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Published by Avinash Yadav, 2020-07-02 10:40:55

CTB (2)

CTB (2)

“They tried to burn her, not knowing she was a ame.”

Anusuya Yadav summoned all her contribute to her parental
courage to step out of an unhappy household income.
marriage with her young daughter
in tow, and move on to the next As time went by, several similar
chapter of her life. This 40 year old shops opened up in the market and
braveheart from Tikrapara, Raipur Anusuya had to look at multiple
embraced all the challenges life options to thwart the competition.
threw her way and emerged She decided to take a micro loan
victorious. through Sub-K to invest in her
business. She used the loan amount
She began her new journey by to purchase more stock to meet the
working for a short while in a growing demand. She diversied
hospital. When that didn't work out, into clothing items which she had
she established a clothing shop with not been selling earlier, and this
the support of her family. This was attracted many new customers to
the year 2005 and because the her shop, in addition to those who
market wasn't too concentrated at were already frequent buyers. Her
the time, she didn't invest too much relationship with Sub-K has also
in expanding her business. The strengthened as she has come to
revenue from the shop was enough rely upon the team to provide her
for her to bring up her daughter and with advice and guidance.

Anusuya says, “The staff from Sub-K has not
only guided me in procuring the loan but has also
helped me in understanding the best way to use it
in my business. After investing the loan amount,
my shop now boasts of better quality and variety
of clothes which has helped me in increasing my
revenue by up to 50%. This improvement and
growth has helped me become more condent
and has changed the behavior of people
towards a single independent woman in

Mr. Abdul Jabbar, from New Delhi's from these shackles and it was only in
Timarpur area, owns a bulb the year 2018 when he learned about
manufacturing unit which he has been and availed a business loan through
running for the past fteen years. He Sub-K. For him, there has been no
had big dreams for his enterprise and looking back since then.
was always on the lookout for
opportunities to expand the business. Abdul has utilized the loan amount in
improving the quality and quantity of
Due to lack of awareness about raw material and inputs in his
business loans, he fell prey to business, which has led to expansion
moneylenders, who charged him high of his customer base and higher
interest rates and pressured him to protability. He says, "Today, I am able
make frequent repayments. Abdul to sell my products at a better price
constantly felt stressed and this had an without worrying about frequent
adverse impact on his business as repayments or exorbitant interest rates
well. He always wanted to free himself to be paid to the moneylenders".

“Despite successfully running my own has been no looking back. My Customer
Kirana shop, I always had the desire to Service Point and Kirana shop run in
contribute more fully towards my village tandem today. I'm happy that I can
and my people. It was a known fact that provide basic banking services to people
even for the smallest of banking in my village without them having to suffer
transactions, villagers had to travel a long any hardship. I even offer doorstep
distance to the nearest bank branch. They services for those who need them, and in
had to cut short their working hours and turn, I enjoy the respect and love of my
spend money which they couldn't people.”
necessarily spare, in order to make that
trip. V Ram Mohan Reddy

On one of my visits to the bank branch, I Sub-K Business Correspondence
found out about business correspondence Sub Agent
services and met someone from Sub-K Andhra Pradesh
who told me how to enrol as an agent with
the organisation. From that day, there

Ruchika Shringi, a Sub-K Business Ruchika's effective
Correspondent Sub Agent communication and customer
(BCSA), operates her Customer engagement skills have ensured
Service Point (CSP) in Rampura she has a dedicated customer
area of Kota, Rajasthan. base across all age groups. Her
shop is operational from eight in
Ruchika had a part time job which the morning to eight at night,
was not enough to meet her giving people the convenience of
family's growing needs. She then availing banking services for a
decided to become an agent and longer period of time during the
set up her Customer Service Point day. Ruchika's CSP has been
close to her father's tea stall. Her operational for less than a year,
family supported her throughout but it is her resilience,
the journey and made it possible commitment and hard work which
for her to start and run her own has been instrumental in her CSP
business at such a tender age, being recognised as one of the
while continuing to pursue higher best in the state.

“I had a deep desire to improve through Sub-K. This investment
and expand my business and proved to be pivotal in the growth
knew that capital infusion was of my business and I was able to
the best way to do so. But I didn't increase my monthly income by
have a lot of information about 47%. Now, I will never go back to
loans available for small a moneylender for any nancial
businessmen like me and I fell assistance. Sub-K is my trusted
prey to moneylenders as it was source of capital!”
the easiest way to procure
money. It was difcult for me to Amitav Dutta
run the business after that
because I was under constant Owner of a bangle
pressure to repay the amount manufacturing unit
with exorbitant interest rates Kalyangarh, North 24 Parganas,
charged by the moneylender. West Bengal
In 2019, I found out about formal
sector lending and availed a loan

“Great leaders don't tell you colleagues. He actively took up
what to do. They show you how challenging projects, took extra
it's done.” Pramod Pathak, Area effort to learn on the job, and
Manager of Raipur, epitomises fullled all his responsibilities
this phrase. He truly believes in diligently. It was this
leading by example and has commitment that saw him rise
shouldered a multitude of from Field Executive to the Head
responsibilities during his ten of a region in a short span of
year stint with Sub-K. time.

Pramod joined the organisation
as a Field Executive in Bilaspur,
Chhattisgarh and by his own
admission, was supported
immensely by his supervisor and

Pramod says, “It was my He adds, “The work culture at Sub-K has been such that I have always had
performance coupled with the the freedom to perform my duties efciently without feeling pressured or
learnings from my seniors and burdened. Sub-K offers exibility and learning opportunities galore to its
colleagues in the organization employees and I even got the opportunity to work with the Business Process
that have helped me grow. It Re-engineering team, where I applied my eld expertise to recommend
was the condence I gained improvements in existing process ows.”
during my journey at Sub-K
that I was able to handle Sub-K takes pride in employees such as Pramod, who consider the
critical portfolios and succeed organization as their family and go out of their way to help it grow and
in their recovery”. achieve greater heights.

A group of ve handloom workers in Khowai area of Tripura came together Another member from the group, Ms. Sunati Das says, “After taking
with the common interest of earning their livelihood and being nancially inspiration from us, there are other groups who have availed the loan to
independent.. Ms. Raj Lakshmi Debbarma, the group leader says, “I learnt improve their business. I have not only improved my business income but also
about the micro loan facilitated by Sub-K during a promotion meeting held by gained in condence. I aim to expand my enterprise and supply products
the team in my area. After convincing a few other handloom workers about the outside Khowai and explore more markets, both in and outside Tripura”.
benets of taking this loan, we formed a group of ve members to avail the
loan.” According to the members, the group setting has not only lled them with
After taking the loan the group members have utilised the loan amount in condence about the loan but also helped them in improving their knowledge
setting up their handloom business and they, as a group, constantly support about the market and handloom business. Getting together as a group has
each other in times of need. Since all of them are involved in the same kind of given them a golden opportunity to learn from one another and share any
work, they provide regular assistance to each other and help each other in successes or problems that they face in running their businesses.
running their businesses smoothly.

“Though the nancial sector welcoming of new employees and I
interested me, I did not have am lucky to be part of a team which
knowledge about the nuances of keeps me motivated to chase my
this business. I was lucky to have a dreams and improve myself.”
team who constantly mentored and
supported me to ensure that I had a Praseinjit Debnath
shorter learning curve than most. I
had heard a lot of good things Customer Service
about the work culture at Sub-K, Representative - MFI Lending
and I'm glad that I found all those Khowai, Tripura
things to be true once I joined. Sub-
K family has always been

“The loan from Sub–K has with my children being able
played a vital role in to receive good quality
upgrading the infrastructure education.”
of our cowshed and the
quality of inputs for our Urmila Yadav
business. Gradually, as I
have been able to apply for Owner - Dairy Business
a higher loan amount, & Individual Business
improvements in the Loan Customer
business have been Pachera Village,
substantial. This has led to Raipur (CG)
an overall betterment of my
family's standard of living,

Priya Paswan of Rishikesh, Sub-K, she decided to apply for it. She
Uttarakhand, had to take the tough availed the loan and utilised the
decision to shut down her knitting amount to buy everything needed to
shop due to nancial constraints. But start her shop.
as they say, having a second chance
makes you want to work even harder, The increased income from the shop
and it proved true in Priya's case as has ensured that Priya can provide her
well. It was Priya's burning desire to children with better education and
stand on her own feet and shoulder all also contribute to the household. In
household responsibilities equally that the future, she aims to expand the
led to her decision to set up a small tea product line in her shop to meet the
shop near her home. increasing demand in the area.

She realised that she needed capital to We, at Sub-K, are proud of Priya's
set up the shop and when she found never-say-die spirit and her
out about micronance loans through entrepreneurial ambition!

Punam Devi Prasad from Fulbari, Siliguri believes it is important for individuals to nd new ways to improve one's life, especially when times are
tough. It was during one such phase of economic distress that she realized the importance of multiple earning members in a household and she
decided to share the nancial responsibilities of her husband by setting up a Kirana store in her area. Gradually, through her sheer will, she was
able to build a strong customer base and soon felt the need of expanding her product line to meet the growing demand.

It was through one of the existing groups in the area that she learnt about the joint liability group loans facilitated by Sub-K and availed a loan
for her business. Her shop witnessed steady growth over the years and she also availed a higher loan amount in her second cycle.

Punam says, “It is the tough times which teach us the value of money, self-sufciency and economic independence. After setting up my shop, I
have been assisted by Sub-K at various occasions, not only for nancial help but also for business-related queries. It is the affordability of the
loan coupled with the cordial nature of the staff, that has made Sub-K the most trustworthy source of nance for me.”

“The output from our eld has been largely
dependent on weather conditions and sales have
always been facilitated by third parties. So, we
have had to sell our produce at a much lower
price, just to avoid it from getting spoilt. I had
taken nancial assistance in the past but the
weekly repayments were a big hassle for me. So,
this time I availed a loan through Sub-K. Despite it
being a similar kind of loan, the affordable
monthly installments have helped me to utilize the
amount efciently to procure farm inputs. Due to
better quality of products and no pressure of
weekly repayments, I was able to negotiate a
better price for my produce and increase my
revenue. I plan to invest this additional revenue
back into my business by sowing cash crops this

Jayanti Rajak

Farmer aged 52 years
Malda, West Bengal

Anita Gangawane joined Sub-K as a understand business technicalities
Field Executive in Aurangabad, easily and gave her more time to focus
Maharashtra over seven years ago. on skill development. Anita says, “At
Her hard work and positive attitude Sub-K, I have found a home. It is the
have helped her climb the belief my team has in me that has
organizational ladder to become a helped me in converting tough
Team Leader. Anita's dedication and situations into opportunities and to
hard work has been recognized showcase my calibre. I was entrusted
multiple times and she has also been with the responsibility to improve the
awarded as the Best Field Executive. Lasur branch in Maharashtra, and I'm
She also got the opportunity to receive glad that I was able to justify the faith
the Chairman's Award from Mr. Vijay posed in me. At Sub-K, our good work
Mahajan for her commendable work. is appreciated and aws corrected.
Our association is not limited to
It was her prior experience in the business only but extends into our
nance sector which helped her personal lives as well.”

“At Sub-K, I have successfully pushing the borrowers to the
brought hundreds of people brink of desolation. Through
into the formal banking Sub-K, I have tried to educate
sector and helped them my customers about nancial
escape the web of money planning, savings, debt, etc.
lenders. I have noticed that so that they can make wise
people are not aware of nancial decisions.”
easy, affordable loans from
reputable institutions and Madhav Ram Sahu
during times of distress, often
turn to local money lenders Senior Customer Service
for assistance. This starts a Representative
never-ending cycle of high- Raipur, Chattisgarh
interest loans and defaults,

Kumari availed a micro loan through
Sub-K, which she invested in her
business. She says, “Owing to the
seasonal nature of services of my sons,
I had no option but to continue running
my kirana shop. The loan amount has
helped me in expanding my product
line and ensuring adequate stock to
meet the growing demand in my area.
It is not only about money but also
about respect and self-condence. I
had never thought that by simply taking
and repaying a loan, I would be able to
be so successful. Today, I see a lot of
respect in the eyes of my family and
friends, which is all because of how
hard I've worked on my business.”

Kumari Guru Ekta owns a Kirana store in Khamtarai, Raipur, and has been running it for more than two decades. Her husband had to retire
early from his job because of health issues, and Kumari has been single handedly running her household since then.

Over time, Kumari realised that demand in her area was increasing while the supply was not adequate to meet it. She decided to take a loan to
invest in her shop and increase her inventory, without which she would surely have lost quite a few customers to competitors.

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