Inspire_brochure

Driving Sales & Rewarding Loyalty

Why use inspire

At Inspire we work alongside our clients
to create, manage and deliver exceptional
sales promotions to drive sales and
reward loyalty.
Based in the UK, we also have offices
throughout Europe and clients across
the globe.
We can help you create effective
campaigns which will add real value
to your products and your brand.
From Sports to Pamper and Dining
to Family Days Out, we can create a
promotion especially for you.
Inspire are specialists in travel promotions.
We have our own ABTA licensed travel
agency ‘Travel by Inspire’ which allows us
to execute all campaigns in-house.
Whether you are looking to reward and
retain your customers, acquire new ones
or increase customer spend, we can
inspire you to reach your goals.

Our products

Free Flight & Free Nights Pamper Treats

Specialising in travel promotions, we have Partnering with thousands of boutique
our own ABTA licensed, in-house travel salons and well-known spa chains across
agency. This allows us to offer fully flexible the UK, Inspire can offer a full range
campaigns like no other agency. We can of pamper treats from manicures and
offer multiple airlines and other options so pedicures to blow drys and massages.
that your audience benefits from a reward
with real value. Family Days Out
Here at Inspire, we have won awards
for our global free flight campaigns, so Inspire partner with hundreds of visitor
rest-assured we will deliver a top-notch attractions across the UK and Europe
campaign for you. including; Zoos, Theme Parks
All of our clients are given a dedicated and Museums.
Account Manager who will manage each Inspire can offer specially negotiated
campaign from start to finish. discounts, packages and preferential
rates to our clients looking to launch
Sports Promotions fun, family-friendly campaigns.

If you have an energetic client base 2 for 1 Dining
or need to target a health conscious
audience, Inspire can offer a range of Inspire partner with hundreds of
sports promotions specifically tailored restaurants across the UK and Europe.
to you. So whether you are looking to run a
Partnering with hundreds of sports national or international campaign, Inspire
providers across the UK, Inspire can offer can help.
free taster sessions and lessons across a Our partnerships with the best restaurants
variety of sports. across Europe allow us to offer our clients
a range of fantastic discounts and deals.

Duracell free GYM pass

The challenge Campaign results

For two consecutive years Duracell have Duracell recorded an increase in sales
commissioned Inspire to offer incentives to throughout both sales promotion periods,
increase sales of Duracell batteries in Tesco results showed an increase in sales year
stores in the run-up to Christmas. on year.

Our inspiration

Inspire’s wide network of partners and
brands mean we have been able to offer
two exclusive incentives with national
gym chains.
Placing free-standing units in key locations
in Tesco stores created maximum brand
impact for both Duracell and the gym chain.

New Look pamper

The challenge Campaign results

To drive traffic in to stores and increase Using POS around New Look stores and
the use of New Look account cards by a bespoke promotional site, the promotion
rewarding those who spend. significantly increased in-store sales and
account sign ups.
Our inspiration
Following the success of the sales
From consumer research we knew that campaign and the number of new
around 9.5 million consumers had made card accounts created across all 600
a purchase in a New Look store in the New Look stores, Inspire and New Look
past 12 months; so we needed to create a won a sales promotion award with the
reward that would drive these customers Institute of Promotional Marketing (IPM).
back to the stores, and open a New Look
store card. Inspire partnered with over
500 salons across the UK to offer a free
pamper treatment for qualifying
New Look customers.

Epson fly 2 Europe

The challenge Campaign results

Inspire were tasked with dramatically Inspire increased Epson printer sales
increasing sales of selected Epson across Europe by 35% during the campaign
printer models across their network period. The campaign was so successful
of Pan-European retailer partners. that it won Gold at the International Sales
Promotion Awards with the Institute
Our inspiration of Promotional Marketing (IPM).

Inspire know that travel is highly Tony Petford, Epson UK MD
motivational reward/incentive and translates “The Fly Away with Epson campaign was
easily to create significant results. a real departure from the norm and has
Inspire created a Pan-European, multilingual, created lots of welcome in-store excitement
free flight promotion around selected Epson for both consumers and retailers alike.
printer models, producing something Sales and market share have increased
that was really, well inspirational! considerably during the promotion period”.

FREE FLIGHTS Rob Clark, European Vice President
WITH EPSON INKS “Fly Away with Epson achieved all of
the business objectives set and in its
achievements contributed to Epson
Europe’s Consumer Business Unit’s
most successful quarter to date”.

GENUINE INKS, GENUINE EXPERIENCES
Purchase a genuine Epson ink multipack* from 01/10/2011 to 31/12/2011
and you can claim a fare free return flight to any of our listed destinations.
Simply visit www.epson.co.uk/freeflight, where you will be able to select your
departure airport and European destination, including Barcelona, London,
Paris and many more.

For more information go to: www.epson.co.uk/freeflight

You pay airport taxes and any additional costs charged by the airline. Age 18+, maximum 2 claims per household. Bookings must be
made by 31/03/2012. Flights must be taken by 29/02/2013. Terms and conditions apply.
*Containing 3 or more ink cartridges.

Travis Perkins Group

freeone night

The challenge Campaign results

Offer an incentive to lapsed customers of the Across two campaigns, over 90,000
Travis Perkins Group, to encourage them to long term non spending customers were
return to spend. targeted with the hotel offer. With a spend
threshold of less than £200, the campaigns
saw strong reactivation rates, brand
engagement and brought back valuable
customers to the Travis Perkins Group. Such
was the uptake, that future promotions are in
place between Inspire and Travis Perkins.

Our inspiration

What’s great about Inspire, is that we
have an ABTA licensed travel agency
in-house! This allows us to create seamless
travel reward promotions for our clients.
Working with the Travis Perkins Group
and their client demographic, we created
a bespoke reward platform for their
customers to claim their free night’s stay.
Using both direct mail and email
communication, inspire increased
customer spend and then directed
customers to the reward site after they
had completed their purchase.

Virgin Money days out

The challenge Campaign results

Inspire and Virgin Money joined forces to help During the first week of the campaign
their customers, their friends and family make over 2300 days out vouchers were
the most of the summer regardless of downloaded from the promotional site.
the weather. The campaign recorded over 7000+
unique hits.
Our inspiration Almost all participating venues have
received at least 2 voucher requests,
We know from experience of promotions with some receiving over 200.
created for clients around the EU, that days The whole campaign demonstrated the
out promotions are particularly well received, popularity, wide reach and appeal of the
especially during the school holidays. offer available to Virgin Money customers.
So, we chose to partner with a carefully
selected, hand-picked set of 80 venue Our pick of the best City Sightseeing Make your
partners which offer 2 for 1 / kids go UK-wide attractions Brit Movie Tours summer twice
free advantages with a combined total
of 360 locations around the UK. Available all over the UK, there’s Downton Abbey as nice
Partners include The Eden Project, Dudley bound to be one of these near you
Zoo, Drayton Manor, Cheddar Gorge and HuntFun 2 1for
Caves, Edinburgh Dungeons and many more. City Sightseeing
offers to top UK
Get a great view of some of Britain’s most attractions at
scenic setting from an open-top double
Decker, whether you fancy the seaside, a myvirginmoney.com
beautiful medieval town or a big bustling
city. Choose from 25 bus tours.

Brit Movie Tours

Explore Britain’s most iconic film sets
and TV locations, ranging from Downton
Abbey and Emmerdale to Carry On and
James Bond, there are 37 to pick from.

HuntFun

Here’s a fantastic way to explore either
your own town or somewhere new - go on
a town and city treasure hunt, with over
200 different tours available!

Double the Fun Sign up today to
Campaign cascade book make more of your
money and your life at
myvirginmoney.com myvirginmoney.com

The promoter of this offer is Virgin Money plc of Jubilee House, Gosforth, Newcastle upon Tyne, NE3 4PL (a company registered in England and
Wales, 6952311). The vouchers are issued independently by Inspire Europe Ltd of Victoria House, 19 to 21 Ack Lane East, Bramhall, Cheshire, SK7
2BE (a company registered in England and Wales, 560 9301). Terms and conditions apply.
XXXXXX

Confidential document for internal use only Making ISAs simple and
accessible is the next step in our

quest to make banking better.

Tesco

The challenge Our expertise

As the exclusive SP agency of Swimtime, Inspire love playing Cupid, bringing
Inspire were tasked to drive new and like-minded companies together to create
loyal users into the Swimtime offering and mutually beneficial marketing partnerships.
to build exposure for the brand. Having We have been engaged many times by high
spotted an opportunity to create something profile brands, so from experience we know to
new and really powerful for the Clubcard adhere to the strict guidelines that brands pride
team, the challenge was to negotiate an themselves on. We also know that delivering
affinity partnership that would afford Tesco excellence and a seamless service is important.
customers the opportunity to exchange Inspire created a bespoke online portal for
Clubcard points for kids swimming lessons. Tesco’s customers. Once Clubcard points
have been redeemed, Tesco customers are
Our inspiration acknowledged, then contacted within 7 days
of their submission. Swimtime operators are
Inspire have worked closely with Swimtime armed with the customers’ requirements and
for over 5 years and both understand and understand the child’s ability level. The system
applaud the product and service offering they ensures that important information automatically
make available. Swimtime teach thousands of flows between parents and Swimtime and that
private swimming lessons every week in pools lessons are appointed correctly and efficiently.
across the UK, catering for children aged 4
to 11, seeking to help children learn a life skill Campaign results
that everyone should possess. It’s a unique
offering which aims to guide children through This type of reward is the first of its kind
the STA Learn to Swim Programme at their to appear on Tesco Clubcard’s portfolio
own pace. They engage with pupils, making and Inspire feel great pride in bringing it
lessons fun and putting them at ease. to life! Within 36 hours of the soft launch
Swimtime had received their first claims!
That’s without even promoting it.
The biggest result so far is that Inspire have
created and managed an opportunity in
which the Swimtime brand is exposed to
over 16 million Tesco Clubcard holders!

campaign options

Sales promotion is an innovative way to We offer a range of products to suit you:
launch new products, increase sales and • We contract individual venues and
drive customers back to your brand time and
time again. partners for a variety of lifestyle
promotions, which include: Sports,
At inspire we think about the benefits to your Beauty, Dining, Activities and many more
brand and design each campaign around • We have an in-house ABTA licensed
each of our clients specific requirements. Travel Agency allowing us to keep all of
our travel promotions under one roof
We think about your benefits: • We are Pan-European, with native
• We look at how we can encourage your speakers in over 20 different countries
• We offer fully integrated services and
customers to try your products handle all promotions in-house
• We create campaigns to boost sales • We create bespoke online, digital and
mobile platforms tailored to support
during quiet periods of trading each campaign
• We add value to existing products to
We apply a mechanic that suits your
increase sales customer:
• We drive customers to your brand • Text to Win promotions
• ‘On-Pack’ promotions
increasing customer acquisition • Direct Mail and E-mail communications
and retention
• We can provide data insight to help you to promote your services
build a clearer picture of your customer • Online voucher redemptions
demographic

If you want to talk through some ideas please call Ian Staton, Sales Promotion Project Manager
D: 0161 440 6604 M: 07595 272560 E: [email protected]

price list

Inspire Partner Promotions
Sports from £5,000
Dining from £5,000
Pamper Treats from £5,000
Days Out from £5,000

Inspire Travel Promotions
Free Hotel Stays from £10,000
Free Flight from £7,000

Victoria House
19 to 21 Ack Lane,
Bramhall, Cheshire
SK7 2BE
t: +44 (0)161 440 6600
f: +44 (0)161 601 0231
e: [email protected]
www.inspirewebsite.co.uk