Magazine ( Innovation management)

Online food and
grocery delivery

platform

SUMITAAUTHOR'S NOTE

My name is Sumita. I'm from Klang
I'm 20 years old. I'm currently a
student in the 4th semester of
Business Management course at
"CATS" college. The purpose of this
magazine is for my innovation
management (DBA2153) course
assignment. The title of my
magazine is Technology
Entrepreneur.

FOODPANDA IS AN ONLINE FOOD AND

GROCERY DELIVERY PLATFORM OWNED BY

BERLIN-BASED DELIVERY HERO.

FOODPANDA OPERATES AS THE LEAD

BRAND FOR DELIVERY HERO IN ASIA, WITH

ITS HEADQUARTERS IN SINGAPORE.

CEO: RALF WENZEL (FEB 2013–)

FOUNDED: MARCH 2012

HEADQUARTERS: BERLIN, GERMANY

URL: FOODPANDA.COM

PARENT ORGANIZATION: DELIVERY HERO

FOUNDERS: ROHIT CHADDA, BEN BAUER

Mr Sayantan Das
Managing Director, foodpanda

Malaysia

foodpanda is a online food and grocery delivery
application- food and grocery delivery at its best!
foodpanda Malaysia started with one goal in mind:
to be the most convenient food delivery service in
the country. Years later, it operates successfully in
more than 85 cities in Malaysia with many happy
customers. Using the easy smartphone app or the
website, anyone can find their favorite restaurants
near you and order their favorite dish, or even
groceries, medication, snacks, beverages and more.
Whether it is breakfast delivery, lunch or dinner
delivery, foodpanda is your ultimate place to order
food from any kind of restaurant and shops
anywhere in Malaysia. We believe food is a pleasure
and food ordering should be a fast and fun
experience.

NATURE OF THE FOODPANDA

BUSINESS

Business-to-consumer service
restaurant menus, customer reviews,
and 4000 restaurants spread over 40
cities.
With just a few clicks one can order
from a wide variety of delicious online
cuisines.
Target audience almost anyone with
an android phone.
Food & e-commerce Industry.

IMPACT OF FOODPANDA TOWARDS THE

COMMUNITY

Championing community
growth

= In 2021, foodpanda dedicated
US$29 million to support MSMEs
across the region, like wet market
vendors in Thailand and Taiwan, local
mom-and-pop shops in Malaysia and
Philippines, and hawkers in Singapore.
This comprises new digital tools that
help merchants expand revenue
streams and connect with new
customers online.

Driving digital empowerment
and inclusion

= Foodpanda raised the level of
economic participation from women
across Asia, tripling the number of
female riders in its fleet and financially
empowering women MSME
entrepreneurs on the platform through
its Home Chef program.

Building a new generation of eco
heroes

= Foodpanda saved over 900 million pieces of
single-use plastic cutlery through its cutlery opt-
out feature, while more than 25000 sustainable
products such as plant-based food
were made available on pandamart and
foodpanda shops.

CHALLENGES OF FOODPANDA

1. The number of fake customers increased. When
a customer selects a restaurant from their site, it
is instead a transaction between the customer
and the restaurant. Foodpanda had no clue
about the order. This way, several restaurants,
and customers exploited the company and
contributed to the failure of Foodpanda.

2. Foodpanda often failed to communicate
with customers and restaurants. Many times
the customers would call the restaurants
directly to enquire about the delayed delivery,
but the restaurants were not informed about
their orders placed on the app.

3. Foodpanda did not communicate on
canceled orders, their prompt actions and
miscommunications pulled the business down
to the ground.



CONCLUSION

Foodpanda is the best place to order food online.
Foodpanda delivers delicious and yummy food of
your choice from the restaurant that you choose at
your doorstep. With the reach of smartphones, and
tablets in everyone’s hands, it is easy for us to
order anything online such as shoes, and clothes,
booking online movie tickets, flights, and train
tickets. When it comes to online food from your
favorite place by just sitting in one place then the
only best choice is Foodpanda. They also offer
coupons to save you bucks and time.

Foodpanda is really the best place to order your
food online, whenever you feel hungry just go their
website or their app follow the four simple steps
and get your food at your doorstep.