Lerchen & Associates

S U E L E R C H E N R E A L T O R ®/ B R O K E R

REALTORS

F.C. Tucker
Company, Inc.
A Tradition of Excellence, Trust & Service.

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Cover Letter

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

SUE LERCHEN

REALTOR® BROKER

SALES VOLUME
• Top 10 in productivity for single agent in 2015
• Most productive single agent in Meridian North office in 2015
• Third in production out of 750 F.C. Tucker agents in single agent category
• Ranked in top 25 out of 7,000 Mibor members in single agent category
• Lifetime sales totaling over $410 million

EDUCATION
• Indiana University, Bloomington, Indiana, Bachelor of Arts
• Butler University, Indianapolis, Indiana, Masters Program
• REALTORS® National Marketing Institute
• Certified Residential Specialist

PROFESSIONAL AFFILIATIONS
• National Association of REALTORS®
• Indiana Association of REALTORS®
• Metropolitan Indianapolis Board of REALTORS®

RECOGNITION
• F.C. Tucker President’s Club
• Residential Marketing Excellence Award (twice representing most buyers at F.C. Tucker)
• Sales Associate of the Year, Top Producer at F. C. Tucker
• Residential Marketing Excellence Award
• Life Member of the President’s Club (first woman admitted)
• Realty Alliance National Sale Award

SERVICE ORGANIZATIONS
• Stanley K. Lacy Leadership Series
• Board Member, Humane Society of Indianapolis
• Board Member, St. Vincent’s Foundation
• Board Member, Heartland Film Festival
• Board Member, Girls Club of Greater Indianapolis
• Former Chairman, Critter Cotillion
• Co-chairman of Score Committee for NCAA Final Four
• Chairman of Marian College Scholarship Dinner
• Chairman of Orchard School Dinner Auction
• Board Member, Orchard School

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

REALTORS

F.C. Tucker
Company, Inc.

We are the largest independent real estate firm in Indiana.

With over 1,500 agents statewide and over $3.2 billion in sales, The F.C. Tucker
Company is the largest independent real estate firm in Indiana and is ranked among
the largest independent real estate firms in the nation.

We offer a full range of real estate services.

Its family of businesses includes a full range of real estate services:

• Tucker Mortgage
• Tucker Shepherd Insurance
• Title Services
• Home Services
• Tucker School of Real Estate
• Relocation Services
• Homeowner Warranty Products
• Tucker/Schrader Auction Company, L.P.
• Tucker Referrals

We have a long history

Started in Indianapolis nearly 100 years ago, Tucker has 35 affiliate offices in Indiana
and Kentucky, in addition to its 15 Indianapolis-area offices. Less than one percent
of all real estate firms in America enjoy a continuing history as long as F.C. Tucker
Company, Inc.

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Meet the Team

Sue Lerchen

Having 30 years of experience in the metro Indianapolis market, Sue has
enjoyed helping families find the “right house” or selling their present
house. Being a former teacher, Sue finds that the two skills have many
common traits. Whether it is is a newcomer to our area, a seller downsizing
or upsizing, a first time home buyer, or a corporate buyer who has done
this many times, it is always a positive challenge to solve the puzzle. Sue
has a lifetime sales total over $410 million, but her focus is on the buyer or
seller that she is assisting today. Sue loves Indianapolis and loves to share it.

Mary Wernke

Mary has over 10 years selling Residential Real Estate and over 20 years
in Sales and Marketing. She started her Real Estate career in downtown
Chicago where she met her husband, Michael, a Commercial Real Estate
Investment Broker. They moved to Indianapolis 7 years ago and love to
call Indy home. Mary has 3 kids who attend St. Luke Catholic School and
Beth-El Zedeck. When she is not with her family her passion is selling Real
Estate. She is successful because of her positive attitude, knowledge of the
market, and a long list of satisfied clients.

Gina Lee

As a team, we strive to provide an individual, customer-dedicated
approach to every client. Gina, with her vast marketing experience, keeps
us focused. Gina’s warm and sunny voice is often the first you hear when
you reach out to the team at our office. Gina is enthusiastic, outgoing and
knowledgeable and able to quickly and efficiently answer questions and
help clients. In addition to answering incoming calls Gina also handles
administrative paperwork and delivers marketing supplies to our sellers.
She is familiar with our clients and thier needs.

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Home Marketing Plan

My strategy is focused on the combination of many promotional aspects, which
can be summed up in one word: networking. I am able to provide your property a
presence and personal contact approach to buyers in ways that no other Realtor
can match. I will create, produce, and implement an aggressive and highly visible
marketing program designed to inform the maximum number of qualified purchasers
and representatives of prospective buyers about the offering. With our professional
brochures, direct mail campaigns, web marketing, buyer contacts and luxury home
magazine advertisements I can successfully capture the direct buyers and those other
professionals in the real estate field specializing in the sale of outstanding properties.
This program would involve the following areas of presentation:

Showings by Prospective Purchasers

All showings of the property will be scheduled “by appointment only” with as much
notice as possible.

Broker Showing

With your permission, I will invite other Realtors to inspect the property at a “Broker Tour”
or luncheon. This affords these Realtors the opportunity to familiarize themselves with the
property and to review, first hand, its potential and the credibility
of its pricing.

Property Sign

As soon as possible after the signing of the listing contract, I will install a distinctive sign
for your property. It is important to continually spark inquires and interest from agents
and potential purchasers. This sign will be in the traditional eye catching F.C Tucker
“T” and colors.

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Internet Marketing

Almost 98% of consumers use the internet to search their home.

You’ll reach the widest audience of potential buyers on talktotucker.com. More buyers
equals a better chance of finding one willing to meet your terms, price and desired
closing date.
In addition to over 3.3 million visits a year at TalkToTucker.com, all Tucker homes are
posted on hundreds of broker websites, national and international websites. We
advertise your home across multiple popular home search websites through our
exclusive syndication system. TalkToTucker.com features 100% of all the properties listed
for sale on the Broker’s Listing Cooperative, our central Indiana multiple listing service.

• Talktotucker.com
• Realtor.com (enhanced)
• Leading Real Estate

Companies of the World
• Luxury Portfolio
• HomeFinder
• MIBOR
• Homes.com
• Indy Star
These plus hundreds of
Broker IDX websites

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Performance Reports

Online Reporting

You will receive monthly tracking reports
showing how many buyers are looking at
your home on websites such as realtor.
com, trulia.com, zillow.com

REALTOR® Showings

After each showing, an email is sent
to the showing agent, asking for
feedback through centralized showing
service. Email requests are sent one per
day for three days. That feedback will be
reported to you when received.

Tour Summary

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Social Networking

I use social networking as a non-intrusive way
to keep my network apprised of your listing.

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Home Marketing Plan

Custom Full Color Multiple Page Flyer

This flyer, which is coordinated with features and colors of your home, will contain
numerous pictures of the interior and exterior of your home as well as the price and
room specifications. Flyers can be placed in “flyer boxes” near the for sale sign in the
front yard for people who are potentially interested in purchasing your home.

REALTORS

RESAuLeTOLRe®r/cBRhOeKnER

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Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

REALTORS

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

Sue Lerchen

REALTOR ®/BROKER | (317) REALTORS

580-7876 | [email protected]

| suelerchen.com

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

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I will design, prepare, produce and distribute a high quality, glossy, informative
brochure that highlights the distinctive features of the property. This brochure will be
distributed to the top agents in the Indianapolis area market who work in the luxury
home market. Included in the brochure will be school information, community features,
utility information, and property disclosures.
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Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Personalized Website with Featured Listings

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Home Marketing Plan

Mass Emails

Similar to the “Just Listed” postcards, I send mass emails to all of the REALTORS® in the
Greater Indianapolis area as well as my personal contacts, thus viewed by hundreds
of REALTORS®.

What areas are targeted?

Northside Indianapolis
Carmel
Zionsville
Westfield
Fishers
Geist

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Home Marketing Plan

Professionally Designed Print Media Advertisements

With a full time Marketing Coordinator on staff, we professionally design advertisements
on the property and have them published in appropriate community newspapers,
magazines and the IBJ

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3R1E7A. 5LT8O0 .R7®8/7B6ROKER
[email protected]
A Tradition of Excellence,
Trust & Service For All Your
F . C. TUCK Real
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REALTORS

TUCKER COMPANY, INC.

F. C.

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

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contin

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Marketing Timeline

The WEEK BEFORE your home goes on the market:

• Sign listing agreement
• Review showing tips
• Measure each room in home for BLC and marketing purposes
• Take photographs that highlight the best features of your home
• Install lockbox
• Receive Seller info needed for optimum marketing of your home

The DAY your home goes on the market:

• Entered in MLS and status as “Active”
• Customized “For Sale” sign in front yard
• Display a flyer that will be available in brochure box or home

The WEEK your home goes on the market:

• Display Feature Cards that area displayed on highlighted features as needed
• Link a Virtual Tour of the home to the BLC
• Send an email flyer to approximately 2,000 Realtors
• Link your home to popular websites
• Post your home on various social marketing websites (i.e. Facebook, Twitter, etc)
• Display a full color brochure that gives detailed descriptions and pictures of each room

The ONGOING activities as your home is on the market:

• Review stats with sellers
• Hold Sunday Open Houses (if desired)
• Provide feedback from showings and discuss comment from agents/prospects
• Show property to prospects
• Review price/strategy based on agent input and ever-changing market conditions

every 30 days
• Price change marketing (if needed)
• Internet Advertising

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Why you should price your home realistically.

A home is only worth the amount the market will bear and the amount
the buyer is willing to pay.

Time Inconvenience

Chances are that your home will sell at its fair If overpricing keeps your home from
market value. Pricing it realistically at the outset selling promptly, you can end up owning
simply increases the likelihood for a timely sale two homes—the one you’ve already
with less inconveniences and greater monetary purchased and the one you’re trying to
return. sell. This can prove costly and worrisome,
as well as inconvenient. Eighty percent
Competition of the marketing of your home is done
the night we decide at what price we
Buyers educate themselves by viewing many will list your home. If you are unwilling to
homes. They know what is a fair price. If your list your home at, or just below the current
home is not competitive in value with those market value, you are better served
they have seen, it will not sell. Buyers typically not putting it on the market at all.
look at homes within $10,000 price range. If your
home is not priced within the correct range, it Realtor Suggested Price: $265,000
very likely will not be exposed to its potential or
targeted buyers. If traffic is good but there is no Seller
offer in 30 days, it is reccommended to reduce Says Reduced
the price of your home. Interest is renewed and $300k $285k Reduced
traffic in increased because of a reduction $275k Reduced
in price. “Let’s $265k Reduced
just start $260k Reduced
Reputation $250k
here.
Overpricing causes most homes to remain on We can
the market too long. Buyers, aware of a long
exposure period, are often hesitant to make an always Eventual
offer because they fear “something is wrong” Sale
with the house. Often homes that are on the come $240,000
market for a long time eventually sell for less
than their fair market value. down.”

1 2345 6
Months on the Market

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

How you can help sell your home.

To get your home on the market and sold as quickly as possible, your contributions are
needed! The more information that is available, the more marketable your home will be.
Please provide the following, if applicable:
• Utility information
• Copy of prior owner’s title policy
• Copy of floor plan
• Copy of survey or plot plan
• Two sets of keys
• Copy of latest appraisal
• Letter to the new owner/why we are moving
• Positive attributes of your home
• Negative aspects of your home (for us to discuss)
• Copy of neighborhood covenants and restrictions
• Seasonal photographs
• Photos of home under construction
• Receipts/warranties for repairs or improvements to your home

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

Going the extra mile.

• Put fresh flowers or plants in principal rooms for a touch of color.
• Add a new shower curtain, fresh towels, and new guest soaps to every bath.
• Set the table with attractive dishes.
• Buy a fresh doormat.
• Turn on soft music throughout the house (if possible)
• Take one or two major pieces of furniture out of every room and remove knick-

knacks to create a sense of spaciousness.
• Put away kitchen appliances and personal bathroom items to give the illusion

of more counter space.
• Depersonalize the rooms by putting away family photos, mementos, and

distinctive artwork.

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

What my clients say...

Sue Lerchen has been my agent for the past 28 years. Sue is a knowledgeable,
highly skilled realtor. She is extremely conscientious, dependable, and
organized. I would recommend using Sue Lerchen. If you would like to talk to
me about Sue’s skills, talents and work habits, please feel free to contact me.
Steven A. Wilson
President, Steven A. Wilson, Inc.
Builder/Developer

Sue Lerchen was the realtor who sold our house. She is the most professional
and knowledgeable realtor we have worked with in the past thirty-five years.
She evidenced a deep knowledge of the real estate market; she priced our
home appropriately, served patiently and professionally to the satisfaction of all.
I would highly recommend her.
Salvatore G. Cilella, Jr.
Former President and CEO
Indiana Historical Society

I just wanted to congratulate you for being named Number 5 in the All-Star
Agents list by the Indianapolis Business Journal’s At Home Quarterly. To have
someone like you as a part of our team brings tremendous credibility to the
F.C. Tucker Company. You did not achieve the Number 5 ranking by accident,
it occurred because of your hard work and commitment. Please know that I
truly appreciate everything that you do for the Tucker Company and thanks for
being a part of our team. Best wishes for your continued success!
Jim Litten
Former President and CEO
F.C. Tucker Company, Inc.

Thanks for all your work on my behalf, Sue. You’ve been such a great Realtor and
really have helped me a ton not only in the selection of a place to live, but in
getting the Allen Plaza place set up to be just an amazing place to call home.
Matthew Landman, MD

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com

S U E L E R C H E N R E A L T O R ®/ B R O K E R

If it’s the Sue Lerchen Team, it’s sold!
Thank you!

Sue Lerchen REALTOR®/BROKER | (317) 580-7876 | [email protected] | suelerchen.com