Newsletter

FINGER LIKIN' NEWS
JANUARY-MARCH 2019

THE 
CRISPY
BITES

A New Era of KFC
The 'Buildout' - 3
Learn how KFC has broken 
stereotypes & expanded
opportunities
Diversity & Inclusion -4

What have the Marketing
Gurus been cooking?
Originally Yours - 6
Want to know more about
your favorite LT?
Spotlight - 7
Focusing on Values!
Leading With Heart -8

Making A Difference!
HR Engagements -9
C.H.A.M.P.S Challenge - 11
In Other News!
Bite-Sized -12

Culture of
RECOGNITION-14

Our Always Original KFC
Family!
New Joinings - 15

KFC NEWSLETTER| VOL. I

EDITOR'S NOTE

It gives me great joy to bring you the first ever KFC
newsletter. Communication is the first pillar of growth and
success of a team followed by celebration of small and big
achievements alike.

In the constant grind of our daily work lives, this
Newsletter aims to strengthen our bond. It keep us all upd-
-ated regarding breakthrough results and ideas that
originated from the greatest of minds at KFC and to

ensure that we all have a united front for all future challenges.This is not only a platfo-
-rm to celebrate our success and acknowledge our colleagues for their great work but
also a medium to understand the overall performance of our company. I hope that this
small effort will not only help all of us gain a stronger perspective about our organization
but also inspire breakthrough ideas and give us more reasons to celebrate together.

-Fatima J. Ahsan

EDITORIAL TEAM
NIDA NASIR FATIMA J. AHSAN  SYED SHERYAR

CHIEF EDITOR EDITOR CO - EDITOR

SPECIAL THANKS

SHEHMEER AHMED ZOYA SHAHID NIGAH-E-HASNAIN

KFC NEWSLETTER| VOL. I

'BUITLHDEOUT'

TEAM DEVELOPMENT RECEIVES
BREAK THROUGH AWARD BY
MANAGING DIRECTOR - ASIA
MENAPAKT, MR. SABIR SAMI

KFC Pakistan is expanding its reach nationwide and has

recently added two more aesthetically beautiful outlets

to its system. KFC HyderabSaabdir S-aQmai aswimardCinhgoSowhakil Masood

There is no doubt that the outlets were flawless and thus appreciation was
due. In March 2019, Mr. Sohail Masood, Chief Development Officer at KFC

Yumna and her team's Pakistan received ‘Break Through Award’ on
behalf of his team for brilliant restaurant
design and execution. The award was given
by the General Manager MENAPAKT Mr. Sabir
Sami in Dubai.

contemporary designs

rejuvenate KFC's image

as a bolder and vibrant KFC Hyderabad- Qasim Chowk

brand. KFC Gujranwala- Cantt Rahwali

-Raza Pirbhai

KFC NEWSLETTER| VOL. I

DIVERSITY & INCLUSION

KFC nurturing hidden potential

“THE ONLY OPTIONS: DOCTOR, LAWYER OR ENGINEER” Asma Rani preparing to deliver
an order
Huma Farooq was born and raised in a small village in Okara where
education for women was not deemed necessary. In a closed society such "Lunch Of A Lifetime"
as Pakistan an obsession towards certain professions regarded as
respectful is often found. Parents become fixated to certain professions In today's world a girl can do anything her male
and thus, options to succeeding in life are limited to becoming a doctor, counterpart can. She can be an entrepreneur, a
engineer or a lawyer. wrestler, a director but nothing comes easily to
her. She has to fight hard and even more if she’s
Even though Huma belonged to an antiquated community her parents a small town girl. With transformation of
were always supportive of her education. Despite this, she was forced to thoughts and risen education levels, girls from
take Pre-Medical FSC exams so that he could become a Doctor. small cities or towns and even villages have
become ambitious in life, with dreams to touch
In an unfortunate turn of events Huma could not score enough marks to the sky.
clear for her MBBS and had to opt for BBA (Hons), after which she moved Similar is the story of Asma Rani who belongs to
to Lahore where struggle became part of her daily life. She started the village of Daska. While Rani was always
working in order to manage her expenses but was forced to switch jobs ambitious, she was held back by the lack of
after short intervals due to bad work place environment. opportunities in her relatively small city. This is
where transition to a bigger city became
Disappointed and fearful of her past working experiences, Huma gave it necessary. Rani narrates how her life took a
one last shot and went for a walk-in interview at KFC. To her surprise, she turn when she migrated to Lahore with her
was inducted as an Assistant Restaurant General Manager (ARGM). Ecstatic uncle in order to pursue further studies and
yet nervous she went to share the news with her parents who left her walked into KFC for the first time to have lunch,
flabbergasted when they gave her their approval to work at a restaurant. in her own words “It was: I saw and I conquered
feeling to me. I knew that day where I belong,
Huma’s zeal and hard work at KFC did not go unnoticed and within a year and KFC Pakistan was the place where the spark
she was promoted to the position of Restaurant General Manager (RGM) happened”.
making her one of the first female RGMs in KFC Pakistan. She was also Rani is also one of KFC’s first Dame Rider’s and
awarded “Best RGM” the same year she was promoted and was recently was ecstatic to share what she felt about KFC
invited to attend “Youth Leadership Conference” in Karachi. launching the first female delivery rider fleet in
Lahore “If, I am being interviewed today, it’s
Failure is a word unknown to Huma, who paved her way to the CHAMPS because of the baby steps, KFC Pakistan had
Challenge on a National Level twice and is currently leading the first ever taught me all over the years, where I can bring
fully female operated store in Packages Mall, Lahore. my point of view to the table and have the
courage to speak out my mind, and to change
Huma Farooq is yet another example of a woman shattering all obstacles the male chauvinistic public spaces with my
that came in the way of her success. We at KFC are delighted to know that presence on my bike. I am a ‘Dame Rider’”.
we are able to provide a platform where women don’t only feel safe to Asma Rani sets an example for all girls and how
work but are also recognized for their talent. they can achieve great things if they have the
courage. She has shown us the importance of
Huma Farooq with her team-Packages Mall believing in our dreams, and that seemingly
trivial instances may sometimes turn our lives
around.
KFC encourages and provides a platform to
strong women like Asma Rani to excel and
accomplish their goals.

KFC NEWSLETTER| VOL. I

The ArTtaiclkleinTghAabt oGuottKEFvCeryone
Mehreen Zahra Malik - Arab news

LAHORE: For a few blocks of quiet streets, Asma Rani had Lahore’s

upmarket Model Town neighborhood to herself.

There were no other cars or motorcycles around her as she zoomed

through the winding alleys, afraid the winter air would soon cool

the steaming order of fried chicken and chips in her barbie-pink

food delivery kit.

As Rani emerged on Model Town’s main Link Road, a man on a

motorbike first slowed down as he caught sight of her pink scooter,

then sped up, to match her pace. “Oh! Hello!” he shouted. A rickety

white carry van with a sticker bearing the first Kalima of Islam

plastered across its front windshield also tried to catch up.

Rani drove on, her engine revving, unfazed by the stir the sight of a

woman on two wheels was causing on one of Lahore city’s busiest

thoroughfares. 

The 27-year old is one of ten women who make up Pakistan’s first The project was launched in January with a first batch of

all-female food delivery crew. For the last two months, the “Dame ten women. By 2019, CSC’s Nayab Jan said, she hoped to

Riders” have been cruising around Lahore, Pakistan’s second- see at least 80 young girls like Rani and her crew out

largest city, delivering KFC orders. They are hard to miss in their delivering food on the streets of Lahore. 

fluorescent pink helmets and blazing red windbreakers, their “Right now another ten girls are under training and will be

custom-made scooters painted a soft tea-pink. added to the crew soon,” said Muhammad Nawaz, who

The project, a partnership between KFC and the microfinance wing runs the project for KFC.

of a local NGO, Community Support Concern (CSC), is a bold and Standing outside a KFC branch in Model Town, Bisma

rare initiative in a conservative Muslim country where women Mujahid, 24, laughed as she said she did not even know

barely account for 22 percent of the workforce and where fathers, how to ride a bicycle a few months ago.

brothers and husbands often dictate women’s movements, even in “In the beginning I used to be very scared,” she said,

modern metropoles. Restrictions imposed on women by men playing with the plastic blue frames of her glasses. “Now,

against using most forms of public transport limit their ability to I’m teaching girls in my neighborhood how to ride. And I

leave their neighborhoods for work or education, according to a can get home quickly to watch PSL,” she added, referring

2017 study by the International Growth Center. “There is a message to an ongoing tournament of Pakistan’s national cricket

in this project: that the roads belong to women also,” said CSC CEO league.

Shaista Jan, who first conceived the idea of female delivery workers A few weeks ago, Mujahid said a traffic policeman signalled

three years ago. her to stop while she was on a delivery run and her heart

sank thinking she was about to get a ticket. 

“But he just told me, ‘well done, you’re doing great,’”

Mujahid said. “And then he asked me where I got my

scooter from, he said maybe he would buy one for his

daughter.”

At home, Mujahid has aging parents and four sisters to

support and says her wages and tips from delivering food

have made “everything easier.”

I asked them what the worst part of their job was. “Having

to tell people again and again, ‘No, this is not my brother’s

bike,’” said Rani, rolling her eyes. “Or my husband’s,” said

Beenish as she hopped on her scooter. “God, I don’t even

have a husband.”

KFC NEWSLETTER| VOL. I

ORIGINALLY The Marketing Team always Supporting Young Talent
YOURS! seems to be in an 'Over Drive' mode.

A GLIMPSE OF THE MARKETING GURUS From being partners of every
launching Pakistani movie to
Zinger Festival Deal Official Partners for 'Sher Dil' introducing scrumptious yet
easy on the pocket deals for
the customers, the team NEVER
lets us down!

"All Aboard The Chicken Unit"

Are you in love with the new Kamra Store?

When asked to describe the store, Mr. Shehmeer (Brand Manager- Digital)
described its as a "Crispy PitStop" for the people of Islamabad & Peshawar

and the 'reason why the chicken didn't cross the road'

INTRODUCED
TWO NEW
HOTTIES IN
PAKISTAN!

TEAM NPD IS ON THE TOP OF
THEIR GAME THIS QUARTER!

NPD team's wicked creation
leaves us thrilled with every bite.
Re-igniting our love for Zinger in
a completely new way.

Receiving attention from our
favorite Pakistani spice lovers.
The new 'Devil Zinger' & 'Devil
Wings' have left everyone on
fire!!

KFC NEWSLETTER| VOL. I

SPOTLIGHTTHIS QUARTER ON:
AYESHA ABDULLA

Ayesha's gretest strength is that she WHEN DID YOU JOIN
she is a fighter. KFC PAKISTAN?

-Raza Pirbhai "6th, February, 2018"

tihn"WyrsYoopohuuiuargsatchetahoitonauonsdtubtoyroeomaeduninrrnyicvytdhaeotriuyonerogeiutri"?f omnleTi"nthhIeeuo)ntsdoareti(tchytukhheorreaautwolicr"ciu?yasroneluyiftirgnscidarullilrtly FAVORITE COMFORT
FOOD?

"Beef Burger!!"

Which color is most
appealing to you?

"BLUE! because
it lifts the eyes"

Describe your team
using a song?

"Chale Chalo" from Lagaan

If we had to describe
Ayesha in a song it
would definitely be
"This Girl Is On Fire" by
Alicia Keys.

KFC NEWSLETTER| VOL. I

LEADING
WITH HEART

THE AIM

KFC Pakistan launched the Heartsyles training program for
their Leadership Team in Dubai from 5th to 6th February
2019. As a purpose driven company we believe that humility,
love, courage and respect will always make our business and
the world a better place and help people live a fuller above
the line life.

BE SMART WITH YOUR
HEART

KFC believes that for leaders to be
successful, they must be “smart with heart,”
meaning that when they are themselves
with their teams, they build a more
authentic, open and honest culture that
delivers greater results.
The transforming, two-day workshop
provided participants with the opportunity
to gain insight about their own behaviors,
develop strength of character through self-
awareness activities and become more
effective in both their personal and
professional lives.

KFC NEWSLETTER| VOL. I

HR ENGAGEMENT

INTERNATIONAL WINTER LEAN IN CIRCLE
WOMEN'S DAY DONATION DRIVE
R0S8C.0-3S.O20U1T9H S0O9S.0V1I.L2L0A1G9E WITH FE0M8.A0L3E.2M01A9NAGERS

LAUNCH OF THE ORIGINALS-
NEXT GEN LEADERSHIP PROGRAM

Partcipating in the IBA, IoBM & SZABIST Job Fairs.

The response to our Next Gen Leadrship
Program at the Job Fair has been nothing
but overwhelming with a total of 1500+
signups at IBA, Iobm and SZABIST.

KFC NEWSLETTER| VOL. I

HAPPINESS
WORKSHOP

KFC sponsored the 'Happiness
Workshop' organised by Learning Minds
and KSBL. GM HR- Nida Nasir spoke
about what happiness means at KFC.

LEADERSHIP KARACHI
WORKSHOP  LAHORE

A robust workshop on
leadership skills
conducted for Area
Coaches and RGMs by
Syed Sheryar Ali (Manager
Learning & OD).

KFC NEWSLETTER| VOL. I

CC H. HA. ALL. ME.NPG. SE
MOST AWAITED EVENT OF THE
THE C.H.A.M.P.S
YEAR-C.HA.M.P.S CHALLENGE! CHALLENGE

Are your nails filed? Can you dance to the

craziest beat? Can you fry 45 zinger fillets

in 20 minutes and take orders for mimes?

YES?We thought so! because

. these qualities are only

possessed by our extremely talented

restaurant staff.
Launched in March, this years C.H.A.M.P.S
CHALLENGE was an emotionall roller
coaster ride. Tears of joy, melancholy hugs and
lots of selfies; without these the challenge can
not be deemed complete. This years winners
were from the Central Region - Faisalabad (D
Ground) who swept the challenge away by
preparing the most accuarte orders in the least
amount of time. The Pakistani Champs are
now in Dubai making us all proud in the

CHAMPS ATMENAPAKTChallenge.

WALL OF FAME

NADEEM AZAM
BEST RGM

IMRAN YAQOOB
BEST PACKER

AIMAN GULRAIZ
BEST CASHIER
SABA SHAUKAT
BEST SANDWICH MAKER

NAHEED AKHTAR
BEST PACKER

MUHAMMAD ASIF
BEST CHEF

KFC NEWSLETTER| VOL. I

BITE-SIZED

'JUMPING ONTO THE
TECH BANDWAGON'

The IT team has been working tirelessly on
the ERP project since the past few months.
The system finally had a soft launch on 8th
February making our leap into the new tech
world.
The new ERP system is efficient, fast and is set
to make our lives 10 times easier.

CSR 
INITIATIVES

Donated PKR. 8,438,730 in Q3

KFC MitaoBhook sponsored a renowned
business school’s event, named ENIGMA.
Breaking the myth that concerts are not for
deaf community! The narrators performed

in sign language for the deaf audience.

KFC NEWSLETTER| VOL. I

BITE-SIZED

RECRUITMENT FOR
HEARING IMPAIRED

The first quarterly recruitment
drive for the hearing impaired was
conducted in South, Central and
North regions this March.

Theatron’19, IBA’s official
event hosted a special

pantomime play in honor of
our hearing impaired staff.

PANTOMIME PLAY

For the first time in KFC's history a 
hearing impaired employee was
promoted to Manager level!
Adeel Rana, who works for KFC-Gul-II
was overjoyed on his promotion.

ADEEL RANA

A workshop facilitated by Farhan Hussain,
Faisal Salauddin, Saad Majeed and Zain Naqvi.

DELIVERY WORKSHOP

It was conducted to give RGMs and Area
Coaches better insight into the process of
delivering food.

KFC NEWSLETTER| VOL. I

RECOGNITION

FRIDAY SURPRISES

On a random Friday afternoon, Raza
Pirbhai surprised the finance team with a
special recognition award for Waqas
Jaffar.
Waqas came up with an excellent cost
cutting idea for our 'Family Festival' deal.
Replacing 1.5 ltr. with fountain drinks
which are much cheaper.

THE TOWNHALL
01.01.2019

The first nationally connected Townhall happened on the
1st of January where Raza Pirbhai talked about our great
progress and put forward his expectations for the
upcoming year.

Moreover, we definitely heard the loudest of cheers  for
people who were recognized for their achievements.

Nigah-e-Husnain - AM Ashir Imam - Finance Exec. Asif Shah - Area Coach
Rahul - AM
Adeel - IT Exec. Munir - Manager Finance Faisal Ghulam - Area Coach
Muhammad Usman
Tariq- Supervisor Saqib Ansari - Manager SC Faisal Salahuddin - Regional Coach
Syed Husnain - Manager
Shoaib Tahir - AM Ayesha Abdulla - GM Finance

Waqas Ali - Finance Exec. Gohraiz Khan - SM Admin

Amjad Ali - AM

KFC NEWSLETTER| VOL. I

NEW JOININGS!
7 NEW ADDITIONS TO OUR ORIGINAL FAMILY

Mr. Muhammad Shaheryar Naseer Mr. Umair Rehman
Assistant Manager Procurement Manager Compensation and

Benefits

Mr. Syed Irfan Haider Zaidi Mr. Manoj Kumar Maheshwari
Compensation and Benefits Executive Assistant Manager Planning

Mr.PMroujheacmt EmnagdinTeuearha WMarr.eMhuohuasme mEaxdecAutttiiqvuee