AAD2020 ADTS Sponsorship and Branding Brochure L2 V10

EXPLORING NEW PATHS, SHARING
SOLUTIONS AND SHOWCASING
INNOVATION BEYOND COVID-19

AEROSPACE AND DEFENCE TRADE SHOW (ADTS) 2021

PROUDLY BROUGHT TO YOU BY THE ORGANISERS OF AAD
THE PREMIER EXHIBITION OF AIR, LAND AND SEA TECHNOLOGIES

Armaments Corporation of South Africa SOC Ltd STRATEGIC PARTNERS:

The organisers of AAD proudly present the inaugural Aerospace and Defence Trade Show
2021 (ADTS). Renowned for bringing together aerospace and defence industry manufacturers,
innovators and buyers, the organisers have specifically designed the event to provide the local,
continental and international aerospace and defence industries a conducive platform to chart the
way forward in this COVID-19 era.
ADTS is an amenable environment for business-to-business linkages and engaging in dialogue
and discourse on international aerospace and defence best practices.

Exhibitors and trade visitors to ADTS can look forward to a world-class event, that will cater
to exhibitors’ business requirements whilst ensuring full compliance with all World Health
Organisation (WHO), the South African Department of Health and other statutory regulations and
protocols.

ADTS will offer industries a great opportunity to explore new paths, share solutions and showcase
innovation.

Space is limited book now!

FIRST TIME UAV
LIVE DEMONSTRATIONS

OFFICIAL DELEGATION EXHIBITORS

FROM AFRICAN 150 Companies
(Direct Exhibitors)
COUNTRIES 80% Local
General Aviation 20% International

Military

EXHIBITION SPACE

ADTS TRADE VISITORS

AT A GLANCE 5000 per day
Total 15 000

LIVE DEMONSTRATIONS CONFERENCE
AND STATIC PARK A Series of 3 to reach
1 000
Aircraft & Vehicle Displays
INTERNATIONAL
ACCREDITED LOCAL PARTICIPATION
& INTERNATIONAL MEDIA

200 Accredited Journalists

R 750 000

1 Package available
Sponsorship Package includes:

Exclusive Lead sponsor accreditation as the diamond sponsor on event collateral onsite, online and print.
This includes Trade Visitor Bags, Trade Visitor Badges, AAD Website Banner and E-shots, 1-page free ad in the official event
catalogue and Diamond sponsor accreditation and logo on all event newsletters e-mailed to over 200 exhibitors.
Specified tailored signage of the sponsor’s own products and campaign:

• Entrance Banner on Gate 6: Visible to all VIP and official delegations
• 2 x Standard hangar entrance arch x 2 Pylons
• 4 x 4-sided directional signage
• 8 x 30 sec advert on the onsite screens
• Speed fencing

Main entrance branding Triangular pylon

R 500 000

1 Package available
Platinum Package includes

Sponsor accreditation as Platinum sponsor on event website
Branding of the official Trade Visitor Guide/Map
Branding on key event Signage, Trade Visitor Speed Fencing

Specified tailored signage of the sponsor’s own products and campaign:

• 1 x Hangar door arch direction signage
• 2 x 4-sided directional signage
• 5 x 10 Floor tiles
• 5 x 30 sec advert on the onsite screens
• Speed fencing

Hangar Arch

R 250 000

2 Packages available
1x Cyber security
1x UAVs

CONFERENCE

This includes:
• Full branding of the seminar which will align with your corporate colours
• E-mail marketing campaign to promote maximum attendance of the seminar
• Full branding of the conference set and stage
• Keynote speaking slot
• Opportunity to participate in and lead panel discussion
• Client-supplied 1-minute video advert for the seminar kick-off and during breaks
• Inclusion of your logo on all conference marketing and branding
• Post-event emails (company logo will be highlighted in two rounds of communications to all attendees)
• Spokesperson interview in media as part of integrated AAD PR plan
• Input on the programme content
• Virtual conference exhibition
• Comprehensive post-event ROI document

ONSITE BRANDING

• Hanger Door Arch
• Triangular pylons
• Speed fencing
• Sided directional signage
• Web banner

WHY SPONSOR?

The ADTS is a highly strategic and desirable platform affording sponsors numerous opportunities including:
• Identify and enable new business opportunities in the AMD sector through direct access to Government, International
OEMs and Local Industry Players
• Access first-hand information about Government plans
• Establish understanding between the needs of Local Government, International Procurement and Local Suppliers
• Access to a diverse defence industry audience – from senior-level decisions-makers to Government representatives
• Build your reputation as a market leader through this highly selective sponsorship
• Share the stage with the best local and international minds within the cyber security and UAV space.



ONSITE OPPORTUNITIES

DIRECTION FLOOR TILES
(Printed tile with Floor Laminate) Size 1000 mm x 1000 mm
R 3000 per floor tile Vat Excl.

Create a customized path to your stand for all your visitors with these highly cost-effective tiles.

• Vinyl floor tile 1m x 1m
• includes artwork, correx backing and lamination to protect images
• Ensure your customers find their way quickly to your stand.
• Have your company logo and stand number highlighted on each tile guiding people to your stand.
• Comprehensive post-event ROI document

PYLONS -TRIANGULAR ( 3045w x 6710h ) R15 000 Vat Ecl.
There are 4 opportunities to brand
• By branding the Pylons , this will direct exhibitors and visitors to your stand by placing your logo and stand details

SPEED FENCING 9m x 1,5 m
R10 000 Vat Excl. Per Unit
Located at various key strategic areas, visibility next to hangars, registration area, close to the arena or food court. This can be
used to carry your messaging and branding. The fence will not be missed by Trade Visitors and other delegations visiting the
show.

DIGITAL OPPORTUNITIES

WEBSITE BANNER
R15 000 Vat Excl
With over 1.5 million visits in the run up to the show, the website is one of the most flexible and efficient media to targeting your
message, increasing your visibility, advertising your participation at the show and create traffic to your website.

Benefits
Home Page display Ad
• Right hand column display banner
• Sponsor Ad will be linked to your company’s website.
• Minimum sponsor period until 31 March 2021

Requirements / specifications Your ad must be emailed according to these exact specifications. (Ads that do not meet these
specifications cannot be accepted.)

• 326 long x 192 high pixels
• 72 DPI JPEG or GIF file
• File size should be less than 15 kb



\\ CONTACT DETAILS

SPONSORSHIP OPPORTUNITIES
[email protected]

INFORMATION REQUESTS
[email protected]
[email protected]

\\ OUR PARTNERS \\ STRATEGIC PARTNERS

Armaments Corporation of South Africa SOC Ltd