Google Adwords Display Marketing Explained
Search Network & Website Network Marketing What is the Google Ad Network? Google AdWords is split into two networks, the Search Network and the Display Network. With the Search Network, businesses place text ads in multiple search engine results. On the Display Network, businesses instead place display ads on a huge (100M+) network of sites across the internet.
What is Search Advertising? Search ads appear next to Google search results when people look for keywords for products and services you offer. And, you only pay when people click to visit your website or call your business.
What is Display Advertising? Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. You pay per 1,000 views, not by click.