4976_L2_Qualification_handbook_v4-4

Unit 252 Planning an event
Outcome 3 Produce a plan for an event of their choice

Assessment Criteria
Knowledge
The learner can:
1. Produce a plan for a selected event. Include:

a) purpose and type of the event
b) event partners
c) budget overview
d) performers and /or participants
e) appropriate timelines
f) physical and human resources required
g) target audience
h) promotional activities

Range
Event partners
Clients, suppliers, colleagues, customers

Budget overview
Budget, costs, expenses, income

Performers / participants
Speakers, delegates, entertainers, customers

Physical / Human resources
Equipment, materials, services, staffing

Target audience
Business/public, age group, special interest

Promotional activities
Advertisements, leaflets, brochures, posters, direct mail, press releases, social media.

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976)

Unit 252 Planning an event
Outcome 4 Be able to plan for unexpected situations

Assessment Criteria
Knowledge
The learner can:
1. Explain the need for a contingency plan
2. Produce a contingency plan covering two unexpected situations at the selected event.

Include:
a) one incident that can be managed by personnel working at the event
b) one incident that requires outside assistance from the emergency services

Range
Contingency plan
Alternative arrangements for when things do not go according to plans

Unexpected situations
Failure of equipment, emergencies, absence of staff/participant, bad weather.

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976) 201

Unit 252 Planning an event
Outcome 5
Understand the importance of security measure
and Health and Safety at events

Assessment Criteria
Knowledge
The learner can:
1. Explain the importance of including security measures when planning the selected event
2. Explain the importance of incorporating Health and Safety requirements in the event

planning process
3. Provide two examples of Health and Safety requirements for the selected event
4. Describe how to carry out a risk assessment for an activity at the selected event

Range
Security measures
Site, personnel, resources, customers

Health and Safety requirements
Legislation relating to venue, equipment, personnel

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976)

Unit 253 Event review and evaluation

Level: 2
Credit value: 2
UAN number: R/602/2419

Unit aim

This unit aims to make learners aware of the benefits to be gained from the evaluation of all aspects
of an event, after it has taken place. Being able to judge how well objectives have been met, using a
variety of sources of information, is a skill which encourages continuing improvement in delivering
successful events and is also transferable to other situations..

Learning outcomes
There are four learning outcomes to this unit. The learner will:
1. Understand why events are evaluated
2. Be aware of objective setting and potential sources of information to evaluate events
3. Understand the tools that can be used to evaluate events
4. Produce an event evaluation plan for an event of their choice

Guided learning hours

It is recommended that 18 hours should be allocated for this unit, although patterns of delivery are
likely to vary.

Support of the unit by a sector or other appropriate body
This unit is endorsed People 1st

Assessment
This unit will be assessed by graded assignment.

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976) 203

Unit 253 Event review and evaluation
Outcome 1 Understand why events are evaluated

Assessment Criteria
Knowledge
The learner can:
1. Explain what is meant by the term evaluation
2. Describe why it is important to evaluate an event
3. Outline how the following groups would benefit from the evaluation data:

a) Organisers
b) Performers and participants
c) Audience / spectators
d) Event partners.

Range
Evaluation data
Feedback from a variety of sources, written, verbal, formal , informal, qualitative, quantative.

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976)

Unit 253 Event review and evaluation
Outcome 2
Be aware of objective setting and potential sources
of information to evaluate events

Assessment Criteria
Knowledge
The learner can:
1. Explain the importance of setting objectives for an event as a measure for evaluation
2. Explain how each of the following can be a valuable source of information for evaluation

purposes:
a) staff debrief
b) customer satisfaction surveys / complaints
c) event revenue
d) data records e.g. spectator numbers

Range
Objectives
SMART (specific, measurable, achievable, realistic, time-bound).

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976) 205

Unit 253 Event review and evaluation
Outcome 3
Understand the tools that can be used to evaluate
events

Assessment Criteria
Knowledge
The learner can:
1. Explain the difference between formal and informal feedback
2. Outline how the following methods could be used to evaluate an event:

a) SWOT analysis
b) questionnaires
c) interviews
3. Describe at least 2 electronic feedback methods.

Range
Objectives
SWOT (strength, weakness, opportunity, threat).

Interviews:
Peer, customer, participant, observer.

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976)

Unit 253 Event review and evaluation
Outcome 4
Produce an event evaluation plan for an event of
their choice

Assessment Criteria
Knowledge
The learner can:
1. Produce an event evaluation plan for a scheduled event. Include:

a) objective setting
b) potential sources of information
c) appropriate tools / methods to obtain information

Range
Objective setting
Specific, measurable, achievable, realistic, time-bound

Sources of information
Self, colleagues, customers, participants, observers

Tools
Questionnaire, survey, attendance data

Methods
Written, verbal, electronic.

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976) 207

Appendix 1 Relationships to other qualifications

Links to other qualifications and frameworks

City & Guilds has identified the connections to previous qualifications. This mapping is provided as
guidance and suggests areas of overlap and commonality between the qualifications. It does not
imply that candidates completing units in one qualification are automatically covering all of the
content of the qualifications listed in the mapping.

Centres are responsible for checking the different requirements of all qualifications they are
delivering and ensuring that candidates meet requirements of all units/qualifications. For example,
units within a QCF qualification may be similar in content to units in the NQF qualification which the
candidate may have already undertaken and this may present opportunities for APL.

This qualification has connections to the:
 Level 2 Diploma in Travel and Tourism (4872)

NQF units QCF units
Unit Number/Title Unit Number/Title

201 Worldwide travel and 201 Worldwide travel and tourism
tourism destinations destinations

205 UK travel and tourism 205 UK travel and tourism
destinations destinations

206 The structure of the UK 206 The structure of the UK travel
travel industry industry

207 Retail travel services 207 Retail travel services

209 Transportation for travel and 209 Transportation for travel and
tourism tourism

210 Additional travel and tourism 210 Travel and tourism support
services services

212 Air fares and ticketing 212 Air fares and ticketing

213 Visitor attractions 213 Visitor attractions

214 Resort representatives 214 Resort representatives

215 Introduction to responsible 215 Responsible tourism
tourism Tourist information services

216 Tourist information services 216

217 Tour operations 217 Tour operations

219 Promotional materials for 219 Promotional activities in travel
travel and tourism and tourism

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976)

220 Introduction to business 220 Business travel planning

travel practices Global distribution systems

221 Introduction to global 221 Meet and greet services in travel
and tourism
distribution systems

222 Meet and greet services 222

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976) 209

Appendix 2 Sources of general information

The following documents contain essential information for centres delivering City & Guilds
qualifications. They should be referred to in conjunction with this handbook. To download the
documents and to find other useful documents, go to the Centres and Training Providers
homepage on www.cityandguilds.com.

Providing City & Guilds qualifications – a guide to centre and qualification approval
contains detailed information about the processes which must be followed and requirements which
must be met for a centre to achieve ‘approved centre’ status, or to offer a particular qualification.
Specifically, the document includes sections on:

 The centre and qualification approval process and forms
 Assessment, verification and examination roles at the centre
 Registration and certification of candidates
 Non-compliance
 Complaints and appeals
 Equal opportunities
 Data protection
 Frequently asked questions.

Ensuring quality contains updates and good practice exemplars for City & Guilds assessment and
policy issues. Specifically, the document contains information on:
 Management systems
 Maintaining records
 Assessment
 Internal verification and quality assurance
 External verification.

Access to Assessment & Qualifications provides full details of the arrangements that may be
made to facilitate access to assessments and qualifications for candidates who are eligible for
adjustments in assessment.

The centre homepage section of the City & Guilds website also contains useful information such
on such things as:
 Walled Garden

Find out how to register and certificate candidates on line
 Qualifications and Credit Framework (QCF)

Contains general guidance about the QCF and how qualifications will change, as well as
information on the IT systems needed and FAQs
 Events
Contains dates and information on the latest Centre events
 Online assessment
Contains information on how to register for Evolve assessments.

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976)

City & Guilds
Believe you can

www.cityandguilds.com

Level 2 Award/ Certificate/ Extended Certificate/ Diploma in Travel and Tourism (4976) 211

Useful contacts

UK learners T: +44 (0)844 543 0033
General qualification information E: [email protected]

International learners T: +44 (0)844 543 0033
General qualification information F: +44 (0)20 7294 2413
E: [email protected]

Centres T: +44 (0)844 543 0000
F: +44 (0)20 7294 2413
Exam entries, Registrations/enrolment, E: [email protected]
Certificates, Invoices, Missing or late exam
materials, Nominal roll reports, Results

Single subject qualifications T: +44 (0)844 543 0000
F: +44 (0)20 7294 2413
Exam entries, Results, Certification, Missing or F: +44 (0)20 7294 2404 (BB forms)
late exam materials, Incorrect exam papers, E: [email protected]
Forms request (BB, results entry), Exam date
and time change

International awards T: +44 (0)844 543 0000

Results, Entries, Enrolments, Invoices, Missing F: +44 (0)20 7294 2413

or late exam materials, Nominal roll reports E: [email protected]

Walled Garden T: +44 (0)844 543 0000
F: +44 (0)20 7294 2413
Re-issue of password or username, Technical E: [email protected]
problems, Entries, Results, Evolve, Navigation,
User/menu option, Problems

Employer T: +44 (0)121 503 8993
E: [email protected]
Employer solutions, Mapping, Accreditation,
Development Skills, Consultancy

Publications T: +44 (0)844 543 0000
F: +44 (0)20 7294 2413
Logbooks, Centre documents, Forms, Free
literature

If you have a complaint, or any suggestions for improvement about any of the
services that City & Guilds provides, email:
[email protected]

Published by City & Guilds
1 Giltspur Street
London
EC1A 9DD
T +44 (0)844 543 0000
F +44 (0)20 7294 2413
www.cityandguilds.com
City & Guilds is a registered charity
established to promote education
and training

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