Semalt Expert: What Benefits SEO Gives To Entrepreneurs

23.05.2018

Semalt Expert: What Bene ts SEO
Gives To Entrepreneurs

SEO is an important part of marketing strategy, which allows startups and established rms promote their services
and products. Research says that 82% of the shoppers admit the in uence of search results on purchase decision,
and 70% of them buy products basing on search results. Thus, visibility is a crucial factor for business.

Jack Miller, the Customer Success Manager of Semalt Digital Services describes the bene ts that SEO gives to
entrepreneurs.

1. Reputation Management

Reputation and the rst impressions matter. Reputation management aims at the domination in the search engine
queue. Thus, the primary goal is to rank your brand in top search results. Along with website optimization, social
media channels also help you to build brand's reputation. When people enter the name of your brand in search to

nd more information about it, your brand's social media accounts will be listed in top 6 results, therefore,
strengthening the message, which your company would like to deliver. These initiatives leave a favorable impression
on the prospective clients.

2. Keyword Research 1/2

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23.05.2018

Your marketing and promotion strategies will largely depend on the keywords
used on the website. It helps to customize users' preferences and optimize
textual content of site's blog and landing page. High-quality keyword research
allows you to create informative feed and enables customer learn more about
the product or service. As the result, you get happier customer, better content
and higher ranking, which ultimately drive the traf c to your site.

3. Organic Tra c

Good ideas, products, and services spread virally, and all the buzz around it results in better search rankings, that
are coming from inbound links, references and social signals. To secure funding, entrepreneurs must save the
viability of the business for the long-term development. Organic traf c is a major indicator of current and future
trends, which reaps signi cant great rewards for your business.

4. Competitive Advantageous

SEO campaigns help to get over competitors. Entrepreneurs need to set their business apart from their competition
and ensure that the gap between them and other industry players widens even bigger on the search queue.

5. Social Media Marketing

Social signals promote high rankings in organic searches by driving traf c to the
site. Social media channels supplement this growth, becoming necessary for
every business. Entrepreneurs bolster their social media efforts with strong SEO
campaigns.

6. Gaining Trust

Non-established businesses receive a little trust due to the limited recognition on the market. Users have more
trust to the sites that rank well for their preferred keywords. Organic search rankings improve site clicks as
compared to paid search results. High rankings on these engines assist new companies to position themselves at the
top of the market in the eyes of their target audience.

7. Long Term Brand Equity

Establishing a long-term brand equity requires embracing SEO as a strategy as it promotes online initiatives for
entrepreneurs. Every dollar spent on SEO translates to a value in the long run.

SEO is a time-consuming activity, which requires a bulk of resources. However, it is an ideal digital marketing too
that serves as a strategic investment for the long-term run. As Semalt clients have proven, SEO helps entrepreneurs
to jump-start their businesses, build credibility and trust, secure funds, and ensure sustainability.

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