Portfolio Alix Louward EV

global design

PORTFOLIO

alix louward



GLOBAL DESIGN

A pastry in Paris - Les Macarons de Raphaël p. 04 to 19
Monop’ convenience store p. 20 to 31
Bead & Breakfast - L’Atelier p. 32 to 35

RETAIL AND Creation of a pastry shop in
GRAPHIC IDENTITY - PASTRY an existing building in Paris.

4 «Les Macarons de Raphaël» is
a young brand that opens its
first boutique in Paris. Although
recent, this high-end brand has
seen its success grow thanks to
its refined products and an ori-
ginal range of flavors. The shop
also offers customers to taste
macaroons on the spot, com-
bined with a hot or cold drink.

I worked on the alliance of hea-
ring and taste: macaroons are
tasted in a musical space, like
«music boxes» each with a spe-
cific musical genre. I created
this tastings instances as very
intimate but permeable to what
surrounds them: each space
has a cut in a pattern, accor-
ding to the principle of mou-
charabieh, to allow a glimp-
se of what happens there.
A more neutral and open tas-
ting area is also offered to the
customer. The sales area of-
fers macaroons with musical
names, for a playful tasting.

PLAN
ECH. 1:1

5

SECTION AA
ECH. 1:1

6

SECTION BB
ECH. 1:1

7

FACADES
ECH. 1:1

From the shop win-
dows, the people sees the
inside of the shop through
the cut-out panels such as
moucharabieh, getting a
glimpse of the tasting huts.
The interior of the shop
is revealed little by little
thanks to this cutting game.

8

FACADES
ECH. 1:1

9

FINAL MOCKUP,
ECH. 1:5

10

11

GRAPHIC
IDENTITY

Les macarons
de Raphaël

C0 C 64 C 85 C0

M0 M 50 M 31 M 90

J0 J 34 J 50 J 86

N0 N 20 N 19 N0

12

13

14

15

PACKAGING
FINAL MOCK UP

16

GOODIES FOR SALE
IN THE PASTRY

17

WAITERS UNIFORMS Les macarons
WEBSITE de Raphaël

Les macarons Les macarons
de Raphaël de Raphaël
Les macarons
de Raphaël

Les macarons
de Raphaël
Les macarons
de Raphaël

18

19

RETAIL AND
GRAPHIC IDENTITY - CONVENIENCE STORE

Work on the concept of Monoprix
convenience store: Monop’.

Oh! monop, it’s a journey punctuated
by surprises: the customer walks ins-
tinctively, driven by his curiosity. Ga-
mes of framing and transparency,
architectural surprises come to stir the
curiosity of the customer and ensure
the transition from one area to another.
The customer will also be surprised to
discover new products regularly put
forward throughout his journey.

20

PLAN
ECH. 1:1

65 4 1
2 4
7 3

4 1 5 1
2 Soin du linge 1
Fruits, légumes Nettoyage ménager
3 Snacking Droguerie
Crémerie Produits vaisselle
Yaourt, dessert frais Animaux

2 6
Petit-déjeuner
Chocolat Douche, bain, savon
Pain, Viennoiserie Mouchoir, papier toilette, coton
Biscuit, gâteau Hygiène dentaire
Confiserie Soin du visage
Epicerie fine Santé, premiers soins
Aide à la patisserie Cheveux
Compote, dessert Hygiène feminine
Hygiène homme
Soin du corps

15 37

Fruits, légumes Soin du linge Pâtes, riz, purée Eau
Snacking Nettoyage ménager Soupe Lait
Droguerie Produit apéritif Soft drink
Produits vaisselle Sauce, condiment Jus, sirops, nectar
Animaux Conserve, plat cuisiné Cave
Epicerie fine Alcools

Crémerie Produits du monde Bière, cidre

2 6Yaourt, dessert frais Huile, vinaigre, assaisonnement

Douche, bain, savon
Mouchoir, papier toilette, coton
Hygiène dentaire
Soin du visage
Santé, premiers soins
Cheveux
Hygiène feminine
Hygiène homme
Soin du corps
2 1 4Petit-déjeuner Boucherie, volaille
Charcuterie
Chocolat Epicerie fine
Pain, Viennoiserie Traiteur
Biscuit, gâteau Produit de la mer
Confiserie
Epicerie fine

3 Aide à la patisserie
1 Compote, dessert

3 7 21

Pâtes, riz, purée Eau
Soupe Lait
Produit apéritif Soft drink
Sauce, condiment Jus, sirops, nectar
Conserve, plat cuisiné Cave
Alcools

SECTION AA & BB
ECH. 1:1

22

SECTION CC & DD
ECH. 1:1

23

FINAL MOCKUP, What are we eating ? Oh! monop
ECH. 1:5 answers this recurrent issue with an
innovative service: in our stores, the
24 customer discovers an area dedi-
cated to cooking, a key area around
which he gravitates. This colorful and
illuminated cube impacts the space
from the entrance of the store. The
transparency of the cube gives a
glimpse of what is going on in this
space, to attract the customer. He
discovers three seasonal recipes,
presented by a virtual mapping pro-
jected on a central display. The in-
gredients of each recipe are then
grouped, facilitating the purchase.
Each visit is a surprise: new products,
new recipes, or discovery of the store.
Any customer will find the astonish-
ment there.

25

GRAPHIC We chose to rework the visual identity
IDENTITY of the Monoprix brand based on the
existing DNA, to bring modernity and
26 surprise.
We kept the emblematic red color
and reworked the apostrophe to give
it more impact. We cut the letter O in-
side the apostrophe to play with its
opposite form. We declined onoma-
topoeia «Oh» that expresses surprise
in a pattern. Used on own label pac-
kaging, it brings up the information on
the product by breaking the rhythm of
the pattern.

LOYALTY CARD & BUSINESS CARD
RECTO/VERSO

Oh! Monop’ la fidélité ça paie.

Vous allez être surprise Marie Dupont !

O h! Retrouvez nos offres On mange quoi ?
sur votre appli Monop’ et bien
d’autres surprises.

20598276410

monop Serge Dupont
Directeur Magasin
[email protected]

01 46 38 02 27 127 Rue du Peuplier
www.ohmonop.fr 75004 Paris

27

PACKAGING
WEBSITE & MOBILE APP

28

OH! MONOP’ ON MANGE QUOI? ON DÉCOUVRE ON SE CONNECTE OH! MONOP’

OH! MONOP’ Chez Oh! Monop ;
On se balade !
Chez Oh! Monop ; On explore !
On se balade ! On découvre !
On explore ! On fait des «oh!»
On découvre ! Bref on vous surprend et
On fait des «oh!» on vous y attend!
Bref on vous surprend et on vous y attend!

29

PACKAGING
FINAL MOCK UP

30

31

INTERIOR ARCHITECTURE
ANNUAL FINAL EXAMEN

Rehabilitation of a barn into a bed
and breakfast

I chose to transform the barn into a
bed and breakfast focused on art.
L’atelier is a rural house dedicated
to artists: the owners organize stays
for customers who wants to discover
painting, drawing, pottery ... in a ru-
ral setting. Exhibitions and workshops
are also organized at l’Atelier.

32

PLANS
ECH. 1:1

33

INTERIOR ARCHITECTURE
ANNUAL FINAL EXAMEN

L’Atelier can accommodate 6 clients.
It includes a kitchen, a dining room
and a common bedroom on the
ground floor, a library, a workshop
and an exhibition space upstairs. The
exhibition space is entirely glazed:
artworks exposed can be seen from
everywhere. The logo of the workshop
is inspired by the shape of the roof of
the barn and its windows specific to
this type of construction.

34

INVITATION TO AN EXHIBITION AT L’ATELIER 35
WEBSITE & LOGO APPLICATION

Maison artistique
Maison artistique

qJqJuuuulleeiieettlltt’’eeAAttppeeeehhttlliieeooAArrttrrooaatthhggccuurrccrraauuooppeennhhiillttiilleeeelleessrraappddddlleeaauuiiJJss11uuiirr00lleeddjjssuueeiiLLnnvveeooaammuuuussee11ssaa00lleennjj..uunniioolllleennttcclleeeessrr
nN"N"nTToooooouuîîuuttssssssppppssaaooeerruuiirrssiioorriieennlleennssssvv""hheeqqeerrnnuuuuiiiirrss11eeaass99uuuuaaxxhhrrggaaeeddeeuulleeiieerrddeeuuvveessooll..eelluu’’eess11xx00ppccoojjoouussmmiinniittiippooàànntteepprriiaannppttrriittttaaiiuurrrrllddéémmeeeeii

L’Atelier, Château de la Grande Sévaudière, 53290, Bouère, France.
L’Atelier, Château de la Gra0n2d4e3S7é0va5u1d2iè9re, 53290, Bouère, France.

02 43 70 51 29

PRODUCT DESIGN

Woodcraft with cleats : the bench p. 38 to 41
Design contest: Paris Deco Off p. 42 to 45
From shadow to light p. 46 to 49
A vase for a flower p. 50 to 51



WOODCRAFT Furniture in wooden cleats
Prototype ECH 1:1
38
I wanted to work the accumu-
lation, the sensation that could
create a multitude of cleats of
wood. I worked the entangle-
ment of cleats in the idea of
creating a pattern. The forest
of feet creates a perspective
seen from the front, and creates
a cruciform pattern on the seat
of the bench. This pattern is
highlighted by the color. The
stability of the structure is rein-
forced by a storage under the
seat.

39

40

41

DESIGN CONTEST The object: from plan to 3D,
PARIS DECO OFF 2 17 or how to turn the flat into volume.
Project conducted with one other
42 student

We worked on how materials react to
compression.
Our materials (metallic skeleton, fabric
and foam) allow for solidity, stability
but also flexibility and the comfort
essentials for a seat. To alternate
structured and more flexible materials
creates comfortable curves that will
become a back folder and a seat.

We encased the template with a belt
to study the template movement: the
curves shaped thus formed give birth
to a comfortable and aesthetic seat.
The belt that compresses materials
is tied at the back providing a real
stability to the seat.

This gesture of enclosing an object
reminds us of the way the corset
modeled the curves of the woman’s
body. This feminine underwear had its
hours of glamor especially in the form
of the “Ninon corset” in the 1810s.

ninon

45

25
50
70

23 22 25

70

43

44

45

FROM SHADOW Desk lamp
TO LIGHT
Malo light is conceived to direct the
46 luminous impact on the desktop:
the hat is divided in two parts: the
first is a cylinder which welcomes
the bulb and is used as an axis
of rotation for the second conical
part of the hat. This rotation makes
possible to orient the light beam.

The foot is composed of two canes
constrained by gilded elements
allowing for their mouvement.

47

MALO

48

49

A VASE
FOR A FLOWER

Designing a vase depending on the
specificities of a chosen flower.

The vase Narcisse offers a different
vision of flowers:they are no longer
pointing towards the sky but they are
instead is lying on a metallic wave,
as if thrown casually. The color of the
flowers responds to the color of the
metal and the stems are no longer
hidden in a pot but highlighted on the
wave that plunges into the water. The
water comes flush with the translucent
frame to create a mirror of water, re-
flecting the flowers.

50