Ambient Soups Category Guidance

Category Guidance:

Ambient Soup

Headlines

• Stocking up on Heinz (the UK’s #1 soup brand) is key to maximising sales over
this winter period.

• Keep mindful of the impact of cold weather on sales.

• While Heinz continue to be the market leader in brand, our own label continues
to grow share.

Top Sub Categories Top 4 Brands

TINNED SOUP 1
DEHYDRATED CUP SOUP

Steps to Success 2 3

1 Market wide, in branded soups Heinz Tomato 4
Soup achieves more than double the sales of the
number 2 brand (Heinz Cream of Chicken).

2 Ahead of the peak Winter months, revisit the
fixture to check that it reflects current planogram
and capture the top selling lines.

3 When cold weather is forecast, prepare for a
significant uplift in sales as this offers an ideal
opportunity to maximise profit from the range.

Activity

Happy Shopper range of tinned 400g soup - great quality
and very competitive versus the branded offerings with a

69p price point offering 30.7% POR

The Heinz range of soup offers an ongoing on pack 3 for £3
consumer deal - ideal for driving incremental basket spend.

Bestsellers Download the latest
planograms at booker.co.uk CLICK
HERE

Convenience Bestsellers

Mcode Product code SIN Description Size WSP RSP POR
274143 Hz Tomato Soup PM109 3/PM300 400g £20.92 £1.09 20.0%
M252123 92096615 018911 Hz Cream of Tomato Soup 400g £10.46 £1.09 20.0%
274145 Hz Crm/Chkn Soup PM109 3/PM300 400g £10.46 £1.09 20.0%
M240014 92056283 018929 Hz Veg Soup PM109 3/PM300 400g £10.46 £1.09 20.0%
159491 Hz Big Soup Beef & Veg 400g £13.50 £1.45 22.4%
M252443 92096631 159426 Hz Big Chicken & Veg Soup 400g £13.50 £1.45 22.4%
018754 Hz Cream of Chicken Soup 400g £10.46 £1.09 20.0%
M252447 92096649 180533 Hz Crm/M/rm Soup PM109 3/PM300 400g £10.46 £1.09 20.0%
871707 Bat CAS Chicken 4s 81g £11.49 £1.89 32.5%
M268661 10012122 018846 Hz Oxtail Soup PM109 3/PM300 400g £10.46 £1.09 20.0%

M219687 10012130

M222413 10037554

M252442 92096623

M125653 85454111

M252455 92096657

Order Convenience CLICK Order Forecourt CLICK
Bestsellers Now! HERE Bestsellers Now! HERE