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The Marketing Plan Project Collection Book was produced to make it easier for students and supervisors to refer the ideas and projects that were implemented from previous semester. This book has information about the project title, product, project summary and list of students involved. During Covid 19 pandemic students cannot come to campus and just having online classes. This situation make them difficult to find the reference material for their project By having this book students can look back and generate ideas for their next project. The book also containing student projects over several semesters. The other problem was that the project report were kept separate and made it difficult for students and supervisors to refer. Besides, it also need more space to keep all the report. With this book it also can save the space and student can refer it anytime. This book was establish in form of e-book and now it also available in the hard copy.

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Published by UMMI KALSOM, 2023-03-10 00:54:54

MARKETING PLAN PROJECT COLLECTION

The Marketing Plan Project Collection Book was produced to make it easier for students and supervisors to refer the ideas and projects that were implemented from previous semester. This book has information about the project title, product, project summary and list of students involved. During Covid 19 pandemic students cannot come to campus and just having online classes. This situation make them difficult to find the reference material for their project By having this book students can look back and generate ideas for their next project. The book also containing student projects over several semesters. The other problem was that the project report were kept separate and made it difficult for students and supervisors to refer. Besides, it also need more space to keep all the report. With this book it also can save the space and student can refer it anytime. This book was establish in form of e-book and now it also available in the hard copy.

MARKETING PLAN PROJECT COLLECTION UMMI KALSOM BINTI AB HAMID MOHD HUZAIMI BIN MD ZUKI NURBAITI BINTI MAHRAN POLYTECHNIC EDITION


PREFACE MARKETING PLAN will provide students with an in depth understanding of marketing strategies. Students will be involved in a practical application of market research via a group project which will focus on a real market situation. Students will come out with an innovative product idea and creating prototype. Students will be responsible for presenting their findings in both written and oral form to their target clients. The Marketing Plan Project Collection Book was produced to make it easier for students and supervisors to refer the ideas and projects that were implemented from previous semester. This book has information about the project title, product, project summary and list of students involved. During Covid 19 pandemic students cannot come to campus and just having online classes. This situation make them difficult to find the reference material for their project By having this book students can look back and generate ideas for their next project. The book also containing student projects over several semesters. The other problem was that the project report were kept separate and made it difficult for students and supervisors to refer. Besides, it also need more space to keep all the report. With this book it also can save the space and student can refer it anytime. This book was establish in form of e-book and now it also available in the hard copy.


JUNE 2020 SESSION CAN B FOR HER GLOW FACE OIL ORGANIC CO- LAUNDRY GEL STICKY BALM PERFUME ALOE VERA SOAP SOS CHAR KOEY TEOW JAMU CANGKIR DECEMBER 2020 SESSION NUT STIXX SABUN DAUN SIREH MANGO PEEL SCRUB ROSES DISHWASH NANO TOOTHPASTE LOW CALORIES FRUTIES CANDY BLACK NHIGHT SHADE SPAGETI Table of Contents


Guidelines For Students in Selecting The Marketing Plan Project Title Improvements to existing products. Creation of new products or services. The chosen topic must be agreed upon by all members in the group. Must stated clearly the problem or issue to be solved. The scope of the title can be studied, researched towards the formation of the best marketing strategy The scope of the chosen title must be up-todate and appropriate to the current marketing situation . The chosen title should be supported by the statements/facts found in it scientific reading material. The title can be based on the previous idea but need further improvement for differentiation. The selection of the Marketing Plan title can be based on the following situations/criteria: 1. 2. 3. 4. 5. 6. 7. 8.


Session June 2020


CAN B FOR HER 01 Team Members Nur Hanim Farhana Binti Anuar Nor Safikah Binti Awil Kusni Nurul Aqilah Binti Md Zin Nor Aisha Binti Azizam Nur Qistina Nabilah Binti Zahari Supervisor Puan Ummi Kalsom Binti Ab Hamid Achievement Multimedia Innovation Competition (Micom Uitm 2020) - Bronze Medal


PROJECT SUMMARY Can B For Her is also known as ‘JAMU MODEN” where its production is from hereditary herbal ingredients that are re -blended and formed in the form of Pastils in the form of ‘Mesra Travel’ because it is easy to eat and store.The company manufactures products in the form of lozenges such as using the CanB brand. Prior to this, the company has released Can B For Kids for children. CanB For Her is the company's latest product, which is a herbal medicine or herbal supplement for women. Specially this herb is produced in the form of pastilles. Pastilles are soft flavored sweets to be smoked or chewed. We chose the lozenge form because it is easier and tastier to eat. In addition, it can make it easier for women who find it difficult to practice herbal medicine for internal health. The ingredients used to produce CanB for her are habatus sauda, gum arab, manjakani, serapat, hill salt, mas cotek, kacip fatimah and the main ingredient is cherry blossom extract. From time immemorial, many women out there were jealous of the facial beauty possessed by Japanese women and wondered how they maintained their beauty to this day. In Japan, cherry blossoms or cherry blossoms are not only favored for their fragrance and color during the flowering season, but their flowers are also used to add flavor and color to foods and beverages, especially cherry blossom tea. The tea, known in Japan as Sakura-cha, is prepared with cherry blossoms that have been soaked in salt water and preserved in plum vinegar. The remaining plum vinegar is then used as a flavoring and coloring agent in food production.


GLOW FACE OIL 02 Team Members Akif Fakhrullah Bin Mohd Radzi Tan Aik Peng Shankar A/L Subramaniam Supervisor Puan Sabariah Binti Othman Achievement Multimedia Innovation Competition (Micom Uitm 2020) - Bronze Medal


PROJECT SUMMARY Facial oils are very nourishing and naturally emollient natural oils and are great for delicate facial skin. They have excellent rejuvenating properties and work quickly to restore the health and glow of our skin. A large number of natural oils are good for the skin, but not all oils can be used on our face. Each oil has different properties and densities and is used accordingly. Facial oils are rich in antioxidants and vitamins and have excellent emollient properties. Facial oils are very important to nourish and hydrate the skin every day. Depending on their composition, they can be used to cleanse, tighten and moisturize, as well as pamper your skin on a daily basis. Facial oils and moisturizers are designed for different purposes and therefore work differently. Facial oils are loaded with many skin -friendly nutrients that nourish, tone and hydrate the skin. On the other hand moisturizers only hydrate, and sometimes provide protection from the sun if it has an SPF. Glow face oil is a new skin care product in the skin care market. It was launched by a newly established company called ‘FW Beauty” in 2020. The company launched this product on 8 August 2020.


ORGANIC CO- LAUNDRY GEL 03 Team Members Muhammad Amirul Fitri Bin Noorizam Mohamad Nur Irfan Bin Shahnoor Hisham Muhammad Imran Bin Abd Shukor Muhammad Saufi Naim Bin Zainuddin Supervisor Pn. Sharifah Yuhayu binti Syed Hamid Achievement Multimedia Innovation Competition (Micom Uitm 2020) - Bronze Medal


PROJECT SUMMARY In recent times, the daily method of washing clothes is becoming more and more popular modern due to the invention of more sophisticated washing machines and detergents various brands out there. An example of a well -known laundry soap on the market is TOP Powder Laundry Detergent, Breeze Liquid Detergent, DAIA Excellent Washing Powder Detergent and more. Therefore, the use of laundry soap the one listed is an affordable product but it can creates a sense of difficulty when to be taken anywhere. Especially for users such as students living in dormitories, users who work full time time and incompetent users. Therefore, we would like to introduce a new laundry soap to the market is LAUNDRY GEL from the company Syaliza Enterprise which has a rather interesting feature that is, it is a cleaner 3 in 1 clothes (detergent soap, fabric deodorant, antibacterial clean and scented congratulations). This laundry soap is in a small form and easy to carry anywhere only. In terms of price, it is very affordable and affordable. We offer this product because it has its own special features, first is a formula enzyme with 8 times the concentration. Secondly, the clothes will not smell musty even if stored 12 hours after washing in the machine. The third is, regular clothes fragrant after washing and drying. The next fourth is safe used for all washable fabrics. The last one is it doesn't leaves an unpleasant foul odor and preserves the color of the fabric. With the advantages of this LAUNDRY GEL product, we want to help this product so that it can be recognized by the public out there


STICKY BALM PERFUME 04 Team Members Ira Faten Umayra Bt Khasan Nurul Fatihah Bt Norzaini Norazwanie Binti Zulkifli Farah Aina Bt Mukhtar Supervisor En. Mohd Huzaimi Bin Md. Zuki Achievement Multimedia Innovation Competition (Micom Uitm 2020) - Participation


PROJECT SUMMARY Perfume products are a product that is loved by all walks of life society regardless of men or women. Perfumes are always getting attention the local market in this era. We have chosen Zara Safiyya as the right company to market our stick -shaped perfumes and this texture is different than other perfumes i.e. in a solid balm texture. This perfume never issued by any other company. This is an advantage to us because this product is new to the market and will probably be able to attract consumers because the odor resistance of this solid balm -shaped perfume makes the fragrance able to lasts a longer period compared to perfumes in the form liquid. For our segmentation targets, we target customers who are keen to try a new product because this product is an innovative product, so this product still new on the market and unfamiliar to hear. We will start by making active promotion on social media to save on production costs. However, the involvement of Zara Safiyya's company is also possible further strengthen in the realization of this product. They have prepared the essence the perfect perfume to complement our product which is Sticky Balm perfume. With the advantage of their perfumes that have more than 130 types of scents internationally specially imported from France, Switzerland and Germany. This is able to help us to beautify this product. We are also confident that products like this can gaining a place in the market because of the convenience and benefits available to this product can win the hearts of these customers out there.


ALOE VERA BAR SOAP 05 Team Members Nurul Nazierah Binti Mustafa Kamal Ushananthiny A/P Tamil Selvan Neerashini A/P Raju Muhammad Ikhwan Huzairi Bin Azahar Supervisor Puan Nurbaiti binti Mahran Achievement Multimedia Innovation Competition (Micom Uitm 2020) - Participation


PROJECT SUMMARY We all know the benefits of aloe vera for sunburned skin, but did you know that it has other benefits for your skin, too? Aloe vera is a great natural moisturizer and can help to soothe dry skin. It also has anti-inflammatory properties, which can help to reduce the appearance of blemishes and wrinkles. Plus, aloe vera is non-irritating and can be used on any type of skin. So if you’re looking for a natural way to improve your skin health, consider having aloe vera in your skincare routine.The “Aloe Vera Bar Soap” is refer to as “ plants for the face”. It has a naturally to relieve sunburn and helps heal wounds. It also contains healthful plants compound , antioxidant and actibacterial properties , accelerates.The features of the product in Aloe Vera Bar Soap is that it has an attractive shape and fresh fragrance. In addition, the benefits found in this product is that it can be used in various ways. For example, use for the whole body or use on the face. Packaging of this product we produce the appropriate packaging according to the shape of the soap produced.


SOS CHAR KTEOW 06 Team Members Nurul Hana Binti Abd Hamid Nur Fitrah Haznani Bt Samad Nor Aishah Bt Yusoff Shalini A/P Ravi Supervisor Suzana Binti Muhammad Achievement Multimedia Innovation Competition (Micom Uitm 2020) - Participation


PROJECT SUMMARY The main product we choose to create a marketing plan is the product of Trenor Teguh Tranding sdn bhd company, which is the product of "Sos Char Koey Teow". This product targeted at individuals opening restaurants or middlemen. Therefore, we want to renewing the company’s target to end users. This product can be made in the form of packaging such as bottles only. We chose Tenor Teguh Tranding Sdn Bhd because they make sauces in bottles only is not available special packaging for end users. We chose this sauce because it didn’t get attention from the public. The advantages of buying this product can help end users and middlemen to cook their own char koey teow at home and do business. The advantage of this sauce is that it can help consumers save energy and time for prepare ingredients for cooking char koey teow. In this era, we can see women many have careers then we can see their time is very limited for cooking. This sauce can help them solve the problems of working housewives.


FEITH FLEUR SHAMPOO 07 Team Members Sharvin A/L R Subramaniam Hani Zulaikha Binti Ridzuan Liyana Athirah Binti Khozary Chin Chira A/P Praphant Kasturi A/P Selva Supervisor Siti Salwa Binti Badiozaman @ Mohd Idris Achievement Multimedia Innovation Competition (Micom Uitm 2020) - Participation


PROJECT SUMMARY The meaning of ‘Faith’ is loyalty while ‘Fleur’ is taken from French word meaning ‘flower’. Faith Fleur is a manufacturer of hair care products such as Shampoo, Conditioner, Serum, Tonic, and Hair Mist. The ingredients used in this product has been approved by the Ministry of Health Malaysia (MOH) and do not use any chemicals such as Parabens, SLS and Soap. Faith Fleur products are ‘halal and ablution friendly’. In addition, it helps to remove lice, repair damaged hair, soften and moisturize dull dry hair, reduce hair loss, eliminate dandruff, remove puffiness and stench. Not only that, it also helps with premature greying problems and promotes hair growth by supplying adequate nutrients. Our product is Dandruff shampoo and the brand name is Faith Fleur. The purpose of our company is to help men and women to care and maintain their hair and looks. The benefit of this shampoo can solve a problem who suffer from dandruff and can help hair growth and refresh the scalp.Other than that, we have to improve our packaging, labelling and the quality of the product to attract a customer and to encourage them to by our product.


JAMU CANGKIR 07 Team Members Nurul Hidayah Binti Mohtar Nurul Afisyah Binti Roslan Maisarah Binti Abd Muiz Zulfati Afiqah Binti Zakaria Supervisor Puan Ainur Hana Binti Huzaidy Achievement Multimedia Innovation Competition (Micom Uitm 2020) - Bronze Medal


PROJECT SUMMARY The project is applied from observations based on the traditional methods used now in the herbal medicine that is the herbal medicine this cup is made from natural ingredients. Besides, This herb is sold in the form of tablets, caplets and capsules. In the future, Jamu Cangkir will innovate from using glass bottles to sachets so easy to carry anywhere. The objective of this project was produced to increase internal sales line by 80% in the next 12 months and increase market share by 10% in the next 6 months by expanding into new markets. Other than that is, expanding the market to Peninsular Malaysia including Sabah Sarawak in strengthen new market positions. Based on the results of the analysis and the discussion that has taken place can be concluded that this Jamu Cangkir has been achieve the objectives already discussed. Finally, this herb has also proven to be capable nourishing the body, beautifying the skin and so on compared to the herbs that are made of the material manually.


Session December 2020


NUT STIXX 01 Team members Nur Alisha Binti Che Johari Daniel Aiman Najman Bin Mohd Annuar Mohd Afrie Nizam Bin Abd Rahim Siti Balqis Binti Khairulsham Muhammad Nazdi Syahmi Bin Majdi Supervisor Puan Ainur Hana Binti Huzaidy Achievement Invention Competition, Conferences And Exhibition ICCE 2020 – Champion Category A (Business & Marketing)


PROJECT SUMMARY Nutt Stix is a modified chocolate jam product the packaging becomes a stick. This idea came about after seeing the customer's difficulties for carry chocolate jam anywhere because of its large packaging. Because of that. ,The idea of making Nutt Stix is to make it easier for customers. First, for making additions to the products released. Previously the product issued is a normal chocolate jam placed in a container that only fits in put it indoors only and the new product Nutt Stix can be taken anywhere only because it is made in the form of (MESRA TRAVEL). Second, attract many customers to buy chocolate jam with a new way of packaging. Chocolate is a product which is loved by many because of the delicious taste of chocolate when eaten with bread. By with Nutt Stix, customers will find it easier to take it anywhere and easily to be used. Customers who like to camp should try this Nutt Stix product. Third, to increase the company's profits. By making product additions new, the company will gain profit and will grow more. It is because still no other competitor creates a product like this Nutt Stix. Customers can get Nutt Stix at any nearby supermarket throughout Malaysia. With that the company will gain profit and will grow more.


SABUN DAUN SIREH 02 Team Members Mohd Hazim Qayyum Bin Hishamullah Teeneshwary A/P Subramaniam Gugaanesvaary A/P Doraraj Nurizzah Binti Shamsir Ali Wan Maizatul Izzati Binti Mgt Bahrin Rishenniah A/P Thinagaran Penyelia Pn. Sabariah Binti Othman Achievement Invention Competition, Conferences And Exhibition ICCE 2020 – Participation


PROJECT SUMMARY Betel leaf or piper betle is a type of herbal plant from the piperceae family which grows and is active from Malaysia. It is a type of plant leaf that is used by the Malay community in this country in some customs, traditional medicine and also as a multipurpose leaf to help human health. In addition, leaves betel nut contains natural active components that are very useful in traditional and modern medicine. Laboratory studies found that betel leaves contain natural antiseptic that kills germs and bacteria. Benefits of betel leaves has proven to be able to solve the problem of vaginal discharge in women. By that, this project has highlighted the benefits of betel leaves by producing soap products betel leaf. This product idea is based on the current market analysis which is SWOT analysis which shows that there is good acceptance among the community especially for beauty and skin health products. This product can be refreshing body and frequent use will make the skin look clean always. It also can calm the user's mind due to the effect of essential oil that smells like additional ingredients in soap products. There are several marketing strategies that proposed for the commercialization of this betel leaf soap product. Among them are the use of social media, the use of short-term incentives such as promotional elements sales and use of advertising in broadcast media. In the future betel leaves can was further innovated into various products because of the health benefits found in it.


MANGO PEEL FACE SCRUB 03 Team Members Syahidatul Nadirah Bt Johari Nurul Shifa Binti Omar Tuan Nurul Zahrawani Binti Tuan 4. Mohd Nor Izyan Hanini Binti Rosli Nuramyliana Binti Adam Supervisor Ummi Kalsom Binti Ab Hamid Achievement Invention Competition, Conferences And Exhibition ICCE 2020 – Participation


PROJECT SUMMARY Mango (Mangifera indica) is a tropical fruit celebrated for its sweet taste and high nutrient content. Until the fruit fully ripens, the outer skin or peel is green. When ripe, the skin turns shades of yellow, red or orange, depending on the type of mango.The nutritional benefits of mango are well established. It’s an excellent source of fiber, vitamins A, C, E and B6, as well as the minerals potassium and copper. Mangos also contain various plant compounds, including polyphenol and carotenoid antioxidants. Like the flesh of the mango fruit, the skin is highly nutritious. Research shows that mango skin is loaded with polyphenols, carotenoids, dietary fiber, vitamin C, vitamin E and various beneficial plant compounds. The objective of this project is to produce new product base on the mango skin. The ingredients used to produce Mango Peel Face Scrub are, apricot, fine salt, honey, golden argan oil, essential oil and the main ingredient is mango peel. Mango skin is a natural material and has many benefits. Usually skin mangoes are thrown away, but mango skins can actually be reused to make beauty products like face scrub. This can reduce waste and conserve our environment.


ROSES DISHWASH 04 Team Members Hanis Syazana Binti Mohd Zamri Nur Farhana Binti Yusoff Nurshahira Binti Wahab Nur Nadiah Binti Nasarudin Siti Arfah Binti Zakaria Supervisor Puan Suzana Binti Muhammad Achievement 1Invention Competition, Conferences And Exhibition ICCE 2020 – Participation


PROJECT SUMMARY The idea to produce Roses Dishwash comes from the problem with conventional soap that contains many toxic substances that are dangerous for humans, water resources, aquatic life and so on. Toxins reach water sources and aquatic life through the system septic and through a water treatment system that cannot remove all toxins from recycled water. Eco-friendly dish soap is better than soap conventional because our only environmentally friendly dish soap using non-hazardous materials. Among the ingredients use to produce Roses Dishwash is Mes which is derived from coconut palm oil, salt, lemon juice, coloring and rose essential oil. Rose essential oil acts as a superb emollient to moisturize skin, protecting the skin from moisture loss and preventing free radicals and toxins from entering the skin. Ecofriendly dish soaps are designed for the same purpose but a different effect. As we know washing soap conventional methods mostly use dangerous substances and some of them are not suitable for washing baby bottles. But the product is suitable for washing dishes, kitchen items, vegetables and also baby bottles. This product is super clean and clear, not sticky and does not leave an unpleasant smell. Roses Dishwash is a dishwashing product that released for use by housewives suitable for washing dishes, kitchen items, vegetables and baby bottles.


NANO TOOTHPASTE 05 Team Members Mohamad Khairul Ikhwan Bin Mohd Nusi Mohamad Khairul Azhar Bin Mohamad Zamri Intan Salawati Bt Khalid Mohammad Syazrul Hisyam Bin Samsudin Muhamad Muhsen Bin Saleh Supervisor Mohd. Huzaimi Bin Md Zuki Achievement : Invention Competition, Conferences And Exhibition ICCE 2020 – Participation


PROJECT SUMMARY Nano toothpaste is one of the new technology that make it easier for users to use toothpaste in Nano form just take it and chew it then brush your teeth as usual. This is also due to the presence of nano toothpaste technology, we can reduce the number of uses of this plastic because toothpaste is previously filled in toothpaste tubes and the tubes take quite a long time to dissolve naturally. So with this kind of technology we can keep the environment from being polluted. Based on the analysis made, we found that the packaging of dental care products in Malaysia creates problems for consumers, including the difficulty of carrying them anywhere. This situation can make the user uncomfortable to use it. We intend to provide a solution by producing simple dental and oral health products. This is a good marketing opportunity because it wants to make it easier for customers to keep their teeth and mouth healthy from bacteria. Nano Toothpaste is produced in capsule form to make it easier for customers to use it. Compared to current dental and oral care products, Nano Toothpaste is easier to use and does not make it difficult to carry it anywhere and can be used at any time.


LOW CALORIES FRUITIES CHEWY CANDY 06 Team Members Sarmila A/P Segaran Dhiviya A/P Rajoo Aein Hatirrah Ahmad Hazami Thinagaran A/L Balasubramaniam Veareshan A/L Ravi Supervisor Cik Siti Salwa Binti Badiozaman @ Mohd Idris Achievement Invention Competition, Conferences And Exhibition ICCE 2020 – Participation


PROJECT SUMMARY . Fruities Chewy Candies offer a fun experience for the whole family! It’s one-of-a-kind flavour that everybody loves for the last decade. Fruities comes in a variety of flavours such as Apple, Blackcurrant, Mango, Orange, Strawberry & more exciting flavours that yet to come. We have planned to change the packaging of the Aluminium metal tin mini Jar because the sweet packaging plastic was previously difficult to use. The old packaging plastic are impact for environmental. We plan to change the old packaging to new packaging as aluminium mental tin jar can easy to bring, low weight to the customers to use the product. Not only that, especially we should give an improvement to this fruities chewy candy product as in low sugar sweets because less added sugar can lower those levels and may help stop weight gain and fat build-up linked to heart disease. So, this literally means can be eaten from kids to adults.


BLACK NIGHTSHADE SPAGHETI 07 Team Members Shamily A/P Muthuvelu Jegathiswari A/P Nageswararao Daneshwary A/P Sarvanan Vasanta Kumar A/L Barati Tazan Khadijah Binti Mohd Alli Jinnah Supervisor Sharifah Yuhayu Binti Syed Hamid Achievement Invention Competition, Conferences And Exhibition ICCE 2020 – Participation


PROJECT SUMMARY A normal SPAGHETTI have three types of benefits, such as energy,nutrients and fiber.While adding Black Nightshade are giving more benefits for the users such as prevention of cancer,helps digestion,cure ulcer, nutritional value, prevent scurvy and more. In Malaysia, there is an increased trend of vegetarianism and a rising demand for vegetarian food products among practising Chinese and Indian vegetarian communities. This is evident in the expansion of vegetarian food market and vegetarian meals (Wong et al., 2011).From this research,we can know that most Malaysian peoples are getting interested and welcoming green food products so here we got 50% opportunities to black nightshade SPAGHETTI.Black Nightshade Spaghetti is a versatile food that goes with a variety of different sauces and toppings. Prepare Black Nightshade spaghetti simply by tossing it with garlic and olive oil, or create a more elaborate dish with tomato sauce, parmesan cheese and fresh garden vegetables. Add lean meat and serve Black Nightshade spaghetti with a side salad for a complete meal, or serve it as a side dish at a family gathering..The black nightshade (Solanum nigrum L.) is a plant that belongs to Solanaceae family. In Malaysia, it is commonly known as “Terung Meranti, Terung Para Cicit and Terung Perat ”. The black nightshade has been acclaimed for its medicinal effects. It has antioxidant activity anticancer activity , antitumor activity , and anticonvulsion activity . Black nightshade are good for health and its proven by medically. Nowadays,people are started to concern about their health more and more.


Team Members Vasant A/Vasus Vasantharaj A/L Thangaraju Derwin A/L Clament Kumar Haarhish A/L Kaviarasu Thiviyaawati D/O Rajendran Supervisor Nurbaiti Binti Mahran Achievement Invention Competition, Conferences And Exhibition ICCE 2020 – Participation A COOLING EXPERIENCE FACIAL MASK 08


PROJECT SUMMARY On 25 January 2020, the first case of COVID-19 was detected in Malaysia and since then the number of positive COVID-19 cases had been increasing day by day. The COVID-19 pandemic has changed life to a new norm as we know it. On the current situation, the government authorities have ordered everyone to use face mask. By using the face mask over 8 hours a day, face mask brings side effect such as acne and pores to users face. So we brought a solution for the face mask users which is facial mask to overcome acne and pores. We made our facial mask mainly based on two ingredients which is aloe vera and hibiscus leaves. Our product is suitable for all gender. This is new type of combination under facial mask. It is a good marketing opportunity due to relatively increase in face mask usage. This product not only reduce acne and pores but also can reduce body temperature, refresh the skin and give cool effect on skin. This product environmental friendly because there is no chemical usage in product. In future, hibiscus leaves and aloe vera can be further innovated into skin product due to health benefits found in it.


INNOVATION IS THE ABILITY TO SEE CHANGES AS AN OPPORTUNITY NOT A THREAT - Steve Jobs-


The Marketing Plan Project Collection Book was produced to make it easier for students and supervisors to refer the ideas and projects that were implemented from previous semester. This book has information about the project title, product, project summary and list of students involved. During Covid 19 pandemic students cannot come to campus and just having online classes. This situation make them difficult to find the reference material for their project By having this book students can look back and generate ideas for their next project. The book also containing student projects over several semesters. The other problem was that the project report were kept separate and made it difficult for students and supervisors to refer. Besides, it also need more space to keep all the report. With this book it also can save the space and student can refer it anytime. This book was establish in form of ebook and now it also available in the hard copy. POLYTECHNIC EDITION SCAN ME


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