PRAI Beauty_Free the Shelters_Playbook_Oct12

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#FREETHESHELTERS

You can help to

FREE THE
SHELTER

OUR CAMPAIGN
SPONSORS ADOPTION
FEES ACROSS THE
COUNTRY AND

saves animal lives

PRAI BEAUTY | 175 EPlmR ASItBreEeAtU, STuYi.tCeO2MA/, FNReEwECTaHnEaSaHnECLTT E0R6S840 | praibeauty.com

WE’RE BREAKING DOWN BARRIERS..

to help shelter animals find a home

In May 2017, Cathy Kangas, Founder and CEO of PRAI Beauty,
changed the world for shelter animals with the announcement
of a national “Free the Shelters” campaign to sponsor adoption
fees at animal shelters from coast to coast. An adoption event
sponsored by PRAI Beauty at the SPCA Tampa Bay on May 6
began with a line wrapped around the building and ended
with a shelter of empty kennels after more than 80 animals
were adopted – more than 4x the shelter’s average.

Cathy Kangas, an animal activist and proud Board Member of
The Humane Society of The United States (HSUS) said: “Our
event in Tampa Bay was such an ah-ha moment. A light bulb
went on and I wondered if something so simple as removing
adoption fees could give homes to the millions of animals in our shelters. If this is the
barrier to adoption, we are breaking it down and going across the country from shelter to
shelter until they’re all empty.”

The campaign kicked off with the sponsorship of adoption fees at three additional shelters
run by three organizations - Adopt-A-Dog in Armonk, N.Y.; SBK Animals, which serves the
communities of Sullivan County, Bluff City, and Kingsport in Tennessee; and Great Plains
SPCA, with shelters in Independence, MO., and Merriam, KS. Chuck Laue, fellow HSUS Board
Member and Chairman of the Board for the Great Plains SPCA, partnered with Kangas for
the no-fee adoption event.

PRAI Beauty has a long history of animal-related philanthropic efforts and stand apart from
the rest of the beauty industry which typically benefits charities focused on women. The
brand is certified cruelty-free and donates a portion of all proceeds to helping animals
through their PRAI for PAWS initiative. Kangas said, “We pride ourselves in being first at
PRAI Beauty and this campaign is no exception. These three shelters are just the beginning…
we are starting a movement. Shelter pets can be pedigree or mutts, young or old…they’re
all perfect and they need to find good homes. With this campaign, we will make it easier
for every dog, cat and pocket pet to find its forever home!”

1 http://www.humanesociety.org/issues/pet_overpopulation/
2 Outcome of Pets Adopted During a Waived-Fee Adoption Event: Maddie’s Matchmaker Adoptathon
3 Outcome of Pets Adopted During a Waived-Fee Adoption Event: Maddie’s Matchmaker Adoptathon

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#FREETHESHELTERS

• About 2.4 million healthy,
adoptable cats and dogs—about
one every 13 seconds—are put
down in U.S. shelters each year.1

• Removing adoption fees increases
the number and speed of pet
adoptions and reduces euthanasia.2

• There are no significant differences
in outcome between pets adopted
with or without a fee.3

emptying shelters and saving lives

OUR ADOPTION EVENTS HAVE

tail waggin’ benefits

1 Drive hundreds of adopters to shelters - event adoptions
are 3-4x more than average

2 Raise awareness of our shelter partners that continues
beyond event

3 Decreases time in shelter and reduces euthanasia
4 Reduce overhead costs for shelters and free up space for

animals needing a temporary home

5 Improves the lives of animals and their adopters

“Shelters should be short-
term foster homes rather

than a long-term jail
sentence.”

- CATHY KANGAS

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#FREETHESHELTERS

YOU CAN MAKE A DIFFERENCE...

join the movement

DONATE ADOPT

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RESCUE

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freetheshelters

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JUST A FEW OF OUR

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#FREETHESHELTERS

happy furever homes