8 Week Marketing Plan

8 WEEK MARKETING PLAN

Thanks for considering theTylerMortonGroup to
sell your home!

Through over 200+ transactions and $35M in sales over the past three years, we’ve found that the
biggest complaint with real estate agents is the lack of communication from their agents. This guide
is not a substitute for communication, in fact we guarantee weekly communication and a one hour
response if we ever miss your call! Open communication is the foundation of relationships with our
clients. We’ve created this guide so there is absolutely no question or guesswork as to what we’re do-
ing to market and sell your home. It may seem like we’re giving away our trade secrets, but we believe
that the level of marketing, technology, service, and communication we provide each and every one
of our client is unparalleled.

In the following pages, you’ll see multiple action items referenced, to make you a bit more familiar,
here is a brief explanation of some of those items:

Professional Photography & Video

97% of buyers begin their home search online and you only have one chance to stand out
in a sea of properties online. Notice the difference of our professional photography below
(hopefully you can tell which ones :)

In addition we hire a professional video walk-thru. Check out an example here: http://bit.
do/tmvideo

3D Tours

We pride ourselves on staying at the forefront of technology, and as the first team in the
area to own a 3D camera, we deliver! If you’ve seen Google Streetview, we’re using similar
technology that allows buyers to tour properties online and immerse themselves into your
home like never before. This is increasingly important with thousands of buyers relocating
to Wright-Patt AFB every year. As technology advances, we’ve actually seen an increase in
buyers purchasing homes prior to ever seeing them in person (if at all).
Check out our 3D Tours Here: 3DHomesDayton.com

PAGE 1

“Enhanced” Listings on Featured Property
Zillow, Trulia, Realtor.com Landing Page
and REMAX.com
We’re not trying to sell every home on the
These four websites are the biggest and MLS, you’re hiring us to sell YOUR home.
most important in our industry, so we We create a custom web page specifically
spend thousands of dollars every month for YOUR home and drive traffic directly to
to make sure that your home is featured, it. With over 1.6 billion people (and count-
showcased, enhanced (all use different ing) on Facebook, Facebook Ad Cam-
terms) in front 150+ Million buyers every paigns are a large portion of marketing.
month. We get more pictures, links to our Because of the daily level of engagement,
video and 3D tours, enhanced descrip- and search habits that Facebook tracks,
tions, and premium placement to make we’re able to market your home specifi-
sure your home is featured where people cally to consumers that are most likely to
are looking the most. purchase a home like yours. Here are the
results of a recent “Coming Soon” ad we
ran for one of our listings:

This home went under contract within 24
hours of running this ad for 100% of ask-
ing price and never made it to the MLS.

PAGE 2

Staging Consultation Pre-sale Home Inspection

Offline marketing is very similar to online, Inspections can be deal killers, so we cer-
where we have precious moments (one tainly understand why they can be stress-
study suggests 9 seconds) to make an im- ful. Rather than “waiting them out”, we take
pression on potential home buyers that a proactive approach so we know exactly
walk through your home. During our initial what to expect and there are no surpris-
meeting we will give our honest opinion es when it comes to negotiating the “Post
(sometimes brutally honest) and a list of Inspection Agreement”. This makes the
what needs to be done to sell your home home selling process that much smooth-
for maximum value. Everyone’s taste is er and is yet another tool in our arse-
different, but we want to appeal to the nal that gives your home an advantage
broadest pool of buyers possible, so the against other listings, and additional lever-
way that we show your home may need age. One of the most common objections
to be different from how you live in your we hear is, “Isn’t it better if I don’t know
home. what’s wrong with my home?” Our answer
is, “You’re going to find out anyway, and
Certified Appraisal if there is a safety concern, wouldn’t you
want to know?”
We’re experts in marketing, technology,
negotiations, and real estate, but the mar-
ket is moving so quickly, we’d rather leave
it to a certified appraiser (pricing experts)
to make sure you’re getting the maxi-
mum price for your home in the shortest
amount of time. Mispricing your home by
only $5,000 can result in a nearly $20,000
swing/mistake. Having a copy of the ap-
praisal also gives your significant leverage
when it comes to negotiations.

If you have questions of any kind, don’t
hesitate to call or text 937-626-7002!

PAGE 3

WEEK 0

Campaign Setup & Pre-Launch Marketing

WEEK 0You only have one chance to make a first impression with the consumer. Many
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So how do
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immaprkreetspslaiocen, orpigtihmtizoeuftoroSfEtOh,eangdatpeo.sition the property for the best possible impression right
out of the gate.

Company branded “Coming Soon” real estate sign placed on property.
Staging Consultation.
Certified Appraisal Ordered.
Featured Property Landing Page on website.
Professional Photos (with address and description in the file name)
uploaded to the Featured Property Landing Page.
3D Tour uploaded to Featured Property Landing Page.
Property Tour uploaded to YouTube and embedded on Featured
Property Landing Page.
Property posted to company’s Facebook, Twitter, and Instagram pages.
Facebook Ad Campaign starts marketing property (will run for 30 Days
using 3 different images to split test for best response).
Property promoted to database of 4,000+ as “Coming Soon”.
Property promoted on Zillow as “Coming Soon”.
Property promoted on to all RE/MAX Victory agents on Victorytoolbox
app.
Property photos are shared on Craigslist.
Client shares link to Featured Property Landing Page on Facebook (and
other preferred social channels).
Client shares post from company’s Facebook page on personal profile.
Showing System set up by attaching MLS record to lockbox.

PAGE 4

WEEK 1
CWaEmEpKa1ign Launch

LCaaunmchpaactiivgitniesLbauiuldnonchthe Pre-launch phase by “announcing” the property’s

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Announce new property on market to your national network of real es-
tate agents.
Property promoted in the MLS.
Property Tour Video uploaded to MLS.
Featured Listing on Zillow/Trulia.
3D Tour uploaded to Zillow/Trulia.
Showcase listing on Realtor.com.
3D Tour uploaded to Realtor.com.
Feature Listing on REMAX.com
3D Tour uploaded to REMAX.com
Real Estate Flyer PDF designed for client.
Client shares Real Estate Flyer PDF with neighbors, friends & family.
Just Listed postcards are sent to surrounding neighbors.

Ongoing:

Facebook Ad Campaign to people Likely to Move residential profile.
Featured Property on TylerMortonGroup.com

PAGE 5

WEEK 2

Campaign Analysis & Improvements

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Campaign results analyzed and modifications made to ongoing market-
ing campaigns.
Property Tour & Seller Interview Video uploaded to company’s Facebook
page.
Re-order photos in MLS so property will come up again at the top of
searches.
Decision on whether Open House is feasible to market the home. If yes,
then Open House scheduled for WEEK 3 or WEEK 4.
Client shares link to Featured Property Landing Page on Facebook (and
other preferred social channels).

Ongoing:

Facebook Ad Campaign to people Likely to Move residential profile.
Featured Property on TylerMortonGroup.com
Property promoted in the MLS.
Featured listing on Zillow/Trulia.
Showcase listing on Realtor.com.
Featured listing on REMAX.com

PAGE 6

WEEK 3

WCaEmEpKa3ign Optimization

CDuarimngpthaisigphnasOe opf tthime ciazmaptaiigonn, we let the efforts from the previous weeks

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marketing for it will also take place.

New Facebook campaign to promote 3D Tour.
Client shares link to Featured Property Landing Page on Facebook (and
other preferred social channels).
Property photos are re-shared on Craigslist.

If Open House Is Scheduled:

Open House Flyer designed for Client to share with neighbors, friends &

family.

Facebook Campaign to promote Open House to people Likely to Move

residential profile.

Client shares Facebook Event for Open House on their Facebook Page

(and preferred social channels).

Open House posted on Craigslist.

Door Knocking Campaign by agent to share Open House Flyer with

neighborhood.

Ongoing:

Facebook Ad Campaign to people Likely to Move residential profile.
Featured Property on TylerMortonGroup.com.
Property promoted in the MLS.
Featured listing on Zillow/Trulia.
Showcase listing on Realtor.com.
Featured listing on REMAX.com
Re-order photos in MLS so property will come up again at the top of
searches.

PAGE 7

WEEK 4

Campaign Performance
WEEK 4
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steady stream of online
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ionfgboththocsoencsuomnesrusmanedrsto. the agents representing those consumers.

Campaign results analyzed, and modifications made to ongoing
marketing campaigns.
Facebook Ad Campaign to Likely to Move Residential Profile ends.
Facebook Campaign to promote 3D Property Tour ends.

If Open House Is Scheduled:

Open House Flyer designed for Client to share with neighbors, friends &

family.

Facebook Campaign to promote Open House to people Likely to Move

residential profile.

Client shares Facebook Event for Open House on their Facebook Page

(and preferred social channels).

Open House posted on Craigslist.

Door Knocking Campaign by agent to share Open House Flyer with

neighborhood.

Ongoing:

Facebook Ad Campaign to people Likely to Move residential profile.
Featured Property on TylerMortonGroup.com.
Property promoted in the MLS.
Featured listing on Zillow/Trulia.
Showcase listing on Realtor.com.
Featured listing on REMAX.com
Re-order photos in MLS so property will come up again at the top of
searches.

PAGE 8

WEEK 5

Campaign Evaluation & Re-Launch

WEEK 5

CIf tahmerepisainisgunfficEievntainltueraetsit oinnthe&prRopee-rLtya(laucnk ocfhtraffic & showings, negative

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craem-lapuaingnchwiwll bilel tuapkdeatpeldacaend. a re-launch will take place.

If online traffic is not converting into offline tours, then price must be
re-assessed to attract more traffic.
Company announces price reduction to RE/MAX Victory agents thru Vic-
toryToolBox app.
Price updated and promoted on Featured Property Landing Page on
TylerMortonGroup.com.
Price updated and promoted in the MLS.
Price updated and promoted on Zillow/Trulia.
Price updated and promoted on Realtor.com.
Price updated and promoted on REMAX.com
Price updated and Property Photos re-posted on Craigslist.
New Facebook Ad Campaign marketing price reduction to Likely to Move
and Retargeting company traffic using Website Custom Audiences.
Client shares link to Featured Property Landing Page on Facebook (and
other preferred social channels).

Ongoing:

Featured Property on TylerMortonGroup.com.
Property promoted in the MLS.
Featured listing on Zillow/Trulia.
Showcase listing on Realtor.com.
Featured listing on REMAX.com
Re-order photos in MLS so property will come up again at the top of
searches.
Facebook Ad Campaign marketing price reduction.

PAGE 9

WEEK 6

Campaign Analysis & Improvements

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key to getting the

home sold.

Campaign results analyzed, and modifications made to ongoing
marketing campaigns.
Decision on whether Open House is feasible to market the home. If yes,
then Open House scheduled for WEEK 7 or WEEK 8.
Real Estate Flyer PDF updated for client.
Client shares Real Estate Flyer PDF with neighbors, friends & family.

Ongoing:

Featured Property on TylerMortonGroup.com.
Property promoted in the MLS.
Featured listing on Zillow/Trulia.
Showcase listing on Realtor.com.
Featured listing on REMAX.com
Re-order photos in MLS so property will come up again at the top of
searches.
Facebook Ad Campaign marketing price reduction.

PAGE 10

WEEK 7

Campaign Optimization

WEEK 7

ACsacmondpuactiegdnin Owepekti3mofitzhae tciaomnpaign, we’ll let the efforts from the previous

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and marketing for it will also take place.

Property photos re-posted on Craigslist.
Facebook Ad Campaign marketing price reduction ends.
Client shares 3 professional photos of their home on Facebook (and
preferred social channels).

If Open House Is Scheduled:

Open House Flyer designed for Client to share with neighbors, friends &
family.
Facebook Campaign to promote Open House to people Likely to Move
residential profile.
Client shares Facebook Event for Open House on their Facebook Page
(and preferred social channels).
Open House posted on Craigslist.
Door Knocking Campaign by agent to share Open House Flyer with
neighborhood.

Ongoing:

Featured Property on TylerMortonGroup.com.
Property promoted in the MLS.
Featured listing on Zillow/Trulia.
Showcase listing on Realtor.com.
Featured listing on REMAX.com
Re-order photos in MLS so property will come up again at the top of
searches.

PAGE 11

WEEK 8

Campaign Optimization

WEEK 8 our network of real estate pro-
fFCersoasmimonthapelsa,vbeigroytnhstlaoOrctap, lwtaeinmdwinlilazctoaiomtniamol,usnnoictahteeywwitihll communicate with their buyers.
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emrtayrk. et feedback on the property.

Agent Assist email sent to our local network of real estate agents.
Agent Assist social message sent to our national network of real estate
agents.
3D Tour reposted to the TylerMortonGroup Facebook page.
Client shares link to Featured Property Landing Page on Facebook (and
other preferred social channels).

If Open House Is Scheduled:

Open House Flyer designed for Client to share with neighbors, friends &

family.

Facebook Campaign to promote Open House to people Likely to Move

residential profile.

Client shares Facebook Event for Open House on their Facebook Page

(and preferred social channels).

Open House posted on Craigslist.

Door Knocking Campaign by agent to share Open House Flyer with

neighborhood.

Ongoing:

Featured Property on TylerMortonGroup.com.
Property promoted in the MLS.
Featured listing on Zillow/Trulia.
Showcase listing on Realtor.com.
Featured listing on REMAX.com
Re-order photos in MLS so property will come up again at the top of
searches.

PAGE12

TYLER MORTON SHANNON FLEMING SEAN GUILIANO
BROKER/OWNER REALTOR® REALTOR®

937.626.7002 937.490.9152 937.681.2208

tylerm@remax.net sfleming@remax.net seanguiliano@remax.net

TYLERMORTONGROUP.COM

BEAVERCREEK SPRINGBORO WEST CHESTER
CENTERVILLE TROY YELLOW SPRINGS