How PPC Management Help Magento Ecommerce Websites Get Ahead In The Market

Your eCommerce website and app are not only the two places where you can sell
products online. PPC (Pay Per Click) offers access to platforms like Google,
Amazon, Bing, and others to target potential customers. Reports suggest, that
64% of people click on PPC ads over organic search results, which means PPC
offers a substantial infusion of traffic to your eCommerce website.

In this blog, we shall discuss all the aspects of eCommerce PPC campaigns and
how your Magento eCommerce development company can help you create
the best strategy to boost sales revenue growth.

Let's get started!

How do eCommerce PPC campaigns help achieve results?

PPC stands for Pay-per-click. It refers to an internet advertising model used to
drive traffic to websites. Unlike traditional marketing, the eCommerce business
also pays when the ad gets clicked. PPC advertising aims to lead the user to
the advertiser’s website where the users can complete their shopping actions like
buying a product or availing of services. Let’s discuss the main pillars of PPC that
help achieve quality business and revenue growth:

Data-driven content marketing

Ecommerce PPC marketing helps benefit the power of social media platforms,
search engines like Google, and eCommerce platforms like Amazon. These
advertising campaigns are based on data-backed research with the help of fine

keywords and choosing the right assets for each platform to target the market
and attract referrals to boost click-through rates.

PPC tracking

A wide array of eCommerce PPC tools can get used to track the success of your
business campaigns, Magento optimization, and analyze the improvement
regions. Professional digital marketing experts can monitor each campaign’s
average ad position, click-through rate, cost-per-click, leads, calls, and sales.
Also, PPC strategies attribute revenue to each paid campaign to access your ROI
and monitor the performance metrics regularly.

PPC campaign management

ECommerce PPC campaign management is all about managing and tweaking
bids, monitoring key search queries, rolling out a/b testing, and account
restructuring. To attain the best results, continuous development, testing, and
reporting on the campaign performance is crucial. Our Magento 2 agency
provides custom reports with detailed growth metrics and revenue goals. Also,
with constant improvement, you can unlock the right formula to maintain an
impressive ROI.

What are the benefits of PPC in the eCommerce business?

PPC is a powerful tool that every eCommerce business should learn to leverage.
It is an amazing complement to long-term strategies like SEO that helps
generate results quickly. Above all, it’s cost-effective. It means, businesses need
to pay only when a prospect has clicked on their ads. On average, PPC and
retargeting campaigns offer great benefits, far from traditional methods like
print ads and press releases.

Let us now discuss the top benefits of PPC in an eCommerce business.

Low entry barrier

Entrepreneurs new in the market often don’t have a huge marketing budget.
Leveraging the benefits of digital marketing via PPC is relatively easy and
requires less time, effort, and money. When managed by experts, PPC offers
small businesses a higher ROI when compared to Magento enterprise edition
and other forms of marketing. Thus, it adds value to others with a large
marketing budget.

PPC is a data-driven strategy where everything can get measured through
analytical tools and conversion metrics. Campaigns can get optimized and users
can spend accordingly. It means that if data reveals a campaign to become a
success, spending on ads can immediately boost the result. On the other hand, a
low-budget PPC opens new doors to businesses with limited finance to a
significant degree of control as they don’t pay for ad impressions or reach – just
clicks.

Precise audience targeting

With the help of A/B testing, it’s possible to target the highly relevant audience -
those people who search for the same keywords in advertisements. When
someone clicks on an advertisement, it is intentional and proves that they are
further down the buyer’s funnel.

PPC advertising also provides great control over advertising because marketers
can choose when and where it appears, offering a wide range of influence on
targeting an audience relevant to what their business offers. Once a business
understands its target audience segments, it can optimize its campaign to
correlate with the audience’s online shopping behavior.

Supplement search engine optimization (SEO)

PPC campaigns help eCommerce stores with their long-term, effective SEO
strategies. A/B testing is a very common practice, which entails the process of
comparing two variations of the same advertisement by testing the target
audience’s response and concluding which approach is more influential.

It is advisable to hire a Magento developer who can show which
advertisement gets the most interest both via clicks and impressions. These data
points can help refine a marketing plan’s overall SEO strategy and suggest new
possibilities.

Retarget marketing

Many target audiences leave eCommerce websites without taking any action.
PPC makes it possible to retarget these users and show them revised
advertisements that may pique their shopping interests. Being exposed to
another advertisement offers an eCommerce store another chance to convert
potential leads into customers.

Retargeting is a highly effective feature of PPC because users are interested in
the business’s products or services but require more time to decide before
making the purchase. It allows marketers to retarget advertisements that are
specific to users, causing higher conversion rates.

Conclusion

At Magento India, we have a proven track record of generating an impressive
return on every investment made in online campaigns, advertisements, and
marketing strategies. If you are looking for a professional who can help you with
your Magento 2 migration and Magento optimization, we are here to help.
Connect with us today.