Secret Things About
Athena Pettit
About Us
Athena Pettit, a technology expert, discusses how
technology is changing the business world and will grow
continuously in the coming future. The business world
stayed pretty much the same for a century after the
Industrial Revolution, but it's probably pretty safe to say
that's never going to happen again. The exponential rate at
which technology is developing, mutating, and adapting is
so fast that you can't help but be swept away in a tidal wave
of progress—whether you're ready for it or not.
The Way You Communicate And Share
Information
Communication and the sharing of information are critical
for every business. Today's environment offers more ways
than ever, and the technology available makes it faster,
easier, and more efficient. Sales enablement allows tracking
buyer-seller conversations and receiving analytics based on
user behaviors. Deeper intelligence makes it easy to obtain
customer information and use it to enhance the customer
experience.
Mobile-First Business Environments
Mobile-First is here to stay. Intelligent devices or tablets
with the right software allow for remote management of
every aspect of your business. Everything from your sales
enablement, content marketing, and customer relations
through back-end processes like shipping and invoicing is at
the click of a button. With the rise of Generation, more
people are using mobile devices to buy, sell, shop, find local
businesses, and share their retail experiences with friends,
acquaintances, prospects, and Instagram strangers daily.
Use of AI
AI is reshaping the world in business and consumer markets
and is a mainstream of daily living. This application of
technology has changed business processes in nearly every
industry and has become an imperative strategy for those
wanting to maintain a competitive edge. In the sales
enablement space, AI is used to track buyers and predict
their intent to purchase by looking at their search patterns,
what they view and open, and more.
Decreasing Cost/Increasing Functionality
Two things have come together to create a "buyer's
market" regarding software solutions for your business.
First, the hardware and software necessary to develop
these software solutions have become increasingly easy to
use and afford. Secondly, the number of tech-savvy and
entrepreneurial minds who can exploit such crumbling
barriers has multiplied exponentially. These solutions are
offered at affordable rates and are often simple enough
that businesses don't need to hire dedicated employees or
sign long-term service contracts to use them.