Emrill Corporate Identity Guidelines-Jan2014-2

CORPORATE IDENTITY
GUIDELINES

Emrill Services LLC

The purpose of these guidelines is to explain the use of Emrill’s corporate identity style
and to reinforce consistent application of visual elements in all our communications.
This includes publications, presentations, and all other marketing materials. Guidelines
on the use of the logo are included.
If you have queries or are in any doubt on any element of the brand style, visual or use
of the corporate identity please contact:

MARKETING DEPARTMENT:
Stacey Murtagh
Marketing Manager
[email protected]
John Robert Ramos
Digital & Creative Lead
[email protected]
Ver. 2 / 29.01.2014

CONTENTS

03 The Logo 11 Corporate Color Palette
04 The Logo Elements 12 Graphic Elements
05 Master Brandmark 13 Typefaces - Corporate
06 Isolation Area 14 Typefaces - System and Web
07 Minimum Size 15 Word Template
08 Proper Usage 16 Powerpoint Template
09 Logo Color Guide 17 Corporate Stationery
10 Color Reproduction 18 E-Mail Signature

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 02

THE LOGO

THE NEW EMRILL LOGO
Our visual identity is an important tool for communicating our brand values and
positioning.
Therefore, it is very important that these design elements are used consistently
throughout all applications.
The new corporate identity for Emrill has been created to reflect our strong passion
for change and innovations whilst at the same time looking forward to the bold and
shining future the company has to offer.
The icon new colour dark grey represent corporate culture, strength, credibility and
empowerment while the colour amber symbolises sunshine, positive outlook and life
giving beacon of hope.
The new branding colours denotes the beginning of new life through innovations.
Setting new industry standards to the next level creating a better and brighter future.

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THE LOGO ELEMENTS The Icon/Symbol

The Emrill logo lock-up is composed of three The Descriptor
elements. First, the Emrill icon which consist of two
gradient colours. Second, the ‘Emrill‘ logotype
which is a customed designed typeface. Third, the
discriptor ‘Integrated Facilites Management‘.
The Logo & its Descriptor must be used together
in all circumstances to satisfy corporate identity
guidelines.

The Logotype

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 04

MASTER BRANDMARK Arabic

Primary Logo

English

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ISOLATION AREA

The isolation area on the logo is measured from the
value of x. The x measurement is always the height
of the Emrill icon (as shown) and this is consistent
to whatever size the identity is reproduced, whilst
considering it is never smaller than the minimum
size. (see page 7)

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 06

MINIMUM SIZE

The minimum size of the logo for all applications Minimum size 15 mm
is 15 mm. Below this size the logo loses its clarity
and impact.

When using the logo for exhibition stands and
larger marketing print etc., consideration must be
given to its correct proportion and where possible
vector files should be used for print to keep quality
of print and clarity of the logo. The vector/scalable
file is available from Marketing Department.

Vector/scalable logos can be found at
HO Shared Drive (J:\QUALITY\Corporate
Guidelines\Emrill\Emrill Logos)

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 07

PROPER USAGE CORRECT USE
The complete logo lock-up should be used
The Emrill logo is an important and valued graphic at all times. The icon should never be used
element and must be used consistently and in isolation; the logo type should never be
appropriately. separated.

UNACCEPTABLE TREATMENT
Never reverse places, alter and change font type.
Never alter the size of the icon in relation to the
text. Never use pixelated logo format. Never
distort the logo vertically or horizontally.

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 08

LOGO COLOR GUIDE

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 09

COLOR REPRODUCTION

Logo Usage

The preferred colour usage for the logo are the Single colour version. Reversed version. Reversed version with gradients of
same Corporate Color Pallete that Emrill uses. This logo should only be Primarily used with uniforms grey and amber.
used in special cases or in any logo embroidery Commonly used as an alternate
The logo can also be printed as a solid black circumstance that full color logo for dark background.
and reversed out in white or white/amber. It printing is not available.
should never be printed in any other colours or
combination of colours.
When using the logo on images the logo should
be clearly visible and the background must provide
sufficient contrast and have an even tone.
Discretion must be used to maintain the strength
of the logo in these situations.

UNACCEPTABLE COLOR REPRODUCTION

Flat color Old Color Single Colours

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 10

CORPORATE COLOR PALETTE

Emrill’s corporate colours are shades of Grey and
Amber/Sunrise Yellow.
These colours are very important and should be
used in preference where the logo is reproduced.
To provide a greater flexibility of colours we have
created a second palette. These colours are to
work alongside with other corporate colours and
to complement their usage.

Primary Colours Secondary Colours

Secondary colours are made for digital
presentation in Word document or Powerpoint
when creating charts and diagrams.

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 11

GRAPHIC ELEMENTS Business card The Emrill Color Band is usually
positioned at the bottom part of a
A brand’s visual identity is the overall look of its communications. document and serve as a footer.
Effective visual brand identity is achieved by the consistent use of
particular visual elements to create distinction, such as specific fonts, Dark Grey on the left and Amber on
colors, and graphic elements. the right.
Emrill color band is one major graphic element of the new branding
and will play as the key graphics in every markerting collaterals and It is also made as a background in a
communications. slanted format where color amber is
Dark Grey will be used as main color for all text. found at the top rigth corner forming
an arrow upward.
TEXT COLOR
For all communications/documents/presentations, black must be Same color band is used for Emrill
90% (print production) or Dark Grey (in word processing) vehicles as a wrap-around.

Photography guide, copywritng, tone of voice, brand positioning, and other guidelines Powerpoint color band application Vehicle wrap color band application
for advertising can be found in the Branding Guidelines.

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 12

TYPEFACES MIDDLE EAST/ARABIZED FONT

Corporate fonts GE DINAR TWO

ENGLISH PRIMARY FONTS GE DINAR ONE
Corporate typeface Avenir Lt Std with weights ranging from Light
to Heavy including the italic/oblique. These fonts are available by
request from Marketing Department.

AVENIR LT STD, 45 BOOK OBLIQUE
AVENIR LT STD, 65 MEDIUM

AVENIR LT STD, 95 BLACK

EMRILL CORPORATE IDENTITY GUIDELINES - JANUARY 2014 13

TYPEFACES

System and Web fonts

One system font have also been selected and should be utilised in
documents which will be used in electronic format where we cannot
guarantee the corporate fonts will be available. These fonts will be
used on the website.
Arial fonts are widely available and at the same time compliment
our brand fonts.
Arial is used in two weights.
Regular (regular italic) and Bold (bold italic)
It is a very legible sans serif typeface and has a modern feel.

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WORD TEMPLATE

1.5 cm 1.5 cm 2.6 cm

One Word template must be used with all 3 cm
documents and internal communications like
Notice Board, Memo, HR Announcement, Forms LOREM IPSUM ARIAL, Regular, Italic and Bold are
etc. widely available and at the same
We strongly recommend to use only portrait/ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod time compliments our corporate
vertical word format in A4 size. tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis font. Use only this font face when
Would you be needing a special word format for nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. working with any documents or
a particular use, please don’t hesitate to make a presentations.
request from Marketing Department to ensure Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
that you are using the correct brand style. illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
Commercial Department will be using a slightly blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
different format specially designed for Tender
submissions. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod
mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis
in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius
quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem
consuetudium lectorum.

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit
litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo
typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod
mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis
in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius
quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem
consuetudium lectorum.

.5 cm thickness

A4 Word template is available at HO .75 cm
Shared Drive (J:\QUALITY\Corporate
Guidelines\Emrill\Emrill Templates)

First page of the document Succeeding pages .75 cm

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POWER POINT TEMPLATE

MAIN TITLE The provided Powerpoint template has fixed
background images for the Main Title slide and
Subtitle following blank slides.
You cannot modify or adjust the logo size or any
Texts over dark background must use white elements on the background.
font color. ARIAL, Regular, Italic and Bold are widely available and
at the same time compliments our corporate font. Use
Main Title Slide only this font face when working with any documents or
presentations.

Blank slide PPT template is available at HO
Shared Drive (J:\QUALITY\Corporate

Guidelines\Emrill\Emrill Templates)

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CORPORATE STATIONERY

Corporate stationery
are for official use only.
Available by request and

subject for approval.

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E-MAIL SIGNATURE Advised that everyone use Verdana (webfont)
with your e-mail compositions.
Our e-mail signature is one small element of our
corporate identity yet plays an important role
with our corporate environment as it identifies
the designation of the sender while making the
correspondence legitimate and official.
We represent our company with our customised
e-mail signature enough reason why it is important
that every employees representing the company
must use a uniformed e-mail footer.
Strongly advised not to change its original format
while customising to your own.
Emrill E-mail Signature Guidelines are provided in
our shared drive, Quality folder.

E-mail footer format is available at HO Shared
Drive (J:\QUALITY\Corporate Guidelines\
Emrill\Emrill Email Signature)

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