Do it Best Corp. - Custom Promotions

Custom Promotions
SPRING MARKET 2019

Helping You Grow.

Creating custom promotions is easy and
affordable. Get your customer's attention
and generate brand recognition with fully

customized designs for a variety of
advertising promotions.

What members are saying:

“WOW This Rocks!!! Thank you.”
Tom

Mason’s Hardware

“I really appreciate, treasure, admire, respect, Zach,
recognize and acknowledge your tireless effort to
APPLIANCES • FURNITURE • GARDEN CENTER • POWER EQUIPMENT
make great even better.”
James

Hills Flat Lumber Co.

“The flyer is SPECTACULAR!!!! We love it!”
Lee

Builder’s Supply

“This is perfect! Thank you SO much for all of your
hard work… we are very pleased with it.”
Cheryl
Knudson Lumber

“Thank your awesome design department for
making these circulars pop!”
Amanda
Solomon Valley Home Center

“You did an amazing job putting together
this flyer!! It looks great!! Thank you
again for all your hard work!!”
Lorrie
Hometown Hardware

Contact the Consumer Marketing Department for more information on how to customize your advertising promotions.

Table of Contents:

Consistent Branding . . . . . . . . 3
Branding Redesign . . . . . . . . . 4
Custom Design . . . . . . . . . . . 5
Niches & Specialties . . . . . . . . 6
Custom Print Options . . . . . . . . 7
Flex Covers . . . . . . . . . . . . . 8
The Color Bar™ . . . . . . . . . . . 10
Paint . . . . . . . . . . . . . . . . 11
Special Events . . . . . . . . . . . 12
Christmas . . . . . . . . . . . . . 14
Lumber/Building Materials . . . . . 16
Home Centers . . . . . . . . . . . 17
Best Rewards . . . . . . . . . . . . 18
Rental . . . . . . . . . . . . . . . 19
Featured Brands . . . . . . . . . . 20
Coupons . . . . . . . . . . . . . . 21
Mr. Friendly . . . . . . . . . . . . . 22
Member Images . . . . . . . . . . 24
INCOM . . . . . . . . . . . . . . . 25
Imprints . . . . . . . . . . . . . . 26
2019 ADpak Schedule . . . . . . . . 27
Consumer Marketing . . . . . . . . 28
Print Planning Information . . . . . 29
Notes . . . . . . . . . . . . . . . . 30

View online at www.doitbest.com/pages/custompromotions

Consistent Branding

3

G ood design is good business. Continue to brand your business with each of your
advertising pieces. Consider the colors, fonts, and products in your layouts that will
visually convey your brand. Also, make sure your brand is consistent throughout the store
interior, exterior and your web site. We will work with you to keep a consistent look from
sale to sale and focus on your unique story, products and services.

Branding Redesign

4

Let us help you visually tell your story, whether in print or online. Custom designs allow
you to use your brand effectively and give your customers a consistent shopping
experience. Talk to your consumer marketing specialist about customizing or refreshing
the look of your brand.

JEDS WE MAKE IT EASY

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Custom Design

5

Your products don't have to be presented the same way as your competition. Notice how
these ads contain many of the same items, but each has a custom look and presentation.

Niches & Specialties

6

Uniqueness should be highlighted in your advertising. We will help showcase
products that set you apart from your competition. Feature farm & ranch, garden centers,
furniture, appliances, toys, sporting goods, pet supplies and even golf carts.

Custom Print Options

7

Use our design services, as well as alternative sizes, shapes or papers to create
memorable advertising. Special events can be promoted using broadsheets, postcards,
circulars, pop-ups or wraps to be even more effective.

Zach, APPLIANCES • FURNITURE • GARDEN CENTER • POWER EQUIPMENT

Flex Covers

8

When you customize a front and back cover of your circular, you save time versus
customizing the entire circular and generate excitement. For additional pages, simply
add any pre-formatted Do it Best POP pages inside to complement your event.

9

The Color Bar™

10

When it comes to paint, The Color Bar will bring even more visibility and traffic to your
store. Use custom advertising to inform customers about the new paint design station
where they can view room visualizers, trending colors, and choose with confidence.

Paint

11

Special Events

12

Celebrate and brand your unique events to make the most out of your advertising. Create
excitement for your anniversaries, grand openings, re-openings, customer appreciation
days, ladies nights, holidays or community events.



Christmas

14

Holidays allow you to celebrate with your customers and increase traffic to your stores.
Let your customers know how much they are appreciated and inform them of special
savings throughout the holiday seasons with unique custom designs.

Christmas

Lumber/Building Materials

16

Lumber pricing is ever-changing and we can work with you on custom print schedules to
shorten lead time on printing, which allows flexibility with changing prices. You can also
advertise your estimating, delivery, installation and financing services.

Home Centers

17

Home improvements are essential for the growth and wellness of your business.
Customize your advertising to increase sales on kitchens, baths, closets, cabinets,
countertops, flooring, paint, appliances, and other services and accessories.

Best Rewards

18

When customers join Best Rewards, they receive special offers
throughout the year and you receive information on the buying
habits for your locations. This data will allow you to target
specific audiences in your area and increase sales.

Rental

19

Rental is a $30 billion a year industry that can enhance your service image to existing and
potential customers. Add rental items to your promotions to increase sales, add traffic to
your stores and provide a valuable service to existing (and new) customers.

Featured Brands

20

Grouping brand-name items for a promotion is a great way to increase traffic and sales.
Create a single page of products or combine well-known brands for special category
sales such as power tools or grilling and accessories. This helps customers understand
you are the “go-to” retailer for special brands, products or categories.

Coupons

21

Coupons continue to be a great way to grow your business. Increase traffic by using
single coupons, coupon pages, coupon books, coupon “bucks,” as well as incorporating
them into circulars and broadsheets.

EASILY TRACK YOUR SALES! By adding barcodes to your coupons.

Mr. Friendly

22

Looking to make a visual impact in your community?
You now have access to personalized, professional-quality
animated videos with our new branding spots featuring
Mr. Friendly. The spots convey Do it Best Corp. core
messages including independent local ownership, great
product selection and friendly, knowledgeable service.

These extremely versatile spots can be used in a number
of ways, including on your local TV channels, in email
marketing campaigns, in-store via Do it Best® Radio
airwaves, and on your social media.

We can use our library of Mr. Friendly images to add
to your printed advertising pieces. Call today and
find out how.



Member Images

24

Good images are crucial to any advertising. We are able to use any custom images that
you provide such as storefronts, departments, employees, contest winners, events and
other unique items.

INCOM

25

Use your promotions to expand your business with industrial supplies for maintenance,
repair and operations of hospitals, schools, hotels and other small businesses. We can
work with you to select products for your area to tap into this $500 billion industry.

Imprints

26

Use your imprint area to help grow your business. Add location maps, websites, and
social media information, as well as promote brands, Best Rewards, Ship-to-Store,
special financing, and upcoming events at your store.

Here are a few items you may wish to include on your imprint with many others available:

Redeem at
or www.doitbestgiftcard.com

®
Inspiration. Ideas. How-To Advice.

COLOR IMPRINT NOTE: If you wish to use your color imprint on a standard catalog cover, coupon book, broadsheet, or
other promotion, a customization fee may be applied. Contact the Consumer Marketing Department for more information.

2019 Schedule

27

2019 Promotions At-A-Glance

Selling Tools Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Circulars/Broadsheets
Merchandise Books
Farm and Ranch Catalog
Home Décor Catalog
Holiday Gift Guide
Channellock® Catalog
Outdoor Expressions Catalog
Outdoor Power Catalog
Tool Book
Pro Planner Calendar
New Mover Mailers
Coupon Books
Ecommerce Website
Do it Best® Radio
Mr. Friendly Branding Spots
Digital Dashboard

LET US HELP YOU GROW YOUR BUSINESS!

Contact the Consumer Marketing Department today.

Consumer Marketing

28

Consistent branding, flexible advertising products and strategic planning are some of the
keys to growing your business. The Do it Best Consumer Marketing Department is ready
to help you in these areas. Contact us today.

Andy Corbin Justin Christanne Beth Jeanette

Amanda Rose Ryan Jenna Melissa Carrie

Hillary Jordan Haley Stacey Skiler Letrice

Andrew Hufford Your Consumer Marketing Team
Corbin Prows
Justin Hanford 260.748.5572 [email protected] Consumer Marketing Planning & Production Manager
260.748.5929 [email protected] Consumer Marketing Product Development Manager
Christanne Deitering 260.748.5540 [email protected] Consumer Marketing Sales & Service Manager
Beth Young
260.748.5909 [email protected] Digital Marketing Data Analyst
Jeanette Wells
Amanda Bentley 260.748.5479 [email protected] Sr. Advertising Service Representative
260.748.5508 [email protected] Sr. Advertising Service Representative
Rose Smith
Jordan Elick 260.748.5914 [email protected] Consumer Marketing Specialist, International & Multi-Location
Hillary Keller 260.748.5553 [email protected] Advertising Service Representative
Jenna Grannan 260.748.5903 [email protected] Consumer Marketing Specialist
Melissa Hoot 260.748.5404 [email protected] Advertising Service Representative
Carrie Bricker
Ryan Cooley 260.748.5376 [email protected] Consumer Marketing Specialist
Rose Smith
Haley Toliver 260.748.5306 [email protected] Advertising Service Representative
Stacey Thomas
Skiler Lehman 260.748.5584 [email protected] Advertising Service Representative
Letrice Walker
260.748.5985 [email protected] Consumer Marketing Specialist

260.748.5553 [email protected] Advertising Service Representative

260.748.5679 [email protected] Consumer Marketing Specialist
260.748.5407 [email protected] Advertising Service Representative

260.748.5505 [email protected] Consumer Marketing Specialist

260.748.5309 [email protected] Advertising Service Representative

Print Planning Information

29

Customization Contacts at Do it Best Corp.

Tony Lilly Darrel

Tony Gonzales 260.748.7129 [email protected] Creative Account Manager (Dixon, Lexington, Portland, Waco)
Lilly Lyon 260.748.7165 [email protected] Creative Account Manager (Medina, Mesquite, Newburgh, Sikeston)
Darrel Groves 260.748.7125 [email protected] Art Director
260.748.7116 Quad Fax Machine

Planning Calendars

2019

2020

Notes

30

Notes

31

May 2019

P.O. BOX 868
FORT WAYNE, IN 46801-0868

260.748.5576

View online at:
www.doitbest.com/pages/custompromotions