TNTP 2015

The Education & Communications

PortfolioofAlan Boyer

25

Years www
PR & Digital Media

Executive

40+

Websites, Social Media
Sites, Magazines,
Mobile Apps

10

Years
College Instructor

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My Passion

Connecting
Brands with
Consumers.

- Alan

2

Table of Contents

PR & Digital Media Positions
Business Career Highlights
Print & Digital Media Work

Digital Publications
Magazines/Newsletters
Websites/Social Media

Mobile App
Faculty Appointments
Academic Highlights
Perspectives from Colleagues

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Professional Positions

• Chief Marketing Officer
• Senior Vice President,

Communications and
Marketing
• Vice President, Global
Communications
• Associate Vice President,
Digital Media Director
• Associate Dean, Marketing
and Recruitment
• Director, Corporate
Communications
• Director, Creative Services
• Media Relations Manager
• Advertising Manager
• Broadcast Desk Editor
• Copyeditor
• Consultant

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• Leading public relations, digital • Serving as the Associate Editor

media and marketing functions and Photographer of

for companies such as Georgia Publications for The Coca-Cola

Student Financial Commission, Company, following Associated PR & Digital Media Career Highlights

ICON Medical Products, John Press style to write articles and

Marshall Law School, Coca-Cola, shot accompanying images for

First Data, AT&T, Atlanta “The Bottler Magazine,” “The

Olympic Games, Equifax, the Momentum Newsletter,”

Federal Home Loan Bank of “Fountain News,” and

Atlanta and Atlanta Life “Refresher” employee

Financial Group. newsletter.

• Developing and launching more • Working as a Broadcast Desk

than 40+ websites, intranets, Reporter & Editor and Sports

social media sites and mobile Stringer for the Associated

sites Press Kansas City Bureau;

• Writing copy for advertising, Writer and Editor for the Kansas
direct mail, magazines, State University Cooperative
newsletters, brochures, media Extensive Service Publications;
kits. and Copyeditor for Springfield
(M0) Daily News, a Gannett
• Planning and producing a range newspaper
of events, including press

conferences, groundbreaking

ceremonies, Olympic Torch

Relay, consumer events,

product introductions, trade

shows, etc.

5

Digital
Publications

6

Magazines/
Newsletters

7

Digital
Media

8

Infographic
/eBlast
/Direct
Mail

9

Digital
Brand
Messaging

10

Faculty Appointments

• Visiting Lecturer in
Public Relations

• Tenure-Track
Instructor of
Communications

• Visiting Instructor of
Communications

• Instructor in
Journalism and
Communications

• Adjunct in Public
Speaking

• Graduate Teaching
Assistant

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• Teaching 124 sections of Intercollegiate Athletics; the Academic Career Highlights
Public Relations, Mass Admissions Committees at
Communications, John Marshall Law School
Journalism and and Savannah Law School;
Communications in the the College Marketing
University System of Committee at Georgia
Georgia, Technology College Highlands College; and
System of Georgia as well as Advisor: Student Cultural
private colleges and Awareness Society, Georgia
universities in Georgia and a Highlands College
public university in Kansas.

• Co-authoring a
Communications Curriculum
at Georgia Highlands
College and obtaining
approval from the Board of
Regents of the University
System of Georgia.

• Serving the university,
including the UWG Faculty
Senate Committee on

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“Alan and I first met when I held a role at follow through and expects results when What Colleagues Say About Alan
Ketchum Public Relations as head of the plans are implemented. He understands
Equifax account. Alan was head of what it takes to achieve success in
corporate communications for Equifax.
Alan is a phenomenal strategic thinker marketing efforts -- and how to frame
that really stretched our team to be messages to entice the intended audience.
creative and innovative. At the time that I highly recommend Alan as a marketing
we worked together, he introduced the professional in academia -- or otherwise.”
team to new concepts and ideas that had – Ashley Fulmer, Director, Public
never even been considered – not only by Relations, Duffey Communications.
our team but also by our entire agency. He
was the epitome of a great client and truly “As the Associate Dean of Students, I had
served as a role model for anyone in a the privilege of working closing with Alan,
corporate communications role. Beyond and I was immensely impressed with his
his creativity, however, he is a natural born work. He is truly a creative genius and the
leader. He is someone that is easily consummate professional. He is a true
followed and admired – not only for his visionary and great outcomes are the
business acumen but also for his ability to norm for him. As a result of Alan’s efforts,
stand for what he believes in.” - Kim the Law School has enjoyed greater
Arculeo, Senior Director, Corporate visibility. We have seen a 300% increase in
Communications, Cox Enterprises attendance at our Open Houses for
prospective students, and we also saw a
"I have enjoyed working with Alan for significant increase in the number of
more than 20 years, most recently at the applicants while he was with us. He
Georgia Student Finance Commission. We developed innovative ways for connecting
have completed some highly creative and with current and prospective students that
successful projects together from large we had never explored or even considered.
rebrands to breakthrough mobile sites to He has exhibited outstanding strategic
new web launches and direct marketing thinking and market research skills to our
for days. Alan is not afraid of hard work benefit, and has infused all projects with
and he is a gifted marketing mind who is best practices and a winning style. Alan
not afraid to break out of the box and try would make a great addition to your
something new and innovative. He gets to marketing team because he is an
know his audience. He impacts them. He extraordinarily talented and charismatic
gets results!" - Julie Low, Principle, Fancy leader whose commitment to excellence
Design. and results is unparalleled. Because his
skills, experience, vision, foresight, and
“Alan Boyer's years of industry experience energy will help to advance any program, I
provide him with a keen sense of strongly recommend him.” – Sheryl
marketing creativity -- and he uses this Harrison, Dean of Students, Atlanta’s
creativity to challenge those around him to John Marshall Law School.
think differently when approaching brand
campaigns and image creation. He is
inventive in his approach, diligent in his

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Thank You!

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