Often referred to as customer intent, retargeting or competitor retargeting.<br><br>What is consumer intent marketing? Intent marketing is displaying ads marketing a product or a service based on consumers' intent to adopt, purchase or consume that particular service which may have been either explicitly or implicitly conveyed by the users actions.<br><br>Simply put, imagine if you could serve and ad to anyone who visited your competitors website, a specific webpage, video. Consumer intent marketing allows you to do exactly that.<br><br>If you want to sell a new paint brush, you can build an audience from the viewers of HomeDepot.com paintbrush pages, you know they are either researching or intend to buy a paint brush and therefore will be interested in your product. This targeting is far better than traditional demographic or interest based audience targeting.
