 22M 35S 7.57
05 YAHOO.CO.JP 15 REDDIT.COM
06 AMAZON.COM 15.52B 1,794M 23M 02S 5.96 16 NAVER.COM 2.29B 397M 17M 35S 9.68
07 PORNHUB.COM 17 VK.COM
08 INSTAGRAM.COM 12.96B 2,291M 8M 42S 2.14 18 FANDOM.COM 2.20B 369M 7M 16S 4.09
09 XVIDEOS.COM 19 WHATSAPP.COM
10 YAHOO.COM 4.90B 198M 17M 31S 6.80 20 RAKUTEN.CO.JP 2.17B 344M 17M 10S 4.23

4.34B 753M 13M 08S 7.01 1.81B 67M 27M 07S 9.89

3.94B 594M 14M 07S 8.91 1.66B 150M 26M 43S 11.73

3.76B 836M 17M 23S 4.46 1.49B 351M 10M 51S 3.11

3.51B 523M 17M 36S 9.46 1.34B 276M 21M 44S 1.54

3.37B 498M 15M 48S 3.97 1.33B 143M 8M 34S 5.74

SOURCE: SEMRUSH (JAN 2021). FIGURES REPRESENT TRAFFIC FOR DECEMBER 2020. NOTES: ‘UNIQUE VISITS’ REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT

49 MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT

CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES.

JAN WORLD’S MOST VISITED WEBSITES (SIMILARWEB)
2021
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC

# WEBSITE TOTAL UNIQUE TIME PER PAGES # WEBSITE TOTAL UNIQUE TIME PER PAGES
VISITS VISITS VISIT PER VISIT VISITS VISITS VISIT PER VISIT
01 GOOGLE.COM 92.21B 3,113M 11 PORNHUB.COM 3.24B 445M
02 YOUTUBE.COM 10M 58S 8.3 12 AMAZON.COM 8M 33S 7.2
03 FACEBOOK.COM 13 XNXX.COM
04 TWITTER.COM 35.75B 1,926M 21M 10S 11.1 14 WHATSAPP.COM 3.10B 552M 7M 24S 9.6
05 INSTAGRAM.COM 15 NETFLIX.COM
06 WIKIPEDIA.ORG 25.33B 2,003M 10M 36S 8.3 16 LIVE.COM 3.08B 382M 8M 27S 11.1
07 BAIDU.COM 17 YAHOO.CO.JP
08 YAHOO.COM 6.54B 902M 10M 49S 11.9 18 ZOOM.US 3.02B 457M 2M 42S 1.5
09 XVIDEOS.COM 19 VK.COM
10 YANDEX.RU 6.18B 1,009M 7M 45S 10.9 20 REDDIT.COM 2.66B 261M 9M 54S 4.3

5.83B 1,148M 3M 55S 3.0 2.51B 293M 7M 25S 8.2

5.70B 260M 6M 15S 8.1 2.44B 100M 9M 28S 6.7

3.95B 517M 7M 35S 5.8 2.26B 462M 4M 09S 3.2

3.75B 479M 10M 13S 8.9 1.81B 128M 16M 51S 19.8

3.27B 183M 11M 06S 9.0 1.74B 236M 9M 11S 6.3

50 SOURCE: SIMILARWEB (JAN 2021). FIGURES REPRESENT TRAFFIC FOR DECEMBER 2020. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE
CAUTION WHEN VISITING UNKNOWN SITES.