newssletter cmp

Newsletter Title

Newsletter Date Business Name Volume 1, Issue 1

Special points of interest: Lead Story Headline
 Briefly highlight your point of interest
here. This story can fit 175-225 If you explore the Publisher
 Briefly highlight your point of interest words. catalog, you will find many
here. publications that match the
 Briefly highlight your point of interest The purpose of a newsletter is style of your newsletter.
here. to provide specialized infor-
 Briefly highlight your point of interest mation to a targeted audi- Next, establish how much
here. ence. Newsletters can be a time and money you can
great way to market your prod- spend on your newsletter.
Inside this issue: uct or service, and also create These factors will help deter-
credibility and build your or- mine how frequently you pub-
Inside Story 2 ganization’s identity among lish the newsletter and its
Inside Story 2 peers, members, employees, length. It’s recommended that
Inside Story 2 or vendors. you publish your newsletter at
Inside Story 3 least quarterly so that it’s
Inside Story 4 First, determine the audience considered a consistent
Inside Story 5 of the newsletter. This could source of information. Your
Inside Story 6 be anyone who might benefit customers or employees will
from the information it con- look forward to its arrival.
tains, for example, employees
or people interested in pur- Caption describing picture or
chasing a product or request- graphic.
ing your service.

You can compile a mailing list
from business reply cards,
customer information sheets,
business cards collected at
trade shows, or membership
lists. You might consider pur-
chasing a mailing list from a
company.

Secondary Story Headline

This story can fit 75-125 focused.
words.
Examples of possible head-
Your headline is an important lines include Product Wins
part of the newsletter and Industry Award, New Product
should be considered careful- Can Save You Time!, Member-
ly. ship Drive Exceeds Goals, and
New Office Opens Near You.
In a few words, it should accu-
rately represent the contents
of the story and draw readers
into the story. Develop the
headline before you write the
story. This way, the headline
will help you keep the story

Newsletter Title Page 2

Inside Story Headline

This story can fit 150-200 cial offer that promotes a new
words. product.

Caption de- One benefit of using your You can also research articles
scribing pic- newsletter as a promotional or find “filler” articles by ac-
ture or graph- tool is that you can reuse con- cessing the World Wide Web.
ic. tent from other marketing You can write about a variety
materials, such as press re- of topics but try to keep your
“To catch the reader's attention, leases, market studies, and articles short.
place an interesting sentence or reports.
quote from the story here.” Much of the content you put in
While your main goal of distrib- your newsletter can also be
Caption de- uting a newsletter might be to used for your Web site. Mi-
scribing pic- sell your product or service, crosoft Publisher offers a sim-
ture or graph- the key to a successful news- ple way to convert your news-
ic. letter is making it useful to letter to a Web publication. So,
your readers. when you’re finished writing
your newsletter, convert it to a
A great way to add useful con- Web site and post it.
tent to your newsletter is to
develop and write your own
articles, or include a calendar
of upcoming events or a spe-

Inside Story Headline

This story can fit 100-150 internally, you might comment
words. upon new procedures or im-
provements to the business.
The subject matter that ap- Sales figures or earnings will
pears in newsletters is virtually show how your business is
endless. You can include sto- growing.
ries that focus on current tech-
nologies or innovations in your Some newsletters include a
field. column that is updated every
issue, for instance, an advice
You may also want to note column, a book review, a letter
business or economic trends, from the president, or an edi-
or make predictions for your torial. You can also profile new
customers or clients. employees or top customers
or vendors.
If the newsletter is distributed

Inside Story Headline

This story can fit 75-125 from which you can choose
words. and import into your newslet-
ter. There are also several
Selecting pictures or graphics tools you can use to draw
is an important part of adding shapes and symbols.
content to your newsletter.
Once you have chosen an
Think about your article and image, place it close to the
ask yourself if the picture sup- article. Be sure to place the
ports or enhances the mes- caption of the image near the
sage you’re trying to convey. image.
Avoid selecting images that
appear to be out of context.

Microsoft Publisher includes
thousands of clip art images

Volume 1, Issue 1 Page 3

Inside Story Headline Caption describing
picture or graphic.
This story can fit 150-200 cial offer that promotes a new
words. product. “To catch the reader's attention,
place an interesting sentence or
One benefit of using your You can also research articles quote from the story here.”
newsletter as a promotional or find “filler” articles by ac-
tool is that you can reuse con- cessing the World Wide Web. Caption de-
tent from other marketing You can write about a variety scribing pic-
materials, such as press re- of topics but try to keep your ture or graph-
leases, market studies, and articles short. ic.
reports.
Much of the content you put in
While your main goal of distrib- your newsletter can also be
uting a newsletter might be to used for your Web site. Mi-
sell your product or service, crosoft Publisher offers a sim-
the key to a successful news- ple way to convert your news-
letter is making it useful to letter to a Web publication. So,
your readers. when you’re finished writing
your newsletter, convert it to a
A great way to add useful con- Web site and post it.
tent to your newsletter is to
develop and write your own
articles, or include a calendar
of upcoming events or a spe-

Inside Story Headline

This story can fit 100-150 internally, you might comment
words. upon new procedures or im-
provements to the business.
The subject matter that ap- Sales figures or earnings will
pears in newsletters is virtually show how your business is
endless. You can include sto- growing.
ries that focus on current tech-
nologies or innovations in your Some newsletters include a
field. column that is updated every
issue, for instance, an advice
You may also want to note column, a book review, a letter
business or economic trends, from the president, or an edi-
or make predictions for your torial. You can also profile new
customers or clients. employees or top customers or
vendors.
If the newsletter is distributed

Inside Story Headline

This story can fit 75-125 from which you can choose
words. and import into your newslet-
ter. There are also several
Selecting pictures or graphics tools you can use to draw
is an important part of adding shapes and symbols.
content to your newsletter.
Once you have chosen an
Think about your article and image, place it close to the
ask yourself if the picture sup- article. Be sure to place the
ports or enhances the mes- caption of the image near the
sage you’re trying to convey. image.
Avoid selecting images that
appear to be out of context.

Microsoft Publisher includes
thousands of clip art images

Business Name This would be a good place to insert a short para-
graph about your organization. It might include the
Primary Business Address purpose of the organization, its mission, founding
Address Line 2 date, and a brief history. You could also include a
Address Line 3 brief list of the types of products, services, or pro-
Address Line 4 grams your organization offers, the geographic area
Phone: 555-555-5555 covered (for example, western U.S. or European mar-
Fax: 555-555-5555 kets), and a profile of the types of customers or mem-
E-mail: [email protected] bers served.
It would also be useful to include a contact name for
Business Tagline or Motto readers who want more information about the organi-
zation.
Organization
We’re on the Web!
example.com

Back Page Story Headline

This story can fit 175-225 small, you may want to list graphic.
words. the names of all employees.

If your newsletter is folded If you have any prices of Caption describing
and mailed, this story will standard products or ser- picture or graphic.
appear on the back. So, it’s vices, you can include a
a good idea to make it easy listing of those here. You
to read at a glance. may want to refer your read-
ers to any other forms of
A question and answer ses- communication that you’ve
sion is a good way to quickly created for your organiza-
capture the attention of tion.
readers. You can either com-
pile questions that you’ve You can also use this space
received since the last edi- to remind readers to mark
tion or you can summarize their calendars for a regular
some generic questions that event, such as a breakfast
are frequently asked about meeting for vendors every
your organization. third Tuesday of the month,
or a biannual charity auc-
A listing of names and titles tion.
of managers in your organi-
zation is a good way to give If space is available, this is a
your newsletter a personal good place to insert a clip
touch. If your organization is art image or some other