COMMUNICATION ETHIC CHAPTER 8 MUHAMMAD SYAWAL BIN SAZALI 2021874582 MMC110 4B CMP281
BUSSINESS ETHICS The term "ethics" most frequently refers to a field of study, or discipline, that methodically examines issues of right and wrong, good and evil, virtue and vice. SYAWAL COMMUNICATION ETHICS
MORALITY SYAWAL Contrarily, morality is most frequently used to describe behavioural patterns that are truly typical of everyday life rather than a discipline. In this view, morality is the focus of the field of ethics. Business ethics therefore focus on business morality. COMMUNICATION ETHICS
3 LEVELS OF INQURY SYAWAL THE INDIVIDUALS THE ORGANIZATIONS THE BUSINESS SYSTEM concerned with the value by which self-interest and other motives. balanced with concern for fairness and the common good. it pursues economic objectives. a reflection of both organisational culture and conduct. Refers to the pattern of social, political, and economic forces. motivate individuals and businesses.
3 VIEWS OF DECISION MAKING a willingness to seek out and act on justifications. demonstrate a willingness to use reason in deliberating about what to do. MORAL POINT OF VIEW determines what is best for an organisation. not merely abstract economic entities. ECONOMIC POINT OF VIEW decisions must be made from both a legal and an economic standpoint. LEGAL POINT OF VIEW SYAWAL
3 KINDS OF MORAL PRINCIPLES Utilitarianism is an ethical theory that holds that the best course of action is the one that maximises overall happiness or utility for the most people. UTILITARIANISM Recognising and protecting the rights of stakeholders involved in the communication process. RIGHTS The treatment of stakeholders in all communication processes and practises in a fair and equitable manner. JUSTICE SYAWAL
THE NATURE OF MORAL JUDGMENTS SYAWAL COMMUNICATION ETHICS NORMATIVE JUDGMENTS NON-NORMATIVE JUDGMENTS Conclusions involving values Normative judgements are declarations or inferences that something is excellent, bad, right, wrong, better, or should to be, or should not to be. So normative evaluations represent our views. They express our attitudes about a certain thing, person, situation, or event. Conclusions that are value-neutral On the other hand, non-normative judgements are neutral in terms of values. They give information about a certain state of affairs by naming, defining, reporting, and making predictions. However, they are not meant to claim that the current situation is correct or wrong, or that it is good or bad.
THE CHARACTERISTICS OF MORAL PRINCIPLE They have serious consequences on peoples's well-being They override self-interests. The strength of the justifications and arguments used to support them determines their validity. They are based on impartial considerations. SYAWAL
MAKING MORAL JUDGEMENT Communication professionals' ability to understand and appreciate the ethical aspects of their work. MORAL AWARENESS The process of recognising and prioritising ethical values and principles in decisionmaking and action. MORAL IDENTIFICATION AND ORDERING Communication professionals' ability to imaginatively envision and investigate ethical possibilities and alternatives. MORAL IMAGINATION The process of determining whether communication actions and decisions are morally right or wrong. MORAL EVALUATION SYAWAL
ORAL COMMUNICATION CORRESPONDENCE SLOGANS,SYMBOLS, CORPORATE CREDOS INTERACTION WITH OTHER ORGANIZATIONS ORGANIZATIONAL POLICIES RITUALS, CEREMONIES & CELEBRATION EVALUATION,PROMOTION & REWARDS INTERACTION WITH GOVERNMENT, PRESS & PUBLIC APPLYING ETHICAL STANDARD TO COMMUNICATION SYAWAL
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