Marketing vs COVID-19

M a r k e t i n gISSUE 1 | MARCH-AUGUST 2021
vs COVID-19

In this issue: NEWS: HOW OUT-BRAND
A MODERN MARKETING FIRM
E-MARKETING
GREW THEIR CUSTOMER
Internet marketing reveals that BASE DURING A PANDEMIC
4.2 billion people are on the
Internet. Marketing firm that specializes in
TOP 10 Marketing Platform & making brands into industry
Tips for Online Business authorities

IMPACT ON MARKETING AstraZeneca
TO BUSINESS DURING PANDEMIC vaccine has an

The closure of Covid-19 is especially efficacy of
detrimental to commercial activity 62% to 90% in
in the region.
two doses

IN THIS ISSUE F.O.F.

1 NEWS 14 DIGITAL VS MODERN
MARKETING
How Out-brand, A Modern Which One is Better?
Marketing Firm, Grew Their Traditional Marketing vs Digital
Customer Base During a Marketing
Pandemic
17 NATIONAL ARCHIVE
3 E-MARKETING
WHAT IS E-MARKETING? National Archive of Malaysia

TOP 10 Marketing Platform History of National Archive of
Tips for Marketing Business Malaysia
Online
24 HEALTH: COVID-19
7 MARKETING EXPOSURES
IMPACTS Covid-19 and Vaccines
How Digital Marketing
affected during COVID-19? 26 MARKETING
AI in Hotel Management PLATFORM
Facebook is a Platform/Tools
11 BUSINESS: Facebook Marketplace as a
ENTREPRENEURSHIP Marketing Tools
Yayasan Al-Bukhary Foundation

Tan Sri Syed Mokhtar Al-Bukhari

EDITORIAL SECTION

MUHAMMAD BASYAR AIMAN BIN BAHAR NIZAM SITI NURAIN AMANINA BINTI AHMAD

Assalamualaikum w.b.t. First and foremost, I would Assalamualaikum and Hi everyone! First of all, I would
like to thank the almighty God for his blessings like to thank our beloved lecturer, Madam Nurulannisa
throughout the moments in preparing and publishing Abdullah for giving us the opportunity to experience
this e-magazine. I also would like to prompt the most producing our own e-magazines. Producing an e-
sincere appreciation to all members who were magazine is not as easy as it seems to be but it is an
involved in completing this e-magazine. To all readers, interesting learning process. To all my team members,
thank you so much for keeping supporting us and I good job!
wish you guys. HAPPY READING!

NUR FAZREEN AFRINA BINTI LOKEMAN NUR SYAFIQAH ADLIENA BINTI ABDUL KAHAR

Assalamualaikum. Alhamdulillah, first of all thanks to "The more that you read, the more things you will
Allah who has given us the strength and patience to know. The more that you learn, the more places you’ll
prepare this magazine. Then, thanks to the fellow go" - This quote is from Dr.Seuss, a famous american
editors for successfully producing this magazine. I author in 1950. Let's escape from the real world and
hope the content presented can attract the interest of expand our knowledge because knowledge has a
readers and provide a lot of input. There is plenty of beginning but no end. Keep reading, keep exploring,
information related to e-marketing that can provide and keep sharing!
knowledge to the reader. Thanks to all the readers
who are still loyal to us. Thank you

MARKETING VS COVID-19 |   1

HOW OUT-BRAND, A MODERN MARKETING FIRM, GREW
THEIR CUSTOMER BASE DURING A PANDEMIC

BY SITI NURAIN AMANINA BINTI AHMAD

MARIO SARCENO (THE FOUNDER OF OUTBRAND)

"If it's not The whole world was rocked It is indeed a challenging time
working, keep by a devastating COVID-19 for business owners, that
moving in another pandemic in early 2020 that require them to hire someone
direction. As long nearly paralyzed the entire who specializes in the marketing
as you're moving, system including the business field to help grow their business.
you can expect to world. All business premises had Outbrand is one of the kinds
make some kind of to be closed as lockdown notices that provide a full-service
progress." were issued causing many small marketing advisor that is able to
businesses and traders who help in making brands and
were unable to survive to suffer marketing strategy in both
losses and went bankrupt. The traditional and digital marketing.
COVID-19 pandemic is forcing all According to Outbrand founder,
businesses to adopt a new trend he and his team ensure that
for how businesses are run. A preparations have been made so
new trend which is intended is a that the company operations
modern marketing strategy and strategy are able to meet
which runs through a digital current needs and demands.
medium. Digital marketing is the With a thorough preparation
promotion of brands to connect made, Outbrand successfully
with potential customers using provides solutions to new
the internet and other forms of problems faced by many
digital communication such as business owners to master the
through email, social media, and field of digital marketing while
web-based advertising. tripling their revenues.

MARKETING VS COVID-19 |   2

3 PRINCIPLES BY OUTBRAND They aim to hit seven-figure
growth by the end of 2021 and
1. Identify where your audience to further expand the team so
Various digital channels are available to businesses that they can help more clients
today, but that doesn't mean that we should focus on all navigate the waters of modern
channels. Instead, focus your efforts on where your marketing. Above all, they just
audience is hanging out. want to keep thriving against the
pandemic's tough current, to
2. Differentiate yourself fight the waters, and keep the
Always think about what makes the difference between upward trajectory that Outbrand
your business and the others. "What I suggest people do has enjoyed so far.
is think about your past clients. Why did they decide to
work with you instead of the business next door? Find out EXTRA
what resonated with them, and amplify that. If it
resonates with them, chances are, it'll resonate with more NOTES
people like them".
Founder: Mario Sarceno
3. Get creative
Consider common sales, marketing, and presentation Established: October 2019 - Present
practices, and make a small change at a time to see if it
yields better results. The pandemic forcefully tweaked Website Link:
every business, and those who found a better way to https://www.outbrand.co/
operate were the ones who grew this past year. "If it ain't
broke, fix it even better" Marketing firm that specializes in
making brands into industry
"Keep on moving," is the mantra Outbrand adopted in authorities through public relation
their early months of business. "If it's not working, keep strategies, direct-response
moving in another direction. As long as you're moving, marketing, and brand growth tactics.
you can expect to make some kind of progress." With this
philosophy, Outbrand continues to be eager to move SOURCE:
forward with their clear long-term goals that they have
set up to carry through on their ambition and movement- https://finance.yahoo.com/new
driven mindset. s/outbrand-modern-marketing-
firm-grew-202500063.html

MARKETING VS COVID-19 |   3

WHAT IS

E-MARKETING?

BY NUR FAZREEN AFRINA BINTI LOKEMAN

Academic and managerial interest in E- WHY DO WE USE INTERNET MARKETING?
marketing (EM) has been increasing in recent
years. It is heralded by some as the new Internet marketing is so important because 4.2
paradigm of marketing. Despite reduced billion people are on the Internet. It is a great
marketing budgets due to the spread of opportunity to reach a target for business. People
COVID-19, digital marketing channels will still use the Internet to find all types of information.
dominate. They are constantly conducting searches to find
relevant information about business, products, and
E-MARKETING services. Other than that, the importance of
internet marketing is it can create two-way
E-Marketing (a.k.a. electronic marketing) refers communication. With traditional advertising, the
to the marketing conducted over the Internet. communication is one-way. We can create a TV ad
Two synonyms of E-Marketing are Internet or print an ad in a newspaper, and hope that the
Marketing and Online Marketing which are audience will see the ad and visit business. The
frequently interchanged. E-Marketing is the importance of Internet marketing lies in the ability
process of marketing a brand (company, product, to create two-way communication. Whenever create
or service) using the Internet through computers a social media post, run a pay-per-click (PPC) ad, or
and mobile devices. By such a definition, create any form of marketing material.
eMarketing encompasses all the activities a
business conducts via the worldwide web with When we talk about e-marketing, there are
the aim of attracting new business, retaining different types and methods of e-marketing. First,
current business and developing its brand Email marketing which is considered very efficient
identity. and effective because it has a database of targeting
customers. Second is Social Media Marketing. It is a

MARKETING VS COVID-19 | 4

great source of directly communicating with customers to 10 TOP
increase product awareness. The third type is video marketing MARKETING
which can catch the attention and emotions of the target PLATFORM
market by showing them a video clip. Next is article marketing.
Its ongoing process of delivering quality content to readers. 01 Hubspot
Lastly, affiliate marketing that focused and researched about 02 Exacttarget
the target market. In addition, some of the important 03 Marketo
advantages of e-marketing are ability to target customers 04 Marin Software
faster and cheaper, ability to quantify and collect user data, 05 Vocus
and increased interactivity. 06 RavenTools
07 Webceo
TIPS FOR MARKETING BUSINESS ONLINE 08 Ginzametrics
09 SEMrush
1. Invest in Web Design 10 DOZ
Web Design influences the amount of time and attention a
user will spend on a business page. If the web design is easy
to read, interesting, and complex, it can attract customers.

2. Use Search Engine Marketing and Optimization
Search engine and optimization are part of what helps make
business appear higher on a list of search engine results.

3. Hire a Coach or Consultant
If you’re not an expert in digital and internet marketing, ask
someone who is. For small business owners who need to
focus on other business systems, a coach or consultant can
be extremely helpful.

4. Build an Opt-In Email List
An opt-in email list allows customers to come and sign up and
receive email correspondence.

5. Hold Contest and Giveaways
People love contests and giveaways. Anytime can encourage
promotion from customers in exchange for a free product or
service, owners will usually see a surge in purchases or
connections.

Shaw, A. A. (2019). What is E-Marketing? Definition & Types.
Retrieved from https://www.marketingtutor.net/what-is-
e-marketing/

Conversion Pipeline. (2021). What Is E-Marketing? Retrieved
from https://conversionpipeline.com/what-is-
emarketing/

FinanceOnline. (2021). 10 Best Marketing Software Systems.
Retrieved from https://financesonline.com/top-10-
marketing-software-solutions/

Lake, L. (2021). 10 Strategies for Marketing Your Business
Online. Retrieved from https://www.thebalancesmb.com/top-
10-internet-marketing-strategies-2295375

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MARKETING VS COVID-19 | 7

How Digital Marketing affected 21
36
duringC O V I D - 1 9 ?

The Covid 19 pandemic caused significant changes, especially those
relating to marketing that led to digital usage. In the digital age, the
transformation of communication channels is a challenge for all
industries, but especially for the communications and marketing
industry.

48

IMPACT OF COVID-19 OUTBREAK ON DIGITAL MARKETING. 3) INCREASED IMPORTANCE OF
The closure of Covid-19 is especially detrimental to commercial activity in the ARTIFICIAL INTELLIGENCE (AI)
BASED CHATBOTS:
region. However, at a time when people are increasingly becoming an unpredictable With the online activity of people
digital media world, the door to digital marketing is open. The following indicators on quarantine tours increasing
explain the impact of covid-19 on digital marketing and advertising. and the number of workers at
home increasing, companies have
1) MORE SOCIAL MEDIA HAS PAVED THE WAY FOR MORE SOCIAL MEDIA MARKETING: introduced artificial intelligence
As a result of the Coyote 19 split, people spent a lot of time on social media, block robots that assist users through
chain, and homework. As a result, it allows marketers to use Facebook, Twitter, quarantine chat rooms. General
Instagram and more. Enables you to collaborate and better communicate with your Chat Lounge Surprisingly, it grew
users on various social media sites. because of chatbot users like
these robots and became a
2) CHANGEOVER FROM ORGANIC BUDGETS: virtual helper for chatbot users.
Digital marketing has traditionally been based on key analytical performance
indicators (K.P.I) to measure the effectiveness and efficiency of digital marketing SOURCE:
campaigns. However, the importance of the coronary virus epidemic has diminished,
and KP. I am also a consumer who values the value of life. Mohammad Omer. (2021).
Pandemic Covid-19: Impact on
adlienakahar digital marketing. Journal of
Contemporary Issues in
NUR SYAFIQAH ADLIENA BINTI ABDUL KAHAR Business and Government,
27(4), 131-138. Retrieved from
https://cibg.org.au/article_1141
2_a7de40e124b1856e11ae36d8
885126b9.pdf

MARKETING VS COVID-19 | 8

ARTIFICIAL INTELLIGENCE Specifically, more hotels are likely to
adopt “unmanned” devices and use
AI in Hotel robots to provide completely contactless
Management service. It is anticipated that robot
receptionists, facial scan check-ins, voice
According to an open letter from Gloria Guevara, President guest control, robot delivery, robot
and CEO of the World Travel and Tourism Council, “50 concierge assistants and other
million jobs globally are at risk” because of the pandemic. contactless services will begin to replace
human-to-human contact services in the
near future. More specifically, different
types of AI (mechanical, thinking and
feeling) might open up distinct research
streams at the intersection of health
crises and hotel management, in light of
the COVID-19 pandemic.

HYGIENE AND CLEANLINESS

Hygiene and cleanliness are essential
to successful hotel operations and have
garnered increased attention after public
health crises such as the 2003 SARS
outbreak. Studies show that customers
are influenced by hygiene and
cleanliness conditions when making
purchase decisions in a service
environment.

ARTIFICIAL INTELLIGENCE prevention strategy against COVID- DID YOU
19, adopting AI and robotics in
Hotel operators are beginning to hotels – especially in high-contact KNOW?
pay closer attention to the potential scenarios – can help to protect
benefits of artificial intelligence (AI) guests and frontline service The vaccine cannot give you the
and its applications, such as employees. Therefore, we focus on virus but it protects you.
robotics, in hotel management AI and robotics as a theme in hotel
practices. An increasing number of management and marketing post- You still need to wear mask and
studies have focused on hotel- COVID-19. COVID-19 is highly keep social distancing after
related impacts of AI and robotics contagious via person-to-person vaccine as a precautions to help
at the individual and organizational transmission and people have been end the pandemic.
level. In addition, given the role of urged to decrease personal contact
social distancing as an effective and increase physical distance. You can still get vaccinated if you
have food allergies, existing health
conditions, or are pregnant or
breastfeeding. The vaccine can
help protect you from the dangers
of COVID‑19 infection.

SOURCE:
https://www.childrens.com/
health-wellness/covid-19-
vaccine-faqs

MARKETING VS COVID-19 | 9

“The COVID- Hygiene and cleanliness issues have Accordingly, hotels should
19 outbreak been considered in pandemic outbreaks
has disrupted as a culprit of disease. Guestroom accommodate this public sentiment by
the cleanliness (e.g. of bedrooms and
functioning bathrooms) is a core component of formulating eco-friendly strategies and
and even hotel reputation. As noted, hotel
survival of surfaces receiving frequent human green practices in response to travelers’
hotels contact are more likely to be
around the contaminated through touch and concerns for the environment.
world.” become sources of transmission of
infectious diseases such as COVID-19. Additionally, in a public health crisis
On a personal level, guests tend to
prioritize their health and hygiene, such such as the COVID-19 pandemic, the
as through a healthy diet and sleep
hygiene, as lines of defense against virus is transmitted not only between
diseases.
guests and hotel service employees but
HEALTH AND HEALTH CARE
also between guests themselves.
In the midst of the COVID-19
pandemic, many people have begun to Hence, a future research direction
reconsider their lifestyles and focus on
physical and mental well-being. centers around whether and why

technology such as AI and AIdriven

robotics could guarantee social

distancing among hotel guests in times

of epidemics, as well as how hotels

could institute effective physical

distancing measures among guests.

Furthermore, given the potential

importance of hotels in disaster risk

management.

CONCLUSION

The research agenda proposed in
this article is not exhaustive but
indicates numerous ways in which
COVID-19 is anticipated to affect
the hotel industry, including AI and
robotics, hygiene and cleanliness
and health and health care.
Therefore, it would be worthwhile
to examine how technology-based
approaches should be rolled out in
hotels to minimize possible service
disruptions and avoid service
failure that could compromise
guest loyalty As hotels are a
prominent victim of pandemics, it
is necessary to examine how hotels
should establish contingency plans
for infectious disease control. The
COVID-19 outbreak has disrupted
the functioning and even survival
of hotels around the world. It is
time for scholars and practitioners
to carefully examine the impacts of
this crisis and seek to enhance
industry practices.

SOURCE:

Jiang, Y., & Wen, J. (2020). Effects of COVID-19 on hotel marketing and management: A perspective article.
International Journal of Contemporary Hospitality Management, 32(8), 2563-2573. Retrieved from
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-03-2020-0237/full/pdf?title=effects-of-covid-19-
on-hotel-marketing-and-management-a-perspective-article

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MARKETING VS COVID-19 |   11

MALAYSIA'S
50 RICHEST
2021

SYED MOKHTAR After a while Tan Sri made inroads into government bodies such
as FELDA (Federal Land Development Authority) and MARA (Majilis
ALBUKHARY Amanah Rakyat) while he continued to diversify business interest.

Tan Sri Syed Mokhtar Shah bin Presently he travels in private jets comfortably and he is one of
Syed Nor Albukhary , or known as the most important persons in Malaysia. His net worth is USD 1.8
Syed Mokhtar Al-Bukhary is the billion and also holds an impressive record of portfolio and assets
Chairman of the AlBukhary which includes MMC Corp and DRB-Hicom group.
Corporation. Born in 1951 in Alor
Setar, Malaysia.

He come from a humble village
family where his father owns a small
livestock business. Syed Mokhtar
Albukhary was a school drop out
since his family could not afford his
school and examination fees. His
father then passed away due to a
viral flu which is when he took
responsibility to take over the family
and business. while taking over the
business he also additionally
included transportation and rice for
few years.

At this point of time Tan Sri had
a hard time to develop his business
where he had days sleeping in lorries
and hotels which had bug-infested
on their beds while he travelled for
business

The day has MARKETING VS COVID-19 | 12
twenty four hours;
eight for night's Masjid Albukhary, or Albukhary Mosque, is one of
sleep, eight for the newest and most impressive landmarks in
day's education, & Alor Setar, Kedah. It was built by Tan Sri Syed
eight for helping Mokhtar Albukhary, a local entrepreneur who
others in needs. made it big in the lorry business. Tan Sri Syed
Mokhtar, of Yemeni descent, is the third of seven
- SYED MOKHTAR ALBUKHARY siblings born into a poor family so impoverished
that their home did not have a bed, table or
Low-profile Syed Mokhtar chair.

AlBukhary started as a rice trader

after dropping out of high school.

The bulk of his wealth comes from

stakes in listed DRB-HICOM and

MMC Corp.

MMC's operations span ports,

logistics, construction and

engineering while DRB-HICOM is

an automotive firm with interests

in property and education.

DRB-HICOM sold a 49.9% stake in

Malaysian car-maker Proton to

Chinese auto group Zhejiang Geely

in 2017.

Proton, which has a domestic

market share of more than a fifth,

launched the X50 SUV in October

2020, a vehicle developed jointly

with China's Geely.

MARKETING VS COVID-19 | 13 ALBUKHARY

DID YOU

KNOW?

In 2018 his philanthropic
venture, the Albukhary
Foundation, opened a new
permanent gallery at the
British Museum showcasing
art related to the Islamic
world.
Albukhary also has a stake in
Media Prima, which owns the
New Straits Times Press.
Syed Mokhtar Albukhary were
listed in Malaysia's 50 Richest
2021.

FOUNDATION YAYASAN ALBUKHARY
FOUNDATION

One simple act of kindness that

took place four decades ago

marked the beginning of

Albukhary Foundation’s journey.

When Syed Mokhtar brought

home his first salary of RM1,500

as a rice trader in 1974, his

mother, Sharifah Rokiah,

reminded him that while they

lived a humble life, there were

others in the community who

were poorer. She encouraged

him to keep half for the family,

and distribute the remaining

RM750 to 15 needy families in

their community.

MARKETING VS COVID-19 | 14

MARKETING

Traditional VS Digital

Which One is Better?

BY MUHAMMAD BASYAR AIMAN BIN BAHAR NIZAM

When companies do business, the marketing department plays a role in delivering products and
services which suit the customers’ expectations. The past few years especially have seen significant
growth from traditional to digital marketing and synthesized a new meaning of marketing.

Every company has made a great effort to their requirements and position the respective
outperform its competitors in the growing era of brand or company as a potential choice. The use
technology proliferation and social media of digital marketing tools has made it possible for
branding. With the substantial development of business brands to connect with their target
digital marketing tools and formats, traditional customer segments in a cost effective manner
marketing methods have suffered a setback. like never before.
However, the core purpose remained
unchanged, which was the need to connect and
communicate with customers well to determine

MARKETING VS COVID-19 | 15

TRADITONAL VS DIGITAL

MARKETING

TRADITIONAL
MARKETING

The traditional marketing process used to
be time taking for capturing customer
attention, it was rather simple. Newspapers,
Television, Radio, Print Ads and Billboards were
the most popular tools for targeting customers.
Purchases could either be direct telephonic or
through agents. Customers also had limited
choices. The offline connection with the
audience did produce fruitful results; however,
it came at a huge cost and some other
disadvantages, because of which all its formats
were not wisely used.

DIGITAL
MARKETING

On the other hand, with the rapid

advancement of information technology and

high-speed broadband, access to digital media

got augmented. The customers became more

informed than ever, seeking information

through diverse search engines to make their

purchasing decisions. Various new digital

marketing means opened up which allowed

more effective selling through more efficient

channels such as social media marketing,

mobile applications, search engine

optimization, Google ads or online magazines.

This resulted in encouraging most businesses

to inevitably enter the digital space and

gradually adapt to the transforming ways of

communication and marketing.

MARKETING VS COVID-19 | 16

Innovation
distinguishes
between a leader and
a follower.

Steve Jobs

In addition, social media engagement has CONCLUSION
allowed brands to build a much stronger
understanding of customer behavior and As a result of growing possibilities through
buying habits. Companies that are present on digitalization and increased interaction that it
social media and constantly evolving digitally allows, marketing products and services has
are far ahead of their competitors in terms of become super easy in some ways. If used
their reach out to potential business wisely, digital marketing makes marketing
segments. It has become extremely important more effective and marketing objectives can
to know and understand the optimization of be met with less effort and more
search engines and to constantly make the predictability.
company visible on the most used ones. The
greatest highlight of digital marketing has
been to reach a widest number of potential
customers in a cost effective way through the
strategic use of various current and emerging
E-marketing tools.

SOURCE:

Kapoor, R., & Kapoor, K. (2021). Transition from traditional to digital marketing: A study of evolution of E-
marketing in the Indian hotel industry. Worldwide Hospitality and Tourism Themes. Retrieved from
https://www.emerald.com.ezaccess.library.uitm.edu.my/insight/content/doi/10.1108/WHATT-10-2020-
0124/full/pdf?title=transition-from-traditional-to-digital-marketing-a-study-of-evolution-of-e-marketing-in-the-
indian-hotel-industry

Muhammad Arham. (2010). Islamic perspectives on marketing. Journal of Islamic Marketing, 1(2), 149–164.
Retrieved from
https://www.emerald.com.ezaccess.library.uitm.edu.my/insight/content/doi/10.1108/17590831011055888/ful
l/pdf?title=islamic-perspectives-on-marketing

MARKETING VS COVID-19 | PAGE

MARKETING VS COVID-19 | 17

NATIONAL
ARCHIVE

OF MALAYSIA

Find out how to get involved.
Visit www.arkib.gov.my

HISTORY MARKETING VS COVID-19 | 18

NATIONAL ARCHIVE OF 1 DECEMBER 1957
MALAYSIA
OFFICIALLY ESTABLISHED AND KNOWN BY
1 SEPTEMBER 1961 PUBLIC RECORDS OFFICE

MOVED TO BANGUNAN PERSEKUTUAN DI Location: Dewan Tuanku Abdul Rahman, Jalan
PETALING JAYA Ampang, Kuala Lumpur

Location: Bangunan Persekutuan, Jalan Sultan, SEPTEMBER 1960
Petaling Jaya
TEMPORARILY MOVED TO A BUILDING AT
(1961 - September 1982) JALAN RAJA

1964 NOVEMBER 1963

RECORDS SERVICE CENTER ESTABLISHED PUBLIC RECORDS OFFICE WAS RENAMED
TO ACCOMMODATE THE INCREASING TO NATIONAL ARCHIVES DEPARTMENT
NUMBER OF RECORDS
31 AUGUST 1966
Location: Records Service Center, Jalan Sultan,
Petaling Jaya NATIONAL ARCHIVES ACT NO. 44/1966
ENFORCED
1971
MAY 1972
NATIONAL ARCHIVES DEPARTMENT
RENAMED TO DEPARTMENT OF ARCHIVES THE FIRST BRANCH OFFICE WHICH IS
SOUTHERN REGIONAL OFFICE WAS
AND NATIONAL LIBRARY ESTABLISHED IN JOHOR BAHRU.
The position of Director is changed to Director
1977
General
RENAMED AS NATIONAL ARCHIVES OF
1 JULY1976 MALAYSIA

SARAWAK BRANCH OFFICE WAS 12 NOVEMBER 1977
ESTABLISHED
PUTTING FOUNDATION STONE OF THE
13 NOVEMBER 1976 NATIONAL ARCHIVES OF MALAYSIA

ESTABLISHMENT OF THE TUN ABDUL RAZAK BUILDING AT JALAN DUTA, KUALA LUMPUR
MEMORIAL LIBRARY

MARKETING VS COVID-19 | 19

1 FEBRUARY-10 APRIL 1978 15 APRIL 1978

THE COMPETITION CREATES THE OFFICIAL EAST BRANCH OFFICE WAS ESTABLISHED
LOGO OF NATIONAL ARCHIVES OF AT TERENGGANU AND RESPONSIBLE FOR
MALAYSIA PAHANG, KEDAH AND TERENGGANU STATE

1 MARCH 1979 RECORDS

NORTH BRANCH OFFICE WAS ESTABLISHED 1 DECEMBER 1982
AT KEDAH AND RESPONSIBLE FOR PULAU
PINANG, KEDAH AND PERLIS STATE NEW BUILDING OF NATIONAL ARCHIVES OF
RECORDS MALAYSIA INAUGURATED BY DYMM SERI
PADUKA BAGINDA YANG DIPERTUAN
13 NOVEMBER 1986 AGONG, SULTAN AHMAD SHAH, IN
CONJUNCTION WITH PERAYAAN JUBLI
PENANG RECORD CENTER WAS PERAK ARKIB NEGARA.
ESTABLISHED AT LEVEL 38, KOMTAR
Location: Jalan Duta, Kuala Lumpur. (1982 - now)
BUILDING, PULAU PINANG
1 FEBRUARY 1987
1 OCTOBER 1993
KELANTAN RECORD CENTER WAS
PERAK BRANCH OFFICE WAS ESTABLISHED ESTABLISHED

10 OCTOBER 2003 1999

NATIONAL ARCHIVES OF MALAYSIA 2003 MENARA ILMU BUILDING WAS ESTABLISHED
ACT (ACT 629) BEGAN TO BE ENFORCED
15 JULY 2004
22 DECEMBER 2003
INAUGURATION OF THE NATIONAL
INAUGURATION OF GALERIA SERI PERDANA ARCHIVES OF THE MELAKA BRANCH

NATIONAL ARCHIVE

OF MALAYSIA

Jalan Tuanku Abdul Halim (Jalan Duta), 50568 Kuala Lumpur.
Tel: 03-6209 0600 / 03-6205 6800
Emel: [email protected]

OBJECTIVE

To increase knowledge and promote national awareness by collecting, preserving and
providing research facilities on Public Records and Archives as well as disseminating

information.

To create the efficiency of the government administrative machinery in an economical
manner through systematic and modern records management in government
agencies.

VISION & MISSION

VISION
To produce a generation that loves the nation, country and its historical heritage

MISSION
To preserve and preserve the country's heritage and treasures of historical value and
disseminate information about it to create a Malaysian society that is knowledgeable,

authoritative and loves the country

FUNCTIONS

Collect, acquire and preserve national records that have national values and
historical elements.

Provide reference and research facilities to government departments and the public
as well as conduct research.

Provide advisory services to government departments on the orderly and
systematic management of records.

Disseminate information to the public
Enhancing management and administrative reform activities on the implementation

of computing programs.



Name: Time:
Age: Date:

SUMMER WORD SEARCHLook for the words listed below.

S U N WA N P U A
USBAE I PLH
N H T T WC L S O
BENEUEAAT
L L WR R D Y N N
OLNBOT SDF
C AMB E A CHU
K U WA V E S C N
P I NEAPPLE

Sun Waves Fun Pineapple
Sunblock Hot Beach Water
Sand Shell
Play Umbrella

Name: Start:
Date: End:

SUDOKU

A Game for Mathematicians

FIll out the blocks so that the numbers one to nine
will only appear once in each row, colum and 3x3
grid.

97 3 52 6
5 2 8

68 47

9 62

46 38

89 5

26 18

7 16

95 1 642

MARKETING VS COVID-19 | 24

KEMENTERIAN KESIHATAN MALAYSIA

COVID-19
Awareness

On February 16, 2021, Malaysia's National Covid-19 Immunisation Programme Handbook was launched in a
virtual ceremony by Prime Minister Tan Sri Muhyiddin Yassin, who also mentioned that the first batch of
Pfizer-BioNTech Covid-19 vaccines were expected to arrive in Malaysia earlier than expected on February 21,
2021. A COVID‐19 vaccine is a vaccine intended to provide acquired immunity against severe acute respiratory
syndrome coronavirus 2 (SARS‐CoV‐2), the virus causing coronavirus disease 2019 (COVID‐19).

4 Types of AstraZeneca Efficacy of 62% to 90%
Vaccines: Pfizer-BioNTech Efficacy of 95%
Sinovac Efficacy of 50.4% to 91.25%
CanSino Biologics Efficacy of 91.6%

What are the benefits Side Effects
of getting a vaccine?
Pain Headache
The COVID-19 vaccines produce protection Redness Muscle Pain
against the disease, as a result of developing Swelling Fever
an immune response to the SARS-Cov-2 Tiredness Nausea, and more
virus. Developing immunity through
vaccination means there is a reduced risk of How to Relieve the
developing the illness and its consequences. Side Effects?
This immunity helps you fight the virus if
exposed. To relieve side effects, people can take
ibuprofen, acetaminophen, aspirin, or
antihistamines, for any pain and discomfort a
person experiences after getting vaccinated.

#StayAtHome

MARKETING VS COVID-19 | 25

COVID-19 VACCINE

EXPERIENCES

Prof Dr James Koh Kwee Choy arrived at Hospital Tunku Ja’afar

in Seremban, Negeri Sembilan, on March 18 for his first dose of

Pfizer-BioNTech’s Covid-19 vaccine. He joined the others who were

already there waiting and soon he was called up. His identity was

checked and verified. Then it was time for a briefing and a ten-

minute counselling session with an assigned doctor. A short medical

history was taken — covering medical conditions and medications.

He was given time for any questions he might have.

“It was quite a long process,” says Prof Dr James Koh Kwee Choy

as he recalls his first ‘date’ with the Covid-10 vaccine. “But the

Prof Dr James Koh Kwee Choy injection itself was very fast and painless, just a very small nick that
you don’t really feel at all,” he assures.

According to Prof Koh, side effects vary widely but it is very rare that you will experience severe

reactions. For him, he experienced pain and swelling at the injection area and was tired for about three

days. “I slept a lot,” he said, while some of his colleagues had fever and chills. “There is no need to worry

about the side effects because these are expected reactions to a vaccine. It shows that your body is

working to produce antibodies,” he explained.

Prof Koh also explained that it is a misconception that the two doses are the only ones we will ever

need to take: “That’s not the case. The virus will mutate and you will need to get booster shots regularly.”

This means whether you wait or you don’t, booster shots will be part of our life for the foreseeable future.

“Get the vaccine because we’re not just protecting ourselves but protecting others,” he says. And if you

are still hesitating, heed his words: “If we do not reach herd immunity, it may not take away the personal

protection of those who are vaccinated…but what it does mean is that we might live from one MCO to

another.”

Tips from Prof Koh, on that day (vaccine day), you need to turn up for the appointment, wear loose

clothing that allows doctors to easily access the shoulder. Then do not forget to bring a mobile phone with

your MySejahtera Id and NRIC. Once you arrive, you need to scan several QR codes with the MySejahtera

app. After registration, you will need to sign the consent form saying that it is agreeable to the vaccine

and then can proceed with the first dose. For the second dose between two to three weeks after.

SOURCE:

Centers for Disease Control and Prevention. (2021). Symptoms. Retrieved from https://www.cdc.gov/coronavirus/2019-
ncov/symptoms-testing/symptoms.html

Jayatilaka, T. (2021). The Covid-19 Vaccines in Malaysia's National Vaccination Programme. Retrieved from
https://my.asiatatler.com/life/vaccines-in-malaysias-covid-vaccination-programme-pfizer-astrazeneca-sinovac-
cansinobio-sputnik-v

CodeBlue. (2021). My Covid-19 Vaccination Experience: What to Expect. Retrieved from
https://codeblue.galencentre.org/2021/05/03/my-covid-19-vaccination-experience-what-to-expect/

FACEBOOK and Facebook introduced a new Marketplace in
2016. As 2020, Facebook claim that they have at
MARKETPLACE AS least 2.8 billion active users all around the
globe. With so many active users and with the
A MARKETING use of Facebook Marketplace feature, is
Facebook really a good marketing platform for
TOOLS sellers?

BY SITI NURAIN AMANINA AHMAD As in October 2019, Facebook Marketplace
has been used by 800 million people in 70
Facebook is a popular online social countries around the world each month.
media and social networking service According to one blogger, Aashish Pahwa, he
founded by Mark Zuckerberg in 2004. said that Facebook Marketplace is much better
Facebook can be accessed from than E-Bay, which he categorized it as a social
devices such as personal computers, marketplace where buyers can browse into
laptop, tablet and smartphone with seller profiles and chat with the seller using
internet connection. Users can share Facebook messenger, unlike Ebay.
posts in the form of text, pictures,
videos and multimedia by uploading
into their Facebook account. At first
when Facebook was introduced, it
used to be a platform for users to
share their personal posts only.
However, along with the passage of
time and the development of digital
marketing, many sellers are taking the
opportunity to market their products
and services through this platform.
Indirectly, Facebook has also become
one of the online platforms used by
sellers as their marketing platform.

Facebook introduced a feature
called Facebook Marketplace in 2007
that allows users buy and sell items to
the people in their area. But this
feature is officially shutdown in 2014

MARKETING VS COVID-19 | 26

However, Facebook Marketplace create marketing is a wise choice Furthermore, by advertising the
lacks a function of direct payment because it gathers a group of product in the Facebook
or delivery and also no comment trusted sellers to make it easier Marketplace, it will increase the
or review features are available, for buyers to find and buy the visibility of a product because
which make it difficult for sellers desired product. buyers will easily see the ads by
to convince the buyer to buy or simply typing the product keyword
even help them to avoid Facebook Marketplace provides they are looking for. These
scammers. a platform to create ads by keywords help buyers find the
uploading pictures of their desired product quickly and
Running a business on Facebook products along with sales details sellers who are close to the buyer
is not as easy as five years ago such as product name, price, will be listed. Visibility of a product
because nowadays, sellers who description and seller location and also doubled because the traffic of
are using the medium of Facebook contact details. Sellers do not have users is very high due to many
as a platform to sell their products to waste time creating ads or active Facebook users nowadays.
are increasing each day. As a copywriting everyday but making a
result, there are many sellers who few ads is enough. Apart from
sell the same product and buyers that, buyers can also
also face difficulties in communicate directly with the
determining a trusted seller. seller through the Facebook
Therefore, using Facebook messenger function if they are
Marketplace features as a interested in buying the
platform to advertised product.

MARKETING VS COVID-19 | 27

MARK

ZUCKERBERG

The biggest CONCLUSION
risk is not
taking any In conclusion, many sellers
risk... In a are already making wise
world that is choices by using Facebook
changing Marketplace as one of the
really quickly, ways to create digital
the only marketing. The functions
strategy that is provided and which are
guaranteed to constantly improved in the
fail is not Facebook Marketplace also
taking risks. make it comparable to other
online shopping platforms
such as Lazada and Shopee.
By utilizing the Facebook
Marketplace, sellers no
longer need to pay the cost
to build their own website
but have an option to only

use the facilities provided
on Facebook only.

SOURCES:

Pahwa, A. (2021). Everything you need to know about Facebook Marketplace. Retrieved from
https://www.feedough.com/facebook-marketplace/#google_vignette

http://mudahnyaberniaga.weebly.com/

MARKETING VS COVID-19 | 28

YOUR BLOOD COULD SAVE A LIFE.
MAKE A DIFFERENCE.

DONATE BLOOD
TODAY!

MCO? Book your slot now.

Visit www.pdn.gov.my for details.

INSPIRATIONAL
QUOTES

inspirational quotes by historical figures

mahatma gandhi walt disney stephen hawking frank sinatra

"the future depends on "all our dreams can "however difficult life "the best revenge is
what we do in the come true, if we have may seem, there is massive success"
present" the courage to pursue always something tou
them" can do and succed at"

muhammad ali albert einstein adolf hitler thomas edison

"Don’t quit. Suffer now "A person who never "Do not compare "i have not failed. i've
and live the rest of made a mistakde never yourself to others. If found 10,000 ways that
your life as a champion" tried anything new" you do so, you are won't work"
insulting yourself"

E-magazine

Marketing vs COVID-19

March-August 2021

Copyright MARA University of Technology Malaysia, 2021. All rights reserved.