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109135 Londis Category Guidance -Confectionery

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Published by Booker Wholesale, 2022-03-29 03:58:47

Category Guidance: Confectionery - On The Go

109135 Londis Category Guidance -Confectionery

Category Guidance:

Confectionery - On the go

Headlines

• Singles is the #1 format within Confectionery in Convenience, accounting for 29% of total
sales in the channel.(1)

• In 2022, Singles has been a fundamental driver of growth for Confectionery in Convenience,
as it outperforms the channel with a YoY uplift of +12.1%.(2)

• Singles has been a key contributor to the YTD growth seen in Convenience in 2022, as it’s
the 2nd largest growing format behind Sharing Bags.(3)

What’s growing in What’s declining in
this market this market

1. D uos are driving long-term growth into Singles, with 1. Despite YTD growth in Singles, Dark Chocolate is seeing a
growth of +11.0% in the past 3 years.(1) YTD decline of -22.2%.(2)

2. M int Singles are seeing strong YTD growth in 2022,
with an uplift of +38.0%.(2)

3. F ruit Sugar Singles are also seeing strong YTD
growth in 2022, with an uplift of +14.8%.(2)

Mcode Product Description WSP Pack RSP POR Commentary as to why this is a key line to back
code Size

M267515 92136253 Yorkie Duo Orange £14.39 72g £0.99 No.1 Singles NPD in Convenience in the past 13
£0.75 27.3% weeks, combines a fast-growing flavour variant in
£0.75
orange, with a fast-growing format in Duos.(4)

M269586 92143195 Cadbury Caramilk Std £16.85 37g 25.1% No.1 Singles NPD in FY 2021 within Convenience.
Also broadens choice for those shopping
white chocolate.(5)

M271048 92147830 Wispa Gold Hazelnut £22.40 48g No.3 NPD in Convenience, broadens shopper
25.3% appeal through providing a unique flavour within

Singles in caramel and hazelnut.(4)

(1) IRI Market Advantage, Confectionery Database, 52, Value Sales, w/e 26th February 2022, Convenience. (2) IRI Market Advantage, Confectionery Database, CYTD, Value Sales, w/e
26th February 2022, Convenience. (3) IRI Market Advantage, Confectionery Database, CYTD, Value Sales, w/e 26th February 2022, Symbols. (4) IRI Market Advantage, Confectionery
Database, 13 w/e, Value Sales, w/e 26th February 2022, Symbols. (5) IRI Market Advantage, Confectionery Database, 52 w/e, Value Sales, w/e 01st January 2022, Symbols.

Bestsellers Download the latest
planograms at booker.co.uk CLICK

HERE

Convenience Bestsellers WSP Pack Size RSP POR
£31.09 20g £1.02 23.8%
Mcode Description
M146903 Kinder Surprise £16.65 83g £0.95 34.3%
M146948 Snickers Duo
M940140 Kinder Bueno Milk £17.49 43g £0.95 26.4%
M173343 Twix Xtra (Milk)
M146915 Mars Duo £12.95 75g £0.95 31.8%
M260712 Twirl Orange
M811687 Twirl Original £16.65 79g £0.95 34.3%
M202100 Wispa Original
M115492 Kinder Bueno White £22.40 48g £0.75 25.3%
M146899 Mars Original
£22.40 43g £0.75 25.3%
Forecourt Bestsellers
£22.40 36g £0.75 25.3%
Mcode Description
M146948 Snickers Duo £17.49 39g £0.95 26.4%
M173343 Twix Xtra (Milk)
M146915 Mars Duo £18.75 51g £0.75 37.5%
M146947 Snickers Original
M940140 Kinder Bueno Milk Source: IRI Market Advantage, Confectionery Database, 52, Value Sales, w/e 26th February 2022, Convenience
M905830 Bounty Trio
M146903 Kinder Surprise WSP Pack Size RSP POR
M811687 Twirl Original £16.65 83g £0.95 34.3%
M242976 Twix White Xtra
M124299 Yorkie Duo Milk £12.95 75g £0.95 31.8%

Order Convenience £16.65 79g £0.95 34.3%
Bestsellers Now!
£18.75 48g £0.75 37.5%

£17.49 43g £0.95 26.4%

£11.99 85g £0.99 27.3%

£31.09 20g £1.02 23.8%

£22.4 43g £0.75 25.3%

£12.95 75g £0.95 31.8%

£14.39 72g £0.99 30.8%

Source: IRI Market Advantage, Confectionery Database, 52, Value Sales, w/e 26th February 2022, Forecourts

Order Forecourt
CLICK Bestsellers Now! CLICK
HERE HERE


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