MARSIUM'21 COMP OF PAPER

Khan, I., Rahman, Z., & Fatma, M. (2016). The role of customer brand engagement and brand experience in online banking.
International Journal of Bank Marketing
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional
building blocks of social media. Business Horizons, 54(3), 241–251.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion
brand. Journal of Business Research, 65(10), 1480-1486.
Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case o f
Chinese millennial generation consumers. Journal of International Studies, 12(3). https://doi.org/10.14254/2071-
8330.2019/12-3/1
Kim, S.S., Choe, J.Y.J., & Petrick, J.F. (2018). The effect of celebrity on brand awareness, perceived quality, brand image, brand
loyalty, and destination attachment to a literary festival. Journal of Destination Marketing and Management, 9, 320-329.
https://doi.org/10.1016/j.jdmm.2018.03.006
Kırcova, İ., Yaman, Y., & Köse, Ş. G. (2018). Instagram, Facebook or Twitter: which engages best? A comparative study of
consumer brand engagement and social commerce purchase intention. European Journal Economic Business Study, 10,
279-289.

Krieger, N. (2012). Who and What Is a “Population”? Historical Debates, Current Controversies, and Implications for Understanding
“Population Health” and Rectifying Health Inequities. The Milbank Quarterly, 90(4), 634-681.
Kudeshia, C., & Kumar, A. (2017), Social eWOM: does it affect the brand attitude and purchase intention of brands? Management
Research Review, 40(3), 310-330.
Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement, Journal of Marketing Research, 53(4), 497-514.
https://doi.org/10.1509/jmr.15.0044

Kumar, V., Rajan, B., Gupta, S., & Dalla Pozza, I. (2019). Customer engagement in service. Journal of the Academy of Marketing
Science, 47(1), 138–160.
Langaro, D., Rita, P., & Fatima, S. M. (2018). Do social networking sites contribute for building brands? Evaluating the impact of
users’ participation on brand awareness and brand attitude, Journal of Marketing Communications, 24(2), 146-168.
https://doi.org/10.1080/13527266.2015.1036100
Leckie, C., Nyadzayo, M. W., & Johnson, L. W. (2016). Antecedents of consumer brand engagement and brand loyalty. Journal of
Marketing Management, 32(5-6), 558-578.

Leung, X. Y., Bai, B., & Erdem, M. (2017). Hotel social media marketing: A study on message strategy and its effectiveness. Journal
of Hospitality and Tourism Technology, 8(2), 239–255.
Lima, V. M., Irigaray, H. A. R., & Lourenco, C. (2019). Consumer engagement on social media: insights from a virtual brand
community. Qualitative Market Research: An International Journal.

Magasic, M. (2016). The “Selfie Gaze” and “Social Media Pilgrimage”: Two Frames for Conceptualizing the Experience of Social
Media Using Tourists, Information and Communication Technologies in Tourism 2016, 173-182.
http://dx.doi.org/10.1007/978-3-319-28231-2_13.

Malhotra, N. K., & Dash, S. (2011). Basic Marketing research: A decision marketing approach. Pearson.
Malhotra, N. K., & Dash, S. (2016). Marketing research: An applied orientation. Pearson.
Marshall, E. (2020). Simple linear regression in SPSS. Statstutor Community Project. https://www.statstutor.ac.uk/
Middleton, F. (2019). Reliability vs validity: what’s the difference? Scribbr. https://www.scribbr.com/methodology/reliability-vs-
validity/
Myers, E. (2021). Ways To Increase Brand Awareness & Engagement, WP Engine. https://wpengine.com/resources/customer-
engagement-brand-awareness/

Nguyen, C., & Nguyen, D. (2020). A study of factors affecting brand awareness in the context of viral marketing in Vietnam.
International Journal of Advanced Science and Technology, 29(5), 5401-5411.
Nicola, M. (2020) The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International Journal of
Surgery. 78, 185-193. https://doi.org/10.1016/j.ijsu.2020.04.018
Nurfarida, I. N., & Sudarmiatin (2021). Use of social media marketing in SMEs: driving factor and impacts. Management and Entrepreneurship:
Trends of Development, 2(16), 70-81. https://doi.org/10.26661/2522-1566/2021-1/16-06



1002

Nurfitriana, R., Surachman, S., & Hussein, A. S. (2020). The Influence of Brand Image and Brand Love on Customer Loyalty
Mediated by Customer Engagement: Study on Consumers of Wardah Cosmetics. Management and Economics Journal,
4(2), 105-116.
Nurhayati, T., & Hendar, H. (2019). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of
halal product awareness. Journal of Islamic Marketing, 11(3), https://doi.org/10.1108/JIMA-11-2018-0220
Oertzen, A., Odekerken-Schröder, G., & Mager, B. (2020), Driving users’ behaviours and engagement in co-creating services,
Journal of Services Marketing. https://doi.org/10.1108/JSM-06-2019-0244
Orcan, F. (2020). Parametric or Non-parametric: Skewness to Test Normality for Mean Comparison. International Journal of
Assessment Tools in Education, 7(2), 255-265.
Park, H., & Park, S. (2019). The effect of emotional image on customer attitude. Journal of Asian Finance, Economics and Business,
6(3), 259–268. https://doi.org/10.13106/jafeb.2019.
Prentice, C., Wang, X., & Loureiro, S. M. C. (2019). The influence of brand experience and service quality on customer engage ment.
Journal of Retailing and Consumer Services, 50, 50-59.
Prunty, E. (2021, November 15). Which Social Media Platforms Should You Use for Your Business? Digital Marketing Institute.
https://digitalmarketinginstitute.com/blog/which-social-media-platforms-should-you-use-for-your-business
Puro, P. (2013). Content marketing and the significance of corporate branding . Lappeenranta University of Technology.
Rencher, A. C., & Schaalje, B. G. (2008). Linear Models in Statistics (2nd ed.). Wiley.
Riyadi, S. (2019). Influence between banking service quality and brand image against customer relationship and loyalty in sharia
bank. European Research Studies Journal, 22(3), 322-342.
Rubio, N., Oubiña, J., & Villaseñor, N. (2014). Brand awareness–brand quality inference and consumer’s risk perception in store
brands of food products. Food Quality and Preference, 32, 289-298. https://doi.org/10.1016/j.foodqual.2013.09.006
Saleem, H., & Raja, N. S. (2014). The impact of service quality on customer satisfaction, customer loyalty and brand image: Evidence
from hotel industry of Pakistan. Middle East Journal of Scientific Research, 19(5), 706-711.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media ma rketing
effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.

Sasmita, J., & Suki, N. M. (2015), Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand
awareness, and brand image, International Journal of Retail & Distribution Management, 43(3), 276-292.
https://doi.org/10.1108/IJRDM-02-2014-0024

Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity through Facebook. Journal of Research
in Interactive Marketing, 9 (1), 31-53.
Schultz, D., & Peltier, J. (2013). Social media’s slippery slope: challenges, opportunities and future research directions. Journal of
Research in Interactive Marketing, 7(2), 86-99. https://doi.org/10.1108/JRIM-12-2012-0054

Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer re sponse in
the airline industry. Journal of Air Transport Management, 66, 36-41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Shahid, Z., Hussain, T., & Azafar, F. (2017). The impact of brand awareness on the consumers' purchase intention. Journal of
Marketing and Consumer Research, 33.
Shamsudin, M. F. M. F., & Razak, A. A. A. A. (2019). The influence of atmospheric experience on Theme Park Tourist’s satisfaction
and loyalty in Malaysia. International Journal of Innovation, Creativity and Change, 6(9), 10–20.
Shojaee, S., & Azman, A. (2013). An Evaluation of Factors Affecting Brand Awareness in the Context of social media in Malaysia.
Asian Social Science, 9(17). https://doi.org/10.5539/ass.v9n17p72
Situmorang, S. B. M., & Aruan, D. T. H. (2021). The Role of Customer Brand Engagement on Brand Loyalty in the Usage of Virtual
Hotel Operator. Advances in Economics, Business and Management Research, 177, 101-109.

Solem, B.A.A., & Pedersen, P.E. (2016). The effects of regulatory fit on customer brand engagement: an experimental study of
service brand activities in social media. Journal of Marketing Management, 32(5-6), 445-468.
https://doi.org/10.1080/0267257X.2016.1145723

Stelzner, A.M. (2014). Social media marketing industry report (2014). Social Media Examiner
http://www.socialmediaexaminer.com/report2014/



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Su, J. (2016). Examining the relationships among the brand equity dimensions: Empirical evidence from fast fashion. Asia Pacific
Journal of Marketing and Logistics, 28(3), 464-480. http://dx.doi.org/10.1108/APJML-01-2015-0004
Sudarsan, J., & Venkatesh, R (2015). Customer Engagement Factors in Facebook Brand Pages. Asian Social Science, 11(26), 19-29.
Suhr, D. D. (2006). Exploratory or Confirmatory Factor Analysis. 66 -76

Taber, K.S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education.
Research in Science Education, 48, 1273–1296. https://doi.org/10.1007/s11165-016-9602-2
Taherdoost, H. (2016). Sampling methods in research methodology. How to Choose a Sampling Technique for Research.
Thoring, A. (2011), Corporate tweeting: analysing the use of Twitter as a marketing tool by UK trade publishers, Publishing Research
Quarterly, 27(2), 141-158. https://doi.org/10.1007/s12109-011-9214-7
Tsai, W. H. S., & Men, L.R. (2016). Public engagement with CEOs on social media: motivations and relational outcomes, Public
Relations Review, 42(5), 932-942.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
http://dx.doi.org/10.1108/mip-04-2013-0056.
Valentini, C., Romenti, S., Murtarelli, G., & Pizzetti, M. (2018). Digital visual engagement: influencing purchase intentions on
Instagram. Journal of Communication Management, 22(4), 362–381. https://doi.org/10.1108/JCOM-01-2018-0005
Vanitha, P., & Subramanian, S. (2020). A Study on Brand Awareness and Customer Engagement. Indian Journal of Public Health
Research & Development, 11(03), 258.
Vukasovic, T. (2013). Building successful brand by using social networking media. Journal of Media and Communication Studies,
5(6), 56-63.
Vuong, B. A. (2021). Customer Satisfaction Without Engagement -- Is It Enough? Gallup.Com.
https://news.gallup.com/businessjournal/196517/customer-satisfaction-without-engagement-enough.aspx

Wang, H. (2012). Six P's of youth social media from a young consumer's perspective. Young Consumers, 3(13), 303-317
Weerasinghe, K. (2019). Imapct of Content Marketing Towards the Customer Online Engagement. International Journal of Business,
Economics and Management, 2(3), 217-2018.
Wilson, N., & Keni, K. (2018), Pengaruh Website Design Quality dan Kualitas Jasa Terhadap Repurchase Intention: Variabel Trust
Sebagai Variabel Mediasi. Jurnal Manajemen dan Pemasaran Jasa, 11(2), 291-310.
http://dx.doi.org/10.25105/jmpj.v11i2.3006
Wilson, N., & Makmud, S.T. (2018). The Impact of Brand Evaluation, Satisfaction, Brand Relationship And Trust to Brand Loyalty:
A Case Study Of The Indonesian Smartphone Industry, Jurnal Muara Ilmu Sosial, Humaniora, dan Seni, 2(2), 633-649.
http://dx.doi.org/10.24912/jmishumsen.v2i2.2077
Wuensch, K. L. (2016). An introduction to path analysis. http://core.ecu.edu/psyc/wuenschk/MV/SEM/Path.
Xi, N., & Hamari, J. (2019). The relationship between gamification, brand engagement and brand equity.
http://doi.org/10.24251/HICSS.2019.099.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale
development & validation. Telematics and Informatics, 34(7), 1294-1307.

Yi, C. J. (2021). Double 11 sales maintain momentum, as industry overhaul shows effect. Global Times.
https://www.globaltimes.cn/page/202111/1238773.shtml
Yu, J. Y., Moran, D., & Sanjaya, L. C. (2018). Customer Brand Engagement as a New Component of Service Value and Supply
Chain in the Social Media Age. International Conference on Modeling, Simulation and Analysis.
Yuniari, W., Yasa, N. N. K., Giantari, I. G. A. K., Ekawati, N. W., & Setini, M., (2020). The Role of Customer Brand Engageme nt
and Affective Brand Commitment in Mediating the Relationship between Value Congruity and Brand Loyalty. Journal of
Advanced Research in Dynamical and Control Systems, 12(4), 1963-1973.
Zhang, X. (2020). The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study.
Frontiers in Neuroscience, 14. https://doi.org/10.3389/fnins.2020.00549
Zhang, Y. (2015). The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and
Management. https://doi.org/10.4236/ojbm.2015.31006



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APPENNDIX


Appendix 1






























Appendix 2













































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Appendix 3

































Appendix 4
















































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Appendix 5


















































































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Appendix 6: Certificate of BLM2-ICAM4 (International Joint E-Conference)






































Appendix 7: Certificate of Undergraduate Pitch for Funding (UGPFF) 2021


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Appendix 8: Certificate of Undergraduate Research Conference




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