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Published by Booker Wholesale, 2021-03-25 06:35:27

Londis News March - April 2021

Vol 34 Issue 2
March - April 2021

NewsNEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…

DMOISNS’.T..

Are you ready for
Easter?
Jack’s range grows
OwnNEW brand spirits

Vol 34 Issue 2
March – April 2021

GIVE YOUR

UNBORING

K ME!!DRIN

M068194 RUBICON SPARKLING
M143162 RECRUITS YOUNGER
M210727
M210730 CONSUMERS 5 X
FASTER THAN FANTA!

RUBICON SPRING
IS THE UK’S NO.1

SPARKLING
FLAVOURED

WATER

no ADDED

Contents
In this issue...

29 5 Get set for Spring 65 Viewpoint ACS

Holiday Stewart Fenn highlights the great ACS Chief Executive James Lowman
hints sales and profit opportunities coming praises rural shops.
up.
All you need to 66 New Stores
know to make 9 Working together – our
a big success of Londis Retail Forum A warm welcome to the new
the long Easter retailers joining us.
weekend, and the Contact details for all our members.
weeks leading up 67 Birthdays
to it. 11 Warm up your followers
Best birthday wishes to those stores
How social media can drive shoppers celebrating an anniversary with
to your store as the seasons change. Londis.

13 Your Londis 52

Londis stores pick up more industry Make more
awards, and how two community profit
stores are thriving.
Get inFollow nine simple
17 Grocery Aid
steps to achieve
Events and new initiatives designed to help those less fortunate.
Touchan amazing
19 Special Feature
£50,000 a year
An update on how to keep your store safe and ensure customers
retain confidence in you. ain extra profit.

33 Own brand spirits

A new range of pricemarked half and quarter sizes are just
what your shoppers are looking for.

41 38 New to Londis Booker Retail Partners
Tel: 0870 050 0158
On track Impulse products from big brands to keep your Opening hours:
with tills ringing. 8am–5:30pm Monday to Friday

More lines are 46 Sweet value IT and Customer Services
added to your Opening hours (Monday to Friday):
favourite own– An bigger range of pricemarked confectionery For customer services: 6am–9pm
brand value multipacks means a bigger sales opportunity. For IT: 7am–9pm
range, backed Email: For customer services:
up by great 50 Meet the Buyer [email protected] or
promotions. [email protected]
In the chair for this issue is Charley Stentaford
Junior Buyer for seasonal confectionery Helpdesk: 0800 298 0758

57 Own Brand Londis News team:
Email: [email protected]
Some tasty houmous lines join the Discover The
Choice snack and picnic range.

60 Top New Products

Exciting new lines destined to grow your footfall
and sales.

NEW FLAVOUR INCOMING

coming soon

OgnreowofintghFerUuKit’sCfaarsbotneastTes brands*

*Nielsen Total Coverage, Fruit Carbonates, Value Abs Diff vs YA. 52w/e 02.01.21
Time to

Welcome to our March-April issue of Londis News! WELCOME

Step up for

Spring

Spring is on the way, and with it comes warmer weather and a
host of occasions and events to boost sales and profits in-store.

Easter is always a great sales Stewart Fenn
opportunity, and this year we have Londis Brand Director
hordes of “Cracking” deals to help
you take advantage of this important to increasing footfall, basket spend safe. Our latest set of information,
trading period, and to encourage and the profitability of your business guidance and store packs should give
your shoppers to pick up extra items and it might come as a surprise just you everything you need to maintain
each time they visit your store. how much extra can be earned by hygiene in your store and retain the
Confectionery is going to be key keeping up with market shifts and confidence of your shoppers and staff
obviously, but even in the current focusing on your shoppers’ needs. until the lockdown-related restrictions
environment families will want to get By taking advantage of new ranges are lifted.
together in some virtual way, so there and improved pricing across nine key
are plenty of opportunities for both categories – confectionery multipacks, And don’t forget that social media is
trading up and offering great value fractional spirits, Costa Coffee, F’Real, a helpful – and completely free – tool
in-store. Tango Ice Blast, EuroShopper, Tobacco that you can use to communicate the
Club, Vape and an enhanced deal on quality and safety of your in-store
Further opportunities come in bread – you can earn an additional environment as well as your great
the shape of an extended range £50k per year in profit! range of products and special offers.
of £1 price marked confectionery
multipacks, meaning greater choice While making profit is always a priority, Lseoeoikngfoyrowuainrd-sttoore!
and value for all your shoppers, and a it is also vitally important to stay
bigger basket spend for you.

When it comes to value, it’s hard to
beat the new Jack’s range which is
growing all the time in terms of sales
and product range, and is being
backed this Spring by an exciting
promotional programme that is really
going to turn heads in-store.

Initiatives such as these all contribute

5



tWRhorkeiengttaLogeiothlenr.F.. doirsum NATALIE LIGHTFOOT LONDIS RETAIL FORUM

JAMIE WOOD Londis, Lanarkshire, Glasgow
Tel: 0141 7710490
St. Michael’s Services, Dumfries Mobile: 07915 059101
Tel: 01387 254304 Email: [email protected]
Mobile: 07759 260621
Email: [email protected] TERRY CATON

BEN SIMONS Londis, Chesterfield, Derbyshire
Tel: 01246 208565
Londis, Lechlade, Gloucestershire Mobile: 07769 644853
Tel: 01367 252202 Email: [email protected]
Mobile: 07901 711659
Email: [email protected] ROGER PERRY

ASHTON GARDNER Londis, East Riding, Yorkshire
Tel: 01964 544200
Gardner Garages, Cheltenham, Mobile: 07786 330164
Gloucestershire Email: [email protected]
Mobile: 07826 857797
Email: [email protected] ALPESH PATEL

SARAH COPE Londis, London N4
Tel: 020 8340 1919
Londis, Lynton, Devon Mobile: 07939 944557
Tel: 01598 753326 Email: [email protected]
Mobile: 07808 831379
Email: [email protected]

ARJAN MEHR

Londis, Bracknell, Berkshire
Tel: 01344 425565
Mobile: 07710 567008
Email: [email protected]

STEVE BASSETT RAMESH SHINGADIA

Londis, Weymouth, Dorset Londis, Caterways, West Sussex
Mobile: 07875 286657 Tel: 01403 265949
Email: [email protected] Mobile: 07885 625376
Email: [email protected]

Supporting the We are always happy to hear from you, so 7
Londis retail family! please give us a call or send us a message

on our contact details above…

WE’RE HERE Financial Grants

We provide emotional, practical Covid-19 Fund & Advice
and financial support for all
grocery colleagues through the Counselling & CBT Support
24/7 Helpline and website.
AI Emotional Support
Scan the QR Code
Health and Wellbeing
GROCERYAID HELPLINE:
Online Wellbeing
08088 021 122 Community for ages 11-25
Family & Relationship
Follow us: Support
Workplace Critical Incident
Support
Managers Help &
Information line
Telephone Information
Specialists

Debt Advice

Gambling Support

Legal Advice

Back to Work Support

groceryaid.org.uk

PSut apring Handy Hints SOCIAL MEDIA
in your step
Post pictures of your
seasonal displays,
particularly Easter eggs!

Facebook, Instagram and Twitter can help you shout
about your Spring product ranges and build a valuable
connection with your shoppers

Easter is on the way, so it is a great with any Easter promotions or events Engage your online
audience with Easter
opportunity to build a dazzling you are running, where possible. related posts & polls!

display of chocolate eggs and other After Easter, we can expect the Get excited
seasonal items and post it on your weather to get warmer, so get your by posting
social media accounts. shoppers in the mood with some about warmer
weather on the
Being open throughout the Easter warm–hearted posts about the
way!
weekend is a huge advantage Spring and Summer, along with fresh
9
compared to larger stores so displays of fruity alcohol, ice cream

remember to let your online and picnic & BBQ items.

audience know with frequent

reminders. Also use the platforms to

invite your customers to get involved Don’t forget to post on social
media before, during and after
HAVE YOUR SAY… in‑store events so you can reach

a new audience of potential
customers

In my opinion, social media is
something all retailers need to get
into – if you’re not already using it then
you are falling behind. It’s no longer an
optional extra, it’s the norm, especially
with shoppers staying at home and on
their phones all day.

Raaj Chandarana, Tara’s Londis, High Wycombe

Search Tara’s Londis Instagram.com/taraslondis

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On promotion

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M096671 Red Bull Sugarfree 24x250ml M190372 Tropical Edition 12x250ml
M256817 Red Bull Sugarfree PMC 24x250ml M259999 Red Edition 12x250ml
M170364 Red Bull Zero 24x250ml

A great double win

for Londis Caterways
YOUR LONDISStories
YOUR LONDISfromAmish Shingadia and the team at Londis Caterways &“We are absolutely
around Post Office, Horsham, West Sussex, are celebrating two delighted to have
the Londis outstanding accolades at the recent Retail Industry Awards. received such high
Family... recognition from
The store was selected as Independent Retailer of the the Retail Industry
Find us on Year (up to 1,200sq ft) and Post Office Retailer of the Year Awards. The accolade
@myLondis (Independent). is more poignant
@myLondis with the events of the
@LondisRetail Amish used heat maps, customer tracking, EPoS data and previous year, and the
@myLondis shopper surveys to help restructure his store – leading to a team are delighted
12% uplift in sales, despite stiff local competition. to have their efforts
recognised on the
The Retail Industry Awards judges praised the “tidy, well- highest stage.”
structured and well-merchandised” store with its high
housekeeping standards, excellent fresh produce, extensive
use of local suppliers, standalone vaping section and use of
online advertising. The store also created its own community
fund and a home delivery service.

Amish sees the store’s Post Office Local as its biggest single
attraction and one that has successfully expanded the
catchment area of the business, with PO transactions up
15%.

More success for Londis retailers!

Two more Londis retailers have in their area”, offering Stores & Post Office,
are celebrating after brilliant an array of specialist run by Claire Tonkin, in
wins at the recent Asian products alongside Goonhavern, Cornwall.
Trader Awards. traditional ranges.
Claire said: “We are
The Independent Retailer Real community retailers, really proud of our bakery
of the Year Award went the Patel family also run a department, and it was
to Kirtan and Kirti Patel at food donation scheme for amazing to win an award.”
Londis Ferme Park Road, the most vulnerable in the
London. local area.

The judges described The award for Bakery
the store as “a shop any Retailer of the Year Award
community would love to went to Londis Bridge

A key principle for us is that we are a family–run store, and
it’s a great feeling to know that the hard work you do pays off. This
award win helps motivate the staff, and the customers are really
happy to know their store has been recognised in this way, so
it is good for the community too.

Kirti Patel
Londis Ferme Park Road

11

®Wrigleys and ®Extra are registered trademarks.
©2021 Mars or Affiliates.

Icnvoesmtmemnt iun tnheity YOUR LONDIS

Being there for your customers means they will be there for you, as Jon LJoonndCiosrHpaalnl dGrweeifne Amy at
Corp and his wife Amy from Londis Hall Green are finding.

Jon had originally traded from the unit for many years but, after he sold
the business, he saw that the new owners were not able to make the
site a success and invested heavily in a refit and new stock in 2018, and
retained the Post Office.

He also invested in safety screens, a hand sanitiser station and created
a queuing system during the lockdown, and found customers flooding
back as they felt more safe and secure in his store, and complimented
him on a well-stocked store. Basket spend went up from £6 to £14
during the first lockdown, and Jon contains to retain a large chunk of
that even now.

“We aren’t on a main road, we are tucked away in amongst all the
chimney pots, so you have to work hard to get customers by word of
mouth,” Jon says. “We always have a good atmosphere in store and
provide good service. Social media is really important too: whenever we
get a new product in we stick it on Facebook. I find that word of mouth
works, but Facebook works all the time!”

Rab Sangha (right) with Keeping a
brother Manni outside clean regime
Londis Cradley Heath
In common with many local shops, Londis Cradley Heath experienced
a huge surge in business during the initial lockdown period.

As a family business, Rab Sangha and brother Manni made all the
necessary adjustments such as screens, signage and customer flow
systems, but their commitment to keeping their customers safe
means they have retained most of that gain even during the quieter
months of January and February.

“We implemented a new cleaning programme in-store and put in a
hand sanitiser station,” Rab told Londis News. “Once the customers
got used to all the changes they were great and I think we have kept
60-70% of the initial sales surge. We are looking forward to another
big upturn once the warmer weather comes along.”

13

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Diversity is INDUSTRY NEWS
Everyone's Business

Diversity in Grocery is a brand new, unique event for the industry Grocery Aid Helpline:
08088 021 122

Visit:
www.groceryaid.org.uk

Follow us

October 14th 2021 will be a day like no bring D&I to their workplace along with GroceryAid has
other, designed by the industry for the the drive to take action and enact change partnered with Kooth,
industry with one key goal - to make through live learning, panel discussions, an organisation who
diversity everyone’s business. Over 1,000 speed networking and celebrity guest specialises in digital
professionals will come together to appearances. mental health for
connect, learn and inspire change across children and young
the grocery sector. The event will bring people from across people.
the business together to help meet
Tackling important and difficult topics, the Diversity & Inclusion objectives and build Through Kooth,
unique format of the day is a product of sustainable programmes. GroceryAid now offers
grassroots passion and collaboration of a mental health and
over 35 of the biggest industry brands. To find out more and secure your tickets wellbeing platform which
Attendees will leave with enhanced visit can give confidential
knowledge and understanding of how to www.diversityingrocery.co.uk. online counselling and
support to children,
Carrier Bag Charges students and young
people aged 11-25. If
There have been changes in legislation regarding carrier bag charges, coming into force you work in the grocery
from 1st April 2021. industry your children or
dependents can access
In England, the minimum charge will increase from 5p to 10p a carrier bag and covers this free service by
all retailers whatever size. It is expected that retailers donate the proceeds (after any signing up to Kooth.
reasonable costs) to charity – a great opportunity for retailers to support local causes.

In Scotland, the charge will also increase to 10p per bag for all retailers, while in Wales
and Northern Ireland the charge remains at 5p.

15



Don’t take the risk! ADDED VALUE SERVICES

The Retail Mutual is urging retailers: “Don’t take the risk when it comes
to your customers, staff, business and cover providers”.

With many retail businesses facing financial strain as a result of the pandemic, it
can be easy to look to their business cover to reduce overheads. But by doing so,
businesses are running the risk of not having the correct protection in place.

If your business is closed because of needing to self-isolate, there can still be The last thing
incidents which occur whilst the premises is unoccupied such as burst pipes, fires these businesses
and break-ins. The Retail Mutual wants to remind these businesses that accidents need is an additional
still can and do happen. incident happening
due to neglected and
One way to identify risks is to carry out a risk assessment, just head over to The unidentified risks,
Retail Mutual’s website (www.theretailmutual.com/downloads) and download your adding to the financial
free risk assessment guide for your industry type. strain they are already
facing as a result
The Retail Mutual has been providing business cover to newsagents and of this pandemic.
convenience store owners for over 20 years. The Mutual offers interest-free
payment options as well as no admin fees, no cancellation fees, and no broker Kirsty Hampton, Mutual Manager
fees, saving money on your cover when you come to the Mutual direct. Don’t take
the risk: protect your business with cover from The Retail Mutual today and call
0333 2121 278 or visit www.theretailmutual.com/bookerfor more information.

Flooding and Accidental Building
Escape of Water Damage

Employers’ Liability

Slips and trips Break-ins and
thefts
Goods in Transit

Damaged Shop Fittings Public Liability
and Fixtures
Stock and
Electrical Contents
Equipment
Fire Damage PLAY
Business Interruption IT SAFE
WITH
GET A QUOTE TODAY

Call 0333 2121 278 Visit: www.theretailmutual.com

The Retail Mutual is a trading name of The NFRN Mutual Limited, which is regulated by the Financial Conduct Authority, FRN:312391.

NSEoL.L1ING RTD CAN

INTHE IMPULSE
CHANNEL

JACK DANIELS TENNESSEE WHISKEY & COLA RTD 330ML – M149866
JACK DANIELS TENNESSEE HONEY & LEMONADE 330ML – M203164

PLEASE DRINK RESPONSIBLY

JACK DANIEL’S AND TENNESSEE HONEY ARE REGISTERED TRADEMARKS. ©2021 JACK DANIEL’S. ALL RIGHTS RESERVED.
Source: Nielsen, Total Impulse, Value Sales, MAT 30.01.21

COVID-19 UPDATEStay safe Safe store,
in-store profitable store

With new variants of the coronavirus in circulation and lockdowns still in
force, it’s more important than ever that retailers ensure effective and
consistent social distancing in-store to give shoppers the confidence
they need to visit your store time and again.

hatvtapiDsla:AS/b/Flllpe/PrSofimnSrtoasimthretomPSptr.slooinrnaetdr.saeihss.ocppox.uakt/ while virus restrictions persist.
Shoppers continue to flock to Londis
stores during lockdown as more and more As the effects of coronavirus continue to
are choosing to shop locally. It looks likely impact on the lives of shoppers, many are
that this will continue well into the future understandably unwilling to use a store if
as they continue to enjoy the great range, they believe that proper social distancing
service and prices at their local Londis and hygiene measures are not in place.

19



shoppers, Londis has recently produced COVID-19 UPDATE
a new Social Distancing POS kit for all
retailers. The kit includes everything you
need to reassure your shoppers, and staff,
that your store is a safe and welcoming
environment.

Additionally, Londis News has some key
advice for you to ensure that you both
meet shopper expectations and cover all
health and safety requirements for staff
and other visitors to your store.

The advice from the Government is

Wear a face to maintain a distance of two metres
covering between people to minimise the chance of

Unless you have a valid As a result, ensuring you maintain a safe the virus spreading. The following advice
exemption.

environment for your shoppers should can help you with this social distancing in

Keep a safe be a top priority for retailers - as should and around your store.

2m distance letting your shoppers know

Please ensure you are

keeping 2 metres apart. that you take their health and 2 METRES

Sanitise wellbeing extremely seriously. To ObfietsohftfwteicoeaicaemhtlnaaslGepnpianoercvestoeaetaprilodentnfiwnmtatgooeh.dnmmeitseivntataiirrmdneuvscsisiecee
help retailers communicate this to
your hands

Please use hand sanitiser
when entering and exiting

the store.

Stay local. Stay safe.

102903 LONDIS Social Distancing Poster A2 JAN21.indd 1 15/01/2021 12:45

SOCIAL MEDIA

Using social media is a great way to let shoppers know that their safety

and wellbeing is you number one priority in-store. Here are some useful

suggestions for relevant, important content:

OUR STORE HAS MADE SOME CHANGES
l Opening times – Our hours are currently ...... , but may change going

forward.

l Social distancing – please follow government guidelines on social
distancing and stay two metres apart.

l Family Members – Where possible please do not bring children and
extra members of your household with you when shopping. Please help
us to keep everyone safe.

Don’t forget to amend your opening hours on your Google business listing.
Advice on how to do this is available at www.Booker.co.uk> Services >
Social Media & Digital Support

21

BIG CITRUS TASTE,
NO ARTIFICIALS*

CAN DO.

ALSO
CAN DO.

330ml 330ml

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*NO ARTIFICIAL FLAVOURS OR PRESERVATIVES. CONTAINS NATURALLY OCCURRING SUGARS.

COVID-19 UPDATE

HAVE YOUR SAY…

Outside the Store Keeping the store as clean and
hygienic as possible is absolutely vital,
l Have someone at the entrance to of course – but so too is telling shoppers
control numbers of people entering the that you take your hygiene responsibilities
store. extremely seriously. Making use of the free Londis
POS is a brilliant way of doing that, as is talking to your
l Decide how many customers your store shoppers on social media. It’s so important that they feel
can safely accommodate and operate a completely comfortable to visit your store.
‘one in, one out’ policy.
Natalie Lightfoot, Londis Solo Convenience, Glasgow
l Communicate the measures you have in
place once in-store. Throughout the Store antibacterial cleaning materials, it
will send the right message to your
l Close the doors temporarily, if l If possible provide a cleaning station shoppers. It will show them that you
necessary, to keep everyone safe. with sanitiser and wipes to enable are doing all that you can to keep them
customers to wipe basket handles safe, as well as keeping your store
l Discourage shoppers from bringing should they wish colleagues safe.
children or extra members of the family
with them. l Place posters and barkers around the l Stores with in store radio already have
store to remind customers to observe social distancing messages.
l Use posters to communicate the two the social distancing rules.
metre rule. At the Checkouts
l Depending on store size and layout,
l Place markings on the floor where line the floor at two metre intervals in l Use contactless payment A4 poster.
possible to enabling social distancing aisles and place arrows using hazard
whilst queuing to enter. tape around the shop floor to indicate l Were space permits line mark the floor
the shopping route you would like at two metre intervals for queuing.
l Reduce opening hours to allow you to customers to take.
restock safely. Use poster and social l Use floor stickers.
media to communicate revised opening l Use floor stickers at two metre intervals.
hours. l If you wish to provide a screening
l Review replenishment timing where solution, see the end of article for
possible to avoid customer peaks. details of companies that provide this.
Consider restricting access to aisles that
are being restocked during trading. Receiving Deliveries

l By having staff regularly wiping down l The driver is not permitted to place
common touchpoints in-store with cages or stock around the shop floor.
If the store is registered as a ‘handball

23



EQUIPMENT COVID-19 UPDATE
SUPPLIERS

Contact details of suppliers that will
be able to help with social distancing
measures you wish to install in store.

COUNTER SCREENS
Bartuf (Central Billing Available)
Lead Time: 5-7 working days
Telephone: 0113 244 5524
Email: [email protected]

Pivotal
Lead Time: 5-10 working days
Telephone: 0845 652 0025
Email: [email protected]

2m Harrison Products
Lead Time: 3-4 working days from order
Wceoavrearifnagce Kedeisptaanscaefe yoSuarnhitaisneds Telephone: 01451 830 083
Uvnalleidsseyxoeumhpativoena. Email: [email protected]
kPeleepaisnege2nmsueretryeos uapaarert. Pleawsehexeiutnsineegnhttaehnreidnsgstaoanrneitd. iser
FLOOR MARKERS
Please use Northern Flags
Sanitiser Telephone: 0113 205 5189
Hand entering 15/01/2021 12:47 Email: [email protected]
when 102903 LONDIS Social Distancing Small Shelf Card.indd 1
the store GLOVES & SANITISER UNITS
hatvtapDisla:S/AbF/lllp/erSPifmonSrtaosmirhtteoSmPpt.rlosoirnneatd.arsieshs.pocpxo.uakt/15/01/2021 12:46 (EQUIPMENT SOLUTION ONLY)
102903 LONDIS HandSanitiser A5 Posters JAN21.indd 1 Concept Data (Central Billing Available)
Telephone: 0113 265 0093
delivery’ the driver will support the ‘Load Sheet’ is completed whilst Email: [email protected]
retailer colleagues in handballing the maintaining social distancing at all
stock to the agreed delivery point. times. Harrison Products
Lead Time: 3-4 working days from order
l Do not allow customers or retail l As the retailer, you are responsible for Telephone: 01451 830 083
colleagues to remove stock from the the safety of all visitors to your store. Email: [email protected]
cages until your delivery has been Should an incident occur, you are
completed and signed for. responsible for making and retaining
a written record at the store. Drivers
l For high value items, stock should will take relevant details at the time of
be moved to an area where it can be the incident and report this on their
safely counted (ideally in view of CCTV) return.
both the retailer and the driver must
be in attendance and the security seal l Clean Cardboard must be flat-packed
must be broken with both present in to minimise space and clear plastic as
attendance, following social distancing well as shrink wrap must be separated
guidelines. from cardboard and not soiled with
food or oil etc. No other waste will be
l When your delivery is complete, you accepted.
must ensure with the Driver that the

25



SEASONAL FOCUSGet behind The

Easterbig brands
opportunity

Turn the run–up to Easter
into a profitable period, and
then cash in further over the
holiday weekend itself.

KEY During the run–up to Easter, at Easter is buying a brand they
EASTER seasonal confectionery is one of the recognise. So it’s important to get
STATS most important categories in the behind the big brands particularly
entire store, only just behind beer & when they are making significant
Buying a brand they cider, according to Kantar. investment during the run-up to
recognise is the most Easter.
important factor for For families, Easter and the Spring
a shopper at Easter season is all about giving, sharing Cadbury Crème Egg is 50 years
(Kantar) and making memories at home and old this year and, to celebrate, the
with others. This gives you a great brand is launching a major campaign
56% of shoppers buy opportunity to get creative with inviting shoppers to “Find the
Easter confectionery displays, stock the bestselling core Golden Egg”, with cash prizes up
from a secondary location Easter lines and make sure you have for grabs, including a top prize of
(Kantar) both a value offering for shoppers, £10,000. TV advertising is backing
and the opportunity to trade them the popular brand to the tune of
Large eggs have up with extra-special purchases. £4m this year.
the biggest share in
independent An ideal Easter range includes both Backing big brand campaigns like
symbol stores boxed gift lines on core brands this can only bring good results, but
and grew by for shoppers to give to loved ones local community activities such as
9% in 2020 and to share with those nearest to egg hunts or arts and crafts activities
(Nielsen) them, as well as impulse lines such can also help to bring people
as Crème Eggs and Mini Egg bags together and put your store at the
that will drive repeat purchases heart of the holiday action.
throughout the season.
Easter is a time when many families
According to Kantar research, the get together, and hopefully this will
most important factor for a shopper still be possible in a virtual form.

27

SEASONAL FOCUS

ALL AVAILABLE
ON FREE ORDER

Product code Product description Case size RRP Consumer deal POR
30.00%
M122168 Cadbury Creme Egg Single 40g 48 £14.00 2 for £1.00 /£0.60 30.00%
30.00%
M387522 Cadbury Caramel Egg Single 40g 48 £14.00 2 for £1.00 /£0.60 20.55%
23.10%
M241268 Cadbury Oreo Egg Single 31g 48 £14.00 2 for £1.00 /£0.60 23.10%
30.10%
M241313 Cadbury Mini Egg Bag 80g 24 £15.89 £1.00 23.10%
23.10%
M263248 Smarties Orange Mini Eggs 80g 12 £7.69 £1.00 21.33%
22.90%
M253363 Aero Milk Mini Eggs 70g 12 £7.69 £1.00 30.00%
25.05%
M263305 Kit Kat Bunny Single 26g 24 £6.99 2 for £1.00 / £0.59 30.02%
30.02%
M253367 Milkybar Mini Eggs 80g 12 £7.69 £1.00 20.57%
20.57%
M253372 Smarties Mini Eggs 80g 12 £7.69 £1.00 20.55%

M095744 Malteaster Bunny Single 29g 32 £10.49 2 for £1.00 / £0.59

M263156 Cadbury Mixed Mini Eggs Large Bag 240g 12 £29.99 £3.89

M126662 Malteaster Mini Bunnies Bag 58g 24 £17.50 2 for £2.50 / £1.29

M200815 Cadbury Creme Egg 5pack 200g 28 £34.80 £1.99

M262943 Galaxy Caramel Mini Eggs Bag 80g 22 £16.55 £1.29

M253314 Galaxy Enchanted Mini Eggs Bag 80g 22 £16.55 £1.29

M263182 Cadbury Oreo Mini Eggs Bag 72g 18 £15.37 £1.29

M263179 Cadbury Daim Mini Eggs Bag 77g 18 £15.37 £1.29

M263183 Cadbury Crème Egg Mini Eggs Bag 78g 22 £18.79 £1.29

28

HAVE YOUR SAY… Top tips! SEASONAL FOCUS

We go big on Easter. 1 Stock the best–selling products
We stock a big range
of Easter eggs, 2 Engage shoppers with some new
Crème Eggs and Mini Eggs lines
and also things like Easter
cakes too. 3 Make use of your Opening Hours
poster
“I think Easter will be very
good for us this year. Despite what’s been 4 Get creative with displays around
going on I can’t see it being any different to your store
a normal Easter, I think people will still buy
eggs for the kids and for themselves.

“When people have had a rough time of it,
little treats are very important so it might turn
out to be even better this year than
it is normally.

Rab Sangha Sangha News, Cradley Heath

This means there are further sales opportunities for 5 Make sure you have a value offering
other products as well as Easter confectionery – why not for last-minute purchases
make white wines and Prosecco available in the chiller
for customers to pick up as a last-minute gift? Boxed 6 At the same time, encourage trade-
chocolate should be on an end for easy last minute gift up to larger packs
purchases.

Easter offers seasonal POS kits are being sent to all

retailers who have opted-in to the Seasonal

POS Scheme, and additional POS will be 50 YEARS OF CADBURY CREME EGG
available to order from Londis Printshop.

We recommend that POS should be Major national campaign including T V advertising
displayed around the store as well as Golden Eggs to be found
alongside key Easter products to bring the Hundreds of prizes to be won
season to life – according to Kantar, 56% of Top prize of £10k
shoppers buy Easter confectionery from a
secondary location.

Many of the POS elements can be left in Backed by POS, in–store media,
store after Easter to support the Spring outdoor ads and online
Season.

Don’t forget to use your “Opening Hours” Cadbury Crème Egg is worth £53m in sales
poster to inform customers of any opening per year and enjoys 91% awareness among
hours changes over the Bank Holiday the public. An amazing four eggs are sold
weekend. Use Social Media to remind every second in the UK! (Sources: Nielsen,
shoppers you have everything you need for Kantar, Millward Brown)
their last-minute Easter essentials and treats.

29

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CATEGORY CATCH-UPHalves
and

BIGquarters
Go small sizes on

NEW NEW NEW NEW

A new range of fractional own-brand spirits has been launched
into Londis, giving retailers further ways to demonstrate choice
and value to their shoppers as well as driving footfall, sales and
profits.

25% Sometimes to win big, you have to think
small. Fractional spirits – half and quarter-
PPOMRPofnraacll t£ion7a.9ls9 sized bottles, as well as other smaller sizes
– offer a great sales and profit opportunity
for Londis stores, and the good news
is that retailers can now get hold of an
even wider range of products in a format
that their shoppers will appreciate and
demand.

Fractionals provide convenience retailers
with a great opportunity to achieve a
point of difference in the spirits market,
by offering a choice to those shoppers
who have a smaller budget or simply don’t
want a larger bottle.

31

CATEGORY CATCH-UP HAVE YOUR SAY…

Until now, I have not stocked very many
of these but I was looking at them again
because the margins are so good – you can’t
moan about 25% on spirits!

“I’m a big fan of
pricemarking, the customer
gets so much confidence from that, and as
long as the margins are there it works very

well for the shopper and the retailer.

“Sometimes you can make more from
the smaller sizes than you can for a
standard bottle.

Rab Sangha, Sangha News, Cradley
Heath

All lines have a POR of at
least 25% for the retailer,
compared to the branded

equivalent of 20%.

Stocking fractionals, therefore, gives full range of own–brand pricemarked pack of Chekov Vodka.
Londis retailers a means of offering fractionals into Booker, allowing
shoppers top quality spirits for a much retailers to unlock sales and Not only do these fractionals
smaller cash outlay, and is therefore a profits from a strong growth offer amazing choice and value
fantastic opportunity for them to drive area. for the customer, but they
incremental sales and profits. deliver an enhanced profit, too.
The new range of price All lines have a POR of at least
Price marked packs are extremely marked fractionals includes 25% for the retailer.
important in this sub-category as they Cane Trader Rums in
offer shoppers confidence that they White, Dark and So take a look at the
are getting value for money as well as Spiced variants plus expanded range
quality they can trust. The fractional a new Grosvenor available, and start
market is dominated by price marked Gin. These new making some “small”
packs with only two of Londis’s top additions joining changes to your
25 best-selling fractionals being plain existing best– spirits offering in–
pack products. The other 23 are all sellers Chekov store!
price-marked. Vodka and
Jacobite Whisky Own–label fractionals
So Londis retailers that are able to in smaller sizes. A are highlighted
offer a varied range of spirits with 5cl miniature of on the webshop,
PMP options to offer the shopper Christian Dupre and in Londis trade
great value are well placed to take Brandy is also packs. Planograms
advantage. newly–available, are available on the
along with a webshop to show
Continued expansion of the sub- similar–sized 5cl how to merchandise
category has led to the launch of a the range effectively.

32

23of Londis’s Top 25 Top tips! CATEGORY CATCH-UP
best-selling fractionals
are PMPs 1 dogFrurrieatvlcaeattyisoqa-nulseaaolslsitsaoytnofdsfcepkpriirrnsiothgsfoiaftposgp.roeaorssdmarcaaclnleegsrsectwaosihll

2 swsThehholeliipcnvhpgaehsfretrsal.mpcstaijocoonrmaitlymlionufenLsicoaanrtedeiPsv’aMslutPoespt-o

3 osTifhxfeenrneyewowuproroswhdnoupbctprsae,nradsllgorarweniagntegeriynocchuluotdiocees.
4 ssaNphneoidrwpitCps5hecceralsktCoeahgvgroiVrsreotyiada.tnkvaDapluurpoerderuoBcutrtsaenoidnffyteor the

Product code Product description Case size RRP POR
M232064 Jacobite Whisky PM £4.79 6x20cl 25.0%
M259963 Christian Dupre Brandy PM £5.29 6x20cl £17.95 £4.79 25.0%
M263372 Chekov Vodka PM £4.49 6x20cl 25.0%
M263365 Chekov Vodka PM £7.29 6x35cl £19.79 £5.29 25.0%
M232047 Jacobite Whisky PM £7.99 6x35cl 25.0%
M259962 Christian Dupre Brandy PM £7.99 6x35cl £16.79 £4.49 25.0%
M263508 NEW Cane Trader Spiced Rum PM £7.99 6x35cl £29.95
M263526 NEW Cane Trader White Rum PM £7.99 6x35cl £27.29 £7.29 25.0%
M263523 NEW Cane Trader Dark Rum PM £7.99 6x35cl 25.0%
M263506 NEW Grosvenor Gin PM £7.99 6x35cl £29.95 £7.99 25.0%
M831115 NEW Christian Dupre Brandy 12x5cl 32.1%
M074190 NEW Chekov Vodka 12x5cl £29.95 £7.99 31.5%

£7.99 25.0%

£29.95 £7.99

£29.95 £7.99

£29.95 £7.99

£11.89 £1.75

£11.99 £1.75

33

NEW TO LONDISExciting prBoesdt unecwts
impulse
lines Product developments from major
manufacturers for your store to stock this Spring

Keeping up to date with new product This month sees some new additions to
development from major brand the ranges of Red Bull and Monster, sure
manufacturers is essential to maintain to drive additional interest in your energy
healthy sales and profits and to keep your drinks fixtures; Cadbury Nuttier – a new
store relevant for your shoppers. snack bar made with fruit and nuts; plus
some exciting new developments from the
This is particularly true for impulse products, Cadbury Buttons, Aero and KiKat brands.
where new flavours and formats or limited-
edition lines that catch shoppers’ eyes in Why not trial them yourself, or ask your staff
store are a major stimulus for incremental to try the new products so that they can
purchases, helping to boost their basket understand the products and recommend
spend to even higher levels. them to the right shoppers in-store?

Red Bull Summer Edition Cadbury Nuttier is a fruit and nut snack
2021 is a cactus fruit brand with milk chocolate.
flavour.
Available in two flavours - Cranberry,
Delivering all of the Almond & Peanut and Peanut & Almond.
functional benefits of Red
Bull Energy Drink, the new Range in your designated ‘Healthier Bars’
line has an exotic fruit and segment or alongside existing single biscuit
violet flower taste suitable bars.
for those who would try a
tropical fruit flavour.

Red Bull Summer Edition in
2020 has now become a
permanent SKU known as
the Red Edition.

34

Three new lines from Monster can drive sales NEW TO LONDIS
on your energy fixture.

MeFMeMnnioeooenensnrsrtgssgtatyteyeerrbrdblMreeoJinnounudselkeitcsrgeiiwsanyditGtjbMhuhrlieeoecnnnayfdaoitr,mrcscBdtaaherlgnoliirtvrgieanieoeagirnslifen;lproagMe-rvafoaoslcnauuhrsdvgtoeaewaulirrrcni;etidUohdwultstrhhaiele
nectarine fruit juice.
last
72% of the energy sector’s growth over the
year has come from new products (Nielsen).

Product code Product description Case size WSP RRP POR
M265453 £1.69 30.0%
M265452 Reign Razzleberry 500ml 12 £11.79 £1.65 32.8%
M264782 £1.55 33.0%
M264536 Monster Monarch 500ml 12 £11.09 £1.49 35.6%
M264535 £1.49 35.6%
M265049 Red Bull Cactus Edition 250ml 12 £10.39 £2.19 27.4%
M264725 £1.00 20.1%
M264729 Monster Mule Ginger 500ml 500ml 12 £9.59 £1.39 32.7%
M264404 £0.85 21.3%
M264186 Monster Ultra Fiesta 500ml 12 £9.59 £1.19 25.4%
M264185 £1.19 25.4%
Cadbury Giant White Chocolate Buttons 119g 10 £13.25

Aero Dark Milk Block 90g 15 £9.99

Aero Dk + Mlk Pmnt Bck UtzMbal 90g 15 £11.69

Kit Kat Marbled 4 Finger Zebra 41.5g 27 £15.06

Cadbury Nuttier Almond Cranberry 40g 15 £11.10

Cadbury Nuttier Bar Peanut Almond 40g 15 £11.10

35

CLASSIC RICH TASTE,
NEW PREMIUM LOOK.

PRODUCT MIDAS CODE Boost
SAN MIGUEL 8X660ML NRB M090305 your sales
SAN MIGUEL 6X4X330ML NRB M019205 with the
SAN MIGUEL 6X4X330ML PM £5.49 M235464 No.1 World
SAN MIGUEL 1X12X330ML NRB M227424
SAN MIGUEL 6X4X500ML CAN M250722 Beer*
SAN MIGUEL 2X10X440ML CAN M237097
*Nielsen Scantrak / Total Off Trade / By Value & Volume / MAT to 31/10/2020.
Enjoy Responsibly
drinkaware.co.uk for the facts

JACK'S RANGEExpanded
Jack’s
range set
to drive
footfall,
sales and
profits

GREAT
SHOPPER DEALS
ON AMBIENT

Jack’s Tortilla Chips & Salsa – 2 for £1.50
Double Concentrate Squash – £1.19
Cereals – Save 25%
Trigger Sprays – £1

More new lines and some very enticing
promotions are going to boost Jack’s range
for Londis retailers this year.

The Jack’s range is already proving The Jack’s range
to be a great success for Londis provides increased
retailers, and this month the exclusive choice in the key
own–brand range is turning up the areas of fresh foods, frozen, produce,
heat even more with more new lines bakery and grocery, with excellent
added to the portfolio and a number quality and great value products in
of shopper–friendly promotions on a large number of subcategories
key lines. including: red meat, poultry, sausages,
pies, wet fish, cheese, cooked meat,
The Jack’s range was introduced to soups, stir-frys, desserts, frozen ready
improve choice in stores for shoppers, meals, cakes, biscuits, crisps & snacks,
while delivering PORs of 30% for home baking, preserves, cordials,
retailers. In the current economic hot beverages, cereals, household
climate, the need for value is arguably & laundry and pizzas sold under the
greater than ever so the opportunity Pizza Company brand.
for retailers stocking the Jack’s range
is clear for everyone to see. Retailer feedback shows clearly that

37

OWN BRAND GREAT SHOPPER Top tips!
DEALS ON FRESH
1 Stock the full Jack’s range to improve
Sausages – 2 for £3 choice for your shoppers.
Breaded Chicken – 2 for £4
Jack’s Prawns – £2.99, Save 99p 2 Be sure to feature the Jack’s range in
Boxed Cakes – £2, Save 99p social media posts to drive footfall.

3 Use all of the available POS to make
the range unmissable in-store.

4 Highlight the meal deals in-store
and on social media to drive basket
spend.

Product code Product description Case size WSP RRP POR
M263023 £5.99 30.0%
M258174 Jack’s Garlic & Herb Spatchcock Chicken 1.18kg £16.80 £5.29 30.0%
M263008 £3.99 30.0%
M258167 Jack’s Butter Basted Chicken Breast Joint 640g £22.05 £2.49 30.0%
M258173 £2.49 30.0%
M258166 Jack’s Hunters Chicken Breasts 2 Pack 430g £16.80 £2.59 30.0%

Jack’s Chicken Kievs with Garlic Butter 2 Pack 260g £13.38

Jack’s Breaded Chicken Steaks 4 Pack 500g £6.69

Jack’s Southern Fried Breaded Chicken Goujons 270g £14.56

HAVE YOUR SAY… the new Jacks lines coming
through are filling genuine
Jack’s is a very good range. range gaps, with frozen
pizzas, sausages, breaded
“It’s very good value for money, but as a retailer chicken, fresh poultry and
you have to bear in mind the pack size and not just the price boxed cakes all working particularly well.
point. The thing that makes the products good value is the
large pack size for the outlay, the value is not just about the The next phase of development sees the
price point per pack. introduction of 16 additional fresh lines and
eight additional ambient lines, taking the
“The fresh range is really good quality.We’ve been total number of lines in the range to over
encouraging customers to try the fresh products, and 140.
we haven’t had any negative feedback at
all. To support the ranges, a number of fantastic
new promotions are running to make the
Jon Corp, Londis Hall Green products even more attractive to shoppers.
These include special meal deals on pizzas
38 and stir-frys, multibuy deals across key

HAVE YOUR SAY… lines such as sausages, breaded chicken and OWN BRAND
tortillas, and price reductions in grocery and
Jack’s, as a value line, is an bakery.
excellent move
The meal deals include a stir fry meal deal,
“It will provide long–term value which sees a stir fry pack plus noodles plus
proposition for Londis stores across a number sauce for £3 – a saving for the shopper of
of product categories. 83p. The pizza meal deal, comprising a pizza
plus a side dish and a dip for £6, delivers a
“It’s an excellent range for retailers to have. saving for the shopper of £3.50.

Arjan Mehr, Londis Bracknell Some amazing deals on fresh products
include 2 for £3 on sausages; 2 for £4 on
breaded chicken; £2.99 (save 99p) on Jack’s
Prawns and boxed cakes for £2 (save 99p).

In ambient, deals include Jack’s Tortilla Chips
& Salsa at 2 for £1.50, double concentrate
squash priced at £1.19, save 25% on cereals
and trigger sprays for £1.

Product code Product description Case size WSP RRP POR
M260409 Jack’s Angel Layer Cake 10 £9.45 £1.39 30.0%
M260416 Jack’s Lightly Fruited Cake 8 £5.60 £1.39 30.0%
M260969 Jack’s Genoa Cake 8 £11.20 £1.99 30.0%
M260429 Jack’s Battenberg Cake 12 £13.86 £1.65 30.0%
M260418 Jack’s Carrot Cake 6 £12.60 £2.99 30.0%
M260419 Jack’s Chocolate Cake 6 £12.60 £2.99 30.0%
M260438 Jack’s Victoria Cake 6 £12.80 £2.99 30.0%
M260432 Jack’s Lemon Drizzle Cake 6 £12.60 £2.99 30.0%
M260945 Jack’s Milk Chocolate Mini Rolls 6 Pack 12 £8.40 £1.00 30.0%
M260972 Jack’s British Bramley Apple Pies 6 Pack 15 £11.55 £1.09 30.0%
M260942 Jack’s Jam Tarts 6 Pack 12 £7.98 £0.99 30.0%
M260974 Jack’s Chocolate Fairy Cakes 12 Pack 12 £10.08 £1.19 30.0%
M263697 Jack’s Hot Cross Buns 6 Pack 1 £0.69 £1.30 46.9%
M260423 Jack’s Madeira Cake 8 £7.56 £1.39
30.0%

Product code Product description Case size WSP RRP POR
M261748 £1.89 30.0%
M262012 Jack’s British Pork Sausages 8 Pack 454g £6.30 £1.89 30.0%
M261746 £1.89 30.0%
M261763 Jack’s British Lincolnshire Pork Sausages 8 Pack 454g £6.30 £1.89 30.0%

Jack’s British Cumberland Pork Sausages 8 Pack 454g £6.30

Jack’s British Reduced Fat Pork Sausages 8 Pack 454g £6.30

39

Healthy SnackingAllofourtop5sku’snowfeature
on the Londis & Budgens Healthy Snacking planograms.

M242908 M261474 M252567 M249349 M242926

These deals are running across NP12 – 2 and a full plan Top tips! OWN BRAND
will continue for the year. More information can be found
in retailers’ promotional packs. 1 sHtiogrheliugshint gnePwOJSapcrko’svipdreodducts in-

Jack’s products are now included in planograms, which 2 rCeodmucmtiuonniscaatnedthmeullatitbeusyt price
will be updated on an ongoing basis, and more Jack’s deals
products will be launched in the future, where it is felt
they will improve choice for shoppers.

The Jack’s range represents a massive opportunity for
Londis retailers to grow footfall, sales and profits and
helps offer yet more USPs that help set your store apart.

3 tsEhonectmoheuyracgaensttealflfctuosttorymtehres products
about

4 pUrsoedsuocctisalanmdedspiaectoialhoigffhelirgsht new
5 aSnhdouetnajobyouthteth3e0%quPalOitRy!and value –

A SLICE OF THE ACTION

£6 Meal Deal – Pizza, Side, Dip
WSP Launch offer – £2 off (NP13, NP1 and NP2)
Launch WSP = 30% POR (£11.60 cash margin)
Standard WSP = 15% POR (£5.60 cash margin)

Product code Product description Case size WSP Launch WSP RSP Launch POR
M264993 £14.20 £5.00 52.7%
M264995 Pizza Co Big Cheese Pizza 6x588g £16.20 £14.20 £5.00 52.7%
M264996 £14.20 £5.00 52.7%
M264998 Pizza Co Pepperoni Pizza 6x577g £16.20 £7.00 £3.00 61.1%
M264979 £7.00 £3.00 61.1%
M264992 Pizza Co Meat Metropolis 6x590g £16.20 £7.00 £3.00 61.1%
M264997 £5.20 £1.50 56.7%
Pizza Co Garlic Pizzabread 6x230g £9.00
41
Pizza Co Chicken Pops 6x128g £9.00

Pizza Co Cajun Onion Rings 6x300g £9.00

Pizza Co Garlic & Herb Dips 8x90g £7.20

CATEGORY CATCH-UPGreat
£1 value

Max up

your £1 multipacks

With a huge range to choose from and offering great value to the
consumer, £1 price marked confectionery multipacks are a great way to
build sales and profits.

Shopping habits have changed include Bounty Duo, Terry’s Chocolate
dramatically in the past year, and this has Orange Bar and Kit Kat 4–finger in three–
had a significant impact on the way that packs and Cadbury Boost in a four–pack.
people purchase and enjoy confectionery.
With a £1 everyday low price message
With individuals and families spending on every pack all year round, it means
your shoppers will be able to get a great
a lot more time at home, we have value take–home purchase whatever their
particular favourite confectionery brand
£2.6K seen a shift in buying patterns for happens to be.
confectionery, away from on–the–
opppororftuitnity go singles and towards increased Take Home Chocolate is currently growing
demand for larger pack formats. at +21% per year (DH Total Category/
Nielsen Scantrack) due to a change
From this month, the available in shopper trends, with more people
range has been expanded by 20 spending time at home. While multipacks
additional brand skus, boosting still take a smaller share than singles in

the total number of lines in the

multipack portfolio up to 32. New lines

42

conveneince, there is the potential to start Booker customers implementing a £1 Top tips! CATEGORY FOCUS
closing the gap of the decline in singles bay and selling 250 units per week, the
and take advantage of the changing new multipack range will deliver a£13k 1 Dual site stock to
shopper habits.. sales opportunity per year, and £2.6k in maximise sales
additional profit!
Within the growth of take home chocolate 2 Merchandise at till
as a whole, the growth in multipacks is Planograms have been issued to support point and in dump
significant at +20% (Nielsen Indies & the launch, and shelf stripping and barker bins
Symbols, Year to 26/12/2020). The new, cards are being sent to stores to help
more extensive, Booker range meets these retailers create a £1 bay fixture so that 3 Use £1 shelf strips
changing shopper needs, so stock up to shoppers cannot miss the great value to highlight value
ensure you’re taking advantage of this available.
growth opportunity.
The value message and sales opportunity
New pricing across the range also will also be backed up by social
ensures that you will be boosting your media posts, and on the Booker.co.uk
profits as well as your sales. Based on homepage.

HAVE YOUR SAY… Key Facts

There’s a big range, all for £1, and £1 Value Message
I’ve ordered everything. Up to 26% POR
20 New Lines
“It’s a good value £1 pick–up, and
because it’s such a big range of brands there is always £2.6k profit opportunity
going to be something for everybody. It also tells POS available
shoppers that you can do value–for–money in your shop.

“I’m planning to put them on a feature end. If you can get
every other shopper to pick one up then that’s £1 extra
each time, and your average spend gets a
good nudge upwards.

Jon Corp, Londis Hall Green

Product code Product description Case size WSP RRP POR
M203092 NEW Kit Kat 4 Finger 3 Pack PM£1 20 £1.00 20.00%
M265089 NEW Rowntree Fruit Pastilles 3 Pack PM£1 3x41.5g £13.29 £1.00 20.00%
M265115 NEW Frys Turkish Delight 3 Pack £1.00 16.00%
M265118 NEW Frys Orange Cream 3 Pack 20 3x45g £13.29 £1.00 16.00%
M265119 NEW Frys Peppermint Cream 3 Pack £1.00 16.00%
M265117 NEW Frys Chocolate Cream 3 Pack 22 3x51g £15.39 £1.00 16.00%
M265128 NEW Terrys Chocolate Orange Bar 3 Pack £1.00 20.00%
M265112 NEW Bounty Duo Bars 3 Pack 18 3x49g £12.59 £1.00 20.00%
M265104 NEW Galaxy Ripple 3 Pack* 29 £1.00 20.00%
M265106 NEW Topic 3 Pack 15 18 3x49g £12.59 £1.00 20.00%

18 3x49g £12.59

16 3x35g £10.65

12 3x57g £8.00

3x33g £19.30

3x47g £9.99

43

MEET THE BUYER S‘hayello’ How is seasonal confectionery last year no-one really knew what the
performing? lockdown was about or how long it was
to... going to last, so seasonal sales fell away in
It’s doing really well. We had a tremendous the two weeks immediately before Easter.
Charley Christmas, and for the Spring season to With the lockdown running all the way
Stentaford date we are tracking even better, with still from December through to April, and with
Junior Buyer a couple of weeks to go. We are really a roadmap in place for exiting, I hope we
Category: pleased so far. will see much more of an uplift this year, as
Seasonal people can go out and buy shell eggs as
confectionery What changes have we seen in the gifts with a lot more confidence.
past year?
I’ve been We have definitely seen an increase in What advice would you give
with BRP sharing formats for confectionery. Larger retailers to maximise sales this
for six and blocks and bags are doing well, while Easter?
a half years novelties remain a bit more challenging, Make sure you follow the recommended
probably because people weren’t sure end guidelines, use stands where possible
44 about whether they would be able to meet and the available POS material. The lines
and gather face to face. Boxed gifting has on free sale are key for the season, and
actually performed really well considering there is also an opportunity for premium
that people haven’t been mixing with products if you encourage shoppers to
each other. People are probably treating trade up.
themselves and their families at home a bit
more than usual. Also, make your store look as seasonal
as possible – make it all about Easter
How important is Easter going to from the moment the shopper comes in
be this year? all the way to the till point. It’s important
I think it’s really important. At this time to maximise both planned and impulse

purchases, but if shoppers are made aware it is Easter TopCharley’s tips! MEET THE BUYER
throughout their journey in-store they more likely to
pick up something extra even if they are making a 1 Follow the recommended
planned purchase. end layout

How important are promotions? 2 Use POS and display stands
Very important. We have promotional pricing on all 3 Make the store look as
the pre-sell items and we also have special deals on
KitKat Single Bunny and Nestle Mini Eggs – Smarties, seasonal as possible
Orange Smarties, Aero and Milky Bar.
4 Make sure stock is clearly
What are the key products to focus on for priced
the next few weeks?
The above, and 5 Trade shoppers up with
Cadbury Mini Eggs, premium products
too. We also have
strong allocations of
large eggs of Cadbury
Twirl, Crunchie and
Dairy Milk, plus KitKat
Chunky large egg.

Product code Product description Case size WSP RRP POR
M241313 Cadbury Mini Egg Bag 80g 24 £15.89
M263248 Smarties Orange Mini Eggs 80g 12 £7.69 £1.00 20.55%
M253363 Aero Milk Mini Eggs 70g 12 £7.69
M263305 Kit Kat Bunny Single 26g 24 £6.99 £1.00 23.10%
M253367 Milkybar Mini Eggs 80g 12 £7.69
M253372 Smarties Mini Eggs 80g 12 £7.69 £1.00 23.10%

2 for £1.00 / £0.59 30.10%

£1.00 23.10%

£1.00 23.10%

45

FOCUS ON PROFITYour guide Make £50k
to growing
profits more profit!

Here’s nine great ideas to use in-store to boost your profits. Adopt all
nine and it all adds up to an additional £50,000 per year to the bottom
line.

Everyone wants to make more profit, product category or taking advantage of
right? Well, Londis retailers now have nine new opportunities within a category you
more reasons to celebrate with a range of already stock.
opportunities to add more to the bottom
line of your business. And if you adopt all nine it should add up
to a whopping £50,000 per year in extra
With the retail market changing all the profit!
time, Londis retailers always need to
look for new ways to increase sales and Food to Go is just one of several great
boost profits. And the good news is, new opportunities to earn more profit. For
product developments, additional pack Costa Coffee, a new deal gives you an
formats and enhanced terms negotiated enhanced rebate, earning you more with
all add up to a host of ways that bring each cup sold, while Tango Ice Blast and
more footfall, sales and, most importantly, F’Real milkshakes both come with healthy
profits. margins and an expanding choice of
flavours.
Londis News brings you nine key ways that
you can build that profit by adding a new Great value can mean more profit too,
with 100 lines in the EuroShopper range

46

Costa Coffee Tango FOCUS ON PROFIT
Ice Blast
Enhanced deal
Improved rebate (+10%) Improved choice
175 cups per week 72 cups per week
RRP £2.10 (regular) RRP £3.20-£5.99
56% margin
£5.5k profit per Year
£7.4k Profit per Year
F’Real
£1 multipack
Improved choice confectionery
74 cups per week
RRP £3.50 22 x New Lines
38% Margin £13k sales per year
PORs up to 25%
£4.9k Profit per Year
£2.6k Additional Profit
Hovis Bread
EuroShopper range GRO&WSPARFLOOEOFSITTF!ALL,
Improved pricing
Great footfall driver 100 lines available
£13.2k sales per year
Great Value
£4k Additional Profit
30% POR minimum WVICATOLHUNTREVHEEBETNRALIAIEELNNADCDEIINNG
Spirits halves
and quarters £7.5k Additional FREEEURO SHOPPER
Profit
Improved pricing STOCK VOUCHERS
Improved PORs up to 30%
£10.4k sales per year VALID UNTIL 29th JUNE 2021

£2.4k Additional 102099 ES Voucher Leaflet 8pp.indd 1
Profit
23/12/2020 14:34

Tobacco Club

£5k sales per week on tobacco
club skus
Improved PORs +2%
£100 profit per week

£5.2k Additional Profit

47

KP SNACKS BIGGEST EVER

£1 PMP RANGE

Even more variety from our most loved brands!

NEW
£1 PMPs

M265045 NEW£1 PMP M265046

NEW£1 PMP

KP SNACKS £1 PMP RANGE,

GROWING +18% YOY!* NEW£1PMP

*AC Nielsen, Total Impulse MAT 30.01.2021 STOCK UP TODAY

FOCUS ON PROFIT

Vape

Improved choice
Product knowledge
£26k sales per year
45% POR

£11.7k Additional
Profit

to choose from, all with great PORs, plus HERE’S HOW IT ADDS UP
improved pricing for halves and quarters
of spirits and more lines available in SALES PROFIT
confectionery multipacks - all meaning
great value for your shoppers and more Category Per Per Per Per
money through the tills for you. Week Year Week Year

Key footfall drivers play their part too, with Coffee £515 £26,754 £98 £5,110
improved PORs for retailers joining the
Tobacco Club, and improved pricing for F’Real £252 £13,104 £96 £4,992
Hovis bread, so you can earn more on the
lines that keep your shoppers returning Tango Ice Blast £233 £12,116 £143 £7,447
day after day.
Multipack Confec £250 £13,000 £50 £2,600
And when you add in the growing
opportunity to become an expert in the Halves/Quarters £200 £10,400 £46 £2,400
vape market too, it all adds up to a huge
£50,000 bonus to your profits! Hovis Bread £254 £13,208 £77 £4,004

Euro-Shopper £481 £25,000 £144 £7,500

Vape £500 £26,000 £225 £11,700

Tobacco Club £5,000 £260,000 £100 £5,200

Total £7,685 £399,582 £979 £50,953

49

O N PROMOTIO N NP2

*IRI Total Market data, Sugar Confectionery, 52wks to 24/01/2021, Value Sales
**IRI Total Market data, Sugar Confectionery, 52wks to 24/01/2021, £ROS, £1 Hanging Bags in over 2,000 stores


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