B2B Online Connet - agenda

Driving Digital Transformation. Connecting With Customers

The Leading Event for UK eCommerce, Digital and Marketing Decision Makers

9-10 July 2019 – De Veere Beaumont Estate, Windsor, UK

How will B2B Online Connect benefit you?

Benchmark with your peers. Access a programme designed Take part in the ultimate
C-level executives by specifically for you VIP experience
invitation only

Confirmed Speakers:

Simon Edward, Chief Marketing Officer and Vice President UK and Ireland, IBM
Keith Reville, Chief Digital and Marketing Officer, Rubix
Scott Allen, Global Marketing Development & Strategy Director, Microsoft
Ian Hunter, VP Head of EMEIA Marketing, Fujitsu
John Connelly, Head of Digital and eCommerce GB, Coca-Cola European Partners
Emma Roffey, VP Marketing EMEAR, Cisco
Gregg Pearce, Head of Marketing Demand Generation, Virgin Media Business
Hayley Sykes, Head of Brand, Content and Marketing Operations, Virgin Media Business
Mark Sutherland, eCommerce Director EMEA, Ricoh
Lindsay Mitchell, Director of Consumer Engagement and eCommerce UK & I, Philips
Russell Close, Head of E-Commerce - Rimmel and Max Factor, Coty UK – Beauty
Punit Parikh, Global eCommerce Lead B2B, Unilever
Sayed Gaffar, Digital and eCommerce Director, Velcro
Chris Matenaers, Marketing Director, Grainger Global Online Business Ltd
Lynn King, Marketing, Brand & Customer Experience Director, Nisbets
Ross Newton Dunn, eCommerce Director, Spandex
Pauliina Jamsa, Global Senior Online Marketing Manager, Siemens
Robert Mahr, Vice President EMEA North and MEE Sales, Mirakl

Pre Event Evening - 8th July 2019

18:30 WELCOME DRINKS

08.00 Networking Welcome Drinks
08.40  A chance for you to get to know the other attendees in preparation for the next two days of learning and benchmarking with
08.50 your peers
09.00
Day One – 9th July 2019
09.30
09.50 Registration, Networking & Coffee
10.10 Welcome Address & Attendee Orientation
10.15 Becky Johnson
10.45 B2B Online Connect
10.50
Chairperson’s Opening Remarks

TRANSFORMING INTO A DIGITAL POWERHOUSE

KEYNOTE: The ‘Buzz’ of Digital Transformation: How to Navigate the ‘Noise’, Achieve Board Buy-In and Drive a Shift in Cultural Mindset
 Leveraging the potential of eCommerce as a great channel for marketing and product education: how to understand what the new
generation of B2B buyer wants - search, mobile and video channels
 Aligning organisational structure, leadership and innovation to accelerate your digital transformation project
 Driving a major cultural and technological shift whilst minimizing disruption to create an organisation that supports digital
transformation
 The importance of interactive online tools and PIM applications to distribute product information more easily
 How to embrace disruptive technologies to transform into a digital powerhouse

Keith Reville, Chief Digital and Marketing Officer, Rubix
SPONSOR KEYNOTE
NETWORKING BINGO!
5 minute transition

Private business meetings for you to benchmark solution providers

5 minute transition

Private business meetings for you to SOLUTIONS FOCUSED THINK TANK (limited to 20 people)
benchmark solution providers

11:20 MORNING COFFEE BREAK
11.40
KEYNOTE PANEL: Converting Ideas Into Actions; What Areas of Your Business Should You Address First and How Best To Prioritise Your
12.20 Digital Change
12.25
12.55  In the new world of digital, deciding what digital projects to prioritise first: assessing the maturity level of your existing digital
13.55 operations

14.25  Whether to choose a marketplace model or a direct model: assessing the strategic goals of your business
 Transforming the sales processes by capitalizing on dead time and making the re-order process simple

Sayed Gaffar, Digital and eCommerce Director, Velcro
Lindsay Mitchell, Director of Consumer Engagement and eCommerce UK & I, Philips

Chris Matenaers, Marketing Director, Grainger Global Online Business Ltd

Moderated by Robert Mahr, Vice President EMEA North and MEE Sales, Mirakl

5 minute transition

Private business meetings for you to SOLUTIONS FOCUSED THINK TANK (limited to 20 people)

benchmark solution providers

NETWORKING LUNCH WORKING LUNCH:
Encouraging Diversity in B2B Industries

PERSONALISATION OR SEGMENTATION?

INTERVIEW: Your Biggest Competitor is the Best Experience Anyone Has Ever had Online: How to Unify Content, Commerce and
Personalisation

 Learning from B2C to create highly personalized content to drive greater engagement
 How to work with your technical team to create content to engage your customer

 Ways to increase revenue by unifying content, commerce & personalization in one platform
Ross Newton Dunn, eCommerce Director, Spandex
BUY SIDE ONLY ROUNDTABLES: Discuss and benchmark the newest B2B eCommerce, marketing and digital solutions and strategies with your
peers. Ensure you find what is right for your desk while learning what worked and didn’t for others just like you.

Table 1: The Importance of Brand: What’s Your Story and How to Effectively Tell It
Hayley Sykes, Head of Brand, Content and Marketing Operations, Virgin Media Business

Table 2: Ecosystems: Building Flexible Multi-Channel Ecosystems to Meet the Needs of Your Customers

Table 3: Traditional vs Digital: Moving From a Traditional Business to a Digital First Business: Where are the Pain Points and How Can You
Overcome Them?
Russell Close, Head of eCommerce, Coty UK - Beauty

Table 4: Data & Analytics: Selecting the Right Insight and Tailoring Data Insight to B2B

Table 5: Targeting Millennials: The Growing B2B Buyer
Pauliina Jamsa, Global Senior Online Marketing Manager, Siemens

Table 6: Marketplaces: How to Sell Successfully

John Connelly, Head of Digital and eCommerce GB, Coca-Cola European Partners

15.10 ROUNDTABLE FEEDBACK: Share your insights and discussions with the room and your peers
15.20
15.25 5 minute transition
15.55
16.00 Private business meeting for you to benchmark solution providers
16.30
16.50 5 minute transition

17.20 Private business meeting for you to benchmark SOLUTIONS FOCUSED THINK TANK (limited to 20 people)
17.50
18.10 solution providers

AFTERNOON COFFEE BREAK

KEYNOTE INTERVIEW: The Changing Face of the CMO: How to Drive Digital, Customer Focused Culture in Your Business
 The traditional role is morphing into something more multi faceted.
 Digital transformation could be seen as a threat, you need to embrace this and use it to your best advantage
 Changing the mindset: top down culture change
 How and what tech can be used – practical applications

Ian Hunter, VP Head of EMEIA Marketing, Fujitsu
CASE STUDY: A Match Made in Heaven: How IBM and Wimbledon Created a 30 year Partnership of Customer Excellence
Simon Edward, Chief Marketing Officer and Vice President UK and Ireland, IBM

Chairperson’s Closing Remarks

Drinks Reception
Join this great informal networking opportunity. Chat about the first day of the event and forge connections with your peers.

Day Two – 10th July 2019

(Remember to check out from your hotel room by 11 AM)

08.00 Registration, Networking & Coffee
08.35 Chairperson’s Opening Remarks & Attendee Orientation
08.45
PUTTING CUSTOMER EXPERIENCE FIRST
09.15
KEYNOTE: From Vision to Reality: How Microsoft Created Customer Engagement and Transformation Through Modern Digital Marketing
09.55  Setting the scene on the digital transformation challenges that exist for businesses today
 Defining what is B2B modern marketing as it can be interpreted differently
10.25  Microsoft’s own B2B marketing transformation journey
10.30  How we have built measurement and insights into everything we do
11.00  Defining the marketing leadership journey; how to build a modern marketing team and the ongoing development of that team
11.05
Scott Allen, Global Marketing Development & Strategy Director, Microsoft

KEYNOTE PANEL: Balancing Customer Expectations With Business Reality: How to Boost Sales Across Your Ecosystem
 How can you create an omni-channel B2C experience for today’s demanding customer?

 Which technologies can be harnessed to improve the customer journey and improve operational efficiencies?
 Which B2B companies are doing it well, and how can you apply their learnings to your own business?
Mark Sutherland, eCommerce Director EMEA, Ricoh
Punit Parikh, Global eCommerce Lead B2B, Unilever
CASE STUDY: Data As Your Secret Weapon: How to Employ Proactive Data Insight and Analytics Strategies That Can Inform Strategic Decision
Making and Increase ROI

 How to best manage data internally to ensure the right data gets into the hands of the right teams to add business value: optimising the
data process

 How can marketing leverage the data that is created to employ data insight and analytics strategies and drive results?
 When and how to turn data insights into meaningful action that can help improve the customer journey
5 minute transition – Grab a coffee on the way to your meetings!

Private business meetings for you to benchmark solution providers

5 minute transition

Private business meetings for you to SOLUTIONS FOCUSED THINK TANK (limited to 20 people)
benchmark solution providers

11.25

MORNING COFFEE BREAK

11.45 CASE STUDY INTERACTIVE: ‘Hypodermic’ Marketing: How To Achieve Targeted, Pin Point Accuracy In Your Customer Acquisition
12.25
12.45 Gregg Pearce, Head of Marketing Demand Generation, Virgin Media Business
12.50
13.20 SPONSOR KEYNOTE
14.20
5 minute transition
15.00
Private business meetings for you to SOLUTIONS FOCUSED THINK TANK (limited to 20 people)
15.30
15.35 benchmark solution providers

NETWORKING LUNCH

FIRESIDE INTERVIEW: Creating Customer Heroes: How to Put your Customer at the Heart of your Business and Ensure their Story is Told
Emma Roffey, VP Marketing EMEAR, Cisco

APPLYING THE LATEST TECH TO YOUR BUSINESS

CLOSING KEYNOTE: From Digital Dinosaur to Tech Transformer: How to Offer B2C Grade Omnichannel Customer Engagement Through Traditional
and Emerging Sales Channels

 Understanding and optimising the B2B customer journey in a world where consumer expectations are at an all time high
 Providing a seamless customer experience across multiple touch points
 How to drive increased customer loyalty through omnichannel interaction
Lynn King, Marketing, Brand & Customer Experience Director, Nisbets
Chairperson’s Closing Remarks
End of B2B Online Connect – See you next year!