Atelier

ULLA
JOHNSON

To walk into Ulla Johnson’s new store is to escape
from New York. Cross the threshold’s weeping pines
and Saipua flower beds, and you’re greeted by a cus-
tom scent and glow-y lighting. The silk-upholstered
walls and plush carpet of the dressing rooms feel like
a refuge. Johnson approaches the design of her col-
lections in much the same way. Observing that soci-
ety has gone through a “collective unbuttoning,” she
said, “There used to be a rigorous sense of work and
leisure, but the lines have blurred. There’s a desire
now, I think, to bring a sense of escape into everyday
life. If I had to say what the vision of our brand is, it’s
that our clothes make women feel free.”

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ssttyreleet

Fashion month has officially started with the first
stop: Stock Hampton. To ensure you have around-
the-clock insight on what the editors, bloggers, and
celebrities are wearing to and from the spring shows,
we have the photographer behind The Style Stalker
snapping the best looks throughout the week. From
the chicest accessories to stylish leather looks, we’ve
already spotted major spring outfit inspiration. See
the looks that caught our attention below, and stay
tuned for more of HMFW’s top street style moments,
as we’re updating this gallery daily with fresh rounds
of photos.

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The “street” approach to style and
fashion is oftentimes based upon
individualism, not simply current
fashion trends. Using street style
methods, individuals demonstrate
their multiple, negotiated identities,
in addition to utilizing subcultural
and intersecting styles or trends.
This, in itself, is a performance, as
it creates a space where identities
can be explored through the action
of dress.

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A style is a type of product that has
one or more specific features that dis-
tinguishes it and makes different from
other products of the same type, e.g.
a crew neckline is a style and turtle
neck is another style. Within a specific
style, there can be many variations in
trimmings, textures and decorations or
other details, e.g. a sweater is a dis-
tinctive style but individual variations
could include different kinds of nets,
embroideries, pockets or necklines.

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afterword

What comes next? You’ve come a long way. It’s time
to begin living your brand. I’d advise continuing to
challenge yourself by setting new goals moving for-
ward. Don’t forget, you can always come back to this
book when you are in need of some inspiration. Only
you can decide where your new look and newfound
confidence can take you from here.

See you at Harrington
Meade Fashion Week!

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credits

PHOTOGRAPHY

FRONT & BACK COVER Shutterstock Images
WELCOME Google Images
COLLAGES self-made, Kathryn Winkle
TRENDS Google Images
READY TO WEAR Vogue Runway
RESORT WEAR Vogue Runway
STREET STYLE Shutterstock Images

TEXT

“SHE IS YOU” “The Way She Wears It” — Dallas Shaw
T R E N D S Fashionista https://fashionista.com/2017/06/resort-2018-fashion-trends

Harper’s Bazaar http://www.harpersbazaar.com/fashion/trends/g12176306/spring-2018-fashion-trends/

R E A DY TO W E A R Vogue https://www.vogue.com/fashion-shows
R E S O RT W E A R Vogue https://www.vogue.com/fashion-shows
AFTERWORD “The Way She Wears It” — Dallas Shaw





Harrington Meade Fashion Week wishes to motivate
women to be tastefully dressed, bold, and most
importantly, unique.

hmfw.com