Rachel Hecker's Listing Presentation

RACHEL HECKER

THE BEST AGENTS
SUPPORTED
BY A LEADING
COMPANY
GETTING YOU
THE RESULTS
YOU NEED.





THE DIRECT DIFFERENCE.
A CURATED REAL ESTATE EXPERIENCE.

I list and sell exceptional and representation of buyers
homes with style and elegance. and sellers. Attention to
Providing professional Real details, providing peace of
Estate knowledge for South mind, excellent negotiating
Florida and Palm Beach skills, smooth closings, client
county. I am the best resource satisfaction, I get the job
for residential properties, done! Having expert Real
relocation, and housing Estate knowledge in the Palm
information in Lake Worth, Beach County area enables
Boynton Beach, Wellington, me to represent my clients
Delray Beach and Wellington. I stress free.
specialize in customer service

Whether you are buying or In addition to exceptional
selling a home or just curious marketing strategies to help
about the local market, RE/MAX you sell your home quickly, we
Direct agents are dedicated offer the latest technology to
to making your real estate make the process of finding a
experience memorable and home easier than ever. You will
enjoyable. We live, work and gain access to cutting-edge
serve in our local communities map search technology, our
and have the experience to get state-of-the-art mobile app,
the job done in today’s market. current market stats, and more.

COMPREHENSIVE MARKETING STRATEGY

We offer you our complimentary
professional photography package which
includes aerial photos, video and printed
professional brochures.

We feature your home on hundreds of
websites, give you a premium placement
on our website with boosted search engine
optimization and utilize targeted social media
advertising.

Your house may be advertised in local and
community newspapers, buyer‘s guides and
color magazines.

We create, send and track email campaigns
featuring your property.

We organize open houses and have a
strategic private showing model.

FACT

Poor quality
photography will
cause qualified
buyers to overlook
your property.

Professional photography packages of expertly staged homes are the
foundation of our marketing endeavors. We also offer virtual staging to show
vacant homes in their best possible light. Aerial photography and video tours
showcase the unique features of our listings. This high quality photography
is featured in professional 8 page brochures that are distributed to potential
buyers at each showing.

FACT

Having a solid
marketing strategy
is one of the most
important factors in
getting the highest
price for your home.

With a full time marketing strategist, we have achieved
a strong social media presence to complete the final
component of our comprehensive marketing strategy.
We have a full staff in place to ensure that we provide
extraordinary service for every client and any volume of
transaction. Each step of the transaction is overseen by
a specialist.

Direct mail, email campaigns, numerous
newsletters and magazines are utilized to target
key demographics. Our professional website
attracts heavy traffic with strategic search engine
optimization. Potential buyers are also targeted on
Trulia, Zillow and numerous other popular websites.
Creative posts on Facebook and Instagram grab
potential buyer‘s attention.

On a
$300,000 home,
our clients typically net
$9,000 more than the
MLS average.

OUR CLIENT‘S BENEFITS

We have marketing You will have an As long as you are
and administrative accurate and honest not under contract
staff to ensure that assessment of value with a buyer, you can
you have a specialist to set you up for cancel your listing.
by your side success. This is our customer
throughout every satisfaction guarantee.
step of the home
selling process.

We will help you Your home will be We sell your home
to stage your advertised to a large faster so that you
home to realize audience of buyers. and your family can
top dollar. Virtual All buyer inquiries move and enjoy life
staging provided are responded to in your new home.
to show vacant within 30 minutes
homes in their by a qualified agent.
best possible light.

FACT

You can count on
us to be there every
step of the process
and make sure no
detail is overlooked.

FACT

A brand new listing
is always exciting,
shown more and
sells for a higher
price than older
listings. Make sure
your home is priced
right from the very
beginning.

HOME
SALE

6 easy steps explained

Schedule a meeting with Sign a listing agreement. Stage your home to sell.
an experienced listing We‘ll agree on the best We will explain to you how
agent. We will determine possible pricing strategy to to attract buyers, present
a proposed list price get your home sold for top your home in its best
and explain to you our dollar. possible light and save on
marketing strategy. improvements which do
not pay off at resale.

STRESS FACT
FREE
Properly priced
homes sell faster
and for more money
during the first
weeks of the listing.
Don‘t miss your
prime marketing
period by setting a
price higher than is
justified by the CMA.

Schedule professional Sit back and relax! Accept an offer. We
photography. Our Our representative will will negotiate for the
representative will attend coordinate and attend best possible price and
the photo shoot whether showings. Our listing terms. Once you go
you are home or not. manager will provide you under contract, our team
with buyer feedback. manager will handle all
of the details.

Home Seller PRE-LISTING • Schedule an appointment and
TO DO list meet with agent

• Discuss best strategy for selling
• Get property evaluation, staging

tips and formal listing presentation
• Execute listing agreement
• Get professional photography

taken and send out a preview
email & video
• Discuss plans for next home
• Refer homeowner to a RE/MAX
Agent if they are moving out of
the area

LISTED • Receive, negotiate and
UNDER CONTRACT accept offer
• We start a marketing
campaign and determine • Accept back-up offer(s)
home showing strategy • Complete inspections and

• We install a sign if allowed disclosures
• We submit your home to the • Complete appraisal
• Remove contingencies
multiple listing service • Close property
• We launch your property • Refer friends to agent

website and activate a social
media campaign
• We deliver property brochures
and send Just Listed postcards
• We give you a weekly status
update

If your kitchen has not
been updated in a while,
some minor improvements
can have a major impact on
buyer‘s perception. Painting
walls, replacing your cabinet
handles and upgrading the
lighting will give your kitchen
a better first impression.

An outdated bathroom
can be a major turnoff for
buyers. You do not need a
full renovation to create a
more modern feel in your
bathroom. Try updating the
vanity and light fixtures.

Add value to your house

Many buyers enjoy having a
home office whether they
work from home or just
need a space to pay bills.
Placing a desk and a neatly
organized bookshelf in a
spare room can positively
impact the buyers perception
of the home.

If your home lacks an
open floor plan, hire a
licensed contractor to take
down non-load-bearing
walls. An open floor plan
appears more spacious.

82% of our buyers preferred
hardwood floors. As
a Florida realtor, I have
noticed that many buyers
are turned off by carpet.
In colder climates, carpets
may be a wise choice.
However, here in Florida,
stepping across a cold
floor is generally not a
concern. Hardwood is much
easier to clean and is more
aesthetically pleasing to
most potential buyers.

92% of buyers listed a
separate laundry room as
a necessary feature in their
home search criteria. Not
having a designated space
to fold clothes and store
detergents may be a deal
breaker for your potential
buyers.

Home features buyers seek

80% of buyers stated that
an eat-in kitchen is a very
attractive feature. With
families engaging in busy
lifestyles, it is easier to
serve the kids in the kitchen,
rather than utilizing a formal
dining room. Creating an
eat-in kitchen can be a very
inexpensive improvement
as long as you are not
dealing with a load-bearing
wall or a wall that contains
wires or pipes.

84% of buyers listed a
patio as a very attractive
feature. This is especially
true in South Florida, where
residents entertain outdoors
to take advantage of our
tropical climate.

Getting your

CLEAN REPAIRS CLOSETS

Have the carpet Identify and repair Remove out of
shampooed, wax dripping faucets, season clothing.
the floors, wash sticking or creaking Organize your
the walls, windows, doors, etc. When clothing and shoes on
blinds, drapes people see areas of the floor. Remove all
and light fixtures, disrepair they begin clutter from cabinets
consider hiring a to wonder whether and closets.
cleaning service. there may be other
unseen problems.

inside

home ready

KITCHEN & LIGHT PRIMARY FURNITURE
BATHROOM APPEARENCE STORAGE AREA
The less furniture,
Clear off countertops, Do everything Clear out the garage the larger a room
maximize the available to lighten the and storage areas. appears to be.
counter space, have appearance of the Doing it now rather
the tub re-caulked home. Raise the than during moving
and remove mineral blinds, open the benefits you with
deposits from the drapes, and use light a more attractive
shower walls. Clean colors. Repaint any home on the
the stove, microwave, room beginning to market.
and refrigerator. look shabby.
Make these rooms
gleaming.

outside

MAKE A LIST THE YARD THE HOUSE

Walk the property Turn and weed the Make everything clean and
with a pad and pencil. beds and trim the repair or replace anything
List anything that trees and shrubs. Lay that needs to be fixed.
you think is less than in ground cover. Mend Check if the doorbell works.
satisfactory without the fence and fix the Replace a weathered-
regard to cost or time. gate latch. Pick up looking mail box; clean the
You can review the any litter. Consider a exterior light fixtures and
list afterwards and landscaping or lawn wash the windows. Spot
determine what you service. hanging or rusty gutters,
can and can’t repair. crooked antenna, loose
shingles or shutters.

FRONT ENTRY THE GARAGE OUTDOOR SALE
FURNITURE READY HOME
It’s the first thing your The time has come.
buyers see as they Discard virtually Examine and spot Think in terms of a
stand and wait for everything in the paint your outdoor home that is sparkling
the door to open. It’s garage that hasn’t furniture. If it’s rusty clean, uncluttered
worth the extra effort been used for a year. or unrepairable and spacious.
to spruce it up. Wash it down. consider disposing
of the pieces.

SOLD

We sold this property
for the highest price
per sq. ft. in this

community EVER.

HOME SELLING

Pack your personal items Don‘t let your emotions
including family photos. stand in the way of clear
Less clutter will make decision making. Remember
your home appear more this is a financial transaction.
spacious.
Don‘t price the home
Make a list of appliances, above the market value.
light fixtures and window We will provide you with a
treatments that you plan to comparative market analysis
take with you. Your realtor to assist in determining a list
will need this list to avoid price that will attract buyer
potential disputes with the attention while positioning
buyer of your home. you to sell at the highest
possible price.
Afresh coat of paint will
make your home look Don‘t conceal defects. Any
well maintained. Selecting issues will be discovered
a neutral color will allow during the buyer‘s inspection.
buyers to envision their own It is best to be honest up
furnishings in the space. front to avoid litigation and
wasted time.
Boost curb appeal to make
a good first impression.

Danielle | Lake Worth, FL Tom | Lake Worth, FL

We‘ve used Rachel to buy and Rachel is a top-notch professional.
sell three homes now. She is very Handled our whole process
knowledgeable and goes above and smoothly and efficiently.
beyond to make the sale/purchase Awesome, awesome realtor. We
experience smooth and easy. I highly had a sale and purchase with her
recommend her! as our agent. Great job on both.

What our customers say

Dawn | Boynton Beach, FL Mark | Boynton Beach, FL

Rachel was awesome. Very Rachel is our go to Realtor in South
knowledgeable about the market Florida. Within days of meeting
and helpful during the negotiation Rachel, she sold our house in 2015.
process. She helped me both list So when we decided to sell another
my home and buy my new home. home in the same community this
I thoroughly enjoyed working with year there was only one text/email/
her and would highly recommend to phone call to make. As absentee
anyone looking to buy or sell. owners we relied on Rachel‘s
expertise more heavily than most
folks probably would, but that trust
is well founded. Through tough
negotiations, confusing by-laws and
State regulations she is the calm
voice of reason that will keep you on
track toward your goal. If you are
looking to buy or sell either locally or
remote - give Rachel, a call.
She does a „Heck“ of a job!



Our clients all have one
thing in common - they
feel like a family member
after working with us.
We take pride in creating
relationships, not just
transactions.



WELLINGTON BOYNTON BEACH
9164 Forest Hill Boulevard 930 N. Congress Avenue
Wellington, FL 33411 Suite 220
Boynton Beach, FL 33426

PARK CREEK DELRAY BEACH
5481 Wiles Rd #502 7959 Atlantic Avenue
Coconut Creek, FL 33073 Suite 202
Delray Beach, FL 33446

Do you have any
questions? We are
here to help you!



2432 FAMILIES
HELPED IN 2020

$837 MILLION IN
VOLUME IN 2020

OUR AGENTS ARE #1
IN PRODUCTIVITY

INDUSTRY LEADER IN
BRAND AWARENESS

OUR AGENTS OUTSELL
COMPETITORS 2 TO 1

#1 RE/MAX IN SOUTH FLORIDA

The right agent
every step of the way.