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Published by , 2017-12-07 07:37:38

MBA Brochure10_

MBA Brochure10_

Master of Business Administration
www.stir.ac.uk/mba

Welcome
from Prof George Burt

The MBA at Stirling Management School Our aim is to create industry leaders
is designed for business professionals and I am passionate about helping our
who want to excel in their current role, students to excel and achieve their career
who are seeking a positive career change ambitions. I am enormously proud of this
or who want to become business leaders course and what we are able to offer,
and in doing so, push the boundaries of and I would be delighted in welcoming
the possible. you to the Stirling Management School.

Professor George Burt, Programme Director Our academics are tuned into the
developmental aspirations of our MBA
“I am passionate about students as the design of our course
helping our students allows us to take a personal interest in
to excel and achieve each and every one of these students.

whatever they wish in Our comprehensive course modules
their careers” provide boundary-pushing business
theories derived from research on
contemporary practice, in both the
functional disciplines as well as the
‘soft’ and integratory modules to
ensure our students can take what
they learn and translate it into
first-class business practice.

Our focus is to deliver an MBA that
positively affects each individual’s
chosen career path, one that is entirely
relevant to you, and one that enables
you to make an immediate impact
within your role after graduation.

2 | University of Stirling Management School

www.stir.ac.uk/mba | 3

Inside Stirling

Stirling is one of Scotland’s most attractive places to live.
The overall population of the city currently stands at roughly
45,000, and the student population is a notable part of that.
Alongside our academic reputation and research standards,
the exceptional beauty of our campus is one of the many
reasons students decide to come to our University.

Linked to two of Scotland’s most
celebrated heroes, William Wallace and
Robert the Bruce, Stirling blends the
charm of a historic destination with the
buzz of a contemporary city. It offers the
full metropolitan experience – shopping,
café culture, performing arts and nightlife
– yet is still compact enough to retain a
warm, friendly community feel, meaning
it’s easy to get around and even easier
to settle into.

On your doorstep is the peace and
tranquillity of unspoiled mountains,
lochs and shores – perfect for outdoor
activities such as walking, canoeing,
mountain biking and sailing. The city
centre is just two miles from the campus,
and there are a range of frequent modes
of transport available. Cost of living
is consistently lower than neighbouring
cities and with plenty of accommodation
on or nearby campus you can also
minimise any travel costs.

4 | University of Stirling Management School

And beyond Inverness

Nestling where the Scottish Aberdeen
highlands and lowlands meet,
it’s no surprise that Stirling is Dundee
known as ‘the heart of Scotland’. Stirling

Naturally, the city has superb links to Glasgow Edinburgh
the rest of the country and further afield.
In particular, both Edinburgh and Glasgow Newcastle
are only 45 minutes away by road or rail.
Students can also make use of Edinburgh
and Glasgow airports, both of which offer
direct flights to a wide range of domestic
and international destinations.

Belfast

Dublin Leeds
Manchester
Liverpool

Cardiff Birmingham
London

www.stir.ac.uk/mba | 5

The MBA Curriculum

Established in 1985, the Stirling MBA is unique in the way that it focuses attention
on the practices, processes and outcomes of managing within a range of contexts:
from large multinationals to small enterprises, from local to global.

Whatever the context may be, we business leaders. Our focus is on
strive to provide a combination of general combining clear strategic thinking with
management knowledge and personal the ability to recognise and respond to
skills and competencies that will teach important detail. We can help prepare
our students to be effective and resilient students for success in a global
managers in the future. These important marketplace, one where sustainable,
skills allow our students to make a responsible growth must be achieved
contribution to the wider society. against a backdrop of constant change.

Our MBA course covers the functional By combining academic theory with
areas of business that are essential for real-life business case study analysis,
management – these core modules we equip students with the awareness,
include: accounting and finance, knowledge, tools and techniques that
marketing, economics and human are essential for dealing with business
resources. These form the basis upon challenges in different parts of the world.
which advanced modules are introduced, An emphasis on Responsible Agency,
providing a more strategic understanding Sustainable Strategy and Managing
of the key concerns and challenges Change, Project Management, Corporate
prevalent in any organisation today. Governance and Managing in Emerging
Economies helps inform contemporary
The MBA is designed to transform capable debates about how to effectively manage
managers into successful, significant limited resources with maximum impact.

6 | University of Stirling Management School

Ms Lynn Whiteside
Employability Manager

Connected to commerce Lynn provides MBA students
with one-to-one coaching
Stirling Management School has valuable links with local, and mentoring to support
national and international organisations giving our students their personal development
the opportunity to see how theory works in practice. as they progress along
their academic journey. She
Senior executives from across the School to share his experiences and views works closely with the career
private, public and third sectors engage on the complexities of management, development centre providing
in all modules with our MBA students, bringing into sharp focus the opportunity opportunities for our MBA
providing a practical perspective on to explore and develop new skills for students to undertake work
contemporary business topics through a the future. Other recent speakers have based projects which aim to
series of inspiring and informative guest included representatives from IBM, improve collaboration between
lectures and workshops. A prime example The Social Enterprise Academy, Morgan employers and the university.
is Professor David Blanchflower, one of Stanley, The Co-operative Group, These projects address real
the most cited economists in the world, Enterprise Rent-A-Car, The Chartered needs within organisations and
who joined us to deliver an eye-opening Management Institute, Rexam plc, provide students with practical
and insightful two-day masterclass. First Group, International Co-operative experience to support their
Professor Blanchflower was a highly Alliance, Dell and Highland Spring. future career development.
regarded member of the Bank of
England’s interest rate-setting Monetary Stirling MBA students have also www.stir.ac.uk/mba | 7
Policy Committee, and is now a research benefited from several site visits
associate at the National Bureau of to external organisations such as
Economic Research, as well as a Bloomberg, The Scottish Parliament,
columnist for the New Statesman Scott & Fyfe Ltd, Baxters Food Group,
and The Independent. Enterprise Rent-A-Car, Skyscanner,
The Bank of England, Highland Spring
Similarly, David Ennis, the former and The New Lanark Visitor Centre.
Managing Director of computer
hardware giant OKI Ltd, visited the

The Stirling MBA (full-time) Schedule

SEMESTER 1 (AUTUMN)

WEEK 1 2 3-4 5 -11 12

Welcome to University Flying Start Leadership Strategy & the • Accounting & Finance 2 day Masterclass –
of Stirling Management Programme continued International • Managing the Business and the
School Environment Macro-Economy
Human Resource (Part of PDD1)
• Economics for
Flying Start Leadership
Programme Sustainable Business
• Marketing

Management

and

Personal & Professional (Students take all
Development 4 core modules above)
(Part of PDD1)

Semester Total 60 credits

Continuous Personal & Professional Development

8 | University of Stirling Management School

The Stirling MBA (full-time) Schedule

SEMESTER 2 (SPRING) SEMESTER 3
(SUMMER)

WEEK 1 2-11 12-13 3 Months

(June - August)

Personal & Professional • Operations Strategy for Sustainable Dissertation
Development Management Success
(Part of PDD2)
(The above module
and is core)

2-day Introduction • Managing Change
to Research Project • Leadership &
Methods
Responsible Business
• Project Management
• Corporate

Governance
• Managing in

Emerging Economies
• New Venture Creation

(Students select 4 from
the above options)

3-day Introduction
to Research Project
Methods continued

2-day Masterclass –
Personal Resilience
in Context
(Part of PDD2)

3-day Career
Support Workshops
(Part of PDD2)

Semester Total 80 credits Semester
Total 40 credits

Continuous Personal & Professional Development

www.stir.ac.uk/mba | 9

CORE MODULES

Core Modules

The following modules make up the core elements of our MBA course. Each one is founded
upon cutting edge research that will challenge how you think about the world – together
they will provide you with the tools to make a positive difference across a range of organisational
settings. In addition, each class involves a leading practitioner, there to provide further insights
into business theories and how they relate to the changing business environment.

Personal and Professional
Development

Personal and Professional Development PPD modules. PPD is integrated goals and develop a clear picture of
(PPD) is a core and unique element of throughout the year and is designed what they wish to achieve from the
our MBA. The aim of PPD is to provide to complement the academic modules. course and their future careers.
our students with the ability to develop The two weeks focus on teambuilding,
the self-awareness, critical thinking, PPD is facilitated through the use of a with students exploring their own
leadership skills and team-working wide range of approaches including individual preferred behaviours, before
competences that are vital to becoming reflective essays, individual personal completing a number of exercises
an effective and resilient manager who development plan, a range of workshops designed to develop a collegiate team
has great confidence in their own ability that are all designed to support spirit among the class; influencing and
to deliver results in any context. individual growth and development. negotiation skills and communications
skills, including presentation skills.
By concentrating on the development Another component of PPD is a series These skills are all key requirements to
of the whole person, we want each of masterclasses delivered by leading enabling each student to identify and
student to become aware of his or her industry professionals, as well as various maximise the learning and development
untapped capabilities. The PPD modules field-trip visits to locally based small opportunities throughout the year.
are unusual in their holistic approach, and international businesses, where
as they not only focus on resilient and students have the opportunity to
sustainable organisations but also on understand the relevance of these
sustainable selves. We have worked skills in business settings.
closely with industry to identify the
key competencies required to be a A key element of PPD is our innovative
successful manager and we have Flying Start Leadership Programme.
embedded these insights into our Here, our students set their personal

10 | University of Stirling Management School

Image courtesy of Tom Main

Strategy and the Accounting and Finance Marketing Management
International Environment

The Strategy and the International As the name suggests this module is The Marketing Management module
Environment module explores the split into two sections. The accounting is designed to explore the nature and
impact of ambiguity and uncertainty on section will examine published contents of marketing ideas and
organisational sense-making processes. accounting information from a user’s concepts. Through employing a marketing
The module will identify events and perspective, while the finance section orientation approach, the importance of
factors covering geo-politics, will provide an introduction to some understanding the things that customers
macroeconomics, society, technology of the major issues involved in making value will be examined. How this
and ecology, and how they relate to corporate investment and financing understanding guides the strategy of
one another before developing insights decisions. The assessment of the module organisations will be explored as well as
about the processes of contextual will consist of a group presentation and how to create and communicate these
change. The scenario planning approach a group report that applies theories and values. By the end of the module students
will be applied to structure and, in turn, techniques to the financial statements of will know how best to deliver customer
will make sense of these relationships. a real listed company. This module will value and will have the knowledge to be
This module will provide you with the provide a foundation knowledge of the able to develop, manage and deliver an
ability to consider business issues on a principles of accounting and corporate integrated and insightful marketing plan
wider, more global scale, which is vital finance and an understanding the key to support the overall business objectives.
for planning and policymaking, as well role they play in both short and long term
as being more receptive to the drivers decision-making. Delivered by Professor Julie Tinson
of change.
Delivered by Dr Dimos Kambouroudis
Delivered by Professor George Burt

www.stir.ac.uk/mba | 11

CORE MODULES

Economics for Sustainable Business Managing the Human Resource Operations Management

This module shows that economics can Managing a diverse workforce This module emphasises that students
affect organisations at different levels, explores the challenges of dealing become familiar with the methods for
both micro and macro, and provides tools with one of the organisation’s most design, planning, implementation and
to understand how economic principles valuable assets: people. This module the management of operations, as well
can be used to better understand offers opportunities to explore the latest as the ability to analyse performance
the world in which managers and approaches to human resource practice and any risks involved. The challenges
organisations operate. At a micro level, and challenges its status as a third order of globalization, new technologies and
we look at opportunity costs, marginal strategy. There is a particular focus on sustainability on operational models
cost analysis, efficiency and market or the importance of diversity management are the key themes explored. At the
government failure. At a macro level, and employee engagement. Here, students conclusion of this module, students will
we study how booms and busts, will improve their ability to understand understand the importance operations
government policies and international the day-to-day realities and inherent management has in achieving effective
trade can affect managers’ decisions complexities of managing people, which business performance and competitive
every day. The module offers case studies can be one of the most challenging, advantage within their industry.
to explore real world issues, providing but ultimately rewarding aspects of
evidence of the concrete realities behind a manager’s role. Delivered by Dr Gerry Edgar
the economic theory covered in the
lectures. The aim of this module is to Delivered by Professor Sharon Bolton
introduce students to key economic
concepts and theories and to demonstrate
how these can be inherently useful for
developing informed business strategies.

Delivered by Dr Maria Grydaki

12 | University of Stirling Management School

Professor Sharon Bolton
Head of the University of Stirling
Management School

Strategy for Sustainable Success Research Project Methods “At the University of Stirling
Management School we
The Strategy for Sustainable Success Research Project Methods develops your work together as a cohesive
module engages with the major knowledge and understanding of the community to focus on the
theories and analytical tools of strategy, nature, scope and types of research, production and delivery of new
applying these to a specific organisational the range of research methods and innovative knowledge for
setting to identify the drivers of change available and their application to our students as well as our
and determine how the business should creating evidence-based decision-making. local and global communities.
respond to maintain success. In addition, The module will provide a foundation
the module considers the usefulness of for the final dissertation, as it involves Though staff hold a wide
these theories and analytical tools to help students developing a research proposal range of interests we are
explore their strengths, limitations and that will link to their individual topic of bound together by an ambition
determines how and why they may help study. Not only will you be in a position to to make a difference and
strategy practitioners. This module will embark on your dissertation by the end of support a sustainable future
provide students with the ability to carry this module, but you will also have gained for business and society.
out strategic planning and give them valuable research skills transferable to the After all, we firmly believe
an understanding of how to react to world of business and a wider knowledge that effective intervention
unexpected change, so that they may of how successful research can impact a by informed, engaged and
continue to be successful over a company’s operations and ambitions. robust management, really
long-term period. can make a difference.”
Delivered by Dr Swapnesh Masrani
Delivered by Professor George Burt

www.stir.ac.uk/mba | 13

ELECTIVE MODULES

Elective Modules

Whilst the core modules cover the broader business principles,
the following modules make up the elective elements of our
MBA. This allows flexibility and means the subjects our students
study can be tailored to suit their individual personal
development plans, career choices and future aspirations.

Managing Change Corporate Governance Project Management

This module will enable students Globally, there has been a raft of country Project Management is vital to all
to understand and undertake specific governance debates resulting organisations, whether it be launching
organisational change. It will cover in governance codes and practices that a new product, constructing an aircraft,
the reasons for change and the benefits have been implemented on a mandatory developing an information system or
of slow and fast transformation, the main or voluntary basis. Global investment implementing a new training programme.
models of and approaches to change, by firms and money managers requires This module introduces the basic concepts
the main issues involved in planning them, and wider stakeholders, to have and techniques of project management
and implementing change, and change an appreciation of these issues and and their applications. Using a series of
from the perspective of the different their possible implications for company exercises we develop key skills and
parties involved. A central focus of the performance. This module introduces examine a variety of case studies from
module will be to explore the importance contemporary academic literature to commercial and public sector organisations
of trust, choice and involvement in develop students’ critical appreciation to illustrate the wide range of challenges
achieving successful change. This module of issues surrounding the corporate facing project managers. Essentially,
aims to mould students into flexible, governance debate. It will also provide this module provides students with the
dynamic leaders, conscious of the students with a fundamental and skillset and mentality to take any kind
requirement for change and the need comprehensive understanding of the of project from inception and drive it
for innovative solutions. role of corporate governance, and how through difficulties to a successful
to ensure best practice, when managing completion.
Delivered by Professor Bernard Burnes an organisation.
Delivered by Professor John Bowers
Delivered by Professor Graeme Acheson

14 | University of Stirling Management School

www.stir.ac.uk/mba | 15

ELECTIVE MODULES

New Venture Creation Managing in Emerging Economies Leadership and Responsible Business

This module explores new venture This module offers a comprehensive The module enables students to
creation, combining theoretical concepts exploration of emerging markets, engage with the notion of leadership
and practical tools to examine the nature especially Brazil, Russia, India, China and its significance in a wide range of
and realities of the start-up process, often and Africa, as they integrate with the organisational contexts and different
a complicated and involving process. global economy. It analyses these markets business situations. It also encourages
It also examines as the implications for from multiple perspectives, looking at them to reflect upon the moral aspect
the individuals and entrepreneurial indigenous companies either struggling of leadership and management allowing
teams involved throughout this process. with domestic constraints or paving the them to critically assess the responsibilities
way to success, as well as multinationals of business leaders towards the
A key focus will be on the critical from developed countries tapping into development of a sustainable society.
assessment of opportunity, risk and emerging markets to facilitate growth.
venture viability, contextualised within With many business decisions affecting
the process of creating a new venture The module will provide students with and being affected by many ethical, legal
business plan. an appreciation of the political, economic and socio-economic factors this module
and business environments of emerging offers an opportunity to explore and
On completion of this module, our markets and their implications, as well as appreciate the challenges and societal
students will appreciate the range the strategies and challenges to building expectations attached to leading and
of issues involved in starting a new a business in these markets. managing a business organisation.
venture, be able to prepare and
communicate a viable business plan Students will take away an understanding With our focus on our students becoming
and learn about their own personal of how businesses from developed future leaders, this module emphasises
entrepreneurial capabilities. countries should approach and exploit the importance of carrying out the role
opportunities created within emerging responsibly, providing our students with a
Delivered by Dr Suzanne Mawson markets, for consideration in their wider appreciation of the people involved
chosen field. within a business to ensure that their
leadership decisions are the right ones.
Delivered by Dr Swapnesh Masrani
Delivered by Professor Bernard Burnes

16 | University of Stirling Management School

Your Dissertation Julie Tinson
Professor of Marketing
This is a significant component of assessment for the
MBA course and involves the submission of a dissertation. “To succeed, business
leaders have to be able
The dissertation could be an academic to motivate and inspire
piece or an applied piece working within others. However self-assured
business. We wish to give flexibility to and confident a leader is,
suit personal and career aspirations. effectively communicating
Each student is allocated an academic with individuals and groups
with the relevant expertise to supervise internally as well as externally,
the dissertation process. is key to realising success.

The ability to think and work
creatively also generates
enthusiasm and captures
the imagination of relevant
business audiences. Stirling
MBA students finish their
degree with the relevant skills
to ensure they embark on their
career journey, confident and
ready for the challenges faced
by global business leaders.”

www.stir.ac.uk/mba | 17

Why choose Stirling Management School?

The University of Stirling has a rich academic heritage and we
remain rooted in the great tradition of Scottish education, which
means we have garnered years of experience and can deliver
the quality that has produced extremely competent professionals
since 1967; people who are able to transfer the skills they have
learned here to their chosen careers.

In the same breath, the Stirling We pride ourselves in the number of
Management School is a modern and Professors, leading students in their
dynamic centre for excellence, blazing chosen area of research, to teach on our
a trail at the cutting edge of business MBA. Our connections with industry,
and research. This research interrogates business and policy leaders ensures a
all aspects of management, shedding strong link between theory and practice.
new light on established ways of
doing things and finding new and
creative methods of management.

Professional accreditation

We are a member of the Association of Business Schools, the European Foundation for Management Development;
in partnership with the Chartered Management Institute and signatories to the Principles for Responsible
Management Education.

18 | University of Stirling Management School

University of Stirling
Facts

• Ranked 2nd in Scotland
and 6th in the UK
(Times Higher Education
top 100 universities under
50 years old table)

• Top 2.5% of global higher
education institutions
(QS World Rankings)

• Top 10 in the UK for
graduate employability
(The Telegraph)

• 96% of graduates in work
or further study within six
months of graduating

• Ranked No. 1 in the
International students
survey for being
“a good place to be.”

The University was recently awarded and organisation of a diverse range of
the Queen’s Anniversary Prize for Higher activities. Our teaching and knowledge
and Further Education as a result of exchange activities create a significant
groundbreaking research in social and lasting impact on people’s
marketing. This honour is a biennial everyday lives.
award that represents the highest form
of national recognition open to academic Finally, at Stirling Management School
institutions in the UK. Further to that, you’ll find yourself becoming part of a
we are also recognised as being in the real academic community with a strong
top 2.5% of global higher education staff/student dynamic. All academic
institutions and are amongst the top staff, including Professors and Chairs
10 in the UK for graduate employability, of Divisions, have a teaching remit in
with 96% of our students securing addition to their research work, giving
employment or further study within you unrivalled contact with, and access
six months of graduation. to, leading experts in your chosen field
of study. On average we have eight full
Our philosophy, that effective professors teaching on the Stirling MBA
management can make a positive every year. This is an indication of level
difference, means we get to the heart of expertise and focus that we bring
of what is involved in the management to the course.

www.stir.ac.uk/mba | 19

A day in the life of an MBA student
Our students enjoy a varied and engaging schedule, including
many practical activities out of the classroom providing a dynamic
and inspiring learning experience. These include team building
events, visits to local businesses, participation in business
simulation exercises and master classes from business leaders.

To find out more about a typical day
in the life at our school visit
www.stir.ac.uk/management/courses/
mba/timeline/

20 | University of Stirling Management School

Where are our graduates now? Professor Bernard Burnes
Professor of Organisational Change
With the demand for professionals who have advanced
management skills, our MBA alumni currently occupy a Bernard is one of the leading
variety of positions throughout the world including the UK, international authorities
the USA, Germany, India, Japan, China, Canada, Uganda, on organisational change.
Chile, Argentina and the United Arab Emirates to name He is the author of over
but a few. 20 books, including the
best-selling Managing
Employers of our graduates span the As graduates’ careers develop further, Change (6th edition).
private, public and voluntary sectors, a number have gone on to occupy roles
and include Citibank International, HSBC, such as Marketing Manager, Business His article ‘Kurt Lewin and the
KPMG, ExxonMobil, The Bank of China, Analyst, Investment Operations Specialist, Planned Approach to Change:
L’Oreal, Barclays Bank, Adidas, The Royal Section Manager and Vice President of A Re-appraisal’(Journal of
Bank of Canada, Vodafone and a variety Business Development. Management Studies,
of governmental agencies. 41 (6), 977–1002), received
In terms of longer-term career a Citation of Excellence as one
Upon graduation, previous MBA students progression, some previous students of the top 50 management
have secured various significant roles now hold positions including Company articles in the world in 2004
across the business landscape, including Director, Senior Vice President, Strategic and has been reprinted
Research Analyst, Relationship Manager, Consultant, Managing Director, twice. Bernard is the Editor
Salesforce Developer, Strategic Planning Chief Financial Officer and Chief of the Routledge book series
Manager and Commercial Account Administrative Officer. Understanding Organisational
Manager to name but a few. Change, Joint Editor of the
Routledge Companion to
Organizational Change, and
Associate Editor of the Journal
of Change Management.

www.stir.ac.uk/mba | 21

22 | University of Stirling Management School

Application and Fees Our Alumni

Our MBA is a one-year, full-time course Mr Geoff Reeser
that commences in September. It is open MBA Alumni, Canada
to students who hold a minimum of a
second class honours degree or equivalent; “As a student looking for
professional qualifications will also international experience,
be considered. In addition, applicants picking Stirling was the best
must have a minimum of three years’ decision I could have made.
postgraduate managerial work experience. It provided a rare blend of
Applicants without formal qualifications an engaging curriculum,
are encouraged to apply if they can personable and approachable
demonstrate significant managerial staff, and a diverse, spirited
experience (normally minimum of student body – all of this, at
five years). Europe’s doorstep, the beauty
and charm of Central Scotland.
To find out about fees for both Overseas Returning home to Canada
and Home/EU applicants, please visit: in a truly difficult job market,
www.stir.ac.uk/mba this international experience
and exposure to diversity was
English Language Proficiency a tremendous differentiator.
I was able to quickly find
If English is not your first language and you employment in my field
currently don’t meet the English language of choice as a Commercial
requirements for the course, the University Account Manager with the
of Stirling provides a range of opportunities Royal Bank of Canada. I owe
to help you with the transition to higher this success largely to my
education and to achieve the required IELTS experience at Stirling.”
(International English Language Testing
System) proficiency. www.stir.ac.uk/mba | 23

In order to meet the criteria of the MBA,
a minimum IELTS score of 6.0 with 5.5
in all bands, you must be able to provide
us with evidence of your proficiency.
Applicants holding a conditional offer
who have an IELTS score which is 0.5 or
1.0 below the required entry standard
may be able to register for one of our
pre-sessional English courses.

For more information visit:
www.stir.ac.uk/into/pre-sessional-
courses/

Scholarships To encourage well-qualified, ambitious Steve Wong Memorial Fund
students to come and study at the
If you have the talent, ability University of Stirling Management School, Steve Wong was a part of our MBA
and drive to study with us, we offer a wide range of supportive class in the academic year 2000/01.
we want to ensure that you funding opportunities. An exemplary student, Steve submitted
can make the most of the his dissertation early, eager to return
opportunity, regardless of For further information regarding the to his family and his job in the USA.
your financial circumstances. wide range of scholarships available Sadly, Steve was killed in the Twin
at Stirling visit: Towers on September 11th 2001.
www.stir.ac.uk/courses/scholarships/
The Steve Wong Memorial Fund,
a cash prize of £1,000, was created
in his memory and has been donated
by his family and his classmates from
the MBA in 2000/01. It is awarded
to the most outstanding MBA
student who, in the opinion of the
examiners, fully engages with the
MBA student experience.

24 | University of Stirling Management School

The Abune Prize Professor George Burt, MBA
Programme Director
At Stirling we seek motivated students Professor of Strategy
who will become leaders of organisations
which improve people’s lives and the Professor George Burt brings
communities in which they live. The Abune practical experience and
Prize, judged by a panel, is an annual cash theoretical knowledge to his
prize of £1000 and will be awarded to a teaching having been involved
student with the best dissertation on the in designing and facilitating
subject of people and leadership. The prize many private and public sector
is generously donated to an MBA student scenario and futures projects,
by an Alumni of the University. both in an educational and a
consultant capacity.

These international projects
include organisations such
as World Bank, Shell, ProRail
Holland, PETRONAS, de Beers,
PayPal, DoosanBabcock, Lloyds
Registry Quality Assurance,
Caledonian Paper plc, the
Edrington Group, Stirling
Council, Dumfries & Galloway
Council and City of Glasgow
Council. George is currently
Chair of Strategy track
at the British Academy
of Management, and
co-authored the best-selling
book, The Sixth Sense:
Accelerating Organizational
Learning with Scenarios.

www.stir.ac.uk/mba | 25

Talk to us Our Alumni

If you have any further questions, would like to discuss Mr Vivek Manchanda
the course in more detail or arrange a visit then please MBA Alumni, India
contact our Programme Director Professor George Burt
on [email protected] “The programme was really
well designed, helping you
to understand and focus on
your career plans. During the
MBA we had to prepare many
presentations in groups or
individually, which increased
my confidence to speak in
front of people. We had
many guest lecturers, from
professional people which
helped me to develop an
understanding of the
UK business culture and
working conditions.”

Ms Onyesogbusie Gwam
MBA Alumni, Nigeria

“As I prepared to come to
Stirling I hoped that the course
would meet my expectations
and now I can honestly say
that I made the right choice.
Apart from the well- structured
modules which have exposed
me to contemporary business
issues, I’ve also picked up
research and public speaking
skills as a result of taking
part in several seminar
presentations. On the whole,
the Stirling MBA has helped
me develop the confidence
to take my place as a well-
rounded manager in any
sphere of business endeavour.”

26 | University of Stirling Management School

University of Stirling Management School
Stirling FK9 4LA
United Kingdom

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This brochure can be made available in different formats. Please contact the MBA team for further information: [email protected]
The University of Stirling is a charity registered in Scotland, number SC011159.

Every effort has been made to ensure the accuracy of information in this publication, but the University can accept no responsibility for any errors or omissions. University course,
services and procedures are continually reviewed and revised, and there may be some changes between the time of publication and the date when the student enters the University.


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