112, 100 Bowen Tce, Fortitude Valley

Your proposal – Joe Doering

112 Petrie Point, 100 Bowen Tce, Fortitude Valley

Appraisal for Joe Doering



112 Petrie Point, 100 Bowen Tce, Fortitude Valley

Thank you for giving us the opportunit y to advise you on the current market
opportunities for your property in Petrie Point. I have previously sold a number
of properties in the complex and beli eve it to be an excellent building in a
fantastic location.

Without doubt the current market is the best Seller’s market that we have
seen since 2007 with high levels of buyer enquiry and relatively low levels of
available stock. We are consistently setting record prices and receiving
multiple offers on properties.

This document contains detailed information relating to the current market,
your property’s position within the market and potential sales strategies for
your information only.


These include:
1. Your property in the market

2. Price position in current marketplace

3. Recent relevant sales, current competing listings and an estimated

sales price.

4. Method of sale

5. Basic marketing information

6. Sales Process

7. What our sellers say

8. Communication

9. Our service commitment

Your property in the market
112 Petrie Point, 100 Bowen Tce, Fortitude Valley







Property Highlights

• 2 spacious bedrooms, master with walk-in
• 2 bathrooms

• 1 spacious living areas
• Single car space with lift access

• In-ground pool and spa

• North facing balcony







Assessment of current market conditions:


Similar property currently on the market


¨ Low n Medium ¨ High

Buyer enquiry

¨ Low ¨ Medium n High

Target market

X Professionals
X First home buyers

Young families X Downsizers

Sea changers Renovators

X Investors Developers

Home + Income Dual Families

Price position in current market
112 Petrie Point, 100 Bowen Tce, Fortitude Valley





Our expectations are based on recent successful sales in the area and knowing
the buyers we currently have on our extensive belle property database and
what they are searching for:

• Comparable sales ( see enclosed )

• Current active buyer list



Buyer Behaviour

Recent Relevant Sales
112 Petrie Point, 100 Bowen Tce, Fortitude Valley






323 Petrie Point

Sale Price $485,000
Date October 2015

2 bed, 2 bath, 1 car. 97m2 in total. Rear
facing apartment that was on the market

for 22 days before selling.




412 Petrie Point

Sale Price $255,000
Date January 2015

2 bed, 2 bath, 1 car. 95m2 in total. This is

a related sale and as such not that

relevant except that it is for a rear facing
apartment in the building.






411 Petrie Point

Sale Price $510,000
Date November 2014

2 bed, 2 bath, 1 car. 95m2 in total. On the
market for 105 days originally listed at

$529,000 before changing agents, then

For Sale and $525,000 before finally

going under contract.

For Sale Comparables Properties

112 Petrie Point, 100 Bowen Tce, Fortitude Valley







312 Petrie Point

For Sale Price $525,000
Time on Market 41 Days

2 bed, 2 bath, 1 car. 95m2 in total. Rear
facing apartment currently listed for
sale.




109/20 Malt St, Fortitude Valley

Sale Price $520,000 Plus
Time on Market 32 Days

2 bed, 2 bath, 1 car. Located in Galleries
on Brunswick, the adjacent building to
Petrie Point. Ground floor with
courtyard.

Estimated Sales Range
112 Petrie Point, 100 Bowen Tce, Fortitude Valley







Based on the comparable sales and current competing properties on

the market I would estimate the potential sales range to be:



Estimated Sales Range: $490,000 - $520,000

Initial Marketing Price: Offers over $519,000

Method of Sale
112 Petrie Point, 100 Bowen Tce, Fortitude Valley




Our choices

Auction, Private treaty, or expressions of interest.

Our recommendation

Private Treaty

Our reasoning

We believe this will deliver the best outcome for your property when
considering timing and the current market conditions, as well as the unique
opportunities the property offers and the emotional connection the buyers will
have with the property.

Marketing
112 Petrie Point, 100 Bowen Tce, Fortitude Valley






We recommend a strategic marketing plan to ensure we attract the maximum

number of buyers, and thus, the maximum sale price. A reasonable investment

in marketing, within your budget, is critical to this process.

We also have the unique benefits of the ‘belle exclusive’ centralised database
which is attached to our website. It enables buyers to register to receive alerts
on new properties that match their criteria. In addition, we have our own
office and personal databases with details of other motivated buyers who
might be interested in your property. We will ensure that all the buyers on
these databases receive information on your property.

Our recommendation

Although you mentioned you are not really considering selling until possibly
sometime next year I thought I would include some basic marketing
information so you have an idea as to how I would potentially look to market
your property if you were to list.

Our reasoning

To reach buyers both locally and from other areas of Brisbane. We want your
property to be noticed by every potential buyer to ensure maximum number
of inspections and competing purchasers.

Marketing Campaign Options

112 Petrie Point, 100 Bowen Tce, Fortitude Valley




Stage One: Marketing essentials include:

• Priority placement internet coverage on :
belleproperty.com, realestate.com.au, domain.com.au

• Access to Belle Property Data base
• Premium Photography Package (6 photos, floor plan, copywriting)
• 6’ x 4’ quality photo signboard
• 150 Full colour brochure with floor plan on reverse
• 1000 Full colour “Now Selling” cards

Total $ 1799

Stage Two: Select preferred media campaign

Media Campaign 1 Media Campaign 2 Media Campaign 3

Village News Village News Village News

Week 1 – 1/4 page Week 1 – 1/4 page Week 1 – 1/2 page

Week 2 – 1/4 page Week 2 – 1/4 page Week 2 – 1/4 page

Week 3 – 1/4 page Week 3 – 1/4 page Week 3 – 1/4 page

Week 4 – 1/4 page Week 4 – 1/4 page Week 4 – 1/4 page

Belle Property Belle Property Belle Property
Magazine Magazine Magazine

Total $ 2233 Total $ 2855 Total $ 3573

Extras Auctioneer: On-site $550, In-rooms $495 (non-refundable), Aerial photograp hy (stock photo) $165,

Dusk Shot $225, Magazine $860, Property Video $695, Additional photos $44 ea, Auction invitations $210,
Brochure Colour Floor Plan sup. $27, Site plan $ 58, Prices subject to change

Prices subject to change

Sales Process
112 Petrie Point, 100 Bowen Tce, Fortitude Valley






Presentation

The presentation of a property is a key ingredient to the successful sale result
and can mean the difference of up to 10% in the sale price.

We will assist you with a consultation from our stylist to ensure the property is
presented at its best. We are able to co-ordinate cleaners, electricians and any
other trades people if needed.

Inspections

We can offer inspections by appointment, where buyers must contact us to
arrange a private inspection, or we can conduct open inspections, where your
property is advertised as available for viewing on certain days for a set time
period.

Our recommendation

Open house on Saturday’s and private appointments during the week as
arranged.

Communication with you and your buyers
112 Petrie Point, 100 Bowen Tce, Fortitude Valley







Method

We will communicate with you as often or as sparingly as you would like via
your preferred method i.e. home/work telephone, mobile or email.

Reports

We will provide a written report once per week summarising the week’s
activity, including a summary of buyers who have inspected your property and
their feedback.

Follow-up

We can assure you that every buyer who inspects your property will be
followed up with a phone call. We will gauge their interest and seek their
general feedback.

Response

We will respond to every buyer enquiry within 24 hours. We will pursue every
buyer lead, even if that means arranging private inspections outside business
hours to suit their schedules, or speaking to them via telephone at odd hours
(often required with ex-pats and foreign nationals).

What our Clients say

112 Petrie Point, 100 Bowen Tce, Fortitude Valley

“We wanted our property sold quickly. With Richa rd it was sold on a minimum marketing spend
within 3 days for the price we wanted…Richard’s hard work on our behalf had the unit under contract
for asking price in 3 days…”

Michael & Kimberley Pearce

“….His determination in getting the best price for me was commendable and paid off..”

Roxanne Murray

“We were very impressed with your regular contact, advice and follow up…we received the maximum
price for the property and everything proceeded smoothly and in a timely manner”

Keith & Margaret Bassett

“I recently engaged Richard to sell my investment property in Teneriffe…Due to his effective
marketing we had more people go through the property than I ever expected.”

John O’Brien

“The Belle team have firmly debunked any preheld beliefs we had of the stereotypical real estate
agent. At all times they were friendly, professional and straight talking…Thanks for everything.”

Lousie Apps

“I recently listed my property with Richard. My property had previously been on the market with
another agency and I was quite disappointed with the lack of activity and communication with the

previous agent…3 weeks after listing with Richard I was under contract at a price higher than the
previous agent’s listing price.”

Jon Daniels

“Richard, I would like to thank you for the quick and excellent result in the sale of my home.”

Dr Trevor Stanley

Our Premium Service
112 Petrie Point, 100 Bowen Tce, Fortitude Valley





Negotiating


Belle Property sales agents are highly trained in the art of negotiation. You can

be assured that our skills in this area are unmatched. We will always strive to

achieve the very best price for you. We will never recommend that you sell at

a price that is less then what we believe is ultimately attainable.

Service fee

Our professional service fee is X% of the eventual sale price, inclusive of GST.
This fee is payable only if the property is sold upon final settlement.

Getting Started

• Authorise agency agreement
• Organise stylist consultation
• Instruct solicitor to prepare contract of sale
• Confirm marketing campaign & book placements once we confirm

timing

• Book photography, floorplan, professional copywriting
• Proof all marketing materials
• Email database – preview inspections
• Expose property to market place through internet, signage, media etc