Focus-NOVONORDISK Magazine

PATIENT
CARE

GULF
BUSINESS PEOPLE

2 3



New Premises, New Promises





Ahead of Competition



-
MAT Feb 2018




19.5% Novo Nordisk
Launch to date BI
Market share in 4.7%
AOM
62.7% 13.2% Sanofi
18.9%
2.4%
Eli Lilly
3.9% 9.8% Merck S
16.3%
- 0% Xenical 4.3%
12.4% 3.2% 9.6% MSD AZ
- Fatlos 10.9%
24.9% 9.5%
9.3% Novartis 4.2% 3.6%
11.4% Servier

- 5.2%



19.5% Novo Nordisk
Launch to date 4.7% BI
Market share in
AOM
62.7% 13.2% Sanofi
- 18.9%
2.4%
Eli Lilly
3.9% 9.8% Merck S
16.3%
0% Xenical 4.3%
12.4% 3.2% 9.6% MSD 10.9% AZ
24.9% Fatlos
On the twelve floor of Al Nakhla Tower, as high as “This is a special moment for all of us in Gulf 9.3% 9.5% Novartis 3.6%
Gulf’s hopes, Frederik Kier (KIER) SVP AAMEO cuts to have our own office. I would like 4.2%
the ribbon to open the new office for NN Gulf to to thank our partners in Salehiyah for hosting 11.4% Servier
mark another milestone in its stream of non-stop growth. us so generously for many years
The opening of the new premises comes with in their premises and also to thank all our 5.2%
new promises when Gulf rolls out its GROW GULF guests from BAAG and AAMEO”
ambition to reach mDKK 2020 by the year 2020. Vikrant Shrotriya, VIKS VP&GM Gulf addressed
the excited crowd.
19.5% Novo Nordisk
The event was a good gathering of partners and “Gulf could not find a better occasion to roll Launch to date 4.7% BI
Market share in
AOM
key stakeholders for Gulf. MBOL, CVP BAAG, out its GROW Gulf Ambition for 2020. 62.7% 18.9% 13.2% Sanofi
Danish Ambassador to Saudi Arabia, Salehiyah “We commit to reach mDKK 2020 by the year 2.4%
and Saudi Bio executives shared this 2020 and that means that 3.9% Eli Lilly 16.3% 9.8% Merck S
special moment with all Gulf employees in Riyadh. 800 000 patients will get access to our unique 0% Xenical 4.3%
“Congratulations to all of you here in Gulf, products” VIKS promised the 12.4% 3.2% 9.6% MSD 10.9% AZ
this nice office will inspire you to work even harder team as well as honored guests. All managers 24.9% Fatlos 9.5%
than you are already doing” said KIER in Gulf have a full day workshop 9.3% Novartis 3.6%
to work out the plan for GROW Gulf and discuss 4.2%
the best ways to keep their 11.4%
Servier
teams engaged and committed to reaching
the ambition. 5.2%

“Growth is not only about commercial performance,
but it is also about you all
growing as a team to Live, Learn and Lead” explained Mads
Bo Larsen (MBOL) CVP, BAAG.

2 3



New Premises, New Promises





Ahead of Competition



-
MAT Feb 2018




19.5% Novo Nordisk
Launch to date 4.7% BI
Market share in
AOM
62.7% 13.2% Sanofi
18.9%
2.4%
Eli Lilly
3.9% 9.8% Merck S
16.3%
- 0% Xenical 4.3%
12.4% 3.2% 9.6% MSD AZ
- Fatlos 10.9%
24.9% 9.5%
9.3% Novartis 4.2% 3.6%
11.4% Servier

- 5.2%



19.5% Novo Nordisk
Launch to date BI
Market share in 4.7%
AOM
62.7% 13.2% Sanofi
- 18.9%
2.4%
Eli Lilly
3.9% 9.8% Merck S
16.3%
0% Xenical 4.3%
12.4% 3.2% 9.6% MSD 10.9% AZ
24.9% Fatlos
On the twelve floor of Al Nakhla Tower, as high as “This is a special moment for all of us in Gulf 9.3% 9.5% Novartis 3.6%
Gulf’s hopes, Frederik Kier (KIER) SVP AAMEO cuts to have our own office. I would like 4.2%
the ribbon to open the new office for NN Gulf to to thank our partners in Salehiyah for hosting 11.4% Servier
mark another milestone in its stream of non-stop growth. us so generously for many years
The opening of the new premises comes with in their premises and also to thank all our 5.2%
new promises when Gulf rolls out its GROW GULF guests from BAAG and AAMEO”
ambition to reach mDKK 2020 by the year 2020. Vikrant Shrotriya, VIKS VP&GM Gulf addressed
the excited crowd.
19.5% Novo Nordisk
Launch to date
The event was a good gathering of partners and “Gulf could not find a better occasion to roll Market share in 4.7% BI
AOM
key stakeholders for Gulf. MBOL, CVP BAAG, out its GROW Gulf Ambition for 2020. 62.7% 18.9% 13.2% Sanofi
Danish Ambassador to Saudi Arabia, Salehiyah “We commit to reach mDKK 2020 by the year 2.4%
and Saudi Bio executives shared this 2020 and that means that 3.9% Eli Lilly 16.3% 9.8% Merck S
special moment with all Gulf employees in Riyadh. 800 000 patients will get access to our unique 0% Xenical 4.3%
“Congratulations to all of you here in Gulf, products” VIKS promised the 12.4% 3.2% 9.6% MSD 10.9% AZ
this nice office will inspire you to work even harder team as well as honored guests. All managers 24.9% Fatlos 9.5%
than you are already doing” said KIER in Gulf have a full day workshop 9.3% Novartis 3.6%
to work out the plan for GROW Gulf and discuss 4.2%
the best ways to keep their 11.4%
Servier
teams engaged and committed to reaching
the ambition. 5.2%

“Growth is not only about commercial performance,
but it is also about you all
growing as a team to Live, Learn and Lead” explained Mads
Bo Larsen (MBOL) CVP, BAAG.

4 5






Grow Gulf Strategy Grow Gulf




Rolled Out Quotations





Waleed Abdelfattah Faisal Alrebeishy
WABD FALR
“Great ideas, Realistic measures
& Opportunity creation Will make “Stay motivated toward your goals.
us GROW with our patient centric Growth never stops, neither should your
approach and help more patients dreams. There is a hidden power in all
to changing Diabetes.” of us, once released it will make any
vision or dream a reality. Ambition is the
starting point of all Achievements.”






Ahmed Magdy Mohamed Ammar
AMUD MOAA
“It is not sufficient to know about "The Gulf Emerging Markets will
GROW Gulf – it is necessary to be continue to build-up the new generation
able to apply ideas in order to insulin portfolio based on the amazing
contribute to 2020 ambition.” success of Tresiba® as well as growing
our new baby Ryzodeg® then launching
the mighty Xultophy® to finally have full
Degludec family portfolio supporting us
to position ourselves on top of the
diabetes market in GEM countries."



MOSTAFA ELAZAZY Micheal Ramzy
MQAZ MRZY
“In Medical Affairs, Striving for “Great results require great Ambitions
medical excellence to be the & GROW Gulf ambition is a clear
leading medical partner in the example on how in NN we set ambi-
market is our way to achieve tious goals & strive for Excellence.”
GROW GULF ambition.”




On the same day of opening Gulf new office, Carsten Foghsgaard, P&O Director led the affiliate’s
first workshop to roll out GROW Gulf strategy. MOHAMED GAWDAT Mostafa Eleraky
MDGW MFAE
All people managers in Gulf, MT, product managers and RMAs were divided into groups where each “Our success as a Gulf team in “In Gulf, we strive to improve the
group discussed one side of the plan to come out with 10 activities to execute throughout the affiliate. introducing Victoza in most of lives of diabetic patients by offering
our main public & private
hospitals will contribute to a big the best in class products. As leaders
in diabetes,
“This is a special day when we open our new office and meet with AAMEO and BAAG executives while extent in improving lives of more let’s do our best to GROW GULF.”
at the same time rolling out our Grow Gulf strategy till 2020” explained Vikrant Shrotriya in opening patients living in the Gulf region
as a part from our GROW Gulf
the session. ambition.”
In the middle of the day, the whole group met with Frederik Kier, SVP Region AAMEO who addressed
the group. “Thank you for a fantastic year in 2017 and for excellent results in Q1, 2018, congratulations
on such a smart office. You are so important to the region and to Novo Nordisk” Frederik concluded his speech. Guruprasad Subbarao

GUCS
“I am glad to see you all here today to discuss such an important topic. To grow the business by 12%, “Strong scientific communication
increase the patients to reach 800000 and Grow People in Gulf, you need to all work together and and world class launches will help
stay focused” Mads Bo Larsen, CVP BAAG advised the group. us in achieving GROW Gulf
AMBITION.”

4 5






Grow Gulf Strategy Grow Gulf




Rolled Out Quotations





Waleed Abdelfattah Faisal Alrebeishy
WABD FALR
“Great ideas, Realistic measures
“Stay motivated toward your goals.
& Opportunity creation Will make Growth never stops, neither should your
us GROW with our patient centric
approach and help more patients dreams. There is a hidden power in all
to changing Diabetes.” of us, once released it will make any
vision or dream a reality. Ambition is the
starting point of all Achievements.”






Ahmed Magdy Mohamed Ammar
AMUD MOAA
“It is not sufficient to know about "The Gulf Emerging Markets will
GROW Gulf – it is necessary to be continue to build-up the new generation
able to apply ideas in order to insulin portfolio based on the amazing
contribute to 2020 ambition.” success of Tresiba® as well as growing
our new baby Ryzodeg® then launching
the mighty Xultophy® to finally have full
Degludec family portfolio supporting us
to position ourselves on top of the
diabetes market in GEM countries."



MOSTAFA ELAZAZY Micheal Ramzy
MQAZ MRZY
“In Medical Affairs, Striving for “Great results require great Ambitions
medical excellence to be the & GROW Gulf ambition is a clear
leading medical partner in the example on how in NN we set ambi-
market is our way to achieve tious goals & strive for Excellence.”
GROW GULF ambition.”




On the same day of opening Gulf new office, Carsten Foghsgaard, P&O Director led the affiliate’s
first workshop to roll out GROW Gulf strategy. MOHAMED GAWDAT Mostafa Eleraky
MDGW MFAE
All people managers in Gulf, MT, product managers and RMAs were divided into groups where each “Our success as a Gulf team in “In Gulf, we strive to improve the
group discussed one side of the plan to come out with 10 activities to execute throughout the affiliate. introducing Victoza in most of lives of diabetic patients by offering
our main public & private
hospitals will contribute to a big the best in class products. As leaders
in diabetes,
“This is a special day when we open our new office and meet with AAMEO and BAAG executives while extent in improving lives of more let’s do our best to GROW GULF.”
at the same time rolling out our Grow Gulf strategy till 2020” explained Vikrant Shrotriya in opening patients living in the Gulf region
as a part from our GROW Gulf
the session. ambition.”
In the middle of the day, the whole group met with Frederik Kier, SVP Region AAMEO who addressed
the group. “Thank you for a fantastic year in 2017 and for excellent results in Q1, 2018, congratulations
on such a smart office. You are so important to the region and to Novo Nordisk” Frederik concluded his speech. Guruprasad Subbarao

GUCS
“I am glad to see you all here today to discuss such an important topic. To grow the business by 12%, “Strong scientific communication
increase the patients to reach 800000 and Grow People in Gulf, you need to all work together and and world class launches will help
stay focused” Mads Bo Larsen, CVP BAAG advised the group. us in achieving GROW Gulf
AMBITION.”

”
Thank You
6 7



”










Mahmoud Agoor Mary Akhnoukh Ahmed Samy Amr Hamed

XMAZ ZMAK ZAMS AYXH
Mahmoud managed to have target realization of Ahmed Achieved 223% last year, growing his sales by During 2017 & despite the challenges Amr
247% from NovoRapid® AB in 2017 with 230% “In 2017, Mary achieved 135% vs 700%.His valuable contribution in sales has been
Growth and 3 points MS% gain vs 2016. NovoMix® Private target. This achieve- reflected in market share gain of +17.8 share point. managed to seize every opportunity to reach
Mahmoud has very good business understand- ment is a result of her dedication and hard Ahmed Showed professional level of maturity during his his goals either in the institutions or MOH
sector.
ing. He always sets ambitious goals; During work. Mary shows high learning agility. reallocation & managed to explore the southern region Engaging different key persons in the
2017 Mahmoud showed high level of commit- Now, Mary has a new responsibility which ,adding new accounts , new customers & securing NN accounts in order to reach a successful
ment, dedication and communication with all is following up with MOH medical stores. products availabilities.
KOLs. During the first month, she secured a Ahmed is a role model of how we can outperform the comprehensive care for the haemophilia
couple of big orders. competition & secure the best treatments for our patients.
Securing the highest number of NovoSeven
XQXS: “Please maintain your hard work to do it diabetic patients. patients on the MOH system which reflects on
again in 2018”. Mahmoud Sakr, DSM, MOH. Thank you Mary” Ahmed Abdelghafar, The reputation he made is a true reflection of the the MOH tender award.
DSM, GEM passion & commitment he has for his work.
As well as achieving +77 % sales growth in
“Dear Ahmed, Keep up the motivation and determina- the institutions VS 2016 having the highest
tion & let us GROW Gulf.” Ahmed Mahmoud, Sr. DSM, sales contribution in the HBU of 47 mDKK.”
Western Region “Great job was done by AYXH in 2017 your
Maged Meshreky Raghda Ali high performance strengthen NovoSeven

MMZY RGHA position in your territory, I’m expecting more
and more from you in 2018”. Mohamed
Raghda achieved 175% vs budget. This Mahmoud Abdelnasser Moemen, RSM, HBU
Maged is 2017 best achiever for was a result of an excellent team work
NovoMix® in private sector with index of between her and Dilip. MHGA
135%, this was a result of excellent “Mahmoud succeeded to get 2017 HBU best
business understanding of the market achiever award through achieving 125% of my
dynamics in his territory. They worked together to focus on all
customers in Muscat and other remote AB17, he achieved this success through applying
cities and create huge awareness of HBU strategy in his area of responsibility ,focused
“Thank you Maged” Ahmed Abdelghafar, Tresiba benefits and how such a wonderful on NovoSeven Growth in Omani MOH in 2017
DSM, GEM
insulin can help diabetic patients. They did (196% vs. past year) while maintaining Growth in
a fantastic job in a market known to be other institutions in Oman, one of the key success Helmi Massoud
premixed market. factors was using of NovoSeven in Surgery across HLMU
all indications
Thank you Raghda Ahmed Abdelghafar, Meanwhile Qatar was the lucky Arena for “Helmi, Please accept my sincere regards
DSM, GEM Recruiting New Patients NovoThirteen and and heartiest congratulations for your
maintaining prophylaxis for old patients” outstanding achievement in 2017(169 %
Vs.AB). You showed high level of
“Well done MHGA for 2017 achievement. Your
Ahmed Maher Ahmed Hegazy achievement across the HBU portfolio especially dedication, team spirit, account mapping
with marvellous key opinion leaders
AQQM AHHZ NovoSeven in Oman MOH and NovoThirteen in engagement, aiming really to SHAPE THE
Qatar is highly appreciated please keep up the
FUTURE, even though you had a lot of
Ahmed achieved 121% in 2017 where he Ahmed Hegazy with total achievement of great job”. Mohamed Moemen, RSM, HBU challenging situations, but at the end of
contributed significantly in 33% growth in 153%, showed a solid performance in 2017 the year your efforts were translated into a
Eastern private sales with market share of with high level of commitment, ensuring magnificent achievement as the first best
74.6% for MI short acting market. He showed that Victoza® in his accounts. He is achiever for Saxenda in Novo Nordisk
professional level of dedication and accounta- outperforming the competitions in all Mohamed Abdelkader gulf.” Mohamed Eleraky, RSM, Western
bility where he is smartly deal with the aspects as the doctors’ preferred choice for Region
challenges in his area. He also could manage type 2 diabetic patients and this was MUMT
to explore new opportunities to establish NN obvious in his main accounts performance Despite of all ministry budget restrictions, MUMT
leadership all over the year. managed to reach a sales realization of 161% from

“Keep the passion and determination up & let “Congratulations for this outstanding Novomix 30 AB in 2017 with an exceptional growth
rate of 137% and 10 points MS% gain vs 2016.
us GROW AAMEO ambition with sincerest performance & wonderful results. Keep During 2017, Mohamed showed high level of
regards” Mahmoud Bekhet, RSM, Eastern going as lots are expecting from your side persistence, passion, dedication and always strived for
Region in 2018 as one of our key players in total excellence to achieve beyond expectations.
central team in Saudi.” Mohamed Gawdat,
DSM, Central Region.
“Please Keep up your passion and the CAN DO
attitude”. Mahmoud Sakr, DSM, MOH.

”
Thank You
6 7



”










Mahmoud Agoor Mary Akhnoukh Ahmed Samy Amr Hamed

XMAZ ZMAK ZAMS AYXH
Mahmoud managed to have target realization of Ahmed Achieved 223% last year, growing his sales by During 2017 & despite the challenges Amr
247% from NovoRapid® AB in 2017 with 230% “In 2017, Mary achieved 135% vs 700%.His valuable contribution in sales has been
Growth and 3 points MS% gain vs 2016. NovoMix® Private target. This achieve- reflected in market share gain of +17.8 share point. managed to seize every opportunity to reach
Mahmoud has very good business understand- ment is a result of her dedication and hard Ahmed Showed professional level of maturity during his his goals either in the institutions or MOH
sector.
ing. He always sets ambitious goals; During work. Mary shows high learning agility. reallocation & managed to explore the southern region Engaging different key persons in the
2017 Mahmoud showed high level of commit- Now, Mary has a new responsibility which ,adding new accounts , new customers & securing NN accounts in order to reach a successful
ment, dedication and communication with all is following up with MOH medical stores. products availabilities.
KOLs. During the first month, she secured a Ahmed is a role model of how we can outperform the comprehensive care for the haemophilia
couple of big orders. competition & secure the best treatments for our patients.
Securing the highest number of NovoSeven
XQXS: “Please maintain your hard work to do it diabetic patients. patients on the MOH system which reflects on
again in 2018”. Mahmoud Sakr, DSM, MOH. Thank you Mary” Ahmed Abdelghafar, The reputation he made is a true reflection of the the MOH tender award.
DSM, GEM passion & commitment he has for his work.
As well as achieving +77 % sales growth in
“Dear Ahmed, Keep up the motivation and determina- the institutions VS 2016 having the highest
tion & let us GROW Gulf.” Ahmed Mahmoud, Sr. DSM, sales contribution in the HBU of 47 mDKK.”
Western Region “Great job was done by AYXH in 2017 your
Maged Meshreky Raghda Ali high performance strengthen NovoSeven

MMZY RGHA position in your territory, I’m expecting more
and more from you in 2018”. Mohamed
Raghda achieved 175% vs budget. This Mahmoud Abdelnasser Moemen, RSM, HBU
Maged is 2017 best achiever for was a result of an excellent team work
NovoMix® in private sector with index of between her and Dilip. MHGA
135%, this was a result of excellent “Mahmoud succeeded to get 2017 HBU best
business understanding of the market achiever award through achieving 125% of my
dynamics in his territory. They worked together to focus on all
customers in Muscat and other remote AB17, he achieved this success through applying
cities and create huge awareness of HBU strategy in his area of responsibility ,focused
“Thank you Maged” Ahmed Abdelghafar, Tresiba benefits and how such a wonderful on NovoSeven Growth in Omani MOH in 2017
DSM, GEM
insulin can help diabetic patients. They did (196% vs. past year) while maintaining Growth in
a fantastic job in a market known to be other institutions in Oman, one of the key success Helmi Massoud
premixed market. factors was using of NovoSeven in Surgery across HLMU
all indications
Thank you Raghda Ahmed Abdelghafar, Meanwhile Qatar was the lucky Arena for “Helmi, Please accept my sincere regards
DSM, GEM Recruiting New Patients NovoThirteen and and heartiest congratulations for your
maintaining prophylaxis for old patients” outstanding achievement in 2017(169 %
Vs.AB). You showed high level of
“Well done MHGA for 2017 achievement. Your
Ahmed Maher Ahmed Hegazy achievement across the HBU portfolio especially dedication, team spirit, account mapping
with marvellous key opinion leaders
AQQM AHHZ NovoSeven in Oman MOH and NovoThirteen in engagement, aiming really to SHAPE THE
Qatar is highly appreciated please keep up the
FUTURE, even though you had a lot of
Ahmed achieved 121% in 2017 where he Ahmed Hegazy with total achievement of great job”. Mohamed Moemen, RSM, HBU challenging situations, but at the end of
contributed significantly in 33% growth in 153%, showed a solid performance in 2017 the year your efforts were translated into a
Eastern private sales with market share of with high level of commitment, ensuring magnificent achievement as the first best
74.6% for MI short acting market. He showed that Victoza® in his accounts. He is achiever for Saxenda in Novo Nordisk
professional level of dedication and accounta- outperforming the competitions in all Mohamed Abdelkader gulf.” Mohamed Eleraky, RSM, Western
bility where he is smartly deal with the aspects as the doctors’ preferred choice for Region
challenges in his area. He also could manage type 2 diabetic patients and this was MUMT
to explore new opportunities to establish NN obvious in his main accounts performance Despite of all ministry budget restrictions, MUMT
leadership all over the year. managed to reach a sales realization of 161% from

“Keep the passion and determination up & let “Congratulations for this outstanding Novomix 30 AB in 2017 with an exceptional growth
rate of 137% and 10 points MS% gain vs 2016.
us GROW AAMEO ambition with sincerest performance & wonderful results. Keep During 2017, Mohamed showed high level of
regards” Mahmoud Bekhet, RSM, Eastern going as lots are expecting from your side persistence, passion, dedication and always strived for
Region in 2018 as one of our key players in total excellence to achieve beyond expectations.
central team in Saudi.” Mohamed Gawdat,
DSM, Central Region.
“Please Keep up your passion and the CAN DO
attitude”. Mahmoud Sakr, DSM, MOH.

8 9


BAAG & AAMEO Congratulations




Achievers



In 2013, Waleed was promoted to Victoza®
District Sales Manager in the Central Region. In
2015 he took up the position as District Sales Man-
MOUE Wins BAAG's Best Sales Achiever ager, MOH Central.
Mahmoud Waleed Mansoor Thanks to excellent performance and big contribu-

tion to MOH business, Waleed was promoted to
WLMA
Senior District Sales Manager. Along with all MOH
team, Waleed made fantastic results despite the
Emad challenges in MOH business.

In his new role, Waleed will be responsible for all
Ahmed El-Gohary (AEEG), Sales Director, Endo
“Mahmoud achieved 113% SvT for total MI MOH business in KSA. He will continue to report to
KSA.
sales and an increase of +488% vs last year.
Further he gained +18.1% Tresiba MS in
®
Basal MI/NGI segment in his territory, enjoys Mariam Magdy has been promoted to Jr. Product
high penetrations in Dallah and SHH hospital of Manager responsible for the GLP1 Portfolio in the
Gulf Emerging Markets. Mariam will relocate to
54% and 36% respectively. He is hard work- Mariam Magdy Kuwait and will report to Akin Aksekili (AKAI), GM
ing, reliable and consistently delivering results MMMY Gulf Emerging Markets.
while demonstrating a high level of team spirit Mariam was awarded Gulf Victoza Best Achiever 3
in managing all KAM activities and enjoys times in 2013, 2015 & 2016. In Addition to GEM
developing and supporting team members.” Best Sales Representative Award in 2016. She also
BAAG described. had an assignment with Action On Diabetes proj-
ect and the preparation of Diabetes Leadership
Forum in Qatar in 2016.



XQXS Wins AAMEO Best FSM Achiever 2017 Omar Saadawy Omar Saadawy joined Novo Nordisk in 2015 as a
Medical Representative in MOH central. During the
Mahmoud OSW last 3 Years, Omar has shown excellent sales
results in Riyadh and Arar cities. Omar‘s perfor-
mance was instrumental to the success of the
MOH team.
Sakr In his new role, Omar will be responsible for Cen-
tral MOH team and will continue to report to
Waleed Mansour (WLMA), RSM MOH.



“Mahmoud had target realisation of 133% in
2017 with an exceptional growth rate of 90% Ahmed Sulaiman joined Novo Nordisk Gulf in 2013
as Medical Representative based in Bahrain. In
vs 2016 – and that meant adding 62 mDKK in 2017, Ahmed was elevated to Senior Medical
total to KSA sales! Mahmoud showed passion Ahmed Suliman Representative responsible for sales and business
and drive through creating engagement to AESL growth in whole Bahrain.
deliver above and beyond his targets. He During his tenure with Novo Nordisk Gulf, Ahmed
demonstrated a role model attitude in manag- has shown high performance with excellent record
ing and addressing all challenges in MOH and of sales and initiatives. Furthermore, Ahmed
owned the “Largest Diabetes Awareness Lesson”
the uncertainty and he was always keeping his initiative which gave Novo Nordisk Gulf the “Guin-
team motivated & striving for delivering these ness World Record” award during the celebration
outstanding results in 2017.” AAMEO of the World Diabetes Day 2017.
commented. In his new role, Ahmed will be reporting to Mourad
Elgendy (MUAG) Gulf Marketing Director.

8 9


BAAG & AAMEO Congratulations




Achievers



In 2013, Waleed was promoted to Victoza®
District Sales Manager in the Central Region. In
2015 he took up the position as District Sales Man-
MOUE Wins BAAG's Best Sales Achiever ager, MOH Central.
Mahmoud Waleed Mansoor Thanks to excellent performance and big contribu-

tion to MOH business, Waleed was promoted to
WLMA
Senior District Sales Manager. Along with all MOH
team, Waleed made fantastic results despite the
Emad challenges in MOH business.

In his new role, Waleed will be responsible for all
Ahmed El-Gohary (AEEG), Sales Director, Endo
“Mahmoud achieved 113% SvT for total MI MOH business in KSA. He will continue to report to
KSA.
sales and an increase of +488% vs last year.
Further he gained +18.1% Tresiba MS in
®
Basal MI/NGI segment in his territory, enjoys Mariam Magdy has been promoted to Jr. Product
high penetrations in Dallah and SHH hospital of Manager responsible for the GLP1 Portfolio in the
Gulf Emerging Markets. Mariam will relocate to
54% and 36% respectively. He is hard work- Mariam Magdy Kuwait and will report to Akin Aksekili (AKAI), GM
ing, reliable and consistently delivering results MMMY Gulf Emerging Markets.
while demonstrating a high level of team spirit Mariam was awarded Gulf Victoza Best Achiever 3
in managing all KAM activities and enjoys times in 2013, 2015 & 2016. In Addition to GEM
developing and supporting team members.” Best Sales Representative Award in 2016. She also
BAAG described. had an assignment with Action On Diabetes proj-
ect and the preparation of Diabetes Leadership
Forum in Qatar in 2016.



XQXS Wins AAMEO Best FSM Achiever 2017 Omar Saadawy Omar Saadawy joined Novo Nordisk in 2015 as a
Medical Representative in MOH central. During the
Mahmoud OSW last 3 Years, Omar has shown excellent sales
results in Riyadh and Arar cities. Omar‘s perfor-
mance was instrumental to the success of the
MOH team.
Sakr In his new role, Omar will be responsible for Cen-
tral MOH team and will continue to report to
Waleed Mansour (WLMA), RSM MOH.



“Mahmoud had target realisation of 133% in
2017 with an exceptional growth rate of 90% Ahmed Sulaiman joined Novo Nordisk Gulf in 2013
as Medical Representative based in Bahrain. In
vs 2016 – and that meant adding 62 mDKK in 2017, Ahmed was elevated to Senior Medical
total to KSA sales! Mahmoud showed passion Ahmed Suliman Representative responsible for sales and business
and drive through creating engagement to AESL growth in whole Bahrain.
deliver above and beyond his targets. He During his tenure with Novo Nordisk Gulf, Ahmed
demonstrated a role model attitude in manag- has shown high performance with excellent record
ing and addressing all challenges in MOH and of sales and initiatives. Furthermore, Ahmed
owned the “Largest Diabetes Awareness Lesson”
the uncertainty and he was always keeping his initiative which gave Novo Nordisk Gulf the “Guin-
team motivated & striving for delivering these ness World Record” award during the celebration
outstanding results in 2017.” AAMEO of the World Diabetes Day 2017.
commented. In his new role, Ahmed will be reporting to Mourad
Elgendy (MUAG) Gulf Marketing Director.

10 11




VIKS receives HRH Royal Medal of Honor

ONE Bn DKK in KSA and One
Surrounded by Gulf team, AAMEO and BAAG executives as well as key Bn DKK diabetes business in Gulf.
stakeholders and partners in Saudi Arabia, H.E Ambassador Ole Moesby,
ambassador of Denmark to Saudi Arabia announced that Vikrant Shrotriya,
VP& GM Gulf win the HRH, Prince Henrik’s Royal Medal of Honor.


“This is a very special award. It is given tonight to Vikrant for two main
reasons; first for supporting the Danish export to Saudi Arabia for many
years in a row, achieving excellent growth that tripled both team and busi-
ness size. Secondly, Vikrant showed real personification of values, transpa-
rency, integrity and high standard of consistency during the whole journey
here for longer than 5 years” explained Ambassador Ole.


“I met with you earlier today to share a happy moment of opening your new
office. Once again, my impressions of Vikrant as a leader got confirmed by
the high level of energy, trust and engagement I have seen among all
members of his team” continued Ambassador Ole.

NovoMix® Team; Stellar
“I know Vikrant for so many years now. I can only echo Ambassador Ole’s speech. Vikrant always shows and proves to be
a strong businessman who reflects Novo Nordisk’s values to the core” commented Frederik Kier, SVP AMMEO in his Performance
speech.


“I would like to thank my team first, our partners in Saudi Arabia and to show my appreciation for this recognition”
Vikrant started with a wide smile of happiness mixed with pride.

GEM in the heart of Launch Era



Launching Ryzodeg- the smart and simple solution to basal
and bolus
On the anniversary of Einstein’s birth March, 14, 2018,
Kuwait celebrated the launch of Ryzodeg® Novo Nordisk’s
new generation co-formulation that offers physicians a
simple and smart way to manage their diabetic patients
March has been a busy month for other GEM countries as
well, where Bahrain and Oman witnessed the first wave of
Ryzodeg® roadshows on the 12th and 13th of March
including 280 HCPs in both countries. Westren Red Devils Clinch
Saxenda- Launched in Kuwait and Oman the 1st Super Liga
With strong presence by NN executives and external
stakeholders, GEM launched Saxenda in Kuwait. The event
was widely covered by media outlets in Kuwait.
The launch event was highly celebrated by a large audience
of HCPs who showed immense interest in Saxenda: the first
true pharmacological solution to the growing epidemic of
obesity in Kuwait. These events are the beginning of a
highly promising future for Saxenda in Kuwait.


A few days later, GEM team equally successfully launched Saxenda in Oman. Two launches in shorter than a week time is
a true example of simplicity, agility and collaboration among all teams in Gulf.
The potential of this excellent solution to manage obesity brings bright hope to people with obesity in a region where
obesity is at the highest prevalence across AAMEO.

10 11




VIKS receives HRH Royal Medal of Honor

ONE Bn DKK in KSA and One
Surrounded by Gulf team, AAMEO and BAAG executives as well as key Bn DKK diabetes business in Gulf.
stakeholders and partners in Saudi Arabia, H.E Ambassador Ole Moesby,
ambassador of Denmark to Saudi Arabia announced that Vikrant Shrotriya,
VP& GM Gulf win the HRH, Prince Henrik’s Royal Medal of Honor.


“This is a very special award. It is given tonight to Vikrant for two main
reasons; first for supporting the Danish export to Saudi Arabia for many
years in a row, achieving excellent growth that tripled both team and busi-
ness size. Secondly, Vikrant showed real personification of values, transpa-
rency, integrity and high standard of consistency during the whole journey
here for longer than 5 years” explained Ambassador Ole.


“I met with you earlier today to share a happy moment of opening your new
office. Once again, my impressions of Vikrant as a leader got confirmed by
the high level of energy, trust and engagement I have seen among all
members of his team” continued Ambassador Ole.

NovoMix® Team; Stellar
“I know Vikrant for so many years now. I can only echo Ambassador Ole’s speech. Vikrant always shows and proves to be
a strong businessman who reflects Novo Nordisk’s values to the core” commented Frederik Kier, SVP AMMEO in his Performance
speech.


“I would like to thank my team first, our partners in Saudi Arabia and to show my appreciation for this recognition”
Vikrant started with a wide smile of happiness mixed with pride.

GEM in the heart of Launch Era



Launching Ryzodeg- the smart and simple solution to basal
and bolus
On the anniversary of Einstein’s birth March, 14, 2018,
Kuwait celebrated the launch of Ryzodeg® Novo Nordisk’s
new generation co-formulation that offers physicians a
simple and smart way to manage their diabetic patients
March has been a busy month for other GEM countries as
well, where Bahrain and Oman witnessed the first wave of
Ryzodeg® roadshows on the 12th and 13th of March
including 280 HCPs in both countries. Westren Red Devils Clinch
Saxenda- Launched in Kuwait and Oman the 1st Super Liga
With strong presence by NN executives and external
stakeholders, GEM launched Saxenda in Kuwait. The event
was widely covered by media outlets in Kuwait.
The launch event was highly celebrated by a large audience
of HCPs who showed immense interest in Saxenda: the first
true pharmacological solution to the growing epidemic of
obesity in Kuwait. These events are the beginning of a
highly promising future for Saxenda in Kuwait.


A few days later, GEM team equally successfully launched Saxenda in Oman. Two launches in shorter than a week time is
a true example of simplicity, agility and collaboration among all teams in Gulf.
The potential of this excellent solution to manage obesity brings bright hope to people with obesity in a region where
obesity is at the highest prevalence across AAMEO.

Competition Outperformed



































































Gulf wins IO Ambition Big Award



On the same day when KIER, SVP AAMEO launched GROW AAMEO Ambition in Copenhagen,
Gulf won the “Outperform Competition award” of the IO Ambition. The well-deserved award

was given to Gulf in recognition of its excellent performance and market share gain.



“It is amazing that Gulf managed to make this achievement at a time when many other places

are struggling with their market share” commented MAZD, EVP Region IO while handling the
award to VIKS, VP&GM Gulf.



“I am so happy and I would like to thank my team for excellent job. We are proud of this

achievement” VIKS explained with a big smile.