Methods That Work When Putting A MAP Policy Into Action

Methods That Work When Putting A
MAP Policy Into Action

The following are some recommendations to keep in mind when
developing a MAP policy or improving an existing one:

Make up your own MAP policy that fits the needs of your
business

You have your own unique situation, ambitions, and merchant
relationships, thus no one policy will work for every manufacturer.
Fill-in-the-blanks cookie-cutter MAP policy templates that the generic
MAP policy samples you find online won’t do enough to safeguard
your brand’s reputation. Instead, before bringing your company’s
MAP policy to an attorney for evaluation, consider looking at other
MAP policies for ideas on what it should cover.

Develop a Minimum Advertised Price (MAP) policy that outlines the
standards by which you want your retailers to promote your products.
(Collective advertising budgets might incentivize merchants to follow
your MAP guideline.) Your minimum advertised price (MAP) policy
must declare clearly that retailers have the autonomy to determine
their own prices without interference from your business.

Set firm boundaries for what does and does not constitute
policy adherence

A MAP policy must to be straightforward and simple to implement.
It’s up to the manufacturer or supplier to decide how strict they want
to be with their Minimum Advertised Price (MAP) policy. Your
minimum advertised price policy needs to be clearly communicated to
your retailers so that they can follow it. And they must be aware of and
prepared to face the repercussions of disobeying instructions.

Obtaining legal representation is essential for avoiding
antitrust concerns

Depending on the specifics of a given MAP policy’s design and
implementation, it may run afoul of both federal and state antitrust
laws. Create a MAP policy that safeguards your business, legal status,
and authorised resellers with the help of an attorney who specialises in
antitrust law.