NEW PRODUCT DEVELOPMENT RANGE GUIDE SPRING 2024 INCREASE YOUR SALES, PROFIT & FOOTFALL 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 1 16/04/2024 16:36
GREAT NEWS Starting today, all applicable* Premier, Londis, Budgens, and Family Shopper locations across the UK will be eligible for a new rate of 0.8% for American Express Card transactions. There’s no better time to accept. If you are already set up to accept American Express® Cards and would like to have this rate applied to your business, please call our Servicing team at 0800 032 7216 to get this updated. Did you know? AMERICAN EXPRESS® CARDMEMBERS SPEND 3.8X MORE ANNUALLY COMPARED TO THE AVERAGE UK CREDIT AND CHARGE CARDMEMBERS?1 Otherwise, if you are not set up to accept American Express and would like to take advantage of this rate, all you need to do is send an email to [email protected] including your name and phone number and our team will call out to you to complete the set up or follow the QR code for a digital form. Once you receive your American Express Merchant Number(s), simply contact your payment provider who will program your terminal(s) to accept American Express Cards. * Please note that stores currently accepting will not be given a rebate. Please note that your rate will be updated within 60 days. This rate is not available for franchise stores linked to a petrol forecourt. Certain exclusions apply to this offer, including, but not limited to, stores that operate with a Payment Facilitator. 1. American Express 2022 Internal data for United Kingdom Cardmembers spending across Europe compared to GlobalData Payment Card analytics for transactions with domestic cards at terminals in the country and outside the country. Including at physical terminal and initiated remotely. American Express Payment Services Limited has its registered at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9AX. Registered in England and Wales with number 06301718. American Express Payment Services Limited is authorised in the United Kingdom by the Financial Conduct Authority under the Payment Services Regulations 2017 (reference number 484347) for the provision of payment services. Copyright © 2023. American Express Company. All Rights Reserved. Keep an eye out for Amex decals to display in your store that will be sent out shortly! Ready to accept Amex? SCAN TO APPLY FINAL ARTWORK DOCUMENT COLOURS Colours represented with a diagonal line have been modified to aid PDF approval. Date: 15/09/23 36164 - GMS - Booker Merchant Comms Update_280x210_1.1.indd 1 15/09/2023 10:22 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 2 16/04/2024 16:36
Dear Customer, this range guide focuses on NPD, First to Market & Group Exclusive lines as well as providing useful insight & information. With over 156 new products, including 10 Group Exclusives, we hope that you will find the guide useful in helping to identify new opportunities and growth areas to increase your footfall, sales & cash profit. Thank you for your continued support and business Colm Johnson Managing Director Booker Group Retail Contents OWN BRAND Euro Shopper Page 4 Jack's Page 6 FRESH & FROZEN Category Updates Page 8 NPD: Ice Cream Page 9 Biggest Volume SKU's Page 10 Adkins Range Update Page 12 Hovis Range Update Page 13 NPD: Fresh Flowers Page 14 IMPULSE Category Updates Page 16 NPD: Soft Drinks Page 17 NPD: Confectionery Page 19 BWS Beer & Cider Updates Page 22 NPD: Beer & Cider Page 23 Wine Updates Page 25 NPD: Wine Page 26 NPD: Low/ No Alcohol Page 28 Spirits Updates Page 29 RTD's Updates Page 30 GROCERY Category Updates (Edible) Page 32 NPD: Grocery Edible Page 35 NPD: Crisps & Snacks Page 37 Category Updates (Non-Edible) Page 39 Spend & Save Update Page 40 POR’s in this guide reflect the standard POR & are correct at time of going to print. Please refer to Booker.co.uk for the most up to date pricing & POR. WELCOME TO YOUR NEW PRODUCT DEVELOPMENT GUIDE SPRING 2024 CLICK HERE TO SEE THE FULL RANGE 3 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 3 16/04/2024 16:36
AMAZING VALUE MIN 30% POR EXCLUSIVE TO 4 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 4 16/04/2024 16:36
amazing value VISIT PRINTSHOP TO TOP UP ON EURO SHOPPER POS WHAT GOOD LOOKS LIKE CLICK HERE TO SEE THE FULL RANGE 5 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 5 16/04/2024 16:36
EXCLUSIVE TO BOOKER Visit www.booker.co.uk to see the full range MIN 30% POR* *Excluding some fresh SKUs 6 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 6 16/04/2024 16:37
WHAT GOOD LOOKS LIKE VISIT PRINTSHOP TO TOP UP ON JACK’S POS CLICK HERE TO SEE THE FULL RANGE 7 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 7 16/04/2024 16:37
FRESH & FROZEN Did you know? Did you know? Did you know? Did you know? Min 22% POR MIN 20% POR M292025 M291702 M291678 M110040 M109927 M109925 M362806 M477638 M196691 M362970 M109928 M291689 M291688 M292023 over 22% POR • Adkins - New local, national bakery range coming soon. • Up to 6 Days shelf life • Warburtons are the Major leading brand within Total Wrapped Bakery with 20% of unit sales • Great quality product with minimum 4 day shelf life • Range extension for BRP coming soon • TGI Friday’s have launched 2 new SKUs alongside the existing 3 products in the range • A strong brand which resonates with all shoppers • Minimum wastage risk with extended shelf life • Euro Shopper bacon has updated PMP’s and is now available in smaller case sizes! over 30% POR NEW SEE MORE ON PAGE 12 8 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 8 16/04/2024 16:37
COMING SOON New Product Development MARCH 2024 M292642 M292648 M292645 M292647 M292646 M292644 M292629 M292753 NEW NEW NEW NEW NEW NEW NEW NEW 31%POR RRP £1.50 34%POR RRP £2 33%POR RRP £2.30 25.9%POR RRP £4.50 33%POR RRP £2.30 29%POR RRP £4.50 33%POR RRP £6.25 26%POR RRP £2 CLICK HERE TO SEE THE FULL RANGE 9 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 9 16/04/2024 16:37
DAIRY BAKERY DELI M279416 M282166 M279508 M785121 M290989 M281072 M286167 M284107 M280605 M280606 M210877 M286845 M127573 M282514 M477638 M127575 M258448 M279852 M035151 M362970 M249254 M205315 M247995 M216807 M035021 M287676 M287686 M287739 M287866 M287867 M279808 M278534 M291326 M288078 M254103 M147794 M147798 M279279 M284186 M284176 M284105 M284183 NOW 40% POR ON JACK’S CHEESE RANGE FRESH FOCUS: 10 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 10 16/04/2024 16:37
BEST SELLERS FRUIT & VEG MEAT FROZEN M279393 M279395 M279379 M274998 M275012 M276414 M276604 M286232 M258156 M249596 M272952 M274785 M272777 M274759 M274757 M272923 M264233 M273107 M273472 M274802 M273026 M274796 M272779 M226897 M289307 M224223 M282549 M107142 M289278 M289612 M283297 M667568 M285233 CLICK HERE TO SEE THE FULL RANGE 11 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 11 16/04/2024 16:38
NEW LOCAL BAKERY RANGE COMING SOON NATIONALLY TO BOOKER & BRP New Product Development over 22% POR 6 DAYS SHELF LIFE M294099 M294109 M294088 M294096 M294086 M294133 M294142 M294118 M294144 M294146 M294115 12 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 12 16/04/2024 16:38
PREMIUM GROUP EXCLUSIVE • Launching in April • 5 Days Shelf Life • The Hovis Simple Range is a branded value proposition, created by the expert Bakers at Hovis. The products offer shoppers brand & quality reassurance but at a lower price point. • Hovis Simple White Rolls are available throughout the Summer season New Product Development RRP £1.39 20%POR RRP £1.39 20%POR RRP 99p 24%POR M261294 M127573 M293493 TBC • Launching in March • £1.15 Promo WSP • £1.49 Consumer Deal • Seeded Bread is the second largest subcategory after White Bread in the market • Value alternative seeded bread vs Seed Sensations so offers consumers an entry into seeded bread GROUP EXCLUSIVE GROUP EXCLUSIVE GROUP EXCLUSIVE NEW NEW NEW NEW over 23%POR RRP £1.69 CLICK HERE TO SEE THE FULL RANGE 13 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 13 16/04/2024 16:38
FRESH FLOWERS New Product Development Did you know? • There are 8 Key Lines available every day of the week • Maximise Key Events (Mother’s Day / Valentines / Xmas) with best in market range • Maximise Impulse & Incremental Opportunity through Seasonal Offer • Top quality product with a “florist feel” • 4 x “Extra Fill” promotions each year at key times of year • Increased shelf-life on products through improved varieties and growing processes. MIN 30% POR SPEAK TO YOUR RDM FOR MORE DETAILS 14 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 14 16/04/2024 16:38
119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 15 16/04/2024 16:38
IMPULSE Did you know? Did you know? Did you know? Did you know? • Convenience store shoppers are more likely to buy soft drink on impulse. • Coca-Cola Original is GB’s number 1 soft drink. Look out for NEW Lemon flavour. • Sparkling Vimto, Dr Pepper and Irn Bru are the fastest growing Flavoured Carbonate brands. Look out for the new Vimto Discovery SKU’s, launching in March • Monster Green is the number 1 Monster Energy drink in GB. Having launched 16 years ago, it is still in growth. Look out for new PMP’s from Monster & two new flavours launching soon. • Block chocolate is the 2nd biggest sector in Confectionery and is in growth, driven by the “big night in” shopping mission. • NEW Aero Hazelnut flavour is available now & look out for new Cadbury White Oreo - coming soon. M294216 • Fruity gum is growing faster than mint gum. 70% of which is incremental! • Look out for new launches from brand leader, Wrigley’s Extra. Single pack Watermelon is available now. TBC TBC M293067 M293254 M292605 M293066 M098476 16 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 16 16/04/2024 16:38
NEW • Available in PMP and plain pack. • 4 NEW products launching in March • Support by major marketing campaign. • Monster Reserve Orange Dreamsicle gives you a citrusy orange flavour combined with creamy vanilla bean that’s packed with the same powerful Monster Energy blend. New Product Development M293254 TBC TBC TBC M293066 M293069 M293067 M293071 M292866 M292865 M293032 M293098 • Available from end of April • WIGIG for 12 weeks LIMITED EDITION NEW NEW NEW NEW • Launches in March. • Available in 330ml and 500ml price marked pack formats. over 38%POR RRP £1.65 over 38%POR RRP £1.65 over 27%POR RRP £1.50 over 33%POR RRP £1.50 over 22%POR RRP £2 over 36%POR RRP £1 over 38%POR RRP £1.25 30%POR RRP £1.60 37%POR RRP £1 38%POR RRP £1.20 47%POR RRP 75p CLICK HERE TO SEE THE FULL RANGE 17 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 17 16/04/2024 16:38
NEW • Launching in March • New Summer Edition - Curuba & Elderflower • Price Marked £1.55 • Launching in April • 500ml launch with “Power of FREE” • 330ml RRP: £1.25 • 500ml RRP £2.15. Also available in Price Marked £1.25 bottles • New 69p price mark packs • Also available in Summer Berries flavour (M293784) • Launches in March • Mango & Dragonfruit “Power of FREE” in NP4 • Price Marked £1.25 Packs New Product Development M292473 TBC M290233 M292477 M290232 M293072 NEW NEW NEW NEW over 34%POR RRP 69p over 32%POR RRP £1.55 over 28%POR RRP £1.25 over 38%POR RRP 99p 18 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 18 16/04/2024 16:38
JUST LAUNCHED - AVAILABLE NOW! New Product Development GROUP EXCLUSIVE M294216 M293187 M293447 M293141 M293143 NEW NEW NEW NEW • 3rd year of tried and tested collaboration between Kit Kat and Biscoff. • NPD played a crucial role to Kit Kats +24% growth in Booker in 2023 • The Aero brand has doubled in size since 2016 and NPD variants have been crucial to delivering this over 22%POR RRP £1.35 over 22%POR RRP £1.50 over 27%POR RRP £1.35 over 28%POR RRP 99p CLICK HERE TO SEE THE FULL RANGE 19 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 19 16/04/2024 16:38
COMING SUMMER 2024 New Product Development NEW NEW NEW • Launching in March • Launches in April • Limited Edition • Available in selected Booker branches M292605 TBC TBC TBC TBC M293745 M293434 NEW over 47%POR RRP 85p over 35%POR RRP £1.25 over 50%POR RRP £1.39 20 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 20 16/04/2024 16:38
420 non-price mark products remain in range. 82 new to BRP 321 non-price mark products remain in range. 25 new to BRP 131 non-price mark products remain in range. 5 new to BRP 420 321 131 Forecourt Focus. Supporting Forecourt customers in the areas that are most important to them OVER 90 NON-PRICE MARK NPD LINES CONFECTIONERY SOFT DRINKS CRISPS & SNACKS 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 21 16/04/2024 16:38
BEER & CIDER New product development is key to drive shopper engagement and sales. Ensure top selling 4 packs are in the chiller, with 10 packs being used for bulk stacks to make the most of the Summer sales opportunity TOP TIP TOP TIP Did you know? • World beer now second biggest segment in beer, and is significantly bigger than standard lager (Fosters, Carling etc.) • Spanish beers Madri & Cruzcampo are both seeing huge growth in the market. • Key brands, such as: Peroni, Moretti & Corona are now available in popular 4x440ml formats. • £1 in every £4 spent in cider is now spent in flavoured ciders. • 33% of cider sales go through over summer months. 22 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 22 16/04/2024 16:39
New Product Development • Premium brand entering lower ABV space at 3.2% • Exclusive for 6 months – whole of summer • NP1 Launch at £6: £1 a bottle • Craft brand entering lower ABV space at 3.2%. • In the £9 EDLP basket with up-weights to £7.99 • Exclusive to Booker for 6 months • Exclusive for the whole of 2024 • Follows on from success of Strongbow Tropical • Launching in NP4 as part of Beer & Cider Festival • Exclusive for the Tesco Group! • Launches in March • Launches in March GROUP EXCLUSIVE M292299 M293939 M292487 M292312 M294326 M293624 M292883 M292884 M292882 M285949 GROUP EXCLUSIVES FIRST TO MARKET GROUP EXCLUSIVE GROUP EXCLUSIVE GROUP EXCLUSIVE GROUP EXCLUSIVE over 21% POR over 24%POR RRP £7.50 over 34%POR RRP £7 over 29%POR RRP £5.89 over 27%POR RRP £6.99 over 25%POR RRP £6.69 over 22%POR RRP £2 over 23%POR RRP £11 CLICK HERE TO SEE THE FULL RANGE 23 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 23 16/04/2024 16:39
FEBRUARY MARCH APRIL New Product Development ALSO IN 4x440ml PACKS M292314 M292816 M292299 M292487 M292312 M293714 M280944 M292754 M249842 NEW M292008 M293762 M293759 over 20%POR RRP £6.29 over 42%POR RRP £3.89 over 21%POR RRP £13.99 over 24%POR RRP £7.50 22%POR RRP £9.99 29.7%POR RRP £7.25 over 34%POR RRP £7 over 27%POR RRP £6.99 over 22%POR RRP £7.79 over 21%POR RRP £13.99 over 35%POR RRP £6.99 24 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 24 16/04/2024 16:39
WINES Did you know? • Wine continues to perform well, the Top 3 lines in Booker are: Hardys BIN 161 (Exclusive to Booker), Yellow Tail & Barefoot growing at over 30% YOY. • Tesco Exclusive Brands are delivering growth of up to 300%. Key SKUs are Plaza Centro Prosecco, Wairau Cove & Caparelli. • One bottle of BIN 161 is sold every 6 seconds! Look out for the new BIN 161 Jammy Rich Red. • Sauvignon Blanc is by far the biggest varietal, with 15% value share of total still wine. Did you know? • Prosecco dominates the sparkling market with 63% share • I Heart is the biggest sparkling brand in impulse with 15% share • Prosecco, Asti & English Sparkling wines driving growth Did you know? • Small format wine is growing 10% faster than 75cl bottles supporting growth of moderation • Yellow Tail Pinot Grigio & Blossom Hill White 187ml are growing the fastest in smalls and adding to the category • Canti Prosecoo 20cl is the fastest growing sparkling small bottle CLICK HERE TO SEE THE FULL RANGE 25 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 25 16/04/2024 16:39
MARCH 2024 APRIL 2024 New Product Development GROWTH AREA GROWTH AREA LOWER ABV LOWER ABV GROWTH AREA SWEETER STYLE SWEETER STYLE SWEETER STYLE 0% ALCOHOL NEW TO PREMIER NEW TO PREMIER SWEETER STYLE SWEETER STYLE Greasy Fingers Red M293302 Carnivor Zinfandel M292348 Yealands Sauvignon Blanc M182947 Greasy Fingers Chardonnay M293299 Trivento Malbec Rose M268382 Nozeco Sparkling Rose M292593 Penfolds Chardonnay M289398 Alamos Malbec M293943 Penfolds Shiraz M289394 Diablo Chardonnay M332781 Beefsteak Malbec M294273 Jam Shed Black Forrest Mess M292735 Jam Shed Rhubarb & Strawberry Smash M292734 *For the most up to date pricing and POR, please refer to Booker.co.uk COMING SOON over 24%POR RRP £3.99 over 22%POR RRP £9.49 over 21%POR RRP £11.49 over 21%POR RRP £9.49 over 21%POR RRP £8.79 over 21%POR RRP £8.79 over 23%POR RRP £10.49 over 23%POR RRP £10.49 over 23%POR RRP £10.49 over 23%POR RRP £10.49 over 21%POR RRP £10.99 over 21%POR RRP £10.99 over 21%POR RRP £8.49 26 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 26 16/04/2024 16:39
New Product Development GROUP EXCLUSIVE GROUP EXCLUSIVE M292469 M291804 M292472 M290969 M292915 M292944 M199344 M292506 M191103 M129842 M129810 LOWER ABV SWEETER STYLE OVER 10M BOTTLES SOLD SINCE LAUNCH ENTRY LEVEL MALBEC NEW FORMATS GROUP EXCLUSIVES FIRST TO MARKET LOWER ABV SWEETER STYLE NEW TO PREMIER over 22%POR RRP £7.49 over 24%POR RRP £9.99 over 23%POR RRP £6.79 over 33%POR RRP £2.99 over 28%POR RRP £2.79 over 38%POR RRP £2.89 over 26%POR RRP £6.49 CLICK HERE TO SEE THE FULL RANGE 27 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 27 16/04/2024 16:39
New Product Development • Premium brand entering lower ABV space at 3.2% • Exclusive for 6 months – whole of summer • NP1 Launch at £6: £1 a bottle • Echo Falls Watermelon & Kiwi • Lower ABV wine (9%) • Exclusive to Booker customers March-May • 10% ABV • Sweeter & more fruity style GROUP EXCLUSIVE GROUP EXCLUSIVE M292472 M292734 M292735 M293939 M292299 Did you know? Did you know? • Brewdog are launching their first craft beer in the lower ABV space with “Cold Beer” at 3.2% • Lower and mid ABV wines are expected to grow in 2024. Look out for the above launches which will both be ideal products to attract younger shoppers. NEW NEW GROUP EXCLUSIVE GROUP EXCLUSIVES LOW / NO ALCOHOL FIRST TO MARKET NEW over 24%POR RRP £7.50 over 21%POR RRP £8.79 over 26%POR RRP £6.49 over 23%POR RRP £11 28 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 28 16/04/2024 16:39
Did you know? • Rum is a growth category and new Captain Morgan Black Spiced is a new on-trend variant of our #1 spiced rum brand. • Gin is declining in the market but Gordons and Gordons Pink remain key SKU’s essential to your Gin range. SPIRITS M290287 M290285 M290574 M292507 TBC TBC M231144 over 21% POR over 20% POR #1 FLAVOURED GIN NEW NEW NEW NEW over 20%POR RRP £20.99 over 18%POR RRP £22.89 30%POR RRP £14.99 CLICK HERE TO SEE THE FULL RANGE 29 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 29 16/04/2024 16:39
SCOTLAND ONLY • Launching 1st May • 1st RTD’s from Ciroc • Value RTD, less than £2 per serve! • Tequila based cocktails growing in popularity. • Mojito is the #5 Cocktail in the UK • Flavoured Martini is the #3 Cocktail in the UK 43% of RTD Sales come from the Top 10 SKUs TOP TIP Did you know? • Innovation is helping drive even stronger growth into an already growing category and we have broadened our range significantly. COMING SOON over 34% POR RTD’S M285524 M293189 M293234 M284906 M280463 26%POR RRP £1.89 over 26%POR RRP £2.19 over 36%POR RRP £2.89 24.3%POR RRP £4.49 23.7%POR RRP £2.49 TBC TBC TBC TBC TBC TBC TBC 30 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 30 16/04/2024 16:39
You have a legal obligation under the Waste Electrical and Electronic Equipment regulations to offer your shoppers a free of charge, safe recycling point If you are interested in a e-cigarette disposal service and would like to request a quote or collection, or for further details contact Valpak now Scheme Name Vape Recycling Point - Countertop Bin Vape Recycling Point - Floor Standing Bin Provider Valpak Valpak Vapes recycled where? In-store Countertop Bin provided In-store Floor Standing Bin provided Initial cost £35 + VAT £65 + VAT Bin size 16 litres 39cm x 29cm x 21cm 20 litres 39cm x 29cm x 21cm Capacity (approx.) 400 Disposable Vapes 750 Disposable Vapes Per collection cost £160 + VAT £220 + VAT Contact Valpak for more details: 03450 682 572 [email protected] recycle-more.co.uk/vapes *Terms & conditions apply. Retailer must quote their Booker customer number and code BOOKER to verify offer. This offer is subject to availability and while stocks last. Valpak reserve the right to end the offer at any time. COLLECTION SERVICE OPTIONS FOR VAPES & E-CIGARETTES BOOKER EXCLUSIVE OFFER 10% OFF initial cost of countertop bins & 10% OFF first collection cost* Quote BOOKER Selling Vapes? 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 31 16/04/2024 16:39
Biscuits BETTER BEST GOOD GROCERY Did you know? • The biscuit sector is worth £3.3bn, make sure you follow the Good, Better, Best principles with your range • Feature Treating and Snacking lines - helps bring in younger shoppers - Oreo Cookies Vanilla, PM 99p, 154g is in the Top 3 selling biscuits in Booker • Own label is key, products such as Euro Shopper Jaffa Cakes offer huge value compared to the brands Did you know? • The savoury snacking category is growing ahead of total food & drinks in independent and symbol stores • Nik Naks is one of the fastest growing brands in crisps & snacks • McCoys is the Brand Leader in Ridge-Cut Crisp with total market sales of £176m, twice the size of its nearest competitor • Price Mark Packs are key to giving value to consumers 32 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 32 16/04/2024 16:40
M289098 Euro Shopper Toilet Tissue 4 Roll PM £1.25 M281867 Andrex Toilet Tissue 4 Roll PM £2.99 M277097 Andrex Classic Clean Flushable Toilet Wipes 1 Pack Did you know? Did you know? • The coffee category is worth £1.5bn • 80s Tea Bags & 100g Coffee are great for the top up mission • 40s Tea Bags & 50g Coffee cater for distress purchases • Price marked packs are back on Euro Shopper paper products! • What is on promotion is key in deciding what consumers buy in this category, with Promotions delivering 26% of value (+14% vs last year). Look out for upcoming Mega Deals. • Toilet & Facial Tissue PMP’s are key to driving loyalty and value. Euro Shopper Toilet Tissue, 4 Roll PM £1.25 is the top selling SKU, followed by Andrex Classic Clean, 4 Roll PM £2.99. • Moist tissues, like Andrex Washlets, are the most impulse driven paper category & can increase basket spend by up to 39%. CLICK HERE TO SEE THE FULL RANGE 33 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 33 16/04/2024 16:40
Did you know? • Stock Pot Noodle best seller including 90gm & King Pots. • Asian style Pots are growing in popularity and bringing new customers into stores. • Block formats continue to grow, being increasingly used as part of value evening meals. • Look out for the new Pot Noodle Fusion varieties. Did you know? • Cereal Bar sales are growing - stock next to core Cereals. Squares Multipack PM has been a huge success, make sure you are ranging this. • On The Go pots and cereal drinks perform strongly in urban areas. • Look out for new Chocolate Corn Flakes PM, Booker exclusive until June. 34 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 34 16/04/2024 16:40
New Product Development • Our first Noodle multipack in range • Huge consumer value at £1.49 and great POR. • Available in Curry and Chicken variants. Chicken: M289993 Curry: M289992 Original: M289931 Salted Caramel: M289935 M291704 • Great value new Coffee Sachet range at under 11p per sachet • Price marked at £1.09 • Available in Original and Salted Carmel variants. • Available NOW • 6 month Tesco Group Exclusive • Booker and BRP are the only stockists of the PMP version. • Supported by Kelloggs ATL marketing during the launch phase NEW NEW JUST LAUNCHED GROUP EXCLUSIVE over 34%POR RRP £1.49 over 18%POR RRP £1.09 over 20%POR RRP £3.29 GROUP EXCLUSIVE CLICK HERE TO SEE THE FULL RANGE 35 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 35 16/04/2024 16:40
New Product Development • Kit Kat Cereal launched very strongly in Tesco. • PM £3.50 available now • No. 1 bestselling new biscuit in UK, 2023 with over 6m packs sold in November/December. • Launching in March • Expected to be in Top 5 bestselling biscuits in our range. • Price marked £1.99 pack • Top selling wafer bar in UK • Launching in March • Price marked 60p pack. M92567 M293405 TBC NEW NEW NEW NEW over 22%POR RRP £3.50 over 24%POR RRP £1.99 over 21.7%POR RRP 60p 36 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 36 16/04/2024 16:40
New Product Development • Just launched • Supported by £1M marketing campaign • McCoys Epic Eats sub-brand was launched in 2023 and achieved the Retail Industry Award for product launch of the year. • Contains 45% less salt than the standard McCoys range. • Spicy snacking is a huge and growing opportunity, 51% of UK consumers say they “love spicy foods”. • 3 Price Marked Packs launching in March. • Supported by a £3M marketing campaign. • The Sensations brand is #3 in total sharing crisps and snacks category. • New flavour - Crushed Sea Salt & Black Peppercorn will be available in a £1.25 PMP. • This will replace the Chicken & Thyme £1.25 PMP which will be discontinued at the same time. M292447 M292969 M292971 M292616 M292973 M292446 NEW NEW NEW NEW over 30%POR RRP £1.25 over 22%POR RRP £1.25 over 22%POR RRP £1.25 CLICK HERE TO SEE THE FULL RANGE 37 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 37 16/04/2024 16:40
New Product Development • Just launched • Hugely popular Heritage brand with total market sales growth of +13% • Spicy Tomato is the 1st new flavour variant and will capitalise on the huge sales growth seen in Booker Retail Partners where sales significantly outperform the total market. • New pack format • Successful flavour in PMP pack - now available in Grab Bag! • Launching Summer 2024 • Big Hoops is the 4th biggest brand in crisps & snacks and the No.1 brand in price-marked packs. • Spicy variant products showing growth of +29% YOY so Big Hoops Nicely Spicy will be popular with shoppers! • £1.25 PMP M292396 M292822 TBC NEW NEW NEW NEW over 30%POR RRP £1.25 over 27%POR RRP £1.20 over 30%POR RRP £1.25 38 CLICK HERE TO SEE THE FULL RANGE 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 38 16/04/2024 16:40
Did you know? ● Pain relief is the single largest medicines category, so ensure you have a options in your range for both adults and children. ● Winter medicines are Key - Ensure you have a core range of the best selling winter medicines including paracetemol, ibuprofen and cough medicine. ● The winter meds sales opportunity has increased significantly with cold/ flu and now covid, now an all year round demand. ● Digestive health is also important category with an ageing population, so look to stock a solution for your customers. MUST STOCK New Product Development • Calpol 6+ Fastmelts • Available now • Starts to work in just 15 minutes M292592 M282344 JUST LAUNCHED NEW NEW over 22%POR RRP £5.29 20%POR RRP £2.89 CLICK HERE TO SEE THE FULL RANGE 39 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 39 16/04/2024 16:40
Four Weekly Spend (Ex.VAT) Discount Discount Example *Budgens retailers - speak to your RDM 2024/25 Starts 20th February 2024 The more you spend the more you save. Earn up to 5%* rebate paid four weekly to improve your cash flow. Speak to your Retail Development Manager today, to find out more about Spend & Save. £12,075 to £18,112 0.5% £18,113 to £30,187 1% £30,188 to £42,262 2% £42,263 to £54,337 3% £54,338 to £66,412 4% £66,413+ 5% Non -Tobacco £45,000 Vape £5,500 SUB TOTAL £50,500 Tobacco (excluding Vape) £23,250 GRAND TOTAL £73,750 Discount Achieved 5% DISCOUNT APPLIED (Non-Tobacco and Vape) £50,500 x 5% = £2,525 Potential total annual discount £32,825 119195 - Premier - Range Guide Brochure - Online version 16Apr24.indd 40 16/04/2024 16:40