Happy Go Lucky

Happy G

Visual Commun

Go Lucky

nication Design

Product Development
20 years of experience in Style Guides, Entertain-
ment Marketing and Licensed Products.

© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Hasbro-
Littlest Pet Shop
Magic Sticker Drawing Set Product
and packaging update for Littlest Pet
Shop.
Liaison for approvals and communi-
cation between UNISET and Hasbro
via Plus Licens

Client
UNISET
Activities For Kids On The Go!

HASBRO and its logo and LITTLEST PET SHOP
are trademarks of Hasbro and are used with permission.
© 2013 Hasbro. All Rights Reserved.
© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Hasbro-
My Little Pony
Magic Sticker Set Packaging update
for My Little Pony.
Liaison for approvals and communi-
cation between UNISET and Hasbro
via Plus Licens

Client
UNISET
Activities For Kids On The Go!

HASBRO and its logo, MY LITTLE PONY, and all related characters
are trademarks of Hasbro and are used with permission. © 2013 Has-
bro.All Rights Reserved. Manufactured and distributed by UNISET A/S
© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Lucasfilm Ltd.-
Star Wars 2013 Yoda packaging
Magic Sticker Set-
I designed the contents and the
packaging.
Magic Sticker Drawing Set-
I designed the product update and
packaging update.
Magic Sticker Activity Set-
I designed the packaging update.
Tattoos-
I designed the packaging update
Magic Square Puzzle-
I designed the two puzzles and the
packaging envelope.
Liaison for approvals and communi-
cation between UNISET and Lucasfilm
via INK Brands and Disney.
Client
UNISET
Activities For Kids On The Go!

© 2013 Lucasfilm Ltd. & TM, All Rights Reserved.
© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Lucasfilm Ltd.-
Star Wars 2013 Darth Vader packaging
Magic Sticker Drawing Set-
I designed the product update and
packaging update.
Magic Sticker Activity Set-
I designed the packaging update.
Liaison for approvals and communica-
tion between UNISET and Lucasfilm via
INK Brands and Disney.
Client
UNISET
Activities For Kids On The Go!

© 2013 Lucasfilm Ltd. & TM, All Rights Reserved.
© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Disney-
Cars
Mickey Mouse Club House
Disney Princess
Phineas & Ferb
Scratch Art Set
I designed the product contents
and the packaging.
Scratch Art Activity Set
I designed the product contents
and the packaging.
Liaison for approvals and com-
munication between UNISET and
Disney.
Client
UNISET
Activities For Kids On The Go!

© Disney
© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Disney-
Phineas & Ferb
Scratch Art Activity Set, an upclose look
I designed-
4 playscenes
20 scratch on stickers
5 coloring sheets
5 activity sheets
1 postcard to color in
1 flip flap/cootie catcher
4 standing characters
Liaison for approvals and communication
between UNISET and Disney.
Client
UNISET
Activities For Kids On The Go!

© Disney
© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Disney-
Phineas & Ferb
Flip flap/cootie catcher, an upclose look
Design of flip flap/cootie catcher and step-
by-step pictoral directions.
Liaison for approvals and communication
between UNISET and Disney.
Client
UNISET
Activities For Kids On The Go!

© Disney
© 2013 Happy Go Lucky, All Rights Reserved..

Erika Soeder Birch

Project Description
Mattel
Barbie films
Magic Sticker Set
“Barbie and the Pink Shoes”
I designed the scene, removable
stickers, and the packaging cover
Magic Sticker Set
“The Princess & The Popstar”
I designed the scene, removable
stickers, and the packaging cover
Liaison for approvals and communi-
cation between UNISET and Mattel.

Client
UNISET
Activities For Kids On The Go!

©2012 Mattel, Inc. All Rights Reserved.
© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Mattel
Monster High 2013
Magic Sticker Drawing Set-
I designed the play scene, reusable
stickers, the four activity sheets, the
puzzle scene and the packaging.
Tattoos-
I designed the tattoos, the packaging
and the display.
Magic Sticker Activity Set-
I designed all the contents and the
packaging
Magic Sticker Set-
I designed the scene, removable
stickers, and the packaging.
Magic Square Puzzle-
I designed the two puzzles and the
packaging.
Liaison for approvals and communi-
cation between UNISET and Mattel.

Client
UNISET
Activities For Kids On The Go!

Monster High and associated trademarks and trade dress are owned by and used under
license from, Mattel, Inc. © 2012 Mattel, Inc. All Rights Reserved.
© 2013 Happy Go Lucky, All Rights Reserved.

Erika Soeder Birch

Project Description
Five Ways To Safer Food
Design of five pictograms to be posted in the kitch-
ens of all ships at sea to promote maritime occupa-
tional health.
Client
Martin Sonne Design
Sea Health, Søfartens Arbejdsmiljøråd

Erika Soeder Birch

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Project Description
Invitations for events.
Client
IABC Denmark

ENMARK PRESENTS

EPPE GLAHNwinner and Director of Corporate Communications at Novozymes

oving IABC DENMARK PRESENTS
mhheembhuuensaiicrntaetsiosn” CAROLINE SAPRIELmWainnnaegremofeanrteagnidoncaolmIAmBuCnEicmateioranld award and a global thought leader in crisis

aFhSroeohrrutaucnronedsnetsih5nue0sl0tiwagcnhooctrmsiledfsp.roawnmiitehs2KN8F1rTPo8oo6hl0vlgel:ouo0saBzrwhs0ayseøgemd-jdsJva1evoeybs7æij,ny:A3r01n6dU/5S0estMwoarrkcihn,g2o0v1e2r wine

Be Heard™ 1EM0F1sTP9oæp6h8lllel:rauo0Kasnrwsk0øasebeAdd-deJe/a1Snonyb7hi,ny5:a010nvU20nestAKw.porrikli,n2g0o1v2er wine

DESIGNED BY ERIKA SOEDER BIRCH

Be Heard™

DESIGNED BY ERIKA SOEDER BIRCH

Erika Soeder Birch

Project Description
Logo design for a music producer and songwriter
based in Los Angeles, California. The design was to
appeal to young, edgy customers in Los Angeles,
California.
Client
Pink House Entertainment, Los Angeles, Califonia

Erika Soeder Birch

Tiger Team Logo

Project Description
Design of Christmas Card.
Transformation of company logo into a gingerbread
cookie.
Client
Tiger Team
Copenhagen, Denmark

Erika Soeder Birch

Tiger Team Logo

Project Description
A fun transformation of Tiger Team’s logo into a
crop-circle. To be used on their website.
Client
Tiger Team
Copenhagen, Denmark

Erika Soeder Birch

Tiger Team Logo

Project Description
A fun transformation of Tiger Team’s logo into a
crop-circle. To be used on their website.
Client
Tiger Team
Copenhagen, Denmark

Erika Soeder Birch

Project Description
Logo design for software
Client
Tiger Team
Copenhagen, Denmark

Erika Soeder Birch