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Google Adwords Display Marketing Explained
Search​ ​Network​ ​&​ ​Website​ ​Network​ ​Marketing What​ ​is​ ​the​ ​Google​ ​Ad​ ​Network?​ ​​Google​ ​AdWords​ ​is​ ​split​ ​into​ ​two​ ​networks,​ ​the​ ​Search​ ​Network​ ​and​ ​the Display​ ​Network.​ ​With​ ​the​ ​Search​ ​Network,​ ​businesses​ ​place​ ​text​ ​ads​ ​in​ ​multiple​ ​search​ ​engine​ ​results.​ ​On​ ​the Display​ ​Network,​ ​businesses​ ​instead​ ​place​ ​display​ ​ads​ ​on​ ​a​ ​huge​ ​(100M+)​ ​network​ ​of​ ​sites​ ​across​ ​the​ ​internet.
What​ ​is​ ​Search​ ​Advertising?​​ ​Search​ ​ads​ ​appear​ ​next​ ​to​ ​Google​ ​search​ ​results​ ​when​ ​people​ ​look​ ​for​ ​keywords for​ ​products​ ​and​ ​services​ ​you​ ​offer.​ ​​ ​And,​ ​you​ ​only​ ​pay​ ​when​ ​people​ ​click​ ​to​ ​visit​ ​your​ ​website​ ​or​ ​call​ ​your business.

What​ ​is​ ​Display​ ​Advertising?​ ​​Display​ ​advertising​ ​is​ ​a​ ​type​ ​of​ ​online​ ​advertising​ ​that​ ​comes​ ​in​ ​several​ ​forms, including​ ​banner​ ​ads,​ ​rich​ ​media​ ​and​ ​more.​ ​Unlike​ ​text-based​ ​ads,​ ​display​ ​advertising​ ​relies​ ​on​ ​elements​ ​such as​ ​images,​ ​audio​ ​and​ ​video​ ​to​ ​communicate​ ​an​ ​advertising​ ​message.​ ​You​ ​pay​ ​per​ ​1,000​ ​views,​ ​not​ ​by​ ​click.
View Text Version Category : Computers & Internet
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