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Published by Booker Wholesale, 2021-04-21 09:15:50

Product Talk 21st April

Product Talk 21st April

PRODUCT TALK

Wednesday 21st April 2021

NEW OFFERS & PRODUCTS

NP3 Strawberries Mega Deal £1 RSP

£1 RSP Available in NP3

- New 227g Strawberries line MEGA
- Added to the NP3 promotion DEAL
- £1 RSP

- Leaflet feature + PoS

- 1 case allocation in NP3

- Replaces 300g pack - M236226

FARM FRESH STRAWBERRIES
M217733 / SIN 146387 / CODE 85860914 / 10X227G / WSP £8.00/ RSP £1.00 / 20.0%

NEW Every Day Low Price on 2L Milk

Launching 26th April

Reduced Any 2 for 20% POS
WSP £2.20 Available
Multibuy POR

FRESHWAYS SEMI-SKIMMED MILK
M257664 / SIN 118112 / CODE 92104484
4X2L / WSP £3.52 / RSP £1.45 / POR 39.3%

FRESHWAYS WHOLE MILK
M257673 / SIN 118113 / CODE 92104549
4X2L / WSP £3.52 / RSP £1.45 / POR 39.3%

FRESHWAYS SKIMMED MILK
M257666 / SIN 929810 / CODE92104507
4X2L / WSP £3.52 / RSP £1.45 / POR 39.3%

Inch's Medium Apple Cider PM £5

Now Available

- 104 year old heritage cider brand
- Premium apple cider
- £12m media campaign to support launch
- 30% POR at £5 standard RSP
- NP3 deal at £4.50

INCH’S MEDIUM APPLE CIDER
M267177 / SIN 683882 / CODE 92135469
6x4x440ML / WSP £17.29 / RSP £5.00 / 30.8%

PRODUCT UPDATES

Holborn Yellow RYO - Promotion

- Promotional pricing e ective until 2nd May
- Improved POR on 30g from 7.7% and on 50g from 6.9% to 15%

SAVE SAVE
£3.93 £7.16
15% POR 15% POR

HOLBORN YELLOW 30G HOLBORN YELLOW 3IN1 50G
M248659/ SIN 167984 / CODE 92082789 M258915 / SIN 211631 / CODE 92107123
5x30g / WSP £74.8 / RSP £21.12 / 15.0% 5x30g / WSP £45.93/ RSP £12.97 / 15.0%

MY ALLOCATIONS

Pre-Order for the NP4 Promotion

Pre-order Between 23rd and 28th April

Don’t forget that you can now pre-order stock for For example, if 3 cases of a line are being allocated

the starts of each promotion. to Big Basket stores, this will show as BBx3.

Visit the My Allocations page on Booker.co.uk Should you wish to increase your allocation
from Friday 23rd April to view the NP4 volume, simply add the number of cases you
promotion (Buy In: 26th May to 7th July; In require before the closing date. Any cases ordered
Store: 3rd June to 7th July). Here you’ll be able here will be in addition to your store's allocation.
to view all lines on promotion, as well as the If you do not make any amends, then you will be
number of allocated cases for your store. An Excel sent the standard allocation volumes.
list for each promotion can also be downloaded
from the ‘Trading Pack & Leaflets’ page ahead of The NP4 promotion will be available on the Pre-Sell
the Trading Pack being delivered; this includes page at Booker.co.uk from Friday 23rd to Wednes-
leaflet feature information. day 28th April, for delivery in to store on your
standard ambient or fresh allocation day.
To place a pre-order for any of the NP4
promotion lines, simply go to the Pre-Sell page
on Booker.co.uk. Any lines being allocated for the
promotion will be clearly marked in the description
as pictured, followed by the number of cases:

• BB: Big Basket

• HC: High Convenience

• ST: Small Transient

KEY MESSAGES

NEW Pictorial Planograms

Now Live

Following retailer feedback, the new pictorial style
planograms are now live and available to download
from the Planograms page at Booker.co.uk.

Designed to simplify merchandising in store, the new
style planograms give a pictorial layout of the fixture.
The traditional layout is shown on subsequent pages.
Any missing images will be inserted over the coming
weeks.

WEEKLY DEALS

O ers valid on deliveries between Monday 26th April and Sunday 2nd May.

*Wellingborough Only

More deals over the page.

MCode Product SIN Description Case Size Std Deal SAVE Std %POR
Code WSP WSP RSP
Lucozade Sport
M245775 92070766 149377 AJ Fruit Punch 12x500ml £11.25 £7.49 £3.76 £1.59 52.9%

M320841 81563413 349134 Lucozade Sport 12x500ml £11.25 £7.49 £3.76 £1.59 52.9%
Still Orange

M075243 80043981 401075 Lucozade Sport 12x500ml £11.25 £7.49 £3.76 £1.59 52.9%
Raspberry

M075139 85519377 102146 Lucozade Sport 12x500ml £11.25 £7.49 £3.76 £1.59 52.9%
Caribbean Burst

M193867 85789752 101749 Lucozade Sport 12x500ml £11.25 £7.49 £3.76 £1.59 52.9%
Mango/Passionfruit

M115015 92104858 367955 Lucozade Sport 12x500ml £11.25 £7.49 £3.76 £1.59 52.9%
Cherry Kick

M261491 92115087 557551 Nescafe Azera 6x100g £18.49 £12.95 £5.54 £3.99 45.9%
Americano PM£3.99

M245765 92080606 305446 Blossomsoft White 5x9pk £12.35 £9.39 £2.96 £4.25 47.0%
Toilet Tissue

M234663 92039477 113598 Carlsberg Export 6x4x500ml £22.49 £18.49 £4.00 £5.89 37.2%
PM£5.89

M202411 92106070 651902 Absolut Vodka 6x70cl £83.99 £65.99 £18.00 £21.99 40.0%
Vanilia

M256668 92104133 778981 Absolut Vodka 6x70cl £83.99 £65.99 £18.00 £21.99 40.0%
Passionfruit

M342761 92106119 651906 Absolut Vodka 6x70cl £83.99 £65.99 £18.00 £21.99 40.0%
Raspberri

M503500 92106127 651907 Absolut Vodka 6x70cl £83.99 £65.99 £18.00 £21.99 40.0%
Blue

BUY ANY 5 CASES OF: FREE FREE
MAGNUM CLASSIC CASE STOCK
MAGNUM WHITE WORTH
MAGNUM BILLIONAIRE
SOLERO £38*
TWISTER
CALIPPO

& GET A CASE OF
MAGNUM CLASSIC
FREE

MCode Product Code SIN Description Case Size WSP RSP %POR

FREE CASE ICE CREAM DEAL - YOU MUST ADD THE FREE CASE TO YOUR ORDER

M265834 92131839 842424 Magnum Billionaire 20x85ml £21.25 £1.90 32.9%

M202787 85842592 142091 Walls Magnum White Choc 20x110ml £21.25 £1.90 32.9%

M202785 85843263 342923 Walls Solero Exotic 25x90ml £19.50 £1.40 33.1%

M738633 81339458 296947 Walls Twister 35x80ml £24.50 £1.40 40.0%

M432960 81339563 141747 Walls Calippo Orange 24x105ml £13.01 £1.19 45.3%

M202786 85841465 142158 FREE Walls Magnum Classic 20x110ml £21.25 £1.90 32.9%

BUY ANY 3 CASES OF UFIT 330ML & GET SALTED CARAMEL OR
WHITE CHOCOLATE UFIT 330ML FREE

FREE FREE
CASE STOCK
WORTH

£20*

MCode Product SIN Description Case Size WSP RSP %POR

FREE CASE DEAL - YOU MUST ADD THE FREE CASE TO YOUR ORDER

M264472 92128307 117781 UFIT High Protein Strawberry Shake 10x330ml £13.00 £2.00 35.0%

M264474 92128315 117782 UFIT Protein Choco Shake 10x330ml £13.00 £2.00 35.0%

M264476 92128331 245317 UFIT Protein Vanilla Shake 10x330ml £13.00 £2.00 35.0%

M266702 TBC TBC UFIT Salted Caramel Protein Drink 10x330ml £13.00 £2.00 35.0%

M266704 TBC TBC UFIT White Chocolate Protein Drink 10x330ml £13.00 £2.00 35.0%

*Products will be charged in full and credits raised within 2 weeks. Free stock value is at standard RSP.

NEW STORE SIGN UP PROCESS

1. Go to www.frealdrinkstrade.co.uk and click on ‘Retail’ and then on ‘Apply’

2. Complete the online forms in full and submit.

3. F'Real will vet and approve or reject the application based on their criteria.

4. Stores that have been accepted will receive an email within 7 days of their
application to confirm next steps. They will also be sent the Account
Application and Installation Checklist forms which must be completed
and returned via an online link, which will be sent by email.

5. F'Real will validate the information submitted. Any incomplete applications
will receive an email from F'Real to advise that the application is on hold
until all missing information is provided.

6. Within 7 days of receipt of the full application, a confirmation of
acceptance of the application will be received, with details of next steps
and expected timelines.

7. The process will hand over to the Installation Team and they or the
National Account Manager will contact the store to detail the install and
cover any missing information.

Stores that are rejected at step 3 will receive an email within 7 days of applying,
with an explanation of what makes a good F'Real retailer and reasons, with a link
to the website.

VIRTUALRTERTAAILDE SHOW
MONDAY 12TH APRIL - SUNDAY 25TH APRIL 2021
Join us virtually with instant access to your exclusive show
deals, latest insight from industry leading suppliers and essential
information to help drive your business.
SPONSORED BY

WHO WILL BE THERE? To register and enter
simply scan here
• Over 30 industry leading suppliers
• Booker leadership team

WHAT TO EXPECT?

• Exclusive Show Deals
• Latest must have products
• E ssential information to grow

your business

CLICK HERE

Or visit

www.bookertradeshow.co.uk/retail

THE UK’S NO.1
SQUASH BRAND*

WIN 1 OF 3 £150 AMAZON VOUCHERS
WHEN YOU SEND A PHOTO OF YOUR POS KIT IN-STORE

26.9%
POR

M082543 M082542 M106148

POS WITH A FREE FAMILY TENNIS LESSON
CONSUMER OFFER SUPPLIED TO ALL
STORES. PUT YOURS UP TODAY!

RETAILER INCENTIVE
WIN 1 OF 3 £150

AMAZON VOUCHERS

SIMPLY SEND A PHOTO OF
YOUR POS OR FSDU TO

[email protected]

TO ENTER**

COMPETITION STARTS 07/04/21 – 04/05/21

*Nielsen, GB Total Coverage, Value Sales, L52wks, WE 23.01.21 **GB (England, Wales and Scotland), 18+ only. Promotional Period 12:00 07/04/21 –
23:59 07/07/21. No purchase necessary. Internet access, access to email and an email address required. Send a photo of your R obinsons point of sale

kit (provided by Booker Retail Partners) displayed in your Londis or Budgens store to [email protected] to be entered into the prize
draw. Visit https://www.britvic.com/media-centre/competitions/2021 for Full Terms & prize details. Promoter: Britvic Soft Drinks Limited.


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