#BCAFamily University of Phayao School of Business and Communication Arts.
The School of Business and Communication Arts, University of Phayao, is committed to producing graduates to meet the needs of society. The school aims to be a leading academic organization that creates knowledge and wisdom. We aim to produce graduates who are entrepreneurs and communicators that can keep up with changes and develop research toward innovation at the international level. Our school sets expertise based on professional quality, technology, and social responsibility. The School of Business Administration and Communication Arts, University of Phayao, thrives on going to the next level by adhering to the development guidelines for producing graduates, research, and academic services based on expertise in various fields in our school consists of 12 programs. Our goal is to be an influential learning institution in training people with quality, which will lead to the pride of academic personnel and support personnel, and most importantly, the graduates from the School of Business and Communication Arts, University of Phayao. Asst. Prof. Dr. Prakobsiri Pakdeepinit Dean of the School of Business and Communication Arts Message from the Dean
About #BCAFamily
The school has been renamed to the "School of Business and Communication Arts," with the following timeline: 1995 2542 2004 2553 2020 Faculty of Humanities and Social Sciences, Naresuan University School of Management Science and Information Science, Naresuan University Phayao Information Technology Campus School of Business and Communication Arts, University of Phayao School of Management Sciences and Information Sciences, University of Phayao School of Liberal Arts Naresuan University, Phayao Information Technology Campus 1999 2010
Our History The School of Business and Communication Arts (BCA), formerly the School of Management and Information Sciences (MIS), was established as the 12th school of the University of Phayao. The school was founded on June 20, 1995, in the expansion from Naresuan University to Phayao province as part of the School of Liberal Arts, Naresuan University Phayao Information Technology campus. Subsequently, on March 28, 2004, Naresuan University ordered (No. 040/2546) Phayao Information Technology Campus to be separated to form a group of management science and information science. The school then changed its name to the School of Management Science and Information Science on October 1, 2004. Later, Naresuan University Phayao Information Technology Campus changed its name to Naresuan University, Phayao, on July 21, 2007. The university changed its name to Phayao University on July 17, 2010, and the school changed its name to the School of Management Science and Information Sciences on October 1, 2010. Then, on September 20, 2020, according to the Phayao University Council meeting (No. 6/2020), the school changed its name to the "School of Business and Communication Arts."
Emblem The school has created the logo as the symbol that helps create identity, memory and communicate as much as possible. The logo has a design concept derived from the analogy of a merchant ship, which signifies the business management identity sailing to the destination in unison. On the top of the merchant ship, a bird symbolizes the essence of communication science. The bird signifies the communication agent both within and outside the organization. Another meaning of the school's emblem is independent thinking coupled with the foresight to strive for success. Moreover, our school promotes equality and unity, driving the organization towards excellence. School’s color Sky Blue Meaning: confidence, trust, and stability of the School of Business and Communication Arts Code RGB -#82CAFF CMYK – C42 M8 Y0 K0
Organizational Structure Executive Team
Our Vision The school aims to be the leading academic organization in modern management disciplines. The school also aims to develop research-related works into innovation and create entrepreneurs and professional communicators. Our Mission 1. To produce graduates with qualifications according to professional standards, equipping graduates with lifelong learning, professional entrepreneurship, and communication skills. 2. To develop students to be ready regarding health, personality, and aesthetics following the university's identity. 3. To produce research results for innovation and elevate the quality of the community to the international level. 4. To provide academic services to enhance society's quality of life. 5. To raise the quality of organizational management to excellence. “ ” Our Corporate Values The School of Business and Communication Arts is a unity organization that uses intelligence to create valuable innovations. We strive to achieve professionalism and academic excellence. B: Benefits from wisdom C: Creative A: Academic excellence U: Unity P: Professionalism
60persons 16persons Staffs 16 persons Faculty 60 persons Total 76 Personnel Information Persons
Number of Current Enrollments Bachelor Degree 2,189 Persons Master’s Degree 29 Persons Doctoral Degree 18Persons Total 2,236 Persons
Research Information Research Grant Research Grants(Number of Research Projects) 2018 2019 2020 2021 2022 Internal Funding 7,882,257 (22) 2,632,000 (9) 1,210,000 (29) 1,795,000 (18) 649,200 (39) External Funding 4,885,000 (5) 9,759,492 (10) 15,482,003 (9) 8,222,500 (10) 12,906,000 (7) Total 12,767,257 (27) 12,391,492 (19) 16,692,003 (38) 10,017,500 (28) 13,555,200 (46) 0 10 20 30 40 50 0 10 20 30 40 50 2018 2019 2020 2021 2022 Internal Funding External Funding Total 0 5,000,000 10,000,000 15,000,000 20,000,000 0 5,000,000 10,000,000 15,000,000 20,000,000 2018 2019 2020 2021 2022 Internal Funding External Funding Total Number of Research Projects in 2018-2022 Research Grants from 2018-2022
Publication and Dissemination of research works Publication and Dissemination of research works 2018 2019 2020 2021 2022 National Proceedings 9 13 16 9 11 International Proceedings 1 3 0 1 1 National Academic Journals 15 8 5 19 17 International Academic Journals 0 0 12 14 16 Total 25 24 33 43 45 9 13 16 9 11 1 3 0 1 1 15 8 5 19 17 0 0 12 14 16 0 5 10 15 20 2018 2019 2020 2021 2022 National Proceedings International Proceedings National Academic Journals International Academic Journals
Academic Service Information Academic Service Projects from 2018-2022 Year Number of Projects Budget 2018 2 32,183,800 2019 5 4,460,000 2020 8 9,190,000 2021 4 5,000,000 2022 21 8,375,000 0 5 10 15 20 25 0 10,000,000 20,000,000 30,000,000 40,000,000 2018 2019 2020 2021 2022 Budget Number of Projects
Curriculum Information #BCAFamily
Curriculum Information The School of Business and Communication Arts, University of Phayao, currently offers 12 programs in total, consisting of 8 undergraduate programs, 2 master's degree programs, and 2 doctoral degree programs. Undergraduate Programs Graduate Programs 8Programs Bachelor of Business Administration Program Business Management Finance and Investment Digital Marketing Bachelor of Economics Bachelor of Accountancy Bachelor of Arts Program in Tourism and Hotel Bachelor of Communication Arts Program Communication Management New Media Communication Master’s Degree Programs Master of Business Administration Master of Arts Program in Tourism and Hotel Management Doctoral Degree Programs Doctor of Philosophy in Business Administration Doctor of Philosophy in Tourism and Hotel Management 4Programs
Bachelor Degree
Bachelor of Business Administration Program in Business Management Program’s Philosophy The program strives to produce executives and entrepreneurs capable of integrating management knowledge into the world. Importance and Objectives of the Program With a focus on teaching management and business, the program aims to equip students with resilient management strategies within the organization. The program also tries to drive innovation and promote the creation of new knowledge to stimulate the management of the organization and personnel to have the potential to create works that can meet the needs of consumers. Such objectives include increasing the organization's efficiency for the business to survive. The program, therefore, executes a learning approach that helps in planning, operation management, and support for business organizations to achieve their objectives. Program’s Highlights 1. The program is the first discipline in management that has been open at the university for more than 20 years. There are successful and famous alums in various industries, both in the public and private sectors. 2. The newly revised curriculum is up to date to support career paths in business, emphasizing teaching and learning management by the faculty members. The curriculum offers students practices for offcampus activities and internships in the workplace.
Program’s Highlights 3. The curriculum has a clear philosophy of producing students with the knowledge and skills to become successful entrepreneurs or professional business managers. 4. The program offers 4 majors to choose from according to the skills and interests of the students as follows: 1) Entrepreneurship Creation Group 2) Modern business management group 3) Logistics and Supply Chain Management Group 4) Knowledge-to-Work Integration Group (CWIE) 5. The teaching style emphasizes using LBD (Learning by Doing), allowing students to have direct experience in business management activities by planning, making decisions, and effectively using methods and tools for entrepreneurship and self-management under everchanging real-world situations. The teaching style also encourages students to use creative thinking (Creative Thinking) in creating business innovations. Career Opportunities 1. Business entrepreneurs 2. Personnel in the business sector, business planner, marketing, and sales Planner 3. Personnel in the industry 4. Business administration academics 5. Educational personnel 6. Executive officer and manage jobs in the public sector 7. Executive officer and manage work in the private sector
Bachelor of Business Administration Program in Finance and Investment Program’s Philosophy The program strives to plant the students to be creative, working with ethical financial management and investment integration to improve the quality of life for themselves and their families, including the economic and social development of the nation. Importance and Objectives of the Program The science of finance and investment is essential to everyone. Therefore, the program aims to equip students with knowledge and ability in finance. Such taught knowledge can be used as a science as part of a career in private sector agencies, government agencies, and private businesses. At present, the financial labor market demands people with financial professional licenses. The program, therefore, develops a curriculum in finance and investment to be consistent with the curriculum used in the financial professional certification examination, for example, investment adviser, investment planner, investment analyst, and life and non-life insurance agents. Program’s Highlights 1. The program encourages learners to have professional financial certificates, such as life insurance brokers, non-life insurance brokers, and investment consultant licenses to increase their chances of getting a job after graduation. 2. The subjects in the curriculum are modern and in line with the needs of the labor market, both in terms of finance and investment, with a focus on students learning, analyzing, synthesis, and applying in practice.
Program’s Highlights 3. Faculty members have knowledge and expertise in finance, investment, and research. 4. The program has a network of cooperation with leading agencies and financial institutions in the country, such as the Stock Exchange of Thailand as well as a strong network of alumni and current students. 5. Encourage students to learn both theoretical and practical, such as Cooperative education in the country's leading financial institutions. Career Opportunities 1. Investment adviser 2. Investment planner 3. Securities analyst 4. Financial product recommendation officer 5. Life insurance agents and brokers 6. Non-life insurance agents and brokers 7. Financial officers in public and private establishments 8. Banker 9. Loan officer and debt collector 10. Investors or independent entrepreneurs 11. Financial and investment academics
Bachelor of Business Administration Program in Digital Marketing Program’s Philosophy The program strives to produce marketing professionals who can help society globally. Importance and Objectives of the Program The program has recognized the importance of the changes in the marketing industry and the importance of resilience to equip students with digital marketing knowledge. Therefore, the program developed a curriculum to create new marketing knowledge for graduates suitable for future labor market demands. The graduates will have an entrepreneurial mindset to market research and deliver quality products or services to society. The curriculum also emphasizes transformative learning to keep up with the rapidly changing business environment, understand new consumer behaviors, and effectively communicate online and offline information. Graduates can strategically plan marketing and apply knowledge with ethics and morality suitable for the economic, social, cultural, and consumer behavior environment. Program’s Highlights 1. The program’s curriculum is up-to-date and integrates offline marketing and modern marketing technology. That aligns with current and future business needs, such as Digital Business & Branding, OmniChannel Marketing, Digital Consumer Intelligence, MarTech, Marketing Analytics, etc. 2. The teaching and learning model in the core subjects is an active learning model that focuses on practice. Graduates can be ready to go to work after the program completion.
Program’s Highlights 3. There is an integration of teaching and learning with network partners, the business sector, and the government, both inside and outside the country. The program also takes entrepreneurs and real businesses as problems and case studies in aiming for authentic learning. 4. There are cooperation agreements with many business sectors in accepting 4th-year students to undergo internships. Graduates can continue to work immediately after graduation. 5. There is a development of modern AI programs with patents to be used in teaching and future work for students and personnel in digital marketing only. Career Opportunities 1. Digital marketer 2. Social media manager 3. Content marketing communicators 4. Search engine marketing specialist (SEO & SEM) 5. Digital advertising planner 6. Market researcher 7. Analyst and marketing planner 8. Marketing consultant 9. Marketing executive 10. Product executive 11. Brand executive 12. Business owners or business operators
Bachelor of Economics Program’s Philosophy The program aims to produce knowledgeable economists with skills and abilities in analyzing and applying economic data theory and tools to sustainably assess and increase the potential of the organization, economic sector, society, and community. Importance and Objectives of the Program Bachelor of Economics The program strives to develop human resources in economics to be consistent with changes in the economic system. By stepping into the new economic system to increase the functional skills of economics, the program aims to equip students with knowledge of economics that is accurate and up-to-date through statistical programs in managing and analyzing big data. The program provides students with research inside and outside the classroom in obtaining the needs of consumers' production estimate, which leads to the enhancement of competitiveness of the country, industry, local businesses, and communities appropriately based on academic knowledge, morality, and ethics according to the philosophy of the curriculum and the University of Phayao. Program’s Highlights 1. The program will equip students with continuous academic development in domestic and international knowledge and networks. 2. The program develops teaching and learning by emphasizing practical practices both in the laboratory and using economic analysis tools. Students get a chance to undergo internships and work in both government and private sectors. 3. The program emphasizes the application of teaching and learning for practical use in the workplace. There are experts from various agencies to give knowledge to students.
Program’s Highlights 4. The program emphasizes the application of mathematics and statistics in big data management. 5. The program acquires a domestic and international network, both in the public and private sectors, to benefit students in preparation before entering the labor market. Career Opportunities 1. Government and state enterprises jobs as follows: o Operational budget analyst and operational finance and accounting academic - Economist - Operational finance academic - Academics of revenue operations general operations manager - Operational customs technician - Tax inspector excise academic - Policy and plan analyst - Academics publish action - Social developer labor scholar - Academics, educational personnel - Bank of Thailand employees - Researchers, analysts, statisticians 2. Private sector jobs as follows: - Officer of the Stock Exchange of Thailand (SET) - Corporate strategic planning officer investment adviser - Owning a personal business/entrepreneur - Production planners, market researchers and - Financial product recommender Bank and financial institution employees and - Actuary
Bachelor of Accountancy Program’s Philosophy The program aims to create professional accountants who adhere to professional ethics. The graduates can be creative, take responsibility for work, and keep pace with changes in the world to meet society's needs. Importance and Objectives of the Program The program realizes the importance of changing rapidly. Therefore, the curriculum has been developed and improved per the 20-year national strategic framework (2017-2036). This is in line with the National Education Development Plan 2017-2036, Strategy 2, Manpower Production and Development to Build the Country's Competitiveness, which follows the mission of Phayao University, aiming to produce high-quality and knowledgeable graduates. The program keeps up with academic and professional standards and the world of technology, which is consistence with the mission of the School of Business and Communication Arts in producing graduates who meet professional standards and have entrepreneurial skills to change (Transformative Learning). Therefore, the program aims to create accounting graduates who are qualified according to the ethics of professional accountants, well-versed in accounting and other related sciences, and able to adapt to technological changes and meet the needs of stakeholders. Program’s Highlights 1. The program has been certified by the professional council and according to the criteria of the OHEC. 2. The program promotes learning, emphasizing practice and theoretical content.
Program’s Highlights 3. There is an accounting laboratory with a wide range of accounting tools alongside a ready-made accounting program to choose from for trial use under the supervision of expert teachers. 4. The public and private sectors reflect technical development and accounting practices and are regularly updated. The program aims to equip graduates to become up-to-date accountants with changes. 5. The program develops students to prepare them for work. There is a network of professional cooperation with government agencies and private sectors. Career Opportunities 1. Accounting 2. Auditing 3. Management accounting 4. Taxation 5. Accounting system implementation 6. Education and accounting information technology 7. Internal audit 8. Financial and accounting consulting
Bachelor of Arts Program in Tourism and Hotel Program’s Philosophy The program aims to develop graduates into modern tourism and hotel professionals with international standards. The program also integrates the science of service, planning, management, and development of the tourism industry into the courses by focusing on working with government agencies private sector, and the community to contribute to sustainable tourism and hotel development. Importance and Objectives of the Program The program offers a curriculum in responding to the 20-year national strategy to build competitiveness and develop and enhance human resource potential with international quality to meet the needs of the tourism labor market. The curriculum also reflects the hospitality industry standards following the Joint Agreement on Recognition of ASEAN Tourism Personnel Qualifications in raising the competency and potential of tourism personnel in member countries internationally. The program aims to produce graduates in the tourism and hospitality industry with theoretical and practical knowledge and to enter the labor market in the tourism industry in relevant government and private sectors. The program strives to promote and develop the country's tourism and produce graduates who meet the needs of society and the regional labor market along with morality, ethics, service mind, social responsibility, well-rounded academic knowledge, and professional skills to build competitiveness in tourism and hotels.
Program’s Highlights 1. Faculty members have long experience in study and research, including professional experience have a body of knowledge covering tourism and service systems. 2. The curriculum structure meets the criteria of the Office of the Higher Education Commission, promoting theoretical and practical learning. 3. A professional laboratory for students can be used during and outside school hours. 4. The program has developed a network of cooperation with the private sectors in the tourism and service industry regularly to promote professional learning. 5. The program offers both undergraduate and graduate studies. The curriculum, therefore, is developed to be equipped students for further study at the graduate level. It also demonstrates the expertise in the science of tourism and service industry at all levels of personnel and students in the program. Career Opportunities 1. Employees in private agencies involved in the tourism, hotel, and service industries, such as tour operators, guides, airline staff, hotel staff, restaurant staff, conference and exhibition staff, entertainment business employees, etc. 2. Business operators in the tourism, hotel, and service industry. 3. Officials in government agencies related to tourism, hotels, and the service industry.
Bachelor of Communication Arts Program in Communication Management Program’s Philosophy The program strives to create an intelligent communication process to maintain a sustainable society. Importance and Objectives of the Program Communication management is a necessary discipline to create awareness to lead to cooperation, understanding, trust, and faith. This requires a variety of methods to reach the right target audiences in achieving the results from the implementation of the various missions of the organization to be successful to some extent. As communication is one of the tools that make people have a good attitude towards that person or organization, therefore, the work in communication management consists of 4 main frameworks: 1) Creation of awareness, 2) Resolving various situations through communication, 3) Improving communication for maximum efficiency, and 4) Engaging the target audience with products, services, or organizations. Communicators need to adhere to ethical and ethical principles and convey a message that does not lead to violations or distortions of information from right to wrong or wrong to right. Program’s Highlights 1. The program has faculty members with extensive teaching, research, and professional experience. 2. The curriculum emphasizes knowing how to plan, create strategies and choose communication tools to keep up with the times. 3. The curriculum emphasizes equipping students with creativity in communication covering the whole process. 4. The program offers a modern curriculum to keep up with the changing communication trends.
Career Opportunities 1. Media planner 2. Image consultant 3. Publicist 4. Marketing communicator 5. Entrepreneurs, integrated communication design companies 6. Advertising 7. Branding consultant 8. Communication designer 9. Other professions related to communication arts
Bachelor of Communication Arts Program in New Media Communication Program’s Philosophy The program strives to create content through media or communication technology to facilitate equal coexistence based on human diversity that will lead to the development of the individual-level community and society. Importance and Objectives of the Program The program aims to create teaching and learning experiences in communication and new media. Therefore, it is necessary to have faculty members who are experts in communication behavior and communication technology to respond to the need of society and culture at all levels. Thus, the program focuses on developing a curriculum consisting of learning, acquiring knowledge, and communication literacy related to new media based on Internet technology that can work both at the national and local community levels, along with cultivating ways of thinking and actions within the framework of values and professional ethics. The program aims to equip students with practical skills in applying new communication technologies at all levels of careers and social development. This improvement has focused on curriculum design, not only offering all students with basic knowledge but also establishing elective courses that are contemporary and up to date with the changes in communication technology. Program’s Highlights 1. The subjects in the curriculum are up-to-date and meet the communication needs of today's society and cope with future changes. 2. The program focuses on practical work within the communication laboratory and field operations, including working with the local community.
Program’s Highlights 3. The program focuses on creative thinking and teamwork. 4. The program emphasizes skills for working in a variety of ways (i.e., multi-skills) 5. There are local, national, and international cooperation networks. Career Opportunities 1. Content development and design officer for online media in government agencies, media, and commercial organizations. 2. Reporters, news anchors, and list producers in mass media organizations at the national level local, and community levels. 3. Creators and producers of online media in government agencies, media, and commercial organizations. 4. Media entrepreneurs, media production, or freelance work related to communication arts 5. Communication scholars in various organizations, both public and private sectors.
Master’s Degree
Master of Business Administration Program’s Philosophy MBA is the science of planning for making business decisions. It integrates the science of organizational management, human resources, finance, accounting, economics, and marketing to create leaders with management knowledge under dynamic change based on community and business development toward sustainable growth principles of morality, ethics, and equality. Importance and Objectives of the Program The program aims to produce graduates with the knowledge and ability to manage businesses in the government and private sectors to promote entrepreneurship business to grow. The program also enhances student development in various areas relating to business management, including human resource management, finance and banking, marketing, economics, and accounting. The program also aims to equip students with research knowledge using case studies of successful organizations as a foundation for further development of the country's economic system. Program’s Highlights 1. The program is the school's first graduate program, which has been teaching and learning since 1999. Thus, the program has produced alums who are entrepreneurs and successful professional executives in both the public and private sectors.
Program’s Highlights 2. It is the science of planning for making business decisions. It integrates the science of organizational management, human resources, finance and accounting, economics, and marketing to create leaders with management knowledge under dynamic change based on community and business development toward sustainable growth of morality, ethics, and equality. 3. The program offers studied locations to respond to the needs of a variety of learners by teaching and learning in 3 places as follows: 1) School of Business and Communication Arts, University of Phayao 2) The University of Phayao Chiang Rai Campus and 3) The University of Phayao Bangkok College of Management Career Opportunities 1. Operator 2. Professional executives for public or private organizations 3. Academician
Master of Arts Program in Tourism and Hotel Management Program’s Philosophy The program strives to integrate tourism and hotel science to develop management knowledge and innovation in tourism and hospitality with morals and ethics leading to sustainable development. Importance and Objectives of the Program The program recognizes the importance of developing tourism and hotel personnel as well as academics to have a body of knowledge in management competency and innovation in tourism and hospitality with morals and ethics for tourism and hotel development as well as increasing the capacity to generate new knowledge which is beneficial for operators in the tourism and hospitality industry. It is also a part of promoting and developing the country's tourism. Program’s Highlights 1. The program has academic personnel with knowledge covering tourism, hospitality, and service. 2. The program focuses on creating new knowledge that will benefit entrepreneurs in the tourism and hospitality industry. 3. The curriculum focuses on problem-based learning and emphasizes learning that allows students to apply knowledge of tourism and hotel for actual practices from experts from many agencies. 4. The curriculum has a network with relevant government and private agencies. 5. The program offers the students opportunity to visit abroad to enhance the experience of tourism and hotel
Career Opportunities 1. Lecturers in both public and private educational institutions 2. Officials in government agencies who have a role in policy proposals, supervision, planning, and tourism development. 3. Executives in the tourism and hotel industry in both public and private sectors 4. Entrepreneurs and business owners in the tourism and hotel industry 5. Researchers in public and private institutions
Doctoral Degree
Doctor of Philosophy in Business Administration Program’s Philosophy The program offers high-level business administration science that integrates knowledge to develop professional researchers in business administration with academic excellence at the international level. The program strives to create new knowledge and business management innovations that are beneficial to the development of communities, society, and the nation. Importance and Objectives of the Program The program aims to produce graduates with the necessary skills as researchers and academia careers alike. Producing graduates with highquality research skills is an integral part of driving the country with innovation (Value-Based Economy), creating economic value through innovation, research, and creativity that will lead the economy to prosperity and sustainability and increase the ability to compete with other countries. Program’s Highlights 1. The program offers a diversity of concentrations according to the business administration curriculum, with contents that can effectively encourage learners to have research skills based on their expertise. 2. Faculty members in the program have graduated from various institutions with knowledgeable and continuous experience in teaching and research. 3. The program focuses on active learning teaching and learning by allowing students to take the initiative and practice their analytical thinking skills, including conducting research for the student's thesis.
4. The program offers learning arrangements to build a good relationship between learners and teachers. 5. There is a system for evaluating and screening journals published in foreign countries to be in a reliable database according to EEC regulations. Career Opportunities 1. Lecturers in educational institutions 2. Researchers 3. Academicians
Doctor of Philosophy in Tourism and Hotel Management Program’s Philosophy The program produces high-performing graduates and researchers in the tourism and hotel field who can manage and advance hotels and propose policies related to tourism and hotels, including creating a national and international network. Importance and Objectives of the Program The program aims to provide knowledge in theory and research as a foundation for development as academics and researchers in tourism and hotel management with increasingly advanced research capabilities and products that align with the changes in the digital society according to the topics students are interested in studying. The program aims to generate new knowledge that benefits tourism entrepreneurs and those involved in tourism and hotel development of government agencies for sustainable development. Program’s Highlights 1. Faculty members of the program obtain academic work covering tourism and hotel areas. 2. Faculty members of the program receive research funding from external sources. 3. The program's faculty members have extensive knowledge of tourism and hotels. 4. It is the first tourism and hotel management program in the Northern region. 5. Full-time faculty members and guest lecturers with experience in tourism and hotel management will teach courses. 6. Program aims to bring students to study abroad to enhance the experience of tourism and hotel
Program’s Highlights 7. The course has a network with tourism and hotel agencies, both government agencies and private sectors, both domestically and Internationally. 8. The curriculum focuses on the customer, which will help each learner have guidelines for their academic development. Career Opportunities 1. Lecturers in fields related to tourism and hotels 2. Executives and officials in the tourism and hotel industry in government agencies 3. Executives and entrepreneurs in the tourism and hotel industry 4. Researchers
The School of Business and Communication Arts Facilities
The School of Business and Communication Arts Facilities The school currently offers 4 laboratories for students as follows: Accounting operating room Established in the form of a coffee shop to generate real-life experiences, as well as encourage students to use their free time to generate income while studying. The main objective of this laboratory is to be an integrated learning center as a case study in the accounting system course, internal audit course, internal control, and accounting subjects, etc.
The School of Business and Communication Arts Facilities Tourism and Hospitality Laboratory It is a laboratory for teaching and practicing the complete range of hotel operations, including accommodation food and beverage service, tour guides, meeting arrangements, exhibitions, etc.
The School of Business and Communication Arts Facilities Communication Arts Laboratory The laboratory offers comprehensive, both in terms of picture and sound. It is a laboratory for teaching and practicing communication arts skills. The operating room is divided into small spaces to control media production, such as a live/programming room, recording room, editing room, photography room, etc.
The School of Business and Communication Arts Facilities Stock Exchange of Thailand (SET) laboratory Funded by the Stock Exchange of Thailand (SET), it is a laboratory for finding information on SET, providing in-depth details on securities trading. It is the place where students can practice the Market Microstructure Research project, which is a collaboration between the School of Business and Communication Arts and the SET to support the production of research on Market Microstructure and Development of the Thai Capital Markets, as well as capital market data used in the study of undergraduate and graduate students, such as the MaruayLibrary, SETSMART, which is an investment tool used to analyze multi data and asset classes with fundamentals equivalent to professional analysts sent directly from the SET.
The Business and Communication Arts Academic Service Center
The Business and Communication Arts Academic Service Center This academic service center provides services for educational, research, innovation development training, and seminars, as well as consulting and other services relating to business, tourism, finance, investment, digital marketing, accounting, economics, and information science. The benefits are available for faculty members to entrepreneurs, government agencies, the private sector, communities, students, and those interested in the general public. TRADE PHOTOGRAPHY TECHNIQUES SROI
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