Cestrian Our Journey

CESTRIAN

OUR JOURNEY

WHERE WE We have a reputation of identifying,
ARE NOW developing and delivering new innovations,
which sets benchmarks in our industry.

Cestrian’s brand and customer loyalty is built
on exceptional quality, speed and innovation
in the Retail, Outdoor and Events & Exhibition
markets, which has been crucial to our
profitable year-on-year growth.

WHERE WE Our aim is to strategically identify opportunities,
WANT TO BE which can maximise our key strengths. We
will focus to expand our brand, by creating
awareness to a wider audience and continue
to deliver more than the expected.

Our objectives are to:

1. Deliver value-led opportunities.

2. S trategically lead the company
into customer centric opportunities.

3. Maximise our innovational spirit.

4. Continually challenging the status quo.

5. U se our expertise, insight and innovation.
to deliver a delight factor

6. Identify market audience to where our
innovation and skills are valued

WHY IS OUR BRAND IMPORTANT?

WHAT IS BRANDING?

AND WHY IS IT SO IMPORTANT FOR YOUR BUSINESS?

Branding goes way beyond just a logo or graphic element. When you
think about your brand, you really want to think about your entire customer
experience. Everything from your logo, your website, your social media
experiences, the way you answer the phone, to the way your customers
experience your team.
In short, your brand is the way your customer perceives you.

INTRODUCING THE
NEW CESTRIAN

MISSION. VALUES. VISION.

CESTRIAN MISSION.

MAKE A DIFFERENCE.

MISSION. VALUES. VISION.

CESTRIAN VALUES.

PASSIONATE COMMITTED

We believe only the enthused can enthuse. We are committed to listening, advising,
At Cestrian we encourage our entire team educating and also supporting our
to be passionate about our customers, their stakeholders. In doing so, our drive to
brands, the products and services we deliver. become the partner of choice for suppliers,
employees and brand owners is at the
INNOVATION forefront of our business.

We believe in every day innovation, and HONESTY
continuously challenge the status quo to
deliver change. By inspiring our customers Cestrian promotes an open and honest
with new ideas, our business continues environment to instil trust, which in-turn,
to develop and in turn, maintains our will reward all with long-lasting relationships.
relationships with our customers.

MISSION. VALUES. VISION.

CESTRIAN VISION.

TO BE THE UK’S PARTNER OF CHOICE
IN THE IMPLEMENTATION OF VISUAL
BRAND COMMUNICATIONS BY 2018.

OUR BRAND VALUES

OUR BRAND VALUES.

VALUES
Passionate. Innovation.
Committed. Honesty.
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RSONALITY
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OUR BRAND.

THE ROLE
OF CESTRIAN.

Focusing on challenging the status quo is at the heart of everything we do.
We will develop and expand our knowledge and skills; so that we add even
greater value to all of our stakeholders. We will make the necessary difference
to deliver the delight factor and grow the strength of our brand.

OUR BRAND.

HOW ARE WE GOING TO

TELL THE WORLD?

• A reinvigorated marketing investment. • P ublic Relations in vertical sectors.

• S ector campaigns to engage • Strategically target good customer
potential customers. fits to our business.

• S trategic content marketing through • Consistent key messages to
digital channels to deliver our thought- demonstrate our point of difference.
provoking innovation.