Learn to Use Google Data Studio

Learn to Use Google Data Studio



Written by Himanshu Sharma, Founder of OptimizeSmart.com


© Copyright 2022 Optimize Smart. All rights reserved.


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About the author




● Founder, OptimizeSmart.com


● Over 15 years of experience in digital



analytics and marketing


● Author of four best-selling books on digital


analytics and conversion optimization


● Nominated for Digital Analytics Association Awards for Excellence


● Runs one of the most popular blogs in the world on digital analytics



● Consultant to countless small and big businesses over the decade




Website: www.optimizesmart.com


Linkedin: https://www.linkedin.com/in/analyticsnerd



Facebook: https://www.facebook.com/optimizesmart

































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Table of Contents





1. Introduction

2. Importance of data visualization in digital analytics

3. How to access Google Data Studio

4. Building blocks of Google Data Studio

5. Why you should work with Google Sheets

6. Why I use Google Sheets with Data Studio instead of Microsoft Excel


7. Introduction to data platforms

8. Introduction to connectors

9. Introduction to data sources

10. Introduction to data sets

11. Data source connection

12. Data source fields


13. Types of data source fields

14. Dimensions in Google Data Studio

15. Types of dimensions in Data Studio

16. Metrics in Google Data Studio

17. Types of metrics in Data Studio


18. Configuring the data source (data modeling)

19. How to create and configure data source

20. Introduction to data types

21. Creating reports in Google Data Studio

22. Google Data Studio template gallery


23. How to use a report template to create a new report

24. Components of a report in Google Data Studio






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Introduction




I am very excited to teach you how to use Data Studio to visualize and analyze

data.



Data Studio is a powerful tool to visualize data.



It is a cloud-based tool which means you can access it from any device/browser

as long as you have access to a stable internet connection.


Google Data Studio is built on Google Drive. This means you will need a Google


Drive account before you can access it.


Google Data Studio is available in 37 languages and supports number, date,

and time formats in those languages.



In this ebook, I am going to teach you how to use Data Studio to create reports

and interactive dashboards.



We will start with Google Sheets and use its data to create reports and

interactive dashboards.



But before we move forward, let’s go back one step and understand the

importance of data visualization in digital analytics.




Importance of data visualization in digital



analytics




Data visualization is the presentation of data in graphical format.






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Data visualization helps in data interpretation and data retention.



It helps to tell meaningful, emotional and engaging stories to key

decision-makers.



If you wish to make your data reporting more meaningful and persuasive then

you need to learn the art of storytelling by visualizing your data.


When you have got a lot of data to analyze (especially big data) you


cannot spend days or weeks analyzing thousands or millions of

rows of data in Excel spreadsheets to find hidden trends and

insight.



You need a tool that allows you to quickly make sense of data and determine

patterns and anomalies which are otherwise extremely hard to detect in a

timely manner.



This is where data visualization tools like Google Data Studio come in handy.


Through this tool, you can greatly speed up your data analysis.








How to access Google Data Studio




If you have never used Google Data Studio before then the best way to access

it is by searching for the keyword ‘google data studio’ on Google.com and then


click on the first search engine listing:













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Alternatively, you can access Google Data Studio by clicking on this link:

https://datastudio.google.com/overview



Then click on the ‘Use it for free’ button:































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Now log in using your Google email address and password.


If you do not have a Google account then click on the 'create account' link:








































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If you have never used Google Data Studio before then this is what the home

page of Google Data Studio would look like:








































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