Category Guidance - Soft Drinks

Category Guidance:

Soft Drinks

Headlines

• Soft drinks is the 3rd largest category in value terms (behind Tobacco & BWS). Within Total Impulse Soft
Drinks are worth £2,730m and are growing at +12.3%, adding £298m to the category in the last year.

• Energy is the largest Drink Now sector worth £748m and accounting for 38% of Drink Now Value sale. Energy
is one of the fastest growing sectors +17.9%, driven predominantly by Energy Stimulate (e.g. Red Bull, Monster)
which now accounts for nearly £9 in every £10 of energy sales.

• Colas are the largest sector worth £629.8m and showing growth +3.3%, driven by both low and regular colas.

Total number of products in range 530 - Booker Retail Partners

Top 5 brands within Top Selling Actions
the category Sub Categories
1
ENERGY 1. Ensure you focus on the core
2 COLA sectors and brands rather
than having a proliferation of
3 FLAVOURED CARBONATES products – Energy, Cola, and
WATER Flavours are the key sectors.
4 Within Energy the top 3
5 JUICE DRINKS brands - Red Bull, Monster and
SPORT Lucozade - account for 82% of
Energy sales so ensure you give
MILK & DAIRY these brands enough space.
PURE JUICE
RTD COFFEE 2. Cola growth is being driven
by Drink Now products with
SQUASH growth coming from Flavoured
Colas. Coke Zero is the fastest
growing key brand (+25.9%).

3. Flavoured Carbonates is in
growth,drivenbyDrinkNowwith
the two largest brands being
Fanta (£72m) and Dr Pepper
(£40m).

Source - Nielsen Scantrak £ sales Total Impulse MAT week ending 26/03/22

Activity

Summer and sporting events such as the FIFA
World cup are always vital to the category and
multipack colas and carbonates see huge uplifts.
HFSS later in the year will impact multibuy activity
mostly on the following brands: Coca-Cola Classic,
Cherry Coke, Pepsi Regular, Mountain Dew,
Monster & Red Bull, though Diet, Zero and lower
sugar variants will be unaffected.

Top 5 new lines BRP

Mcode Londis Budgens Description WSP Pack RSP POR Reason to Stock
code SIN £11.39 Size
£10.25
M276164 92163111 874338 Monster Khaotic £23.75 12x500ml £1.75 34.9%
£23.75 12x500ml £1.65 37.8%
£9.50 Monster +17% growth in Impulse

M276163 92163103 874337 Monster Ultra Gold

M269782 92143941 905633 Monster Mango Loco M/Pack 6x £6.09 22.0% Multipack Energy showing good
4x500ml £6.09 22.0% growth in Londis & Budgens
M269783 92143959 905634 Monster Pipeline Punch M/Pack £1.45
6x
M276213 92163187 874340 Robinsons Black & Blueberry 4x500ml 34.5% Robs RTD range worked well in
Londis & Budgens
12x500ml

Source - Nielsen Scantrak £ sales Total Impulse 12 weeks ending 01/01/22

Bestsellers Download the latest
planograms at booker.co.uk CLICK

HERE

Londis & Budgens Bestsellers

Mcode Londis Budgens Description WSP Pack Size RSP POR
270688 Code SIN Coca Cola PM229
92149719 £8.99 6x1.75ltr £2.29 21.5%
936993 £18.45 24x250ml £1.35 31.7%
£16.09 3x10x330ml 7.79 17.4%
109315 92105765 986653 Red Bull PM135 £7.84 24x330ml 11.29 16.7%
£16.39 12x473ml £2.15 23.8%
140824 12026274 448878 Coca Cola Multipack £6.75 £1.99 32.2%
£26.09 6x2ltr £1.69 22.8%
240823 92068507 180831 Pepsi Max Multipack £10.75 24x355ml £1.49 27.9%
£22.09 12x500ml 1.79 38.3%
256835 92102814 994376 Red Bull PM215 £5.95 24x500ml £1.75 32.0%
6x1.75ltr
128267 92106452 180466 Pepsi Max PM199

256819 92103242 986638 Red Bull PM169

274184 92156504 274275 Monster Energy PM149

913700 12022165 272054 Coca Cola

258254 92106826 620032 Diet Coke PM175

Source - BO £ sales Week 49-8

Forecourt Bestsellers

Mcode Londis Budgens Description WSP Pack Size RSP POR
968313 Code SIN
109372 12191312 Red Bull £19.99 24x250ml £1.55 35.5%
81543887 363739 Red Bull £18.85 12x473ml £2.59 27.2%
623454 Coca-Cola £22.09 24x500ml 1.79 38.3%
Red Bull £29.15 24x355ml 2.15 32.2%
913700 12022165 272054 Lucozade Energy Orange £25.65 24x500ml £1.75 26.7%
253052 92091958 051334 Monster Energy £11.39 12x500ml £1.75 34.9%
Red Bull £19.89 6x4x250ml £5.35 25.6%
076785 92105854 186874 Diet Coke £19.59 24x500ml £1.65 40.6%
098476 85363394 680025 Pepsi Max £20.70 24x500ml 1.75 40.9%
Lucozade Sport Orange £12.35 12x500ml £1.79 31.0%
220732 12061745 312330
913690 12022173 271858

241391 92008086 871589
320841 81563413 349134

Source - BO £ sales Week 49-8

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