Loka by Bold 2020

Graphic Design Exhibition
2020





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otherwise, without permission of the copyright holder.

First Published in 2019 by Fakulti Seni Lukis & Seni Reka UiTM Shah Alam
Universiti Teknologi MARA, 40450 Shah Alam, Selangor.
Telephone: 03-5543 8460
Fax: 03-554 44011

ISSN: 2637-1162

Ts. Dr. Muhamad Fairus Kamaruzman
Dr. Mastura Hj Mohd Jarit
Dr. Mohamed Razeef Abdul Razak
Mrs. Ida Hartini Zainol
Mrs. Nik Atilla Atasha Shamsudin
Mrs. Maifarah Ahmad
Assoc. Prof. Dr. Sharkawi Che Din
Mrs. Fazlina Jaafar
Mrs. Farhanah Abu Sujak
Mrs. Ainun Jariah Yaacob
Mrs. Farrah ‘Aini Lugiman
Mr. Mohd. Hafizul Idham
Mrs. Azian Mohd. Zain
Mrs. Nurul Akma Abdul Wahab
Mrs. Hjh. Siti Raba’ah Abdul Razak
Mr. Nizar Mohd. Mokhtar
Mrs. Jamizan Jalaluddin @ Mohd Rasid
Mrs. Norfadzillah Ibaruslan
Mr. Wan Zamani Wan Zakaria
Mr. Sheikh Mohamad Hafiz Abu Bakar
Mrs. Lili Eliana Mohd Radzuan
Mrs. Farrah Hanani Haji Ahmad Fauzi
Mr. Ezal Daud
Mr. Mohd Faizol Haini
Mr. Zakwan Hj. Haris
Mrs. Fatimah Zahrah Ros Azman
Mr. Saiful Bahar Salim

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LOKA
/l w.k /́ / lo .k /

'Loka' is a word borrowed from Sanskrit
लोक (loká) which means 'world'. Since
olden days, the Malay language has
derived and adopted many languages
into it's own and Sanskrit is believed to

be the root of the language.

Concept of loka

Shadow puppet/ 'wayang kulit' has long existed in
countries across the world. Each country possesses a
background and styles of shadow puppets unique
to themselves. Malaysia was one of said countries.
However, our traditional shadow puppet is
becoming extinct. Therefore, to bring it back, we
modernised shadow puppet with bright colours and

combine it with a paper-cut style.

table of content

2 Foreword Speech from Dean
3 Welcoming Speech
4 Final Year Project Lecturers
6 Graphic Design Showcase
37 Advertising Showcase
71 Illustration Showcase
89 Multimedia Showcase
114 Committee Members
116 Special Thanks
117 Sponsors
119 Autograph

Forewords

Prof. Madya Dr. Hj. Ruslan Abdul Rahim
Dean

Faculty of Art & Design
UiTM Shah Alam

Assalamualaikum W.B.T.
Alhamdulillah, all praises to Allah for the strengths and His
blessings. On this date, under our Loka by Bold 2020 exhibition,
the Faculty of Art & Design proudly present our future designers,
leaders, explorers and innovators beyond the future of art and
design in Malaysia. The year 2020 is felt by many to be a

significant turning point.
This generation of graduates need to be truly experimental in
order to push new boundaries of contemporary aesthetics. The
challenges that lay ahead are extremely volatile &
unpredictable but I stand confident that our graduates are

willing to strive to overstep boundaries.
Graduates, the life after graduation won’t be a smooth ride,
however, I am confident that your creative skills and
knowledge you would have the option to overcome anything
that you put your heart into. I bid you all the best of luck in your

future creative conquests; big or small.
To our guests, placate your visual senses on this eye-opening

and inspiring exhibition.
Wassalam.

Loka by Bold | 2

welcoming speech

Dr. Saiful Akram Che Cob
Head of Study Centre Graphic Design Department

Faculty of Art & Design
UiTM Puncak Alam

First and foremost I would like to congratulate the students of Graphic
Design (AD241) who have completed their study in the program through
the exposition of “Loka by Bold”. From my understanding, this group is
recognized as the 13th generation of Bold which traditionally act as a
medium which students contribute their thoughts and effort in the field of
graphic design in Malaysia. The conception of “Loka by Bold” is the
convergence between local expressions with a touch of contemporary
graphic aesthetics that spawns a unique identity, blended through and
along four specialization that is studied by the students. The ‘sui generis’ of
this is without a doubt exceptionally displayed through their artwork. And

with that I would like to say congrats.
With regards to this opportunity, I am also excited to see the skills and
mastery of all the student that will soon graduate, and together stimulate
the graphic design industry that is always challenging, sophisticated, and
expanding in going through the 21st century. The challenge that is
grounded upon the digital revolution encourages us to be creative,
critical and committed which ensures the development of quality
graduates from the faculty that is already known to have impacted the

local landscape of art and design.
Finally, I would like to congratulate again to all of the students and hope
that this success is manifested and is aligned with the desire to
continuously learn, be it as a student, as an alumnus of Uitm or as members

of society.
Insha Allah.

31 | Loka by Bold

welcoming speech

Farhannah Abu Sujak
Program Coordinator Graphic Design Department

Faculty of Art & Design
UiTM Puncak Alam

Assalamualaikum W.B.T.
Alhamdulillah, with the blessing of Allah SWT, we are once again
able to organize this graphic design exhibition. This semester, it is

known as Loka by Bold 2020.
First of all, I would like to congratulate our Graphic Design
lecturers and graduates for successfully putting this exhibition

together.
Today, this exhibition shall showcase the results of our students'
hard work through great effort and countless of sleepless nights.
To our graduates whom will soon join the creative industry in the
future, I would like to wish them all the best. The future might
seem too uncertain, but I believe that our graduates have been

geared up by our highly skilled educators.
To our Loka by Bold 2020 visitors, its is our pleasure to welcome

you to our exhibition.
Thank you.

Loka by Bold | 4

LECTURERS

MRS. IDA HARTINI BINTI ZAINOL MRS. MAIFARAH BINTI AHMAD

DR. MASTURA BINTI HAJI MOHD. JARIT MRS. NIK ATILLA ATASHA BT SHAMSUDIN

TS. DR. MUHAMMAD FAIRUS DR. MOHAMED RAZEEF
BIN HAJI KAMARUZAMAN BIN ABDUL RAZAK

graphic design



GRAPHIC DESIGN Careolive

+6017 - 680 6482 : Organic Bar
@ainazamrii Soap
Behance:
ainazamriartwork by ANIS AINIL AINA BINTI ZAMRI

CAREOLIVE is a combination of Care and Olive.
It’s an organic bar soap specially designed for
those who experience severe skin conditions like
eczema or skin cancer and those who are health
conscious and concerned. This product is designed
to increase the use of bar soap in Malaysia with
the use of environmentally friendly packaging and
reduce the number of patients with skin disease.
The ingredients are natural and suitable for all types
of skin. Olive is the main organic in the soap.

9 | Loka by Bold

GRAPHIC DESIGN

Road Block +6013 - 881 1859
@badriyah_mohsein
: safety road
education game

by BADRIYAH BINTI ABDUL MOHSEIN

Road Block is a game of road safety education
for children of primary school. The game is set to
educate children to recognize symbols and laws
road safety. Through games, it will assist children
to be prudent and responsible consumers while on
the road.

Loka by Bold | 10

GRAPHIC DESIGN

Sleepless Night

+6012 - 544 5717 by IYLIA SYIQIN BINTI KHEARUDIAN

@iyliadian Insomnia, also known as sleeplessness, is a sleep
disorder in which people have trouble sleeping.
Behance: My project is to help students who have trouble
iyliasyiqin sleeping at night and have problems living daily life
during the day. We all know that students often stay
up late at night because they are busy completing
assignments. Some of them also practice unhealthy
lifestyles and diet due to lack of time. In this
project, I designed a guideline book for students
as a reference to the problem they are facing. The
book comes with essential oils that are great for
mindfulness and stress reduction. The essential oils
that I use for the project are the most suitable scent
for bedtime.

11 | Loka by Bold

GRAPHIC DESIGN

Keringkam’s +6012 - 544 5717

: Starter Kit @rusyaidisanidi

by MUHAMAD RUSYAIDI BIN SANIDI Behance:
rusyaidisanidi
Research on material culture usually related to
artefacts which are often involved in beliefs, value,
idea and the characteristics of a community. This
research will mainly focus on the formal aspects of
the “ Keringkam ” such as motifs, subject matter,
form, patterns and also the technique used by the
artist. Besides, the research will be put emphasis on
the context behind “ Keringkam ” itself.

Loka by Bold | 12

GRAPHIC DESIGN Project
Or angutan
+60111 - 987 6104
@muhdshazriq : Wira Rimba

by MUHD SHAZRIQ BIN KADERI

Project Orangutan is to give awareness to the young
generation, by producing an interactive comic
book “Wira Rimba”. This comic book is about three
young boys that fight against antagonists who tries
to destroy Orangutan living habitat. This interactive
comic book will help children to understand and
learn about the orangutan species and also they
can do exercises inside the comic book as well.

13 | Loka by Bold

GRAPHIC DESIGN

Tebaloi Snack

by NUR FARZANA SHAFAWATI ABDUL MALIK +6013 - 825 6011
@farzana24malik
A review of packaging design also reveals the
influence of artistic, cultural, and lifestyle factors.
The introduction of Melanau’s traditional foods
can make its presence felt in a crowd and sell
the product in the markets. Moreover, with the
prominence of rebranding, the packaging is often
the living embodiment of a Melanau food culture’s
values and personality.

Loka by Bold | 14

GRAPHIC DESIGN Event Branding

+6017 - 376 3359 : Combating
@_ftrh_ Cyberbully

by NUR FITRAH THULAN THURAICHELVAM

Cyberbullying is an extension of traditional bullying
acted out in a virtual world of user anonymity. The
aim is to spread awareness and needs to be done
to decrease the amount of help in the fight against
cyberbullying. Therefore this should be emphasis
more on awareness to end the cyberbullying
by held an event “Combating Cyberbully” in
Malaysia. During the event, the visitors will going to
experience the journey where the audience going
to have many interaction booth that will give them
a bit of info for themselves regarding the cyberbully.

15 | Loka by Bold

GRAPHIC DESIGN

Vege Pack

by NUR HIDAYATI BINTI TAM +6013 - 973 8258

Malaysia is rated the eighth-worst plastic waste @hidayatitam
country in the world, with an estimate of nearly
one million tons of plastic waste that has been Instagram:
mismanaged. It includes concerns on the usage @ht_ideas
of single-use plastic waste as packaging since
Malaysians still have low awareness of plastic
bags. Hence, this project based on the target of
Sustainable Development Goals by using eco-
friendly materials for vegetables. Vege Pack
is s reusable, recyclable, and biodegradable
packaging and can be implemented in Malaysia’s
high-end supermarkets as a step to save the
environment. A simple thing can make the world
a better place!

Loka by Bold | 16

GRAPHIC DESIGN

Daily Platter

+6017 - 680 6482 by NURUL AQILAH BINTI ZAKARIA

@aqilaharts_ A self-initiated project of common kitchen
branding. Daily Platter is planned to be located
Behance: in all public universities in Malaysia for students to
aqzk95 cook their own healthy food with easy access to
fresh and healthy ingredients. With a concept of
bright flat illustration, Daily Platter passionate in
creating visuals to ease those who want to live a
healthy life. Vending machines will be the highlight
of a unique selling point for this project. Daily Platter
connects your relationship with your friend as a
family. This shall be targeted to be home towards
a healthier culture.

17 | Loka by Bold

GRAPHIC DESIGN

Skugga +6019 - 417 2632

: The Wayang @missnurdayy
Kulit Kit
Instagram:
by NURUL HIDAYAH BINTI ZAINUDDIN @missnurdayy_art

Nowadays, our new generations have not been
aware and even shown interest in our traditional
culture. Because of that, the idea of making
Wayang Kulit popular again came to make sure it
would still be relevant today. Skugga is a Wayang
Kulit Kit which is an innovation of Wayang Kulit
through branding and product extension. This kit
has a night lamp with wayang kulit’s design as the
main features.

“Individual cultures and ideologies have their
appropriate uses but none of them erase or replace
the universal experiences, like love and weeping
and laughter, common to all human beings.”
― Aberjhani.

Loka by Bold | 18

GRAPHIC DESIGN

Balance For
Better

+6019 - 589 8596 by SARAH SYAZANA BINTI HAYROL AZIZ

@douxsarah Gender equality has been a hot topic in this era.
Behance: Hence, the reason why I chose to do Women
douxsarah Empowerment as my topic. More than 60% of
undergraduate students in Malaysia’s public
university are women. There is actually only one
female president of the Representative Council
of Students in public universities. Balance for
better will be the goal by creating a branding of
an educational talk event to promote women
with access to the opportunities available without
limitations and restrictions such as in the education
sector.

19 | Loka by Bold

GRAPHIC DESIGN

Paving The Future
of Coral Reefs

by SITI HAJAR BINTI SAMAD +6016 - 247 1072

It is a known fact that the survival of coral reefs has @Kimcho_arts
been severely affected due to human influence
and will continue to worsen if no further actions Behance:
are taken. Unplanned tourism growth has caused HAJARSAMAD
environmental degradation which underpinning
sustainability in the tourism industry. This project
is to save the coral reefs from the rising risks of
disappearing off the coastal shores. A branding
event is created to raise awareness of coastal
natives, fishermen and even tourists who need to
be educated on the need to be cautious when
performing activities in waters where coral reefs
have been found.

Loka by Bold | 20

GRAPHIC DESIGN

Aqua Pura

+6019 - 952 9886 by SITI SYARAH BINTI SHUKRI

@syarah_shukri Water Kit filter is set to raise awareness of the quality
of water issues in Malaysia. This issue is in need of
Instagram: awareness and should be taken seriously as it can
@syarah_artwork affect our health if we chose to neglect our daily
water quality. This Water Filtration Kit can be a new
science for children to appreciate every drop of
water we drink, and it can be an additional learning
experience for children about water quality.

21 | Loka by Bold

GRAPHIC DESIGN

VOW +6016 - 652 0833

: Vaccination @yatysafinah
of Well-being
Behance:
by YATISAFINAH BINTI MOHAMAD yatisafinahmoh95

This project is a road tour campaign branding
project, Vaccination of Well-Being (VOW).
VOW represent promise for parents to fulfil their
responsibilities towards their children’s health.
VOW is carried out to promote a healthy life for
new-borns to be vaccinated, mainly for those in
Selangor area. Furthermore, the road tour is set
to stop the anti-vaccine movement and educate
parents on the importance of vaccines. A van
will be used to execute the road tour campaign
movement to the destinations. Additionally, there
are also so many fun activities for children to play
and gain knowledge.

Loka by Bold | 22

GRAPHIC DESIGN

e.z-learning
project

+6017 - 658 4995 by ZAKIAH HANUM BINTI ZULKIFLI

@jeehan_zee As a girl who was diagnosed with dyslexia at six,
it scares me that out there, there are still a lot of
Instagram: children who had to face a journey that led to
@zee_artworld a series of sleepless nights, self-doubt, personal
hatred, and tears. Hoping for a better education
system and future for them, E.Z-Learning Project
was proposed. It`s a project proposed to support
the Pelan Transformasi Pendidikan Khas organized
by the Ministry of Education in collaboration with
Persatuan Dyslexia Malaysia. This project carries
my hope for a brighter future for children with a
learning disability.

its ability to climb a tree, it will live its whole life
believing that it is stupid. — Albert Einstein

23 | Loka by Bold

GRAPHIC DESIGN

Food Stop +6010 - 662 3664

: One Stop Organic @khairiyasin
aCentre
Behance:
by AHMAD KHAIRI BIN MOHD YASIN khairiyasin

Statistically, Malaysia recorded the highest country
with obesity among the ASEAN countries. Obesity
is known as one of the primary causes of Non-
communicable diseases that could lead to death.
The current trend in Malaysia shows that society here
prefers to consume outside foods. Thus they might
tend to consume unhealthy foods regularly. Food
Stop is a healthy organic food store that focuses on
providing healthy outside food toward society at all
ages. It also aims to educate the community about
the importance of having healthy food, especially
when consuming outside foods.

Loka by Bold | 24

GRAPHIC DESIGN RideCycle

+6013 - 886 8804 : Reduce Reuse
@naddziirah Recycle
Behance:
nvddesign by FAHMEEDA NADZIRAH ZUREN EFFENDY

Human life is the world’s source of sustenance. One
of the efforts that have been made in recycling
projects is to take care of the environment and
also to cultivate a recycling practice among
the community, thereby increasing the rate of
recycling percentage in Malaysia by introducing
new recycling services “RideCycle”.

25 | Loka by Bold

GRAPHIC DESIGN

P.Ramlee One Stop +6014 - 232 7039
Centre
@aliff_mo
: Collaboration with
ATempatan Fest Behance:
aliffvansofa0a
by MOHAMAD ALIFF NAIM BIN ARIFIN

The new generation has changed and the
P.Ramlee era has been overlooked, with the aid of
this P.Ramlee graphic design campaign, it would
introduce a new figure of P.Ramlee and familiarize
the generation once more with the forgotten P.
Ramlee era. The goal of this project is to encourage
the younger generation of P.Ramlee. It is also
to construct a new P.Ramlee profile design and
inspire the younger generation of the legendary
art by P.Ramlee. This project is a partnership with
“Tempatan Fest”.

Loka by Bold | 26

GRAPHIC DESIGN Fitness
Centre
+6019 - 724 5076
@hamizy : Gym Community
Behance:
hamizirasip by MOHAMAD HAMIZI BIN MOHD RASIP

Gym Community is a fitness centre for the public. It
is aimed to build awareness among society about
the importance of exercise toward health and give
the opportunity to practice a healthy lifestyle at
affordable prices. It will be collaborated with the
Ministry of Youth & Sport to build a healthy, vibrant
and cultured sports community towards national
unity and development and indirectly to reduce
Non-Communicable Diseases in Malaysia.

27 | Loka by Bold

GRAPHIC DESIGN

Rieaya Centre +6010 - 252 6330

: Homeless @yanlalola
Care Centre
Instagram:
by MOHAMAD IZWAN BIN BAHARIN @yanshashin

Rieaya Centre is a one-stop care centre of charity
projects that deal with homeless issue. ‘Rieaya’
word derived from an Arabic word that means
care. Rieaya Centre will provide assistance for
homeless from every race, ethnic origin, gender
and religion. The objective of Rieaya Centre is to
decrease the number of homeless people in Kuala
Lumpur and to educate these homeless people to
be independent.

Loka by Bold | 28

GRAPHIC DESIGN Ecoalam

+6013 - 783 1512 : Food Waste
@aaazizie Expert
Behance:
norazizi by MOHAMAD NORAZIZI BIN MOHD DAUD

In general, food waste was found to be the most
significant contributor to Malaysia’s solid waste,
and it also requires a safe landfill, which has
exceeded its full capacity. Malaysian throw away
food waste about 8,000 tons daily, and this food
can feed 8 million people, including 990 tons of
ready to eat food. By creating an organization
that is specifically managing food waste can helps
this country controlling flooded food waste by
producing compost fertilizer and commercialize to
the local agricultural industry.

29 | Loka by Bold

GRAPHIC DESIGN

Veggies fest

by MUHAMAD ZAIFUL BIN HISHAM +6014 - 776 1925
@mhd_zaiful
Vegetables are very important to the daily diet in
our life. This is because they are naturally nutritious
and contain vitamins and minerals which can keep
your body healthy and energized. They can also
prevent illness such as high blood pressure, heart
disease, stroke, as well as contains antioxidants
that prevent cancer, and are able to improve
eyesight. Furthermore, the fibre in vegetables is
able to promote our digestive system. The veggies
fest event can be seen as the method to promote
the nutrition and benefits of vegetables.

Loka by Bold | 30

GRAPHIC DESIGN

Shuur Sahi

+6012 - 573 3169 by NOOR AFIQAH BT ABDUL FATTAH

@afiqahssh_ SHUUR SAHI (Sunnah Diet)
Shuur Sahi is a branding product of the sunnah
Behance: diet. The Sahuur Sahi words derived from an Arabic
afiqahfataeec2 word which means feeling healthy. This product
comes with a new design to make the user easier to
apply the sunnah diet in their daily life. Shuur Sahi is
healthy food and will give many benefits to users. It
has a compact design packaging that is easier for
the user to bring anywhere. Shuur Sahi is a perfect
example of healthy food for users.

31 | Loka by Bold

GRAPHIC DESIGN

A New +6019 - 219 3450
innovation @ni’syazwaniy

: RapidKL

by NOR SYAZWANIE BINTI SAMAT

The SDG that I had chosen is SDG 11 of the
sustainable development which refers to make
cities and communities to create careers and
affordable housing, business opportunities, safe
and building resilient societies and economies. In
Malaysia, public transports have many problems as
it is not accessible to everywhere as well as it is not
punctual. The case study in this research is towards
our public transportation company, Rapid KL. This
company system was built by Prasarana Malaysia
and operates in Selangor and Kuala Lumpur. This
research seeks to identify the reason why people
prefer not to use public transport in Klang, Selangor.

Loka by Bold | 32

GRAPHIC DESIGN Here to There!

+6013 - 866 0658 : Wayfinding System
@tyasanra for TBNSA
Behance:
tyasanra by SETIA SANRA

Wayfinding systems are increasingly seen as an
important part of a successfully built environment.
For many cities, good wayfinding systems can
make the environment easier to understand and
navigate, making for a better, more enjoyable
experience. And an enjoyable experience
may encourage people to return again, further
enhancing civic life. The overall aim of this project is
to use the experience gained as part of an actual
project at Taman Botani Negara Shah Alam to
make recommendations and provide guidance
and the means to help the user feel at ease in their
surroundings.

33 | Loka by Bold

GRAPHIC DESIGN

Ahoy Plastic +6010 - 356 8030

: Children’s @hajaroller
Storybook
Behance:
by SITI HAJAR BINTI AZHARI hajarazhar939d

The average adult human body contains 65%
water, our home earth is about 71% water and
water is life. Inspired by my sister who practices a
strict recycling culture and has been reading to
her daughter at a very early age. Even though at
a digital age, books are still a relevant medium to
highlight the environmental issue. With the use of
vibrant colours, sensory activities knowing the truth
about our environment does not have to be scary.
Moreover, the goal to educate can be achieved
in a fun way.

Let’s work hand in hand together so that we can
leave them in a better place and let them continue
to shape our home.

Loka by Bold | 34

GRAPHIC DESIGN

Ocean Clean
Vending Machine

+6017 - 880 9322 by WAN RAHIMI YUSRI BIN RAZALI
@rahimiyusri
Plastic pollution in the ocean is a major issue in
Malaysia as well as on a global scale. Scientists
predict that there will more plastic than fish (by
weight) in 2050. Ocean Clean is the name of the
plastic recycling vending machine to reduce plastic
pollution in the ocean. This vending machine also
collaborate with Adidas and Uniqlo. This is because
of both company supports plastic recycling. The
innovation of vending machine plastic recycling is
the primary item for this project.

35 | Loka by Bold

GRAPHIC DESIGN

Gardening
Starter Kit

by WAN ZULFAQAR AZ-ZAKY BIN WAN AZLAN +6019 - 306 0355
aaiHAFIFI @zaki_uraidhi

According by United Nation, every 1 out of 9
people around the globe are undernourished
which is a sign of lack of food security and self-
dependency are low. To fight this problem, as my
capacity as a graphic designer, the concept of
Starter kit gardening were. Which the whole idea
concept of self- sustainable when people not
heavily dependent to agriculture from rural place
or import foods. In this product the integration with
agriculture technology are intended to boost the
agriculture production for home usage to make the
access of food available to everyone.

Loka by Bold | 36

GRAPHIC DESIGN

The New Face of
Nasom

+6017 - 918 3772 by AHMAD AIDIL ABRISAM BIN ABDUL LATIFF

@latiffaidil Most of the previous research focuses on having a
Behance: good branding with a creative logo. This research
latiffaidi1a80 objective is to find a new face of the National
Autism Society of Malaysia (NASOM). In this
research, the researcher would like to rebrand the
National Autism Society of Malaysia (NASOM) with
new logo implement with a new look and feel.
Each study focused on a different aspect of logo
development, but in the end, they all reached the
same conclusions in the results. From my study, it
can contribute to the society organizational itself.
For the organization to realize the importance
of a good logo and its impact on position in the
consumer’s mind. The impact of this research that
Malaysians will see the importance of having a
good brand image to position the consumer’s mind
and get their trust.

37 | Loka by Bold

advertising



Serasi Handmade advertising
COSMETIC
+6017 - 515 9885
: BRAND AWARENESS @farinaisyah
Behance:
by FARINA AISYAH BINTI DAUD farinaisyah

The cosmetics industries in Malaysia are very
encouraging. However, many of the users are not
aware of the products they are using on their faces.
Some of them tend to use it every day without
knowing the ingredients. This project aims is to
increase brand awareness of a local brand, which
is Serasi Global Sdn Bhd who produced its natural
home-made products to meet the demand with
fresh, raw and safe ingredients.

In Collaboration with:

Loka by Bold | 40

advertising Gohek: MOTORCYCLE
RENTALS
+6013 - 907 7853
@aizatzaifullah : PROMOTING TERENGGANU

by MUHAMMAD AIZAT BIN ZAIFULLAH AZAM

According to the statistic, Terengganu recorded
4.79 million tourist arrivals in 2018. The government
of Terengganu aims at 6.5 million tourist arrivals by
2025. Gohek is a new option of promoting
Terengganu. Gohek is a service that provides
motorcycles for rental at Kuala Terengganu. Kuala
Terengganu is a small town and doesn’t have a
large or extensive bus network. To explore road at
the beach, motorcycles are the best transport that
can go anywhere even on the narrow street.

41 | Loka by Bold

NEW VERSION OF GO advertising
Barber MOBILE APP
+6011 3655 3055
: PRODUCT PROMOTION @_ammarazizi_
Behance:
by MUHAMMAD AMMAR BIN MD AZIZI Ammarazizi8ec1

The existence of E-commerce had been affected
delivery service positively in Malaysia that the
market growth leads to rapidly rise from year to
year. The implementation of applications among
user is one of an advantage to ensure the service is
fast. Through this approach, new features of Go
Barber application will be introduced as an
alternative way to have haircut at home or
anywhere which provides the same equipment of
barbershop as in-store.

In Collaboration with:

Loka by Bold | 42

advertising Let's Communicate
without boundaries
+6019 - 909 4647
@hasibahrain : PSA CAMPAIGN
In Collaboration with:
by MUHAMMAD HASIB BIN SHAMSUL BAHRAIN

Let’s Communicate Without Boundaries is a
collaboration campaign with The Society of
Interpreters for the Deaf (S.ID) and Malaysian
Federation of the Deaf (MFD). This campaign aims
to improvise and educate people to change their
perspective about deaf people in Malaysia . This
campaign provides special needs for deaf
community. The aim of this campaign is to create
better communication without boundaries among
normal and deaf people and also to make deaf
people feel welcome by normal people into
Malaysian society.

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