Welcome to Seddiqi Holding
Table of contents Our beginnings Ourvision Ahmed Seddiqiand sons, more than 70 years of legacy Our Seddiqi leaders Seddiqi the presentand the future Welcome message 02 03 04 05 06 - 10 11 12 13 - 17 Our business TABLE OF CONTENTS 02 Ourvalues 18
03 Welcome message Ahmed Seddiqi & Sons has undergone a remarkable evolution over the past 65 years; from a single store to becoming one of the most respected and recognizable brands globally. As a family and business, we have built on the legacy of our late father, Ahmed Qasim Seddiqi whose vision is honoured through our commitment towards our clients and stakeholders. Change is inevitable; but the most important change is the transition of our organization into a Holding structure and our continuous commitment to creating a lasting legacy for generations to come. Throughout the decades, we have faced various challenges but each one has provided us with the opportunity to learn, grow and evolve. We have spent the past decade in establishing the foundation for the change and in order to implement the new structure, we have developed long-term strategies for growth, sustainability and succession. What is clear is that we cannot achieve our success and goals independently; we require to consistently work together to achieve our goals through integrated initiatives that place the highest priority on our values, mission & vision. We are proud to share this evolution with all of you as we formally establish Seddiqi Holding, whose values are built on the founding principles of integrity, commitment to our employees and stakeholders, operational excellence and creating the ultimate customer experience. Seddiqi Holding brings together what we believe are the fundamental prerequisites for becoming a leader as we develop into a diverse organization and establishing luxury as a way of life. We want to thank each and every one of you for placing your loyalty and trust in our family and organization and look forward to decades of success. Abdul Hamied A. Seddiqi & Abdulmagied A. Seddiqi
04 Our beginnings Ahmed Seddiqi’s curiosity and love for craftsmanship led him to start collecting watches from Bahrain and Kuwait. This passion eventually led to the establishment of Ahmed Seddiqi & Sons, LLC, initially featuring West End Watches and later expanding to include prestigious brands like Rolex and Patek Philippe. The company garnered attention from watch collectors and enthusiasts in Dubai and grew its presence with boutiques and a Swiss watch services unit.
Ourvision Our vision is to be an outstanding luxury player and omnichannel leader in the middle east. We curate ground-breaking experiences that inspire the world and delight our customersand partners. The family spirit is our compass in pursing future growth. It governs our commitment to cultivating sincere connections with customersand partners. With customers and partners across our diversified portfolio. As a business, we are deeply rooted in the respect for our culture, communityand people. Our universal guiding principles are long - term value creation, responsibilityand trust. We transform time into cherished moments. 05
Integrity/ Ethical Behaviour We will maintain the highest standards in business ethicsand transparencyin our dealings with all our stakeholders. Ourvalues 06
Commitment to Employees We recognize our employees’ major contribution towards sustainable long-term success. Ourvalues 07
Operational Excellence We believe in accountabilityatall levels. Wealso strive for operational excellence to enhance our business efficiencyand deliver key benefitsand outcomes to our stakeholders. 08 Ourvalues
Customer Centricity Weare committed to delivering the highest level of customer satisfaction. Ourvalues 09
Commitment to stakeholders We strive to createvalue for our stakeholders, while maintaining high standards of qualityand customer service. 10 Ourvalues
Our business Seddiqi Holding goes beyond being a key player in the watch industry, becoming a dynamic corporate entity with a vision extending beyond watches. Its notable holdings, like Mizzen, Seddiqi Properties, Swiss Watch Services, and more, show a dedication to diversification and innovation. Mizzen marks Seddiqi's entryinto fashion and retail, moving beyond timekeeping intricacies. Seddiqi Properties reflects success in real estate developmentand Swiss Watch Services emphasizes dedication to watchmaking details, complementing Ahmed Seddiqiand Sons' heritage focus. While diversifying, Seddiqi Holding stays true to itsvalues, unwaveringlycommitted to preserving horological heritage for the future generations. 11
12 For over 70 years, Ahmed Seddiqi & Sons represented lasting excellence,as demonstrated in our upcoming video, Highlighting significant milestones throughout our journey. Ahmed Seddiqiand sons, more than 70 years of legacy
OUR SEDDIQI LEADERS OsamaIbrahim Seddiqi Vice Chairman & Chief Finance Of icer Abdul hamied Ahmed Seddiqi Chairman Abdulmagied Ahmed Seddiqi Founder 13
Mohammed Abdulmagied Seddiqi Chief Commercial Of icer Hassan Abdulmagied Seddiqi Chief Human Capital Of icer OUR SEDDIQI LEADERS Havealook at the Dubai Watch Week interview with Mr. Mohammed Abdulmagied Seddiqi. 14
OUR SEDDIQI LEADERS 15 Mohamed Abdul Hamied Seddiqi Group Senior Finance Director Hind Abdul Hamied Seddiqi Chief Marketing & Communications Of icer Havealook at this GQ Middle East interview starring Hind Seddiqi.
OUR SEDDIQI LEADERS 16 Muna Mohammed Seddiqi Senior Creative Director Mohamed Khoory Senior Director - Group Procurement & ICT
OUR SEDDIQI LEADERS 17 Qassim Ibrahim Seddiqi Director Mahra Abdulmagied Seddiqi Senior Director(Luxury Division)
The Seddiqi family hasalegendary presence in the luxury watch industry, exemplifying dedication, ingenuity,and a deep love for horology. With their heritage tracing back to the 1950s, they have played a pivotal role in shaping the watch industryin the Middle East. Their entrepreneurial flair, knack for setting trends,and unwavering commitment to quality have been the driving forces behind their remarkableachievements. As theylook ahead, the Seddiqi familystands firm in their commitment to maintaining excellenceand fostering innovation, ensuring that their legacycontinues to inspire future generations. Their enduring impact leavesan indelible mark on the world of luxury watches, transcending timeand trends. Seddiqi the presentand the future 18
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