LonBud NP4 MFG Promo Pack

Point of Sale Guidelines for EVO BOS Sites

BREAKFAST DEAL POS EVO SITES ONLY

LOCATION DESCRIPTION SHELF CARD(S) EVO Meal Deal SEL SHELF CARD(S)
Meal Deal Chiller/Fresh Chiller 1 per Section SEL's BACKERS
Impulse Soft Drinks Chiller 1 per Bay
Protein/Healthy Snacks/ Breakfast Deal Premium Drinks 1 per Section
Sweet Snacks/Mintons Breakfast Deal Drinks
Breakfast Deal Bars

LUNCH DEAL POS

LOCATION DESCRIPTION SHELF EARS SHELF CARD(S) EVO Meal Deal SEL SHELF CARD(S)
Lunch Deal Drinks Shelf STRIPPING 1 per Shelf SEL's BACKERS
Meal Deal Chiller (Full shelf of Meal Deal Products ONLY) 1 per Shelf
1 per Shelf
Impulse Soft Drinks Chiller Lunch Deal Sandwich Shelf (Do not use Ginster’s SEL’s) 1 per Bay
Single Crisps Section - Shelves 1 per Bay
Single Crisps Section - Wire Baskets Lunch Deal Crisps Floor Basket 1 per Bay
Single Crisps Section - Acrylic Display Units 1 per Bay
Single Confectionery Section Lunch Deal Drinks 1 per Bay

Lunch Deal Crisps

Lunch Deal Confectionery

Lunch Deal Secondary Red Bull 250ml Regular EXCEPTION TO THE ABOVE GUIDANCE
Soft Drinks Chiller
Always display Lunch & Snack Deal Shelf Cards.
LOCATION When Red Bull 250ml Regular is on promotion, put the Promo Shelf Cards under Sugar Free or Editions.
Promotion Ends
On Shelf Promotions PROMOTION IMPLEMENTATION GUIDANCE EVO SITES ONLY

DESCRIPTION SHELF CARD(S) EVO PROMO SEL’S SHELF CARD(S)
1 per Deal
Promotion Products 1 per Deal
Promotion Products

Booker.co.uk 51

Point of Sale Guidelines for Non-EVO BOS Sites

SNACKING DEAL POS IMPLEMENTATION GUIDANCE NON EVO SITES ONLY

LOCATION DESCRIPTION SHELF CARD(S) EVO Meal Deal SEL SHELF CARD(S)
Meal Deal Chiller 1 per Section SEL's BACKERS
Meal Deal Chiller/Fresh Chiller 1 per Section
Impulse Soft Drinks Chiller Snack Deal Ginsters Sausage & Ploughmans Roll 1 per Bay –
Protein/Healthy Snacks/ Snack Deal Premium Drinks 1 per Section –
Sweet Snacks/Mintons Snack Deal Drinks –
Snack Deal Bars SHELF CARD(S)
1 per Shelf
LUNCH DEAL POS IMPLEMENTATION GUIDANCE 1 per Shelf NON EVO SITES ONLY
1 per Shelf
LOCATION DESCRIPTION SHELF EARS 1 per Bay EVO Meal Deal SEL SHELF CARD(S)
Lunch Deal Drinks Shelf STRIPPING 1 per Bay SEL's BACKERS –
Meal Deal Chiller (Full shelf of Meal Deal Products ONLY) 1 per Bay
1 per Bay
Impulse Soft Drinks Chiller Lunch Deal Sandwich Shelf 1 per Bay
Single Crisps Section - Shelves
Single Crisps Section - Wire Baskets Lunch Deal Crisps Floor Basket –
Single Crisps Section - Acrylic Display Units –
Single Confectionery Section Lunch Deal Drinks –
–
Lunch Deal Crisps –
–
Lunch Deal Confectionery

Lunch Deal Secondary Red Bull 250ml Regular EXCEPTION TO THE ABOVE GUIDANCE
Soft Drinks Chiller
Always display Lunch & Snack Deal Shelf Cards.
When Red Bull 250ml Regular is on promotion, put the Promo Shelf Cards under Sugar Free or Editions.

PROMOTION IMPLEMENTATION GUIDANCE NON EVO SITES ONLY

LOCATION DESCRIPTION SHELF CARD(S) EVO Meal Deal SEL SHELF CARD(S)
Promotion Ends 1 per Deal SEL's BACKERS –
On Shelf Promotions 1 per Deal
Promotion Products –
Promotion Products

Booker.co.uk 52

NP04 Allocations

Unlicensed Allocation

Allocation Quantity Allocation
Value

62 £776.26

Licensed Allocation

Allocation Quantity Allocation
Value

74 £865.90

Based on stores with Promotional Ends 1 and 2

Booker.co.uk 53

Trade Up Deals

Product Description Pack Size Barcode Londis Budgens Midas STD PROM RRP Consumer Deal Promo Retailer Allocation
BOUNTY MILK 24x57g Legacy SIN Code Code WSP WSP POR% POR @ 70% Quantity
MALTESERS BUTTONS 36x32g Code
MALTESERS 40x37g 45.2%
MARS STD 48x51g 85537414 24448 M057010 £10.60 £8.49 £0.95 55.3%
SNICKERS STD 48x48g
SNICKERS CRISP 24x40g 92047098 118145 M236544 £16.65 £12.75 £0.95 55.3% 45.2%
SNICKERS CREAMY PEANUT DUO 24x36.5g
TWIX TWIN 32x50g 42021830 350603 M065007 £17.45 £14.15 £0.95 55.3% 45.2%
TWIX WHITE STD TWIN 20x46g
TWIX SALTED CARAMEL STD 30x46g 85703609 24422 M146899 £18.75 £16.25 £0.95 57.2% 47.6%
M&MS BAR PEANUT 24x34g
M&MS BAR CRISPY 24x31g 85703617 860221 M146947 £18.75 £16.25 £0.95 57.2% 47.6%
1
ROWNTREES FRUIT PASTILLES POUCH 92085525 807798 M249024 £10.79 £6.98 £0.95 ANY 2 FOR £1.40 55.3% 45.2%
ROWNTREES FRUIT GUMS POUCH 92133946 871664 M266669 £10.30 £8.49 £0.95 55.3% 45.2%
ROWNTREES JELLY TOTS POUCH
2 85537749 24562 M141653 £13.05 £10.89 £0.95 57.0% 47.3%

Booker.co.uk 92064969 211997 M242975 £8.89 £6.79 £0.95 57.1% 47.4%

92097700 871724 M255393 £13.34 £10.59 £0.95 55.4% 45.3%

92128268 779123 M264527 £11.19 £8.08 £0.95 57.5% 47.9%

92128250 779125 M264526 £11.19 £8.08 £0.95 57.5% 47.9%

10x143g 92127791 648667 M264148 £8.45 £6.66 £2.25 64.5% 48.4%
10x150g 48.4%
10x150g 92157356 648634 M274616 £8.41 £6.66 £2.25 ANY 2 FOR £2.50 64.5% 48.4%

92086521 59162 M251154 £8.40 £6.66 £2.25 64.5%

54

Trade Up Deals

Product Description Pack Size Barcode Londis Budgens Midas STD PROM RRP Consumer Deal Promo Retailer Allocation
ROWNTREES MIXED POUCH 10x150g Legacy SIN Code Code WSP WSP POR% POR @ 70% Quantity
ROWNTREES RANDOMS POUCH 9x150g Code
2 £6.66 48.4%
PROPERCORN LIGHTLY SEA SALTED 92157372 648519 M274617 £8.40 £2.25 64.5%
PROPERCORN SWEET AND SALTY £5.99 £2.25 64.5% 48.5%
3 ANY 2 FOR £2.50
WALKERS READY SALTED GB
WALKERS SMOKY BACON GB 92105139 657437 M257258 £8.25
WALKERS ROAST CHICKEN GB
WALKERS SALT & VINEGAR GB 24x20g 92077001 106180 M247744 £12.00 £10.99 £0.95 ANY 2 FOR £1.50 42.2% 32.2%
WALKERS PRAWN COCKTAIL GB 24x30g 92077019 106181 M247745 £12.00 £10.99 £0.95 42.2% 32.2%
WALKERS CHEESE & ONION GB
WALKERS BAKED CHEESE & ONION 32x45g 92129167 349514 M264742 £17.75 £15.20 £1.09 47.7% 35.7%
SNACK A JACK SALT & VINEGAR 32x45g 35.7%
SENSATIONS THAI SWEET CHILLI 32x45g 92129183 692145 M264744 £17.75 £15.20 £1.09 47.7% 35.7%
WALKERS BE SALT/VIN SQUARES 32x45g 35.7%
WOTSITS BIG EAT 32x45g 92129141 103901 M264728 £17.75 £15.20 £1.09 47.7% 35.7%
4 32x45g 35.7%
32x37.5g 92129175 349654 M264743 £17.75 £15.20 £1.09 47.7% 45.6%
Booker.co.uk 24x23g 35.7%
32x40g 92129133 768838 M264727 £17.75 £15.20 £1.09 47.7% 35.7%
32x40g 35.7%
30x36g 92129125 349589 M264726 £17.75 £15.20 £1.09 ANY 2 FOR £1.60 47.7% 35.7%

85696886 993808 M090926 £13.50 £12.00 £0.89 49.4%

92057289 781575 M240772 £12.99 £11.40 £1.09 47.7%

17081431 718643 M099641 £17.75 £15.20 £1.09 47.7%

85449823 692228 M016861 £17.75 £15.20 £1.09 47.7%

81472028 849794 M085771 £17.50 £14.25 £1.09 47.7%

55

Trade Up Deals

Product Description Pack Size Barcode Londis Budgens Midas STD PROM RRP Consumer Deal Promo Retailer Allocation
QUAVERS BIG EAT CHEESE 30x34g Legacy SIN Code Code WSP WSP POR% POR @ 70% Quantity
QUAVERS SALT & VINEGAR 30x34g Code
QUAVERS PRAWN COCKTAIL 30x34g 35.7%
MAX STRONG HOT CHICKEN WINGS 24x50G 17111757 769091 M047815 £17.25 £14.25 £1.09 47.7%
WALKERS MAX STRONG JLPNO&CHSE 24x50g
WALKERS MAX PAPRIKA 24x50g 92129060 620011 M264716 £17.25 £14.25 £1.09 47.7% 35.7%
WALKERS MAX FLME GRILLED STEAK 24x50g
WALKERS MAX SALT AND VINEGAR 24x50g 92129052 620010 M264715 £17.25 £14.25 £1.09 47.7% 35.7%
WALKERS MAX FLAMIN HOT 24x50g
WALKERS MAX DOUBLE CRNCH C&O 24x50g 92033748 180365 M232916 £13.25 £11.40 £1.09 47.7% 35.7%
DORITOS CHILLI HEAT 24x48g
DORITOS TANGY CHEESE 24x48g 92033722 180363 M233186 £13.25 £11.40 £1.09 47.7% 35.7%
DORITOS COOL ORIGINAL 24x48g
MONSTER MUNCH MEGA ROAST BEEF 30x40g 85834549 662874 M201669 £13.25 £11.40 £1.09 47.7% 35.7%
MONSTER MUNCH MEGA PICKLED ONION 30x40g
MONSTER MUNCH MEGA FLAMIN HOT 30x40g 85834329 110541 M201672 £13.25 £11.40 £1.09 47.7% 35.7%
4
85870498 108299 M220804 £13.25 £11.40 £1.09 ANY 2 FOR £1.60 47.7% 35.7%
Booker.co.uk 85834361 101704 M218112 £13.25 £11.40 £1.09 47.7% 35.7%

92096005 432594 M254575 £13.25 £11.40 £1.09 47.7% 35.7%

92129086 174136 M264718 £16.49 £13.65 £1.15 50.5% 37.2%

92129214 364836 M264734 £16.49 £13.65 £1.15 50.5% 37.2%

92129206 401109 M264733 £16.20 £13.65 £1.09 47.8% 35.9%

81501437 89961 M091169 £17.25 £14.25 £1.09 47.7% 35.7%

81501429 89953 M091202 £17.25 £14.25 £1.09 47.7% 35.7%

17112004 723916 M669853 £17.25 £14.25 £1.09 47.7% 35.7%

56

Trade Up Deals

Product Description Pack Size Barcode Londis Budgens Midas STD PROM RRP Consumer Deal Promo Retailer Allocation
Legacy SIN Code Code WSP WSP POR% POR @ 70% Quantity
KIND PROTEIN CRUNCHY PNEAUT BAR 12x50g Code
KIND PROTEIN DOUBL DARK CHOCOLATE NUT BAR 12x50g
KIND PROTEIN TOSTED CRML NUT BAR 12x50g 92089406 968261 M249324 £14.99 £11.89 £2.15 44.7% 29.9%
5
EVIAN MINERAL WATER PET 92089383 968259 M249327 £14.99 £11.89 £2.15 ANY 2 FOR £3 44.7% 29.9%
6
7UP REGULAR 92089391 968260 M249293 £14.99 £11.89 £2.15 44.7% 29.9%
LIPTON ICE TEA GREEN LIME & MINT
LIPTON ICE TEA LEMON 24X50cl 12071083 576470 M203067 £7.40 £7.05 £1.05 2 FOR £1.50 66.4% 58.0%
LIPTON ICE TEA PEACH
LIPTON ICE TEA RASPBERRY 12x500ml 92124400 363473 M260635 £10.65 £7.79 £2.05 62.0% 47.7%
ROBINSON RTD RASP & APPLE 12x500ml 46.9%
ROBINSON RTD BLUEBERRY & BLACKBERRY 12x500ml 92055554 586060 M239948 £12.69 £8.45 £2.39 64.6% 46.9%
ROBINSON RTD PEACH & MANGO 12x500ml 46.9%
TANGO SF DARK BERRY 12x500ml 12235140 615047 M814300 £12.69 £8.45 £2.39 64.6% 46.9%
TANGO BERRY PEACHY SF 12x500ml 37.1%
7 12x500ml 12235158 614446 M814310 £12.69 £8.45 £2.39 64.6% 37.1%
12x500ml 37.1%
Booker.co.uk 12x500ml 85790208 102147 M190106 £12.69 £8.45 £2.39 64.6% 47.7%
12x500ml £1.85 51.4% 47.7%
ANY 2 FOR £2.50

92141591 905615 M268885 £9.50 £8.99

92163187 874340 M276213 £9.50 £8.99 £1.85 51.4%

92141703 905616 M268886 £9.50 £8.99 £1.85 51.4%

92137796 432480 M268028 £10.40 £7.79 £2.05 62.0%
62.0%
92163161 874339 M276208 £10.40 £7.79 £2.05

57

Trade Up Deals

Product Description Pack Size Barcode Londis Budgens Midas STD PROM RRP Consumer Deal Promo Retailer Allocation
DRENCH TROPICAL 12x500ml Legacy SIN Code Code WSP WSP POR% POR @ 70% Quantity
DRENCH BERRY 12x500ml Code
7UP FREE 12x500ml £7.99 45.3%
7UP FREE CHERRY 12x500ml 85828996 110964 M202122 £8.85 £1.95 59.0%
PEPSI DIET PET 12x500ml
PEPSI MAX 24x500ml 85828970 110963 M202123 £8.85 £7.99 £1.95 59.0% 45.3%
PEPSI MAX CHERRY 12x500ml
PEPSI MAX RASPBERRY 12x500ml 92164662 698878 M276415 £10.35 £7.79 £1.75 55.5% 44.4%
TANGO ORANGE 12x500ml
7 92164670 839647 M276416 £10.35 £7.79 £2.05 62.0% 47.7%
LUCOZADE SPORT ORANGE
LUCOZADE SPORT RASPBERRY 92167686 363416 M913760 £10.35 £7.79 £2.15 ANY 2 FOR £2.50 63.8% 48.8%
8
LUCOZADE ALERT TROPICAL 92008086 871589 M241391 £20.70 £15.58 £2.15 63.8% 48.8%
LUCOZADE ALERT CHERRY BLAST
LUCOZADE ALERT ORIGINAL 92165456 102358 M276424 £10.35 £7.79 £2.15 63.8% 48.8%
9
92165244 274330 M276427 £10.35 £7.79 £2.15 63.8% 48.8%
Booker.co.uk
92165236 350488 M276452 £10.35 £7.79 £2.05 62.0% 47.7%

12x500ml 81563413 349134 M320841 £12.35 £9.99 £2.29 ANY 2 FOR £2.50 56.4% 40.1%
12x500ml 80043981 401075 M075243 £12.35 £9.99 £2.29 56.4% 40.1%

NEW 12x500ml 92147610 936980 M270928 £9.59 £8.79 £2.05 57.1% 41.0%
NEW 12x500ml 41.0%
NEW 12x500ml 92147482 936979 M270917 £9.59 £8.79 £2.05 ANY 2 FOR £2.50 57.1% 41.0%

92157500 937001 M274702 £9.59 £8.79 £2.05 57.1%

58

Trade Up Deals

Product Description Pack Size Barcode Londis Budgens Midas STD PROM RRP Consumer Deal Promo Retailer Allocation
12x250ml Legacy SIN Code Code WSP WSP POR% POR @ 70% Quantity
COSTA CARAMEL LATTE CAN 12x250ml Code
12x250ml 39.0%
COSTA LATTE CAN 92085389 274040 M250808 £11.75 £8.40 £1.49 53.0%

COSTA COFFEE VANILLA LATTE 92085818 274042 M250832 £11.75 £8.40 £1.49 ANY 2 FOR £2 53.0% 39.0%
10
92135388 432508 M267212 £11.75 £8.40 £1.49 53.0% 39.0%

YAZOO STRAWBERRY FLAV MILK PM£1.15 10x400ml 92156928 117773 M274436 £6.79 £6.79 £1.15 41.0% 35.0%

YAZOO BANANA FLAV MILK PM£1.15 2FOR2.00 10x400ml 92156936 117775 M274438 £6.79 £6.79 £1.15 41.0% 35.0%
41.0% 35.0%
YAZOO CHOCOLATE FLAV MILK PM£1.15 2FOR2.00 10x400ml 92156944 117774 M274434 £6.79 £6.79 £1.15 ANY 2 FOR £2 35.0%
35.0%
YAZOO VANILLA FLAV MILK PM£1.15 2FOR2.00 10x400ml 92156952 224517 M274437 £6.79 £6.79 £1.15 41.0%

YAZOO CHOCOLATE CARAMEL FLAV MILK PM£1.15 2FOR2.00 10x400ml 92156960 463840 M274435 £6.79 £6.79 £1.15 41.0%

11

BIRRA MORETTI 12x660ml 85848598 113971 M218118 £21.09 £16.95 £2.99 43.3% 31.4%
50013192 111073 M163581 £19.59 £16.95 30.6%
HEINEKEN NRB 12x650ml 85745041 113589 M187881 £19.79 £16.95 £2.89 ANY 2 FOR £4.50/ 41.3% 29.7%
ONLY £2.25 IN

SCOTLAND & WALES

TIGER LAGER NRB 12x640ml £2.79 39.2%
12

Booker.co.uk 59

Promotional
Point of Sale Kits

Your essential Checklist :
Ensure POS is displayed on promotional ends and within their sections
Ensure POS is displayed on products on shelf and within their sections
Ensure posters and shrouds are fully utilised with the latest promotional activity

Londis Promotional POS Kit

A2 Posters 30 x 40 Roadside Posters Poster Bag Inserts A4 Cards

£1.24FO0R £22.6FOR0 £22.5FOR0 £1.24FO0R £22.6FOR0 36g-55g £1.24FO0R £10 £12
330ml, 500ml £22.6FOR0 £13.65 £16.79
£22.5FOR0
500ml £32.5FOR0 Stock Great Stock Great
£22.6FOR0 deals deals
CELEBRATIONSup ready in store CELEBRATIONSup ready in store
today... today...
for... for...

Great Stock Great Great
Stock deals deals deals
CELEBRATIONSup ready in store CELEBRATIONSup ready in store Stock in store
today... today... today...
for... for... CELEBRATIONSup ready

for...

Great Great 12x330ml Offer ends 26/06/22 10x440ml Offer ends 26/06/22
Subject to availability. Subject to availability.
Stock deals Stock deals Higher prices shown relate to the Londis recommended retail price and may differ in some stores. E&OE Higher prices shown relate to the Londis recommended retail price and may differ in some stores. E&OE

CELEBRATIONSup ready in store CELEBRATIONSup ready in store
today... today...
for... for...
330ml/500ml
500ml
36g-55g Offer ends 26/06/22 Offer ends 26/06/22
Offer ends 26/06/22
Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE. Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE.
Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE.
MFG NP04.22.FC.1 MFG NP04.22.FC.2 MFG NP04.22.FC.3

109450 Londis NP04 MFG A2 V3.indd 3 13/04/2022 17:04

£32.5FOR0 £1.49 £22.6FOR0 330ml/500ml Nordic POS
£1.99
36g-55g Offer ends 26/06/22 Offer ends 26/06/22 Gantry Card

Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE. Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE. ***

MMFFGGNNPP0041.22.FC.1 MFG NP041..2222..FFCC..21 Excellent

Great Great Great 6£ .79**
deals Stock deals
Stock in store CELEBRATIONSup ready in store Stock deals FOR 20 POUCHES
up ready today... today... CELEBRATIONSup ready in store
for... today...
CELEBRATIONSfor... for...

NEW 107748 Londis NP13 MFG A4 V6.indd 5

100g - 125g Offer ends 26/06/22 82.5g-150g Offer ends 26/06/22

109450 Londis NP04 MFG A2 V3.indd 4 Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE. Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE. 250ml Offer ends 26/06/22
MFG NP04.22.FC.4
MFG NP04.22.FC.5 Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE.
13/04/2022 17:04
MFG NP04.22.FC.6

STRONG STRONG

19/01/2022 16:44 *IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, YTD September 2021. For more information or to verify comparison contact Nordic Spirit on Facebook or Instagram: @nordicspirit_uk or
using our details at nordicspirit.co.uk/contact. **Subject to availability, varieties as stocked. ***Trustpilot rating correct as of December 2021.

100g-125g Continue to display

NEW

250ml Costa POS

On Shelf POS A4 Card

Shelf Talkers 50p

(For deals on Promo Ends, Core & Overlay Deals) Cadbury Twirl or Cadbury
Orange Flavoured Twirl
MIX & MIX & £1.49 when you buy any
MATCH MATCH £1.99 Costa Express drink*

22.60£ FOR 22.60£ FOR WALKERS SENSATIONS THAI SWEET CHLLI, MANGO & *Subject to availability. For allergy advice please speak to a member of staff.
COCA COLA ZERO, ZERO CHERRY, ZERO VANILLA, DIET FANTA ORANGE, FRUIT TWIST, LEMON, RED CHILLI, BALSAMIC VINEGAR & ONION, CHICKEN & 1809/CEX486
COKE LIME, CAFFINE FREE, DR PEPPER ZERO, SPRITE Offer Ends 26/06/22 ORANGE ZERO, RASPBERRY ZERO, Offer Ends 26/06/22 THYME, WALKERS MAX STRONG JALAPENO & CHEESE, Offer Ends 26/06/22
ZERO, LILT, OASIS SUMMER FRUITS, CITRUS PUNCH, MFG NP04 Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE MFG NP04 Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE HOT CHICKEN, WALKERS MAX DOUBLE CRUNCH MFG NP04 Subject to availability. Half price savings are against Londis recommended retail prices and may vary by store. E&OE Shelf Talkers
CAPRI SUN ORANGE, POWERADE BERRY TROPICAL GRAPE ZERO, STRAWBERRY & KIWI ZERO,
13/04/2022 16:43 WHAT THE FANTA, 500ML 13/04/2022 16:43 CHEESE & ONION 82.5G-150G 13/04/2022 16:43 50p
330ML - 500ML
109450 Londis NP04 MFG Maxi V5.indd 1 109450 Londis NP04 MFG Maxi V5.indd 2 109450 Londis NP04 MFG Maxi V5.indd 3 Cadbury Twirl or Cadbury Orange
Flavoured Twirl when you buy any
SELs
Costa Express drink*
(For deal on hanging pegs)
*Subject to availability. For allergy advice please speak to a member of staff.
1806/CEX486/Link Deal/ Cadbury Twirl Link Deal

£32.5FOR0 GALAXY £32.5FOR0 M&MS CRISPY 32.50£ FOR M&MS PEANUT £32.5FOR0 MALTESER STD
MINSTRELS POUCH POUCH POUCH
Offer Ends 26/06/22 (MFG NP04) 107g 125g 102g
POUCH
125g

Offer Ends 26/06/22 (MFG NP04) Offer Ends 26/06/22 (MFG NP04) Offer Ends 26/06/22 (MFG NP04)

Booker.co.uk 61

Promotional / Seasonal POS Kit

Summer POS Shelf Strip

Header Card Stock up ready for... CELEBRATIONS Great deals in store today... Stock up ready for... CELEBRATIONS Great deals in store today... Stock up ready for... CELEBRATIONS Great deals in store today...

Stock up ready for... Barker Ears Maxi Card Banner

CELEBRATIONS Stock up Stock up ready for... Stock up ready for...
ready for...
CELEBRATIONS CELEBRATIONS Great deals in store today...
CELEBRATIONS
109340.01 MFG Summer Festival - LICEN_Banner_6935x915mm 25PC.indd 1 14/04/2022 12:23
Great deals in
store today... 109340.02 MFG Summer Festival - MAXI 204x89mm.indd 1 Great deals in store today...

14/04/2022 12:39

109340.03 MFG Summer Festival - LICEN GONDOLA LG_960x610mm.indd 1 Great deals in store today...

14/04/2022 12:49

Jubilee POS A2s Fathers Day POS

Shelf Strip 10/02/2022 15:31 Shelf Talkers x20

108542 Generic_JUBILEE_Shelf Strip 1000x38mm.indd 1 108885 29708 Londis Summer Fathers Day Maxi Card.pdf 1 09/03/2022 13:09

Shelf Talkers Father’s
Day
Thursday 2nd June We are open
to Sunday 5th June SuNdAy19 JuNe

Display by Confectionery, Beer, Wine & Spirits

108542 Generic_JUBILEE_BUDGENS_8x4_V2.indd 1 06/05/2022 09:53 Thursday 2nd June _

Barker Ears Bunting Friday 3rd June _

Saturday 4th June _

Sunday 5th June _

108542 Londis Jubilee MFG Opening Hours Poster V1.indd 1 14/03/2022 16:02

108542 Generic_JUBILEE_Bunting 210x210mm.indd 1 11/03/2022 09:24 108542 Generic_JUBILEE_Bunting 210x210mm.indd 1 11/03/2022 09:24 108542 Generic_JUBILEE_Bunting 210x210mm.indd 3 Display in door11/03/202209:24

Display Jubilee POS until Monday 6th June 2022

Booker.co.uk 62

Consumer Leaflet for all Stores

PROMOTE YOUR OFFERS TO DRIVE SALES AND MARGIN IN YOUR STORES

OFFERS AVAILABLE FROM 30/05/22-26/06/22 CELEBRATIONS • 500 leaflets will be delivered to each store for
this promotion
2 2 2
How can these be used?
2FOR 2FOR 2FOR
.60 .50 • Display these in your store
.60NEW £ £ • Complete a leaflet drop to your local community
£ • Insert into newspaper in store
500ml 500ml
250ml
1£ .49 2
2 £1.99
2FOR
3FOR 82.5g - 150g .50
.50 £
£
500ml
100g - 125g
10£ .00 18£ .99 FANTASTIC DEALS!
2 OFFERS AVAILABLE FROM 30/05/22-04/09/22
£13.65 £22.29
1FOR
.40 12x330ml 70cl
£

36g - 55g

50p Cadbury Twirl or Cadbury Orange 2 2 2
Flavoured Twirl when you buy any
Costa Express drink* 2FOR 1FOR 1FOR
.50 .40 .60
1807/CEX486 *Subject to availability. For allergy advice please speak to a member of staff. £ £ £

109450 NP04 MFG DFAENTAALSTSIC! 143g/150g 31-57g 23g-50g

2 2 2

1FOR 2FOR 2FOR
.50 .50 .00
£ £ £

50cl 500ml 250ml

2BREAKOFNALSYT DEAL
£ .99 45g

OR LESS

CHOOSE YOUR 55g 200ml 250ml
BREAKFAST BAR+ DRINK

Buy 1 Breakfast Bar and 1 Juice or Coffee Drink for £2.99 or less.
See shelf edge for participating products

4LNUONWCHODNELAYL

£ .49

CHOOSE YOUR
SANDWICH + SNACK + DRINK

Buy 1 Urban Eat Sandwich, 1 Snack and 1 Drink for £4.49.
See shelf edge for participating products

Subject to availability. Higher prices shown relate to the Londis recommended retail price and may differ in some stores. E&OE. Londis MFG NP04

Booker.co.uk 63

Londis Promotional POS Kit

PRIORITY PRODUCT DEAL ENGLAND, SCOTLAND & WALES LICENSED UNLICENSED

1 SUMMER FESTIVAL - CADBURY A2 Posters (Excludes SHELL sites)) 64
2 SUMMER FESTIVAL - COCA COLA 2 FOR £1.40
3 SUMMER FESTIVAL - LUCOZADE SPORT 2 FOR £2.60
4 2 FOR £2.50
5 SUMMER FESTIVAL - MARS 2 FOR £3.50
6 SUMMER FESTIVAL - WALKERS £1.49
SUMMER FESTIVAL - RED BULL EDITIONS 2 FOR £2.60
1
2 SUMMER FESTIVAL - CADBURY 30 x 40 Roadside Posters
3 SUMMER FESTIVAL - COCA COLA 2 FOR £1.40
4 SUMMER FESTIVAL - LUCOZADE SPORT 2 FOR £2.60
5 2 FOR £2.50
SUMMER FESTIVAL - MARS 2 FOR £3.50
1 SUMMER FESTIVAL - RED BULL EDITIONS 2 FOR £2.60
2
3 SUMMER FESTIVAL - CADBURY Poster Bag Inserts
4 SUMMER FESTIVAL - COCA COLA 2 FOR £1.40
5 SUMMER FESTIVAL - LUCOZADE SPORT 2 FOR £2.60
2 FOR £2.50
1 SUMMER FESTIVAL - MARS 2 FOR £3.50
2 SUMMER FESTIVAL - RED BULL EDITIONS 2 FOR £2.60

1 HEINEKEN NRB A4 Cards with 3cm Flap
2 STRONGBOW DARK FRUIT £10 WAS £13.65
£12 WAS £16.79
Booker.co.uk SUMMER FESTIVAL - CADBURY SHELL ONLY
SUMMER FESTIVAL - COCA COLA
60 x 40 Posters
2 FOR £1.40
2 FOR £2.60

All marketing and customer facing POS enquiries need to be logged in the first instance to BRP Customer service team.
Please contact on 08002980758 or [email protected].

Budgens Promotional POS Kit BUDGENS ONLY

40 x 60 Posters 30 x 40 and 870 x 670 Posters Shroud Inserts A4 Stack Cards

ANY 2 FOR ANY 2 FOR ANY 2 FOR ANY 2 FOR ANY 2 FOR 36g-55g ANY 2 FOR £10 £12
£1.40 £2.60
£1.40 £2.60 £2.50 £1.40 £13.65 £16.79

ANY 2 FOR Stock Great Stock Great
deals deals
£2.60 CELEBRATIONSup ready in store CELEBRATIONSup ready in store
today... today...
ANY 2 FOR for... for...
Great Great Great
Stock deals Stock deals Stock deals £2.50
CELEBRATIONSup ready in store CELEBRATIONSup ready in store CELEBRATIONSup ready in store
Great Great today... today... today... ANY 2 FOR
for... for... for...
Stock deals Stock deals £3.50
up ready in store CELEBRATIONSup ready in store
today... today... 36g-55g ANY 2 FOR 10x440ml
CELEBRATIONSfor... for...
£2.60 Offer valid 025/05/2022-2091/06/2022 (NP43 MFG)
12x300ml The higher price shown relates to the Budgens recommended selling price and may differ in some stores.

Offer valid 025/05/2022-2091/06/2022 (NP43 MFG)
The higher price shown relates to the Budgens recommended selling price and may differ in some stores.

36g-55g 36g-55g 330ml/500ml 500ml
See in store for details Offer ends 29/06/2022 See in store for details Offer ends 29/06/2022 See in store for details Offer ends 29/06/2022

The higher price shown relates to the Budgens recommended selling price and may differ in soMmFGeNPs0t1.o22r.eFCs.1. The higher price shown relates to the Budgens recommended selling price and may differ in sMoFmG NeP0s1t.2o2r.FeCs.2. The higher price shown relates to the Budgens recommended selling price and may differ in sMoFmG NeP0s1t.2o2.rFeCs.3.

36g-55g 330ml,500ml ANY 2 FOR £1.49 ANY 2 FOR

See in store for details Offer ends 29/06/2022 See in store for details Offer ends 29/06/2022 £3.50 £2.60
The higher price shown relates to the Budgens recommended selling price and may differ in some stores. The higher price shown relates to the Budgens recommended selling price and may differ in some stores.

330ml, 500ml

£1.99

Great Great Stock Great
deals
Stock deals Stock deals CELEBRATIONSup ready
CELEBRATIONSup ready in store CELEBRATIONSup ready in store in store
today... today... for... today...
for... for...

NEW

500ml Nordic POS

100g-125g 82.5-150g 250ml Gantry Card
See in store for details Offer ends 29/06/2022 See in store for details Offer ends 29/06/2022 See in store for details Offer ends 29/06/2022
***
The higher price shown relates to the Budgens recommended selling price and may differ in sMoFmG NeP0s1t.2o2.rFeCs.4. The higher price shown relates to the Budgens recommended selling price and may differ in sMoFmG NeP0s1t.2o2r.FeCs.5. The higher price shown relates to the Budgens recommended selling price and may differ in sMoFmG NeP0s1t.2o2.rFeCs.6.
Excellent
£7.49 ANY 2 FOR £3.49 107748 Londis NP13 MFG A4 V6.indd 5
6£ .79**
£8.39 £4.30 £4.65
FOR 20 POUCHES

Great Great Great 100g-125g
Stock deals Stock deals Stock deals 250ml
CELEBRATIONSup ready in store CELEBRATIONSup ready in store CELEBRATIONSup ready in store
today... today... today...
for... for... for...

NEW STRONG STRONG

19/01/2022 16:44 *IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, YTD September 2021. For more information or to verify comparison contact Nordic Spirit on Facebook or Instagram: @nordicspirit_uk or
using our details at nordicspirit.co.uk/contact. **Subject to availability, varieties as stocked. ***Trustpilot rating correct as of December 2021.

75cl 2ltr 350g Continue to display
See in store for details Offer ends 29/06/2022 See in store for details Offer ends 29/06/2022 See in store for details Offer ends 29/06/2022

The higher price shown relates to the Budgens recommended selling price and may differ in sMoFmG NeP0s1t.2o2r.FeCs.7. The higher price shown relates to the Budgens recommended selling price and may differ in sMoFmG NeP0s1t.2o2.rFeCs.8. The higher price shown relates to the Budgens recommended selling price and may differ in sMoFmG NeP0s1t.2o2.rFeCs.9.

Jubilee POS A2s

Shelf Strip

108542 Generic_JUBILEE_Shelf Strip 1000x38mm.indd 1 10/02/2022 15:31

Shelf Talkers On Shelf POS

Thursday 2nd June We are open BaANrYk2eFOrR Cards £2.29 ANY 2 FOR
to Sunday 5th June
£2.60 £1.60
£2.69

GRENADE RELOAD CHOCOLATE WALKERS READY SALTED, SMOKY BACON, ROAST
CHUNK, BLUEBERRY MUFFIN, CHICKEN, SALT & VINEGAR, PRAWN COCKTAIL,
COCA COLA ZERO, ZERO CHERRY, ZERO BILLIONAIRE SHORTBREAD CHEESE & ONION, BAKED WCHAELEKSEER&SOMNAIOXNH, OT
_ VANILLA, DIET COKE LIME, CAFFINE FREE, SQUARES SALT & VINEGAR,
108542 Generic_JUBILEE_BUDGENS_8x4_V2.indd 1 06/05/2022 09:53 Thursday 2nd June CHICKEN WINGS, JALAPENO & CHEESE,
DR PEPPER ZERO, SPRITE ZERO, LILT, CHEESE & ONION, PAPRIKA, FLAME GRILLED STEAK,
Barker Ears Bunting OASIS SUMMER FRUITS, CITRUS PUNCH, 330ml/500ml 70g SALT & VINEGAR, FLAMIN HOT, 23g-50g
DOUBLE CRUNCH CHEESE & ONION,
CAPRI SUN ORANGE, POWERADE The higher price shown relates to the Budgens recommended selling price and may differ in some stores. The higher price shown relates to the Budgens recommended selling price and may differ in some stores. SENSATIONS THAI SWEET CHILLI The higher price shown relates to the Budgens recommended selling price and may differ in some stores.
BERRY TROPICAL Offer valid 25/05/2022 - 29/06/2022 (NP4 MFG) Offer valid 25/05/2022 - 29/06/2022 (NP4 MFG) Offer valid 25/05/2022 - 29/06/2022 (NP4 MFG)

Friday 3rd June _

Saturday 4th June _ SEL’s

Sunday 5th June _

NP4 Galaxy NP4 Maltesers NP4 Cadbury NP4 My Blu Intense
Minstrels Giant Buttons Starter Kit
108542 Londis Jubilee MFG Opening Hours Poster V1.indd 1 14/03/2022 16:02 ANY 2 FOR ANY 2 FOR Buttons Orange ANY 2 FOR £9.99 18mg
Pouch Pouch 119g £24.99
Display in door £3.50 125g £3
£3.50 102g
25/05/2022-29/06/2022 (MFG) 25/05/2022-29/06/2022 (MFG)
108542 Generic_JUBILEE_Bunting 210x210mm.indd 1 11/03/2022 09:24 108542 Generic_JUBILEE_Bunting 210x210mm.indd 1 11/03/2022 09:24 108542 Generic_JUBILEE_Bunting 210x210mm.indd 3 11/03/2022 09:24

25/05/2022-29/06/2022 (MFG) 25/05/2022-29/06/2022 (MFG)

Display Jubilee POS until Monday 6th June 2022

Booker.co.uk 65

Consumer Leaflet for all Stores BUDGENS ONLY

PROMOTE YOUR OFFERS TO DRIVE SALES AND MARGIN IN YOUR STORES

Offers available 02/06/2022-29/06/2022 • 500 leaflets will be delivered in this promotion

ANY 2 FOR ANY 2 FOR ANY 2 FOR How can these be used?

£2.60 £2.60 £2.50 • Display these in your store
• Complete a leaflet drop to your local
NEW
community
250ml 500ml 500ml • Insert into newspaper in store

ANY 2 FOR ONLY NEW NEW ANY 2 FOR

£3.50 £1.49 £2.50

100g-125g £1.99 500ml

ANY 2 FOR 82.5g-150g ONLY

£2.50 ONLY £18.99

£10

36g-55g £13.65 £22.99 Offers available 02/06/2022-07/09/2022

12x300ml 70cl ANY 2 FOR

50p Cadbury Twirl or Cadbury Orange £2.50 ANY 2 FOR ANY 2 FOR
Flavoured Twirl when you buy any
Costa Express drink* £1.40 £1.60

1807/CEX486 *Subject to availability. For allergy advice please speak to a member of staff. 143g/150g 31-57g 23g-50g

SPECIAL Your Local Budgens Store: 2 FOR ANY 2 FOR ANY 2 FOR
OFFERS
£1.50 £2.50 £2

50cl 500ml 250ml

BREAKFAST DEAL
2£ON.L9Y9
45g

OR LESS

CHOOSE YOUR BREAKFAST BAR 55g 200ml 250ml
+ DRINK

Buy 1 Breakfast Bar and 1 Juice or Coffee Drink for £2.99.
See shelf edge for participating products

4LNU£ONWCHO.D4NE9LAYL

CHOOSE YOUR
SANDWICH + SNACK + DRINK

Buy 1 Urban Eat Sandwich, 1 Snack and 1 Drink for £4.49.
See shelf edge for participating products

Offers available 25/05/2022 - 29/06/2022 Some offers may not be available in all stores and are subject to availability. The higher price shown is the Budgens RRP and may differ in some @DiscoverBudgens
stores. All offers are correct at the time of going to print. NP4 109275 MFG

Booker.co.uk 66

Budgens Promotional POS Kit BUDGENS ONLY

PRIORITY PRODUCT DEAL ENGLAND, SCOTLAND & WALES LICENSED UNLICENSED

1 SUMMER FESTIVAL - CADBURY 30 x 40 & 870 x 670 Posters 67
2 SUMMER FESTIVAL - COCA COLA 2 FOR £1.40
3 SUMMER FESTIVAL - LUCOZADE SPORT 2 FOR £2.60
4 2 FOR £2.50
5 SUMMER FESTIVAL - MARS 2 FOR £3.50
6 SUMMER FESTIVAL - WALKERS £1.49
7 SUMMER FESTIVAL - RED BULL EDITIONS 2 FOR £2.60
8 £7.49
9 CASILLERO WINE 2 FOR £4.30
CRAVENDALE £3.49
1
2 CATHEDRAL CITY Poster Bag Inserts
3 2 FOR £1.40
4 SUMMER FESTIVAL - CADBURY 2 FOR £2.60
5 SUMMER FESTIVAL - COCA COLA 2 FOR £2.50
SUMMER FESTIVAL - LUCOZADE SPORT 2 FOR £3.50
1 2 FOR £2.60
2 SUMMER FESTIVAL - MARS
3 SUMMER FESTIVAL - RED BULL EDITIONS A4 Cards with 3cm Flap
4 2 FOR £1.40
5 SUMMER FESTIVAL - CADBURY 2 FOR £2.60
SUMMER FESTIVAL - COCA COLA 2 FOR £2.50
1 SUMMER FESTIVAL - LUCOZADE SPORT 2 FOR £3.50
2 2 FOR £2.60
SUMMER FESTIVAL - MARS
Booker.co.uk SUMMER FESTIVAL - RED BULL EDITIONS SHELL ONLY
60 x 40 Roadside Posters
HEINEKEN NRB
STRONGBOW DARK FRUIT £10 WAS £13.65
£12 WAS £16.79
All marketing and customer facing POS enquiries need to be logged in the first instance to BRP Customer service team.
Please contact on 08002980758 or [email protected].

Promotions & Events 2022

Promotion Buy In Promotion Start Promotion Theme Number of Key Dates
Number Week End Weeks
Mon 30/05/2022 Summer Queen’s Platinum Jubilee Weekend - 2nd & 3rd June
NP04 Mon 23/05/2022 Sun 26/06/2022 Summer 4 Father’s Day - 19th June

NP05 Mon 20/06/2022 Mon 27/06/2022 Sun 31/07/2022 Theme 5 Eid - 9th - 11th July
Wimbledon - 27th June - 10th July
Summer
Promotion Buy In Promotion Start Promotion Summer Number of Key Dates
Number Week End Weeks
Thu 02/06/2022 Queen's Platinum Jubilee Weekend - 2nd & 3rd June
NP04 Wed 25/05/2022 Wed 29/06/2022 4 Father's Day - 19th June

NP05 Wed 22/06/2022 Thu 30/06/2022 Wed 03/08/2022 5 Eid - 9th - 11th July
Wimbledon - 27th June - 10th July

Booker.co.uk 68

Spend & Save Discount Scheme

• Spend & Save discount scheme; earn up to 4% discount
• Simple and easy - the more you spend, the more you save
• Paid 4 weekly - improves your cash flow

1 Discount level is determined 2 Discount paid out is calculated
by your 4-weekly spend * on the non-tobacco element
(tobacco and non-tobacco) of your spend

Discount Levels Example Discount Example Discount

4-Weekly Spend Discount Non-tobacco £17,000 Non-tobacco £29,000

Tobacco £6,000 Tobacco £19,000

£10,000 - £19,999 1% Total £23,000 Total £48,000

£20,000 - £29,999 2% Total Spend £23,000 = 2% Total Spend £48,000 = 4%

£30,000 - £39,999 3% 2% applies to non-tobacco 4% applies to non-tobacco
spend of £17,000 = £340 spend of £29,000 = £1160

£40,000+ 4% £4,420 discount per annum £15,080 discount per annum

EARN UP TO 4% DISCOUNT

*Excludes Drop Shipment spend. Please refer to myLondis at Booker.co.uk for Terms & Conditions

Booker.co.uk 69

MOREFOERXECCLOUUSRIVTE WIIINGS FOR YOUR SALES.

NEW

MFG’S NO.1 SINGLE SERVE SOFT DRINK NOW AVAILABLE IN A TWIN PACK.

***

Excellent

6£ .79**

FOR 20 POUCHES

STRONG STRONG

*IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, YTD September 2021. For more information or to verify comparison contact Nordic Spirit on Facebook or Instagram: @nordicspirit_uk or
using our details at nordicspirit.co.uk/contact. **Subject to availability, varieties as stocked. ***Trustpilot rating correct as of December 2021.

50p

Cadbury Twirl or Cadbury
Orange Flavoured Twirl
when you buy any
Costa Express drink*

*Subject to availability. For allergy advice please speak to a member of staff.

1809/CEX486



(M510405mO4l3rSi2gt)iinllal

(M570O20r3mig2li0nS5ap)larkling

Vimto brand sales Brand sales Featuring in
highest ever - up +7.4% year MFG 3.75m & 5m
worth £105.1m* on year* planograms and
meal deal in 2022

www.vimto.co.uk

*Source: Nielsen IQ RMS data for the Squash, Flavoured Carbonates, RTD Stills and Flavoured Water categories for the 12-month
period ending 26.03.2022 for the GB Total Coverage market



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a2L0MC2OOa1SMF’TSPFaa2WInGHXTnaaTraOaCTTrHHEaIEnEOvGFFaEEnS2dTaaLE

© 2022 The Coca-Cola Company. All rights reserved. FANTA is a registered trademark of The Coca-Cola Company.
Sources: (1) Nielsen Total Value LC MAT TY (w) w/c 06.11.21. (2) Nielsen, a top Grocery Retailer, Unit ROS (Wtd,) Latest 8wks up to w/ed 27.03.2



B L U. £.
THE E ASY WAY

TO VA P E.

Buy in dates: 16.05.22 to 29.05.22. In store promotion dates: 30.05.22 to 26.06.22. Standard RRP £19.99. MFG RSP usually £24.99. Subject to availability.

FO R E XI STI N G AD U LT S M O KERS & VAPERS O N LY

This product contains nicotine. 18+ only. Not a smoking cessation product. © Fontem 2022.



Stock up ready for...

CELEBRATIONS

Great deals in store today...