Write On The Only 15 Persuasion Frameworks You'll Ever Need (So You Never Have To Stare At A Blank Screen Again) ...With Examples For Each!
1.The FAB Framework 2.The PAS Framework 3.The BAB Framework 4.The 3 Reasons Why Framework 5.The SSS Framework 6.The DPM Framework 7.The AIDA Framework 8.The ACCA Framework 9.The PPPP Framework 10. The SLAG Framework 11.The CCCC Framework 12.The PBFS Framework 13.The SCQA Framework 14.The 5 Basic Objections Framework 15.The PASTOR Framework
Features: What can you or your product do for the reader? e.g. I share 5 actionable copywriting tips every week. Advantages: Why is it helpful? e.g. Rather than spending hours searching on your own, I curate the best copywriting tips for you in one place in an easy-to-digest format. Benefits: What does the reader get out of it? e.g. You'll become a better copywriter, grab attention, engage your readers, and drive more sales.
Problem: What pain point does your reader have? e.g. You know copywriting is important for your business, but you're not a writer. You don't know where to start. Agitate: How could this pain point get worse? e.g. When a reader arrives at your site and isn't hooked by your copy, they'll bounce without purchasing. Solution: How does your product solve it? e.g. Get 5 actionable copywriting tips every week to become a better copywriter and convert more of those visitors into customers.
Before: A problem your target audience has. e.g. You don't have time to learn how to improve your copywriting skills. After: Imagine a world where this problem is solved. e.g. Learn new tips and best practices in less than 5 minutes each week. Bridge: Explain how to go from Before to After. e.g. Sign up for Write On and start receiving new copywriting tips in your inbox every Wednesday morning.
Why are you the best? How you differentiate vs. competitors. e.g. I've generated over $50,000,000 in email marketing revenue throughout my career with effective copywriting. Why should I believe you? Highlight your social proof and testimonials. e.g. I grew my newsletter to 2,700+ readers in only 3 weeks. Why should I buy right now? Emphasize pain points or push limited- time offers. e.g. Get 346 free copywriting tips when you sign up today!
Star Introduce the star of the story. e.g. John works full-time as a Marketing Director at Company XYZ. Story Tell a relatable story about a problem the star is facing. e.g. But John doesn't want to work fulltime forever. He wants to build his own newsletter business. Solution Introduce the solution that helped solve the star's problem. e.g. By signing up for Write On, John learned copywriting skills that showed him how to grab attention, engage readers, and build his email list.
Desired Outcome What is your reader's end goal? e.g. You want to generate more sales for your business with automated emails. Pain Points Show how you solve their pain points. e.g. By using these 15 proven copywriting frameworks, you'll never be stuck staring at a blank screen again. Objections Crush the most common objections. e.g. These frameworks have been tried and tested for 7+ years and have helped me generate over $50,000,000 in email marketing revenue during that time.
Attention: An interesting statement that gets attention. e.g. Copywriting is the most important skill you can learn for your business. Interest: Keep the interest with a supporting and relatable statement. e.g. Over 95% of your website visitors are bouncing and not purchasing because your copy is not engaging. Desire: Explain how the product solves a problem. e.g. One of my newsletter subscribers saw a 15% uplift in conversion rate just by tweaking their headline copy! Action: Tell them how to get the offer. e.g. Want to learn how she did it? I'll break down the case study in next week's newsletter.
Awareness: Create awareness of the problem. e.g. Did you know only 20% of your readers read beyond the headline? Comprehension: Explain the problem in more detail. e.g. Your readers are constantly facing content overload. If you lose their attention for one second, they're gone. Conviction: Why they should do something to solve this issue? Show how you can help. e.g. With these 25 proven headline formulas, you won't have that issue. Action: What do they need to do to solve the problem? e.g. Sign up to get your free headline formulas.
Problem: Introduce the problem you solve. e.g. Do you stare at a blank page when you sit down to write? It probably takes a long time to get started. Promise: Make a promise about how you solve that problem. e.g. You can hit the ground running and write faster with copywriting frameworks. Proof: Provide testimonials, case studies, and other forms of proof to back up your promise. e.g. I've used these same frameworks to generate over $50,000,000 in email marketing revenue. Proposal: Make an offer that pushes the reader to take action. e.g. Sign up and download my free ebook with 15 proven copywriting frameworks.
Stop: The headline or opening sentence grabs the reader's attention. e.g. 2,700+ people downloaded my free copywriting swipe file in the past 3 weeks. Look: The offer or benefit that makes the reader want to keep reading. e.g. It contains 346 copywriting tips. Act: Tell the reader what to do next. e.g. Grab your free copy of the swipe file by signing up for the newsletter. Guarantee: Remove risk with a guarantee. e.g. You can unsubscribe at any time.
Clear: Use language that is easy to understand. e.g. Become a better copywriter in less than 5 minutes a week. Concise: Be short and to the point. e.g. With 5 new copywriting tips every Wed. Compelling: Use strong arguments and persuasive language. e.g. Plus, you'll get 346 free copywriting tips when you sign up today - so you can start writing better copy instantly. Credible: Back up claims with proof and/or data. e.g. Over 2,700+ readers have signed up in the last 3 weeks!
Problem: Here's your problem. e.g. Your copywriting isn't generating sales. Benefit: Here's the benefit of solving it. e.g. Imagine if 1% of your email list purchased your product tomorrow. Failures: Here's why what you've tried has failed. e.g. It's one thing to read the best copywriting tips. It's another thing to put them into practice. Solution: Here's how to solve your problem. e.g. Each week, I'll send you 5 ACTIONABLE copywriting tips that you can put into practice immediately.
Situation: What's the current state? e.g. You briefly tried doing it on your own, hiring cheap freelancers, or even testing out an AI tool (or two). Complication: What needs to change? e.g. The problem is, those are all half-ass attempts at writing better copy. You need to practice consistently. Question: How can you solve the complication? e.g. So how are you going to turn things around and form a consistent habit of practicing your copywriting skills? Answer: Explain why you have the answer. e.g. Put 5 new copywriting tips into practice each week by subscribing to Write On and learning alongside 2,700+ other readers.
I don't have enough time: Crush this objection. e.g. Improve your copywriting skills in less than 5 minutes each week. I don't have enough money: Crush this objection. e.g. Get 346 FREE copywriting tips when you sign up. It won't work for me: Crush this objection. e.g. Samantha took a lesson from last week's newsletter and turned it into $5k in new sales! I don't believe you: Crush this objection. e.g. Join 2,700+ other readers that have joined Write On in the last 3 weeks. I don't need it: Crush this objection. e.g. The best athletes in the world still have coaches. You don't think you can improve your copy? You must be David Ogilvy reincarnated.
Problem: Identify the problem people are having. e.g. Not getting high engagement on your posts? Amplify: Show them what happens if they don't solve it. e.g. It's hard to grow if you cannot hook your readers throughout an entire piece of writing. Story: Tell a story about the problem. e.g. I remember when I first started writing on Twitter. It was like talking into a Black Hole. My writing was atrocious when I started out. Testimonial: Share testimonials of those that solved the problem. e.g. But then I started studying the best writers on the internet and picked up on some copywriting trends. Offer: Present your offer. e.g. I scour the internet every week for the best copywriting tips so you don't have to. And I compile them into an easy-to-digest newsletter every Wednesday. Response: Ask for a response. e.g. So, what do you say? Are you ready to become a better copywriter and close more sales?